Global Fabric Softeners and Conditioners Market 2022-2026

Global Fabric Softeners and Conditioners Market 2022-2026

Technavio has been monitoring the fabric softeners and conditioners market and it is poised to grow by $ 5.06 bn during 2022-2026, progressing at a CAGR of 5.05% during the forecast period. Our report on the fabric softeners and conditioners market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the high demand for eco-friendly fabric conditioners, rising inclination of millennials toward premium products, and increase in marketing initiatives. In addition, high demand for eco-friendly fabric conditioners is anticipated to boost the growth of the market as well.

The fabric softeners and conditioners market analysis includes the type segment and geographic landscape.

Technavio's fabric softeners and conditioners market is segmented as below:

By Type

  • Liquid
  • Dryer sheets
By Geographical Landscape
  • North America
  • APAC
  • Europe
  • Middle East and Africa
  • South America
This study identifies the demand for new formats of fabric conditioners as one of the prime reasons driving the fabric softeners and conditioners market growth during the next few years. Also, rising concerns over the use of chemicals including quaternary ammonium compounds and expansion of distribution network will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on fabric softeners and conditioners market covers the following areas:
  • Fabric softeners and conditioners market sizing
  • Fabric softeners and conditioners market forecast
  • Fabric softeners and conditioners market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading fabric softeners and conditioners market vendors that include AlEn USA, Amway Corp., Church and Dwight Co. Inc., Colgate-Palmolive Co., Dropps, Godrej Group, Henkel AG and Co. KGaA, Kao Corp., LG Household and Health Care Ltd., Lion Corp., Marico Ltd., Melaleuca Inc., Norfolk Natural Living, Pigeon Corp., Reckitt Benckiser Group PLC, S. C. Johnson and Son Inc., Seventh Generation Inc., The Procter and Gamble Co., Unilever PLC, and Werner & Mertz GmbH. Also, the fabric softeners and conditioners market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Key finding
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2021
    • Market outlook: Forecast for 2021-2026
      • Table Global - Market size and forecast 2021-2026 ($ million)
      • Table Global Market: Year-over-year growth 2021-2026 (%)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis 2021 and 2026
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2021 and 2026
  • Market Segmentation by Type
    • Market segments
      • Table Type - Market share 2021-2026 (%)
    • Comparison by Type
      • Table Comparison by Type
    • Liquid - Market size and forecast 2021-2026
      • Table Liquid - Market size and forecast 2021-2026 ($ million)
      • Table Liquid - Year-over-year growth 2021-2026 (%)
    • Dryer sheets - Market size and forecast 2021-2026
      • Table Dryer sheets - Market size and forecast 2021-2026 ($ million)
      • Table Dryer sheets - Year-over-year growth 2021-2026 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ million)
  • Customer Landscape
    • Table Customer landscape
  • Geographic Landscape
    • Geographic segmentation
      • Table Market share by geography 2021-2026 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2021-2026
      • Table North America - Market size and forecast 2021-2026 ($ million)
      • Table North America - Year-over-year growth 2021-2026 (%)
    • APAC - Market size and forecast 2021-2026
      • Table APAC - Market size and forecast 2021-2026 ($ million)
      • Table APAC - Year-over-year growth 2021-2026 (%)
    • Europe - Market size and forecast 2021-2026
      • Table Europe - Market size and forecast 2021-2026 ($ million)
      • Table Europe - Year-over-year growth 2021-2026 (%)
    • Middle East and Africa - Market size and forecast 2021- 2026
      • Table Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Table Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • South America - Market size and forecast 2021-2026
      • Table South America - Market size and forecast 2021-2026 ($ million)
      • Table South America - Year-over-year growth 2021-2026 (%)
    • US - Market size and forecast 2021-2026
      • Table US - Market size and forecast 2021-2026 ($ million)
      • Table US - Year-over-year growth 2021-2026 (%)
    • China - Market size and forecast 2021-2026
      • Table China - Market size and forecast 2021-2026 ($ million)
      • Table China - Year-over-year growth 2021-2026 (%)
    • Japan - Market size and forecast 2021-2026
      • Table Japan - Market size and forecast 2021-2026 ($ million)
      • Table Japan - Year-over-year growth 2021-2026 (%)
    • Germany - Market size and forecast 2021-2026
      • Table Germany - Market size and forecast 2021-2026 ($ million)
      • Table Germany - Year-over-year growth 2021-2026 (%)
    • Canada - Market size and forecast 2021-2026
      • Table Canada - Market size and forecast 2021-2026 ($ million)
      • Table Canada - Year-over-year growth 2021-2026 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • High demand for eco-friendly fabric conditioners
      • Rising inclination of millennials toward premium products
    • Market challenges
      • Indoor air pollution
      • Increase in allergies
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges
    • Market trends
      • Demand for new formats of fabric conditioners
      • Rising concerns over the use of chemicals, including quaternary ammonium compounds
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Industry risks
      • Table Industry risks
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Amway Corp.
      • Table Amway Corp. - Overview
      • Table Amway Corp. - Business segments
      • Table Amway Corp. - Key news
      • Table Amway Corp. - Key offerings
      • Table Amway Corp. - Segment focus
    • Church and Dwight Co. Inc.
      • Table Church and Dwight Co. Inc. - Overview
      • Table Church and Dwight Co. Inc. - Business segments
      • Table Church and Dwight Co. Inc. - Key news
      • Table Church and Dwight Co. Inc. - Key offerings
      • Table Church and Dwight Co. Inc. - Segment focus
    • Colgate-Palmolive Co.
      • Table Colgate-Palmolive Co. - Overview
      • Table Colgate-Palmolive Co. - Business segments
      • Table Colgate-Palmolive Co. - Key offerings
      • Table Colgate-Palmolive Co. - Segment focus
    • Henkel AG and Co. KGaA
      • Table Henkel AG and Co. KGaA - Overview
      • Table Henkel AG and Co. KGaA - Business segments
      • Table Henkel AG and Co. KGaA - Key news
      • Table Henkel AG and Co. KGaA - Key offerings
      • Table Henkel AG and Co. KGaA - Segment focus
    • Kao Corp.
      • Table Kao Corp. - Overview
      • Table Kao Corp. - Business segments
      • Table Kao Corp. - Key news
      • Table Kao Corp. - Key offerings
      • Table Kao Corp. - Segment focus
    • Marico Ltd.
      • Table Marico Ltd. - Overview
      • Table Marico Ltd. - Business segments
      • Table Marico Ltd. - Key offerings
      • Table Marico Ltd. - Segment focus
    • Reckitt Benckiser Group PLC
      • Table Reckitt Benckiser Group PLC - Overview
      • Table Reckitt Benckiser Group PLC - Business segments
      • Table Reckitt Benckiser Group PLC - Key offerings
      • Table Reckitt Benckiser Group PLC - Segment focus
    • S. C. Johnson and Son Inc.
      • Table S. C. Johnson and Son Inc. - Overview
      • Table S. C. Johnson and Son Inc. - Product / Service
      • Table S. C. Johnson and Son Inc. - Key offerings
    • The Procter and Gamble Co.
      • Table The Procter and Gamble Co. - Overview
      • Table The Procter and Gamble Co. - Business segments
      • Table The Procter and Gamble Co. - Key news
      • Table The Procter and Gamble Co. - Key offerings
      • Table The Procter and Gamble Co. - Segment focus
    • Unilever PLC
      • Table Unilever PLC - Overview
      • Table Unilever PLC - Business segments
      • Table Unilever PLC - Key news
      • Table Unilever PLC - Key offerings
      • Table Unilever PLC - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings