Global Direct-to-consumer Genetic Testing Market 2024-2028

Direct-to-consumer Genetic Testing Market 2024-2028


The direct-to-consumer genetic testing market is forecasted to grow by USD 1219.3 mn during 2023-2028, accelerating at a CAGR of 12.99% during the forecast period. The report on the direct-to-consumer genetic testing market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing adoption of direct-to-consumer genetic testing in early disease diagnosis, rising disposable income, and increasing consumer awareness about genetic testing.

Technavio's direct-to-consumer genetic testing market is segmented as below:
  • By Service
  • Diagnostic screening
  • Prenatal newborn screening & PGD
  • Relationship testing
  • Others
  • By Geographical Landscape
  • North America
  • Europe
  • Asia
  • Rest of World (ROW)
This study identifies the advances in next-generation genetic sequencing as one of the prime reasons driving the direct-to-consumer genetic testing market growth during the next few years. Also, reduction in cost of services and growing adoption of online service platforms will lead to sizable demand in the market.

The report on the direct-to-consumer genetic testing market covers the following areas:
  • Direct-to-consumer genetic testing market sizing
  • Direct-to-consumer genetic testing market forecast
  • Direct-to-consumer genetic testing market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading direct-to-consumer genetic testing market vendors that include 23andMe Holding Co., 24GENETICS S.L., Alpha Biolaboratories Ltd., Ancestry, Centrillion Technology Inc., Color Health Inc., Dante Labs Inc., DNA Diagnostic Center Inc., Full Genomes Corp., Helix OpCo LLC, IntelliGenetics, Invitae Corp., Konica Minolta Inc., Laboratory Corp. of America Holdings, MyHeritage Ltd., Myriad Genetics Inc., Positive Biosciences, Quest Diagnostics Inc., Sonora Quest Laboratories, Victorian Clinical Genetics Services, and Xcode Life. Also, the direct-to-consumer genetic testing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Service
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
Parent Market
Data Table on - Parent Market
2.2 Market characteristics
Market characteristics analysis
2.3 Value chain analysis
Value Chain Analysis
3 Market Sizing
3.1 Market definition
Offerings of companies included in the market definition
3.2 Market segment analysis
Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Chart on Global - Market size and forecast 2023-2028 ($ million)
Data Table on Global - Market size and forecast 2023-2028 ($ million)
Chart on Global Market: Year-over-year growth 2023-2028 (%)
Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
4.1 Global Direct-To-Consumer Genetic Testing Market 2018 - 2022
Historic Market Size - Data Table on Global Direct-To-Consumer Genetic Testing Market 2018 - 2022 ($ million)
4.2 Service segment analysis 2018 - 2022
Historic Market Size - Service Segment 2018 - 2022 ($ million)
4.3 Geography segment analysis 2018 - 2022
Historic Market Size - Geography Segment 2018 - 2022 ($ million)
4.4 Country segment analysis 2018 - 2022
Historic Market Size - Country Segment 2018 - 2022 ($ million)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Service
6.1 Market segments
Chart on Service - Market share 2023-2028 (%)
Data Table on Service - Market share 2023-2028 (%)
6.2 Comparison by Service
Chart on Comparison by Service
Data Table on Comparison by Service
6.3 Diagnostic screening - Market size and forecast 2023-2028
Chart on Diagnostic screening - Market size and forecast 2023-2028 ($ million)
Data Table on Diagnostic screening - Market size and forecast 2023-2028 ($ million)
Chart on Diagnostic screening - Year-over-year growth 2023-2028 (%)
Data Table on Diagnostic screening - Year-over-year growth 2023-2028 (%)
6.4 Prenatal newborn screening and pre-implantation diagnosis - Market size and forecast 2023-2028
Chart on Prenatal newborn screening and pre-implantation diagnosis - Market size and forecast 2023-2028 ($ million)
Data Table on Prenatal newborn screening and pre-implantation diagnosis - Market size and forecast 2023-2028 ($ million)
Chart on Prenatal newborn screening and pre-implantation diagnosis - Year-over-year growth 2023-2028 (%)
Data Table on Prenatal newborn screening and pre-implantation diagnosis - Year-over-year growth 2023-2028 (%)
6.5 Relationship testing - Market size and forecast 2023-2028
Chart on Relationship testing - Market size and forecast 2023-2028 ($ million)
Data Table on Relationship testing - Market size and forecast 2023-2028 ($ million)
Chart on Relationship testing - Year-over-year growth 2023-2028 (%)
Data Table on Relationship testing - Year-over-year growth 2023-2028 (%)
6.6 Others - Market size and forecast 2023-2028
Chart on Others - Market size and forecast 2023-2028 ($ million)
Data Table on Others - Market size and forecast 2023-2028 ($ million)
Chart on Others - Year-over-year growth 2023-2028 (%)
Data Table on Others - Year-over-year growth 2023-2028 (%)
6.7 Market opportunity by Service
Market opportunity by Service ($ million)
Data Table on Market opportunity by Service ($ million)
7 Customer Landscape
7.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
8 Geographic Landscape
8.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2023-2028 (%)
Data Table on Market share By Geographical Landscape 2023-2028 (%)
8.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
8.3 North America - Market size and forecast 2023-2028
Chart on North America - Market size and forecast 2023-2028 ($ million)
Data Table on North America - Market size and forecast 2023-2028 ($ million)
Chart on North America - Year-over-year growth 2023-2028 (%)
Data Table on North America - Year-over-year growth 2023-2028 (%)
8.4 Europe - Market size and forecast 2023-2028
Chart on Europe - Market size and forecast 2023-2028 ($ million)
Data Table on Europe - Market size and forecast 2023-2028 ($ million)
Chart on Europe - Year-over-year growth 2023-2028 (%)
Data Table on Europe - Year-over-year growth 2023-2028 (%)
8.5 Asia - Market size and forecast 2023-2028
Chart on Asia - Market size and forecast 2023-2028 ($ million)
Data Table on Asia - Market size and forecast 2023-2028 ($ million)
Chart on Asia - Year-over-year growth 2023-2028 (%)
Data Table on Asia - Year-over-year growth 2023-2028 (%)
8.6 Rest of World (ROW) - Market size and forecast 2023-2028
Chart on Rest of World (ROW) - Market size and forecast 2023-2028 ($ million)
Data Table on Rest of World (ROW) - Market size and forecast 2023-2028 ($ million)
Chart on Rest of World (ROW) - Year-over-year growth 2023-2028 (%)
Data Table on Rest of World (ROW) - Year-over-year growth 2023-2028 (%)
8.7 US - Market size and forecast 2023-2028
Chart on US - Market size and forecast 2023-2028 ($ million)
Data Table on US - Market size and forecast 2023-2028 ($ million)
Chart on US - Year-over-year growth 2023-2028 (%)
Data Table on US - Year-over-year growth 2023-2028 (%)
8.8 China - Market size and forecast 2023-2028
Chart on China - Market size and forecast 2023-2028 ($ million)
Data Table on China - Market size and forecast 2023-2028 ($ million)
Chart on China - Year-over-year growth 2023-2028 (%)
Data Table on China - Year-over-year growth 2023-2028 (%)
8.9 Germany - Market size and forecast 2023-2028
Chart on Germany - Market size and forecast 2023-2028 ($ million)
Data Table on Germany - Market size and forecast 2023-2028 ($ million)
Chart on Germany - Year-over-year growth 2023-2028 (%)
Data Table on Germany - Year-over-year growth 2023-2028 (%)
8.10 UK - Market size and forecast 2023-2028
Chart on UK - Market size and forecast 2023-2028 ($ million)
Data Table on UK - Market size and forecast 2023-2028 ($ million)
Chart on UK - Year-over-year growth 2023-2028 (%)
Data Table on UK - Year-over-year growth 2023-2028 (%)
8.11 France - Market size and forecast 2023-2028
Chart on France - Market size and forecast 2023-2028 ($ million)
Data Table on France - Market size and forecast 2023-2028 ($ million)
Chart on France - Year-over-year growth 2023-2028 (%)
Data Table on France - Year-over-year growth 2023-2028 (%)
8.12 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ million)
Data Tables on Market opportunity By Geographical Landscape ($ million)
9 Drivers, Challenges, and Opportunity/Restraints
9.1 Market drivers
9.2 Market challenges
9.3 Impact of drivers and challenges
Impact of drivers and challenges in 2023 and 2028
9.4 Market opportunities/restraints
10 Competitive Landscape
10.1 Overview
10.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
10.3 Landscape disruption
Overview on factors of disruption
10.4 Industry risks
Impact of key risks on business
11 Competitive Analysis
11.1 Companies profiled
Companies covered
11.2 Market positioning of companies
Matrix on companies position and classification
23andMe Holding Co.
23andMe Holding Co. - Overview
23andMe Holding Co. - Business segments
23andMe Holding Co. - Key offerings
23andMe Holding Co. - Segment focus
11.4 Alpha Biolaboratories Ltd.
Alpha Biolaboratories Ltd. - Overview
Alpha Biolaboratories Ltd. - Product / Service
Alpha Biolaboratories Ltd. - Key offerings
11.5 Centrillion Technology Inc.
Centrillion Technology Inc. - Overview
Centrillion Technology Inc. - Product / Service
Centrillion Technology Inc. - Key offerings
11.6 Color Health Inc.
Color Health Inc. - Overview
Color Health Inc. - Product / Service
Color Health Inc. - Key offerings
11.7 Dante Labs Inc.
Dante Labs Inc. - Overview
Dante Labs Inc. - Product / Service
Dante Labs Inc. - Key offerings
11.8 DNA Diagnostic Center Inc.
DNA Diagnostic Center Inc. - Overview
DNA Diagnostic Center Inc. - Product / Service
DNA Diagnostic Center Inc. - Key offerings
11.9 Full Genomes Corp.
Full Genomes Corp. - Overview
Full Genomes Corp. - Product / Service
Full Genomes Corp. - Key offerings
11.10 Laboratory Corp. of America Holdings
Laboratory Corp. of America Holdings - Overview
Laboratory Corp. of America Holdings - Business segments
Laboratory Corp. of America Holdings - Key news
Laboratory Corp. of America Holdings - Key offerings
Laboratory Corp. of America Holdings - Segment focus
11.11 Myriad Genetics Inc.
Myriad Genetics Inc. - Overview
Myriad Genetics Inc. - Product / Service
Myriad Genetics Inc. - Key news
Myriad Genetics Inc. - Key offerings
11.12 Quest Diagnostics Inc.
Quest Diagnostics Inc. - Overview
Quest Diagnostics Inc. - Business segments
Quest Diagnostics Inc. - Key offerings
Quest Diagnostics Inc. - Segment focus
12 Appendix
12.1 Scope of the report
12.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
12.3 Currency conversion rates for US$
Currency conversion rates for US$
12.4 Research methodology
Research methodology
12.5 Data procurement
Information sources
12.6 Data validation
Data validation
12.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
12.8 Data synthesis
Data synthesis
12.9 360 degree market analysis
360 degree market analysis
12.10 List of abbreviations
List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Service
Exhibits6: Executive Summary - Chart on Incremental Growth
Exhibits7: Executive Summary - Data Table on Incremental Growth
Exhibits8: Executive Summary - Chart on Company Market Positioning
Exhibits9: Parent Market
Exhibits10: Data Table on - Parent Market
Exhibits11: Market characteristics analysis
Exhibits12: Value Chain Analysis
Exhibits13: Offerings of companies included in the market definition
Exhibits14: Market segments
Exhibits15: Chart on Global - Market size and forecast 2023-2028 ($ million)
Exhibits16: Data Table on Global - Market size and forecast 2023-2028 ($ million)
Exhibits17: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits18: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits19: Historic Market Size - Data Table on Global Direct-To-Consumer Genetic Testing Market 2018 - 2022 ($ million)
Exhibits20: Historic Market Size - Service Segment 2018 - 2022 ($ million)
Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ million)
Exhibits23: Five forces analysis - Comparison between 2023 and 2028
Exhibits24: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits29: Chart on Market condition - Five forces 2023 and 2028
Exhibits30: Chart on Service - Market share 2023-2028 (%)
Exhibits31: Data Table on Service - Market share 2023-2028 (%)
Exhibits32: Chart on Comparison by Service
Exhibits33: Data Table on Comparison by Service
Exhibits34: Chart on Diagnostic screening - Market size and forecast 2023-2028 ($ million)
Exhibits35: Data Table on Diagnostic screening - Market size and forecast 2023-2028 ($ million)
Exhibits36: Chart on Diagnostic screening - Year-over-year growth 2023-2028 (%)
Exhibits37: Data Table on Diagnostic screening - Year-over-year growth 2023-2028 (%)
Exhibits38: Chart on Prenatal newborn screening and pre-implantation diagnosis - Market size and forecast 2023-2028 ($ million)
Exhibits39: Data Table on Prenatal newborn screening and pre-implantation diagnosis - Market size and forecast 2023-2028 ($ million)
Exhibits40: Chart on Prenatal newborn screening and pre-implantation diagnosis - Year-over-year growth 2023-2028 (%)
Exhibits41: Data Table on Prenatal newborn screening and pre-implantation diagnosis - Year-over-year growth 2023-2028 (%)
Exhibits42: Chart on Relationship testing - Market size and forecast 2023-2028 ($ million)
Exhibits43: Data Table on Relationship testing - Market size and forecast 2023-2028 ($ million)
Exhibits44: Chart on Relationship testing - Year-over-year growth 2023-2028 (%)
Exhibits45: Data Table on Relationship testing - Year-over-year growth 2023-2028 (%)
Exhibits46: Chart on Others - Market size and forecast 2023-2028 ($ million)
Exhibits47: Data Table on Others - Market size and forecast 2023-2028 ($ million)
Exhibits48: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibits49: Data Table on Others - Year-over-year growth 2023-2028 (%)
Exhibits50: Market opportunity by Service ($ million)
Exhibits51: Data Table on Market opportunity by Service ($ million)
Exhibits52: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits53: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibits54: Data Table on Market share By Geographical Landscape 2023-2028 (%)
Exhibits55: Chart on Geographic comparison
Exhibits56: Data Table on Geographic comparison
Exhibits57: Chart on North America - Market size and forecast 2023-2028 ($ million)
Exhibits58: Data Table on North America - Market size and forecast 2023-2028 ($ million)
Exhibits59: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibits60: Data Table on North America - Year-over-year growth 2023-2028 (%)
Exhibits61: Chart on Europe - Market size and forecast 2023-2028 ($ million)
Exhibits62: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
Exhibits63: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibits64: Data Table on Europe - Year-over-year growth 2023-2028 (%)
Exhibits65: Chart on Asia - Market size and forecast 2023-2028 ($ million)
Exhibits66: Data Table on Asia - Market size and forecast 2023-2028 ($ million)
Exhibits67: Chart on Asia - Year-over-year growth 2023-2028 (%)
Exhibits68: Data Table on Asia - Year-over-year growth 2023-2028 (%)
Exhibits69: Chart on Rest of World (ROW) - Market size and forecast 2023-2028 ($ million)
Exhibits70: Data Table on Rest of World (ROW) - Market size and forecast 2023-2028 ($ million)
Exhibits71: Chart on Rest of World (ROW) - Year-over-year growth 2023-2028 (%)
Exhibits72: Data Table on Rest of World (ROW) - Year-over-year growth 2023-2028 (%)
Exhibits73: Chart on US - Market size and forecast 2023-2028 ($ million)
Exhibits74: Data Table on US - Market size and forecast 2023-2028 ($ million)
Exhibits75: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibits76: Data Table on US - Year-over-year growth 2023-2028 (%)
Exhibits77: Chart on China - Market size and forecast 2023-2028 ($ million)
Exhibits78: Data Table on China - Market size and forecast 2023-2028 ($ million)
Exhibits79: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibits80: Data Table on China - Year-over-year growth 2023-2028 (%)
Exhibits81: Chart on Germany - Market size and forecast 2023-2028 ($ million)
Exhibits82: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
Exhibits83: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibits84: Data Table on Germany - Year-over-year growth 2023-2028 (%)
Exhibits85: Chart on UK - Market size and forecast 2023-2028 ($ million)
Exhibits86: Data Table on UK - Market size and forecast 2023-2028 ($ million)
Exhibits87: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibits88: Data Table on UK - Year-over-year growth 2023-2028 (%)
Exhibits89: Chart on France - Market size and forecast 2023-2028 ($ million)
Exhibits90: Data Table on France - Market size and forecast 2023-2028 ($ million)
Exhibits91: Chart on France - Year-over-year growth 2023-2028 (%)
Exhibits92: Data Table on France - Year-over-year growth 2023-2028 (%)
Exhibits93: Market opportunity By Geographical Landscape ($ million)
Exhibits94: Data Tables on Market opportunity By Geographical Landscape ($ million)
Exhibits95: Impact of drivers and challenges in 2023 and 2028
Exhibits96: Overview on criticality of inputs and factors of differentiation
Exhibits97: Overview on factors of disruption
Exhibits98: Impact of key risks on business
Exhibits99: Companies covered
Exhibits100: Matrix on companies position and classification
Exhibits101: 23andMe Holding Co. - Overview
Exhibits102: 23andMe Holding Co. - Business segments
Exhibits103: 23andMe Holding Co. - Key offerings
Exhibits104: 23andMe Holding Co. - Segment focus
Exhibits105: Alpha Biolaboratories Ltd. - Overview
Exhibits106: Alpha Biolaboratories Ltd. - Product / Service
Exhibits107: Alpha Biolaboratories Ltd. - Key offerings
Exhibits108: Centrillion Technology Inc. - Overview
Exhibits109: Centrillion Technology Inc. - Product / Service
Exhibits110: Centrillion Technology Inc. - Key offerings
Exhibits111: Color Health Inc. - Overview
Exhibits112: Color Health Inc. - Product / Service
Exhibits113: Color Health Inc. - Key offerings
Exhibits114: Dante Labs Inc. - Overview
Exhibits115: Dante Labs Inc. - Product / Service
Exhibits116: Dante Labs Inc. - Key offerings
Exhibits117: DNA Diagnostic Center Inc. - Overview
Exhibits118: DNA Diagnostic Center Inc. - Product / Service
Exhibits119: DNA Diagnostic Center Inc. - Key offerings
Exhibits120: Full Genomes Corp. - Overview
Exhibits121: Full Genomes Corp. - Product / Service
Exhibits122: Full Genomes Corp. - Key offerings
Exhibits123: Laboratory Corp. of America Holdings - Overview
Exhibits124: Laboratory Corp. of America Holdings - Business segments
Exhibits125: Laboratory Corp. of America Holdings - Key news
Exhibits126: Laboratory Corp. of America Holdings - Key offerings
Exhibits127: Laboratory Corp. of America Holdings - Segment focus
Exhibits128: Myriad Genetics Inc. - Overview
Exhibits129: Myriad Genetics Inc. - Product / Service
Exhibits130: Myriad Genetics Inc. - Key news
Exhibits131: Myriad Genetics Inc. - Key offerings
Exhibits132: Quest Diagnostics Inc. - Overview
Exhibits133: Quest Diagnostics Inc. - Business segments
Exhibits134: Quest Diagnostics Inc. - Key offerings
Exhibits135: Quest Diagnostics Inc. - Segment focus
Exhibits136: Inclusions checklist
Exhibits137: Exclusions checklist
Exhibits138: Currency conversion rates for US$
Exhibits139: Research methodology
Exhibits140: Information sources
Exhibits141: Data validation
Exhibits142: Validation techniques employed for market sizing
Exhibits143: Data synthesis
Exhibits144: 360 degree market analysis
Exhibits145: List of abbreviations

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