Global Fitness App Market 2024-2028

Global Fitness App Market 2024-2028


The fitness app market is forecasted to grow by USD 55.86 bn during 2023-2028, accelerating at a CAGR of 17.78% during the forecast period. The report on the fitness app market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by empowering health management amid the rising incidence of chronic diseases, growing adoption of wearable devices, and rising customer interest in yoga, aerobics, and mixed martial arts (MMA).

Technavio's fitness app market is segmented as below:

By Gender
  • Female
  • Male
By Application
  • Lifestyle monitoring
  • Health monitoring
  • Others
By Geographical Landscape
  • North America
  • APAC
  • Europe
  • South America
  • Middle East and Africa
This study identifies the innovative coaching platform approach with integrated video workout features as one of the prime reasons driving the fitness app market growth during the next few years. Also, increasing number of m and a and collaborations among vendors and rising investments in fitness apps will lead to sizable demand in the market.

The report on the fitness app market covers the following areas:
  • Fitness app market sizing
  • Fitness app market forecast
  • Fitness app market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading fitness app market vendors that include Adidas AG, Alphabet Inc., Apple Inc., ASICS Corp., Azumio Inc., BetterMe Ltd., Diverse Retails Pvt. Ltd., Fiit Ltd., Fitness Connection, Fooducate Ltd., Garmin Ltd., Jefit Inc., MINDBODY Inc., Nike Inc., PEAR Sports LLC, Polar Electro Oy, Samsung Electronics Co. Ltd., Squats Fitness Pvt. Ltd., Under Armour Inc., Wahoo Fitness LLC, WellDoc Inc., and YAZIO GmbH. Also, the fitness app market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Gender
      • Table Executive Summary – Chart on Market Segmentation by Application
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global fitness app market 2018 - 2022
      • Table Historic Market Size – Data Table on global fitness app market 2018 - 2022 ($ million)
    • Gender Segment Analysis 2018 - 2022
      • Table Historic Market Size – Gender Segment 2018 - 2022 ($ million)
    • Application Segment Analysis 2018 - 2022
      • Table Historic Market Size – Application Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Gender
    • Market segments
      • Table Chart on Gender - Market share 2023-2028 (%)
      • Table Data Table on Gender - Market share 2023-2028 (%)
    • Comparison by Gender
      • Table Chart on Comparison by Gender
      • Table Data Table on Comparison by Gender
    • Female - Market size and forecast 2023-2028
      • Table Chart on Female - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Female - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Female - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Female - Year-over-year growth 2023-2028 (%)
    • Male - Market size and forecast 2023-2028
      • Table Chart on Male - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Male - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Male - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Male - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Gender
      • Table Market opportunity by Gender ($ million)
      • Table Data Table on Market opportunity by Gender ($ million)
  • Market Segmentation by Application
    • Market segments
      • Table Chart on Application - Market share 2023-2028 (%)
      • Table Data Table on Application - Market share 2023-2028 (%)
    • Comparison by Application
      • Table Chart on Comparison by Application
      • Table Data Table on Comparison by Application
    • Lifestyle monitoring - Market size and forecast 2023- 2028
      • Table Chart on Lifestyle monitoring - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Lifestyle monitoring - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Lifestyle monitoring - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Lifestyle monitoring - Year-over-year growth 2023-2028 (%)
    • Health monitoring - Market size and forecast 2023-2028
      • Table Chart on Health monitoring - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Health monitoring - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Health monitoring - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Health monitoring - Year-over-year growth 2023-2028 (%)
    • Others - Market size and forecast 2023-2028
      • Table Chart on Others - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Others - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Others - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Application
      • Table Market opportunity by Application ($ million)
      • Table Data Table on Market opportunity by Application ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Chart on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • South Korea - Market size and forecast 2023-2028
      • Table Chart on South Korea - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South Korea - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South Korea - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South Korea - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Empowering health management amid rising incidence of chronic diseases
      • Growing adoption of wearable devices
      • Rising customer interest in yoga, aerobics, and mixed martial arts (MMA)
    • Market challenges
      • Failing in user engagement and retention
      • Concerns related to data integrity and privacy issues
      • Issues on compatibility of fitness apps
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Innovative coaching platform approach with integrated video workout features
      • Increasing number of M and A and collaborations among vendors
      • Rising investments in fitness apps
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Adidas AG
      • Table Adidas AG - Overview
      • Table Adidas AG - Business segments
      • Table Adidas AG - Key news
      • Table Adidas AG - Key offerings
      • Table Adidas AG - Segment focus
    • Alphabet Inc.
      • Table Alphabet Inc. - Overview
      • Table Alphabet Inc. - Business segments
      • Table Alphabet Inc. - Key news
      • Table Alphabet Inc. - Key offerings
      • Table Alphabet Inc. - Segment focus
    • ASICS Corp.
      • Table ASICS Corp. - Overview
      • Table ASICS Corp. - Product / Service
      • Table ASICS Corp. - Key news
      • Table ASICS Corp. - Key offerings
    • Azumio Inc.
      • Table Azumio Inc. - Overview
      • Table Azumio Inc. - Product / Service
      • Table Azumio Inc. - Key offerings
    • BetterMe Ltd.
      • Table BetterMe Ltd. - Overview
      • Table BetterMe Ltd. - Product / Service
      • Table BetterMe Ltd. - Key offerings
    • Diverse Retails Pvt. Ltd.
      • Table Diverse Retails Pvt. Ltd. - Overview
      • Table Diverse Retails Pvt. Ltd. - Product / Service
      • Table Diverse Retails Pvt. Ltd. - Key offerings
    • Fiit Ltd.
      • Table Fiit Ltd. - Overview
      • Table Fiit Ltd. - Product / Service
      • Table Fiit Ltd. - Key offerings
    • Fitness Connection
      • Table Fitness Connection - Overview
      • Table Fitness Connection - Product / Service
      • Table Fitness Connection - Key offerings
    • Fooducate Ltd.
      • Table Fooducate Ltd. - Overview
      • Table Fooducate Ltd. - Product / Service
      • Table Fooducate Ltd. - Key offerings
    • Garmin Ltd.
      • Table Garmin Ltd. - Overview
      • Table Garmin Ltd. - Business segments
      • Table Garmin Ltd. - Key news
      • Table Garmin Ltd. - Key offerings
      • Table Garmin Ltd. - Segment focus
    • Jefit Inc.
      • Table Jefit Inc. - Overview
      • Table Jefit Inc. - Product / Service
      • Table Jefit Inc. - Key offerings
    • MINDBODY Inc.
      • Table MINDBODY Inc. - Overview
      • Table MINDBODY Inc. - Product / Service
      • Table MINDBODY Inc. - Key offerings
    • Nike Inc.
      • Table Nike Inc. - Overview
      • Table Nike Inc. - Business segments
      • Table Nike Inc. - Key news
      • Table Nike Inc. - Key offerings
      • Table Nike Inc. - Segment focus
    • Samsung Electronics Co. Ltd.
      • Table Samsung Electronics Co. Ltd. - Overview
      • Table Samsung Electronics Co. Ltd. - Business segments
      • Table Samsung Electronics Co. Ltd. - Key news
      • Table Samsung Electronics Co. Ltd. - Key offerings
      • Table Samsung Electronics Co. Ltd. - Segment focus
    • Under Armour Inc.
      • Table Under Armour Inc. - Overview
      • Table Under Armour Inc. - Business segments
      • Table Under Armour Inc. - Key news
      • Table Under Armour Inc. - Key offerings
      • Table Under Armour Inc. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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