Global Energy Drinks Market 2023-2027

Global Energy Drinks Market 2023-2027


The energy drinks market is forecasted to grow by USD 40.04 bn during 2022-2027, accelerating at a CAGR of 8% during the forecast period. The report on the energy drinks market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by hectic lifestyle and need for instant energy, increased consumption among millennials, and increased scope of organized distribution channel.

Technavio's energy drinks market is segmented as below:

By Product
  • Sparkling energy drinks
  • Still energy drinks
By Distribution Channel
  • Offline
  • Online
By Geographical Landscape
  • APAC
  • North America
  • Europe
  • South America
  • Middle East and Africa
This study identifies the increase in demand for low-calorie energy drinks as one of the prime reasons driving the energy drinks market growth during the next few years. Also, increased focus on marketing and promotional activities and expansion of market in emerging economies will lead to sizable demand in the market.

The report on the energy drinks market covers the following areas:
  • Energy drinks market sizing
  • Energy drinks market forecast
  • Energy drinks market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading energy drinks market vendors that include Abbott Laboratories, Britvic plc, Cargill Inc., Decathlon SA, DyDo Group Holdings Inc., Hype Energy, Keurig Dr Pepper Inc., Monster Beverage Corp., National Beverage Corp., Otsuka Holdings Co. Ltd., PepsiCo Inc., Red Bull GmbH, Slades Beverages, Suntory Beverage and Food Europe, and The Coca Cola Co.. Also, the energy drinks market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Product
      • Table Executive Summary - Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Table Data Table on Global Market: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Global energy drinks market 2017 - 2021
      • Table Historic Market Size - Data Table on global energy drinks market 2017 - 2021 ($ billion)
    • Product Segment Analysis 2017 - 2021
      • Table Historic Market Size - Product Segment 2017 - 2021 ($ billion)
    • Distribution Channel Segment Analysis 2017 - 2021
      • Table Historic Market Size - Distribution Channel Segment 2017 - 2021 ($ billion)
    • Geography Segment Analysis 2017 - 2021
      • Table Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
    • Country Segment Analysis 2017 - 2021
      • Table Historic Market Size - Country Segment 2017 - 2021 ($ billion)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2022-2027 (%)
      • Table Data Table on Product - Market share 2022-2027 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Sparkling energy drinks - Market size and forecast 2022-2027
      • Table Chart on Sparkling energy drinks - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Sparkling energy drinks - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Sparkling energy drinks - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Sparkling energy drinks - Year-over-year growth 2022-2027 (%)
    • Still energy drinks - Market size and forecast 2022-2027
      • Table Chart on Still energy drinks - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Still energy drinks - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Still energy drinks - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Still energy drinks - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ billion)
      • Table Data Table on Market opportunity by Product ($ billion)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2022-2027 (%)
      • Table Data Table on Distribution Channel - Market share 2022-2027 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2022-2027
      • Table Chart on Offline - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • Online - Market size and forecast 2022-2027
      • Table Chart on Online - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Online - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Online - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Online - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ billion)
      • Table Data Table on Market opportunity by Distribution Channel ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2022-2027 (%)
      • Table Data Table on Market share by geography 2022-2027 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2022-2027
      • Table Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Table Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • North America - Market size and forecast 2022-2027
      • Table Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on North America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on North America - Year-over-year growth 2022-2027 (%)
    • Europe - Market size and forecast 2022-2027
      • Table Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • South America - Market size and forecast 2022-2027
      • Table Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on South America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on South America - Year-over-year growth 2022-2027 (%)
    • Middle East and Africa - Market size and forecast 2022-2027
      • Table Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • US - Market size and forecast 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on US - Year-over-year growth 2022-2027 (%)
      • Table Data Table on US - Year-over-year growth 2022-2027 (%)
    • China - Market size and forecast 2022-2027
      • Table Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on China - Year-over-year growth 2022-2027 (%)
      • Table Data Table on China - Year-over-year growth 2022-2027 (%)
    • Germany - Market size and forecast 2022-2027
      • Table Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • Japan - Market size and forecast 2022-2027
      • Table Chart on Japan - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • UK - Market size and forecast 2022-2027
      • Table Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on UK - Year-over-year growth 2022-2027 (%)
      • Table Data Table on UK - Year-over-year growth 2022-2027 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
      • Table Data Tables on Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Hectic lifestyle and need for instant energy
      • Increased consumption among millennials
      • Increased scope of organized distribution channel
    • Market challenges
      • Stiff competition from low-cost substitutes
      • Presence of harmful ingredients in energy drinks
      • Stringent laws in certain countries
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Increase in demand for low-calorie energy drinks
      • Increased focus on marketing and promotional activities
      • Expansion of market in emerging economies
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Abbott Laboratories
      • Table Abbott Laboratories - Overview
      • Table Abbott Laboratories - Business segments
      • Table Abbott Laboratories - Key news
      • Table Abbott Laboratories - Key offerings
      • Table Abbott Laboratories - Segment focus
    • Britvic plc
      • Table Britvic plc - Overview
      • Table Britvic plc - Product / Service
      • Table Britvic plc - Key offerings
    • Cargill Inc.
      • Table Cargill Inc. - Overview
      • Table Cargill Inc. - Product / Service
      • Table Cargill Inc. - Key news
      • Table Cargill Inc. - Key offerings
    • Decathlon SA
      • Table Decathlon SA - Overview
      • Table Decathlon SA - Product / Service
      • Table Decathlon SA - Key offerings
    • DyDo Group Holdings Inc.
      • Table DyDo Group Holdings Inc. - Overview
      • Table DyDo Group Holdings Inc. - Business segments
      • Table DyDo Group Holdings Inc. - Key offerings
      • Table DyDo Group Holdings Inc. - Segment focus
    • Hype Energy
      • Table Hype Energy - Overview
      • Table Hype Energy - Product / Service
      • Table Hype Energy - Key offerings
    • Keurig Dr Pepper Inc.
      • Table Keurig Dr Pepper Inc. - Overview
      • Table Keurig Dr Pepper Inc. - Business segments
      • Table Keurig Dr Pepper Inc. - Key news
      • Table Keurig Dr Pepper Inc. - Key offerings
      • Table Keurig Dr Pepper Inc. - Segment focus
    • Monster Beverage Corp.
      • Table Monster Beverage Corp. - Overview
      • Table Monster Beverage Corp. - Business segments
      • Table Monster Beverage Corp. - Key offerings
      • Table Monster Beverage Corp. - Segment focus
    • National Beverage Corp.
      • Table National Beverage Corp. - Overview
      • Table National Beverage Corp. - Product / Service
      • Table National Beverage Corp. - Key offerings
    • Otsuka Holdings Co. Ltd.
      • Table Otsuka Holdings Co. Ltd. - Overview
      • Table Otsuka Holdings Co. Ltd. - Business segments
      • Table Otsuka Holdings Co. Ltd. - Key offerings
      • Table Otsuka Holdings Co. Ltd. - Segment focus
    • PepsiCo Inc.
      • Table PepsiCo Inc. - Overview
      • Table PepsiCo Inc. - Business segments
      • Table PepsiCo Inc. - Key news
      • Table PepsiCo Inc. - Key offerings
      • Table PepsiCo Inc. - Segment focus
    • Red Bull GmbH
      • Table Red Bull GmbH - Overview
      • Table Red Bull GmbH - Product / Service
      • Table Red Bull GmbH - Key offerings
    • Slades Beverages
      • Table Slades Beverages - Overview
      • Table Slades Beverages - Product / Service
      • Table Slades Beverages - Key offerings
    • Suntory Beverage and Food Europe
      • Table Suntory Beverage and Food Europe - Overview
      • Table Suntory Beverage and Food Europe - Product / Service
      • Table Suntory Beverage and Food Europe - Key offerings
    • The Coca Cola Co.
      • Table The Coca Cola Co. - Overview
      • Table The Coca Cola Co. - Business segments
      • Table The Coca Cola Co. - Key news
      • Table The Coca Cola Co. - Key offerings
      • Table The Coca Cola Co. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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