Global Extended Reality (Xr) Market 2024-2028

Global Extended Reality (XR) Market 2024-2028


The extended reality (XR) market is forecasted to grow by USD 1040.6 bn during 2023-2028, accelerating at a CAGR of 56.45% during the forecast period. The report on the extended reality (XR) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rapid improvements in sensor technology, increasing adoption in military, and growing popularity of 360-degree videos.

Technavio's extended reality (XR) market is segmented as below:

By Application
  • VR
  • AR
  • MR
By Component
  • Hardware
  • Software and services
By Geography
  • North America
  • APAC
  • Europe
  • South America
  • Middle East and Africa
This study identifies the advent of 5G as one of the prime reasons driving the extended reality (XR) market growth during the next few years. Also, use of inside-out tracking technology in VR headsets and increasing number of strategic alliances will lead to sizable demand in the market.

The report on the extended reality (XR) market covers the following areas:
  • Extended reality (XR) market sizing
  • Extended reality (XR) market forecast
  • Extended reality (XR) market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading extended reality (XR) market vendors that include 3D Systems Corp., ABB Ltd., Accenture Plc, Alphabet Inc., Canon Inc., HTC Corp., Intel Corp., Lenovo Group Ltd., Magic Leap Inc., Meta Platforms Inc., Microsoft Corp., NVIDIA Corp., PTC Inc., Qualcomm Inc., Roper Technologies Inc., Seiko Epson Corp., SoftServe Inc., Sony Group Corp., Tata Sons Pvt. Ltd., and VertexPlus Technologies Ltd.. Also, the extended reality (XR) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Data Table on Incremental Growth
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global Extended Reality (XR) Market 2018 - 2022
      • Table Historic Market Size - Data Table on Global Extended Reality (XR) Market 2018 - 2022 ($ billion)
    • Application segment analysis 2018 - 2022
    • Component segment analysis 2018 - 2022
    • Geography segment analysis 2018 - 2022
    • Country segment analysis 2018 - 2022
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Application
    • Market segments
      • Table Data Table on Application - Market share 2023-2028 (%)
    • Comparison by Application
      • Table Data Table on Comparison by Application
    • VR - Market size and forecast 2023-2028
      • Table Data Table on VR - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on VR - Year-over-year growth 2023-2028 (%)
    • AR - Market size and forecast 2023-2028
      • Table Data Table on AR - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on AR - Year-over-year growth 2023-2028 (%)
    • MR - Market size and forecast 2023-2028
      • Table Data Table on MR - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on MR - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Application
      • Table Data Table on Market opportunity by Application ($ billion)
  • Market Segmentation by Component
    • Market segments
      • Table Data Table on Component - Market share 2023-2028 (%)
    • Comparison by Component
      • Table Data Table on Comparison by Component
    • Hardware - Market size and forecast 2023-2028
      • Table Data Table on Hardware - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Hardware - Year-over-year growth 2023-2028 (%)
    • Software and services - Market size and forecast 2023-2028
      • Table Data Table on Software and services - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Software and services - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Component
      • Table Data Table on Market opportunity by Component ($ billion)
  • Customer Landscape
    • Customer landscape overview
  • Geographic Landscape
    • Geographic segmentation
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023-2028
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Data Tables on Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Rapid improvements in sensor technology
      • Increasing adoption in military
      • Growing popularity of 360-degree videos
    • Market challenges
      • Infrastructural and integration issues
      • Lack of expertise
      • Strict government regulations
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Advent of 5G
      • Use of inside-out tracking technology in VR headsets
      • Increasing number of strategic alliances
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Market positioning of companies
    • 3D Systems Corp.
    • ABB Ltd.
    • Accenture Plc
    • Alphabet Inc.
    • Canon Inc.
    • HTC Corp.
    • Meta Platforms Inc.
    • Microsoft Corp.
    • Qualcomm Inc.
    • Roper Technologies Inc.
    • Seiko Epson Corp.
    • SoftServe Inc.
    • Sony Group Corp.
    • Tata Sons Pvt. Ltd.
    • VertexPlus Softwares Pvt. Ltd.
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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