Global In-Game Advertising Market 2024-2028

Global In-Game Advertising Market 2024-2028

The in-game advertising market is forecasted to grow by USD 6.07 bn during 2023-2028, accelerating at a CAGR of 13.87% during the forecast period. The report on the in-game advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increase in number of gamers and growing partnerships between advertisers and video game companies, rising demand for mobile gaming, and growing popularity of dynamic in-game advertising.

Technavio's in-game advertising market is segmented as below:

By Platform

• Mobile
• Computing
• Console

By Type

• Static Ads
• Dynamic Ads
• Advergaming

By Geographical Landscape

• North America
• APAC
• Europe
• Middle East and Africa
• South America

This study identifies the incorporation of NLP with in-game advertising as one of the prime reasons driving the in-game advertising market growth during the next few years. Also, emergence of programmatic in-game advertisement and increasing focus on native advertising will lead to sizable demand in the market.

The report on the in-game advertising market covers the following areas:

• In-game advertising market sizing
• In-game advertising market forecast
• In-game advertising market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading in-game advertising market vendors that include AdInMo Ltd., Adverty AB, Alphabet Inc., Anzu Virtual Reality Ltd., Bidstack Ltd., Digital Turbine Inc., HotPlay, InMobi Pte. Ltd., Landvault, Liftoff Inc., Microsoft Corp., Motive Interactive Inc., Playwire LLC, RapidFire Inc., Unity Software Inc., Verizon Communications Inc., WAMGROUP Spa, and WPP Plc. Also, the in-game advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.