Global Functional Tea Market 2023-2027

Global Functional Tea Market 2023-2027


The functional tea market is forecasted to grow by USD 3348.54 mn during 2022-2027, accelerating at a CAGR of 6.4% during the forecast period. The report on the functional tea market provides a holistic analysis, market size, and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the health benefits of functional tea, growing demand for organic functional tea, and new product launches.

Technavio's functional tea market is segmented as below:

By Distribution Channel
  • Offline
  • Online
By Type
  • Herbal tea
  • Fruit tea
  • Flower tea
  • Others
By Geographical Landscape
  • North America
  • APAC
  • Europe
  • South America
  • Middle East and Africa
This study identifies the premiumization of functional tea products as one of the prime reasons driving the functional tea market growth during the next few years. Also, growing preference for online shopping and expansion of organized retailing will lead to sizable demand in the market.

The report on the functional tea market covers the following areas:
  • Functional tea market sizing
  • Functional tea market forecast
  • Functional tea market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading functional tea market vendors that include Arteasans Beverages LLC, Associated British Foods Plc, Barrys Tea, ekaterra, Godrej and Boyce Manufacturing Co. Ltd., Harney and Sons Fine Teas, Herbaty Szlachetne Sp. z o. o, MJF Exports Pvt. Ltd., Numi Inc., ORGANIC INDIA Pvt. Ltd., PHARMADUS BOTANICALS S.L, Tata Sons Pvt. Ltd., The Hain Celestial Group Inc., The Organic Merchants, The Republic of Tea Inc., and Tiesta Tea Co.. Also, the functional tea market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary – Chart on Market Segmentation by Type
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Table Data Table on Global Market: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Global functional tea market 2017 - 2021
      • Table Historic Market Size – Data Table on global functional tea market 2017 - 2021 ($ million)
    • Distribution Channel Segment Analysis 2017 - 2021
      • Table Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)
    • Type Segment Analysis 2017 - 2021
      • Table Historic Market Size – Type Segment 2017 - 2021 ($ million)
    • Geography Segment Analysis 2017 - 2021
      • Table Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • Country Segment Analysis 2017 - 2021
      • Table Historic Market Size – Country Segment 2017 - 2021 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2022-2027 (%)
      • Table Data Table on Distribution Channel - Market share 2022-2027 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2022-2027
      • Table Chart on Offline - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Offline - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • Online - Market size and forecast 2022-2027
      • Table Chart on Online - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Online - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Online - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Online - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2022-2027 (%)
      • Table Data Table on Type - Market share 2022-2027 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Herbal tea - Market size and forecast 2022-2027
      • Table Chart on Herbal tea - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Herbal tea - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Herbal tea - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Herbal tea - Year-over-year growth 2022-2027 (%)
    • Fruit tea - Market size and forecast 2022-2027
      • Table Chart on Fruit tea - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Fruit tea - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Fruit tea - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Fruit tea - Year-over-year growth 2022-2027 (%)
    • Flower tea - Market size and forecast 2022-2027
      • Table Chart on Flower tea - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Flower tea - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Flower tea - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Flower tea - Year-over-year growth 2022-2027 (%)
    • Others - Market size and forecast 2022-2027
      • Table Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Others - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Others - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ million)
      • Table Data Table on Market opportunity by Type ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2022-2027 (%)
      • Table Data Table on Market share by geography 2022-2027 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2022-2027
      • Table Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Table Chart on North America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on North America - Year-over-year growth 2022-2027 (%)
    • APAC - Market size and forecast 2022-2027
      • Table Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Table Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Table Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • Europe - Market size and forecast 2022-2027
      • Table Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • South America - Market size and forecast 2022-2027
      • Table Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Table Chart on South America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on South America - Year-over-year growth 2022-2027 (%)
    • Middle East and Africa - Market size and forecast 2022- 2027
      • Table Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • US - Market size and forecast 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Table Chart on US - Year-over-year growth 2022-2027 (%)
      • Table Data Table on US - Year-over-year growth 2022-2027 (%)
    • Germany - Market size and forecast 2022-2027
      • Table Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • Canada - Market size and forecast 2022-2027
      • Table Chart on Canada - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Canada - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Canada - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Canada - Year-over-year growth 2022-2027 (%)
    • China - Market size and forecast 2022-2027
      • Table Chart on China - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Table Chart on China - Year-over-year growth 2022-2027 (%)
      • Table Data Table on China - Year-over-year growth 2022-2027 (%)
    • UK - Market size and forecast 2022-2027
      • Table Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Table Chart on UK - Year-over-year growth 2022-2027 (%)
      • Table Data Table on UK - Year-over-year growth 2022-2027 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Health benefits of functional tea
      • Growing demand for organic functional tea
      • New product launches
    • Market challenges
      • Availability of counterfeit functional tea products
      • Availability of substitutes
      • Growing preference for DIY, at-home functional tea recipes
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Premiumization of functional tea products
      • Growing preference for online shopping
      • Expansion of organized retailing
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Arteasans Beverages LLC
      • Table Arteasans Beverages LLC - Overview
      • Table Arteasans Beverages LLC - Product / Service
      • Table Arteasans Beverages LLC - Key offerings
    • Associated British Foods Plc
      • Table Associated British Foods Plc - Overview
      • Table Associated British Foods Plc - Business segments
      • Table Associated British Foods Plc - Key offerings
      • Table Associated British Foods Plc - Segment focus
    • Barrys Tea
      • Table Barrys Tea - Overview
      • Table Barrys Tea - Product / Service
      • Table Barrys Tea - Key offerings
    • ekaterra
      • Table ekaterra - Overview
      • Table ekaterra - Product / Service
      • Table ekaterra - Key offerings
    • Godrej and Boyce Manufacturing Co. Ltd.
      • Table Godrej and Boyce Manufacturing Co. Ltd. - Overview
      • Table Godrej and Boyce Manufacturing Co. Ltd. - Business segments
      • Table Godrej and Boyce Manufacturing Co. Ltd. - Key offerings
      • Table Godrej and Boyce Manufacturing Co. Ltd. - Segment focus
    • Herbaty Szlachetne Sp. z o. o
      • Table Herbaty Szlachetne Sp. z o. o - Overview
      • Table Herbaty Szlachetne Sp. z o. o - Product / Service
      • Table Herbaty Szlachetne Sp. z o. o - Key offerings
    • MJF Exports Pvt. Ltd.
      • Table MJF Exports Pvt. Ltd. - Overview
      • Table MJF Exports Pvt. Ltd. - Product / Service
      • Table MJF Exports Pvt. Ltd. - Key offerings
    • Numi Inc.
      • Table Numi Inc. - Overview
      • Table Numi Inc. - Product / Service
      • Table Numi Inc. - Key offerings
    • ORGANIC INDIA Pvt. Ltd.
      • Table ORGANIC INDIA Pvt. Ltd. - Overview
      • Table ORGANIC INDIA Pvt. Ltd. - Product / Service
      • Table ORGANIC INDIA Pvt. Ltd. - Key offerings
    • PHARMADUS BOTANICALS S.L
      • Table PHARMADUS BOTANICALS S.L - Overview
      • Table PHARMADUS BOTANICALS S.L - Product / Service
      • Table PHARMADUS BOTANICALS S.L - Key offerings
    • Tata Sons Pvt. Ltd.
      • Table Tata Sons Pvt. Ltd. - Overview
      • Table Tata Sons Pvt. Ltd. - Business segments
      • Table Tata Sons Pvt. Ltd. - Key offerings
      • Table Tata Sons Pvt. Ltd. - Segment focus
    • The Hain Celestial Group Inc.
      • Table The Hain Celestial Group Inc. - Overview
      • Table The Hain Celestial Group Inc. - Business segments
      • Table The Hain Celestial Group Inc. - Key news
      • Table The Hain Celestial Group Inc. - Key offerings
      • Table The Hain Celestial Group Inc. - Segment focus
    • The Organic Merchants
      • Table The Organic Merchants - Overview
      • Table The Organic Merchants - Product / Service
      • Table The Organic Merchants - Key offerings
    • The Republic of Tea Inc.
      • Table The Republic of Tea Inc. - Overview
      • Table The Republic of Tea Inc. - Product / Service
      • Table The Republic of Tea Inc. - Key offerings
    • Tiesta Tea Co.
      • Table Tiesta Tea Co. - Overview
      • Table Tiesta Tea Co. - Product / Service
      • Table Tiesta Tea Co. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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