Global Digital Video Ad Market 2023-2027

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,500	159 Pages	TechNavio	May, 2023	INF18039670

Best Price Guarantee
Price	from $2,500
Length	159 Pages
Publisher	TechNavio
Published Date	May, 2023
SKU	INF18039670

Global Digital Video Ad Market 2023-2027

The digital video ad market is forecasted to grow by USD 249.42 bn during 2022-2027, accelerating at a CAGR of 37.19% during the forecast period. The report on the digital video ad market provides a holistic analysis, market size, and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing in-app advertising, increasing penetration of mobile computing devices, and growing awareness about digital native advertising.

Technavio's digital video ad market is segmented as below:

By End-user

Retail
Consumer goods and electronics
Media and entertainment
Automotive
Others

By Type

Desktop
Mobile

By Geographical Landscape

North America
APAC
Europe
South America
Middle East and Africa

This study identifies the increased spending on online video and CTV advertising as one of the prime reasons driving the digital video ad market growth during the next few years. Also, evolving modern consumer demographics and demands and decline in offline ad spending will lead to sizable demand in the market.

The report on the digital video ad market covers the following areas:

Digital video ad market sizing
Digital video ad market forecast
Digital video ad market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital video ad market vendors that include Advertise.com Inc., Alphabet Inc., ByteDance Ltd., Digital Turbine Inc., Kargo Global Inc., Longtail Ad Solutions Inc., Magnite Inc., MediaMath Inc., Meta Platforms Inc., Microsoft Corp., Pinterest Inc., PubMatic Inc., Snap Inc., Tencent Holdings Ltd., Tremor International Ltd, Twitter Inc., Vdopia Inc., Verizon Communications Inc., Viant Technology LLC, and Vireo Video Inc.. Also, the digital video ad market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Executive Summary
- Market overview
  - Table Executive Summary - Chart on Market Overview
  - Table Executive Summary - Data Table on Market Overview
  - Table Executive Summary - Chart on Global Market Characteristics
  - Table Executive Summary - Chart on Market by Geography
  - Table Executive Summary - Chart on Market Segmentation by End-user
  - Table Executive Summary - Chart on Market Segmentation by Type
  - Table Executive Summary - Chart on Incremental Growth
  - Table Executive Summary - Data Table on Incremental Growth
  - Table Executive Summary - Chart on Vendor Market Positioning
Market Landscape
- Market ecosystem
  - Table Parent market
  - Table Market Characteristics
Market Sizing
- Market definition
  - Table Offerings of vendors included in the market definition
- Market segment analysis
  - Table Market segments
- Market size 2022
- Market outlook: Forecast for 2022-2027
  - Table Chart on Global - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Global - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Global Market: Year-over-year growth 2022-2027 (%)
  - Table Data Table on Global Market: Year-over-year growth 2022-2027 (%)
Historic Market Size
- Global digital video ad market 2017 - 2021
  - Table Historic Market Size - Data Table on global digital video ad market 2017 - 2021 ($ billion)
- End-user Segment Analysis 2017 - 2021
  - Table Historic Market Size - End-user Segment 2017 - 2021 ($ billion)
- Type Segment Analysis 2017 - 2021
  - Table Historic Market Size - Type Segment 2017 - 2021 ($ billion)
- Geography Segment Analysis 2017 - 2021
  - Table Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
- Country Segment Analysis 2017 - 2021
  - Table Historic Market Size - Country Segment 2017 - 2021 ($ billion)
Five Forces Analysis
- Five forces summary
  - Table Five forces analysis - Comparison between 2022 and 2027
- Bargaining power of buyers
  - Table Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
- Bargaining power of suppliers
  - Table Bargaining power of suppliers - Impact of key factors in 2022 and 2027
- Threat of new entrants
  - Table Threat of new entrants - Impact of key factors in 2022 and 2027
- Threat of substitutes
  - Table Threat of substitutes - Impact of key factors in 2022 and 2027
- Threat of rivalry
  - Table Threat of rivalry - Impact of key factors in 2022 and 2027
- Market condition
  - Table Chart on Market condition - Five forces 2022 and 2027
Market Segmentation by End-user
- Market segments
  - Table Chart on End-user - Market share 2022-2027 (%)
  - Table Data Table on End-user - Market share 2022-2027 (%)
- Comparison by End-user
  - Table Chart on Comparison by End-user
  - Table Data Table on Comparison by End-user
- Retail - Market size and forecast 2022-2027
  - Table Chart on Retail - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Retail - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Retail - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Retail - Year-over-year growth 2022-2027 (%)
- Consumer goods and electronics - Market size and forecast 2022-2027
  - Table Chart on Consumer goods and electronics - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Consumer goods and electronics - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Consumer goods and electronics - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Consumer goods and electronics - Year-over-year growth 2022-2027 (%)
- Media and entertainment - Market size and forecast 2022-2027
  - Table Chart on Media and entertainment - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Media and entertainment - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Media and entertainment - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Media and entertainment - Year-over-year growth 2022-2027 (%)
- Automotive - Market size and forecast 2022-2027
  - Table Chart on Automotive - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Automotive - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Automotive - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Automotive - Year-over-year growth 2022-2027 (%)
- Others - Market size and forecast 2022-2027
  - Table Chart on Others - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Others - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Others - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Others - Year-over-year growth 2022-2027 (%)
- Market opportunity by End-user
  - Table Market opportunity by End-user ($ billion)
  - Table Data Table on Market opportunity by End-user ($ billion)
Market Segmentation by Type
- Market segments
  - Table Chart on Type - Market share 2022-2027 (%)
  - Table Data Table on Type - Market share 2022-2027 (%)
- Comparison by Type
  - Table Chart on Comparison by Type
  - Table Data Table on Comparison by Type
- Desktop - Market size and forecast 2022-2027
  - Table Chart on Desktop - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Desktop - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Desktop - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Desktop - Year-over-year growth 2022-2027 (%)
- Mobile - Market size and forecast 2022-2027
  - Table Chart on Mobile - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Mobile - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Mobile - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Mobile - Year-over-year growth 2022-2027 (%)
- Market opportunity by Type
  - Table Market opportunity by Type ($ billion)
  - Table Data Table on Market opportunity by Type ($ billion)
Customer Landscape
- Customer landscape overview
  - Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Geographic Landscape
- Geographic segmentation
  - Table Chart on Market share by geography 2022-2027 (%)
  - Table Data Table on Market share by geography 2022-2027 (%)
- Geographic comparison
  - Table Chart on Geographic comparison
  - Table Data Table on Geographic comparison
- North America - Market size and forecast 2022-2027
  - Table Chart on North America - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on North America - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on North America - Year-over-year growth 2022-2027 (%)
  - Table Data Table on North America - Year-over-year growth 2022-2027 (%)
- APAC - Market size and forecast 2022-2027
  - Table Chart on APAC - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on APAC - Year-over-year growth 2022-2027 (%)
  - Table Data Table on APAC - Year-over-year growth 2022-2027 (%)
- Europe - Market size and forecast 2022-2027
  - Table Chart on Europe - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Europe - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Europe - Year-over-year growth 2022-2027 (%)
- South America - Market size and forecast 2022-2027
  - Table Chart on South America - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on South America - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on South America - Year-over-year growth 2022-2027 (%)
  - Table Data Table on South America - Year-over-year growth 2022-2027 (%)
- Middle East and Africa - Market size and forecast 2022- 2027
  - Table Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- US - Market size and forecast 2022-2027
  - Table Chart on US - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on US - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on US - Year-over-year growth 2022-2027 (%)
  - Table Data Table on US - Year-over-year growth 2022-2027 (%)
- China - Market size and forecast 2022-2027
  - Table Chart on China - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on China - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on China - Year-over-year growth 2022-2027 (%)
  - Table Data Table on China - Year-over-year growth 2022-2027 (%)
- UK - Market size and forecast 2022-2027
  - Table Chart on UK - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on UK - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on UK - Year-over-year growth 2022-2027 (%)
  - Table Data Table on UK - Year-over-year growth 2022-2027 (%)
- Germany - Market size and forecast 2022-2027
  - Table Chart on Germany - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Germany - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Germany - Year-over-year growth 2022-2027 (%)
- Japan - Market size and forecast 2022-2027
  - Table Chart on Japan - Market size and forecast 2022-2027 ($ billion)
  - Table Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
  - Table Chart on Japan - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Japan - Year-over-year growth 2022-2027 (%)
- Market opportunity by geography
  - Table Market opportunity by geography ($ billion)
  - Table Data Tables on Market opportunity by geography ($ billion)
Drivers, Challenges, and Trends
- Market drivers
  - Growing in-app advertising
  - Increasing penetration of mobile computing devices
- Market challenges
  - Growing use of advertisement blocking solutions
  - Frauds related to digital advertisements
- Impact of drivers and challenges
  - Table Impact of drivers and challenges in 2022 and 2027
- Market trends
  - Increased spending on online video and CTV advertising
  - Evolving modern consumer demographics and demands
Vendor Landscape
- Overview
- Vendor landscape
  - Table Overview on Criticality of inputs and Factors of differentiation
- Landscape disruption
  - Table Overview on factors of disruption
- Industry risks
  - Table Impact of key risks on business
Vendor Analysis
- Vendors covered
  - Table Vendors covered
- Market positioning of vendors
  - Table Matrix on vendor position and classification
- Advertise.com Inc.
  - Table Advertise.com Inc. - Overview
  - Table Advertise.com Inc. - Product / Service
  - Table Advertise.com Inc. - Key offerings
- Alphabet Inc.
  - Table Alphabet Inc. - Overview
  - Table Alphabet Inc. - Business segments
  - Table Alphabet Inc. - Key news
  - Table Alphabet Inc. - Key offerings
  - Table Alphabet Inc. - Segment focus
- ByteDance Ltd.
  - Table ByteDance Ltd. - Overview
  - Table ByteDance Ltd. - Product / Service
  - Table ByteDance Ltd. - Key offerings
- Longtail Ad Solutions Inc.
  - Table Longtail Ad Solutions Inc. - Overview
  - Table Longtail Ad Solutions Inc. - Product / Service
  - Table Longtail Ad Solutions Inc. - Key offerings
- Magnite Inc.
  - Table Magnite Inc. - Overview
  - Table Magnite Inc. - Product / Service
  - Table Magnite Inc. - Key offerings
- Meta Platforms Inc.
  - Table Meta Platforms Inc. - Overview
  - Table Meta Platforms Inc. - Product / Service
  - Table Meta Platforms Inc. - Key offerings
- Microsoft Corp.
  - Table Microsoft Corp. - Overview
  - Table Microsoft Corp. - Business segments
  - Table Microsoft Corp. - Key news
  - Table Microsoft Corp. - Key offerings
  - Table Microsoft Corp. - Segment focus
- Pinterest Inc.
  - Table Pinterest Inc. - Overview
  - Table Pinterest Inc. - Product / Service
  - Table Pinterest Inc. - Key offerings
- PubMatic Inc.
  - Table PubMatic Inc. - Overview
  - Table PubMatic Inc. - Business segments
  - Table PubMatic Inc. - Key offerings
  - Table PubMatic Inc. - Segment focus
- Snap Inc.
  - Table Snap Inc. - Overview
  - Table Snap Inc. - Product / Service
  - Table Snap Inc. - Key news
  - Table Snap Inc. - Key offerings
- Tencent Holdings Ltd.
  - Table Tencent Holdings Ltd. - Overview
  - Table Tencent Holdings Ltd. - Business segments
  - Table Tencent Holdings Ltd. - Key offerings
  - Table Tencent Holdings Ltd. - Segment focus
- Tremor International Ltd
  - Table Tremor International Ltd - Overview
  - Table Tremor International Ltd - Product / Service
  - Table Tremor International Ltd - Key offerings
- Twitter Inc.
  - Table Twitter Inc. - Overview
  - Table Twitter Inc. - Product / Service
  - Table Twitter Inc. - Key offerings
- Verizon Communications Inc.
  - Table Verizon Communications Inc. - Overview
  - Table Verizon Communications Inc. - Business segments
  - Table Verizon Communications Inc. - Key offerings
  - Table Verizon Communications Inc. - Segment focus
- Viant Technology LLC
  - Table Viant Technology LLC - Overview
  - Table Viant Technology LLC - Product / Service
  - Table Viant Technology LLC - Key offerings
Appendix
- Scope of the report
  - Market definition
  - Objectives
  - Notes and caveats
- Inclusions and exclusions checklist
  - Table Inclusions checklist
  - Table Exclusions checklist
- Currency conversion rates for US$
  - Table Currency conversion rates for US$
- Research methodology
  - Table Research methodology
  - Table Validation techniques employed for market sizing
  - Table Information sources
- List of abbreviations
  - Table List of abbreviations