Global Digital Transformation Market 2024-2028

Global Digital Transformation Market 2024-2028


The digital transformation market is forecasted to grow by USD 253.84 bn during 2023-2028, accelerating at a CAGR of 17.15% during the forecast period. The report on the digital transformation market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing need to enhance operational efficiency in retail sector, increasing penetration of iot and adoption of cloud services, and increasing focus on providing omnichannel experience.

Technavio's digital transformation market is segmented as below:

By Technology
  • IoT
  • Cloud computing
  • Big data
  • AI
  • AR/VR
By Product
  • Consumer electronics
  • Media and entertainment
  • Apparel
  • Food and beverage
  • Others
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • Middle East and Africa
  • South America
This study identifies the increasing technology partnerships in the retail sector as one of the prime reasons driving the digital transformation market growth during the next few years. Also, increasing use of analytics and growth of m-commerce will lead to sizable demand in the market.

The report on the digital transformation market covers the following areas:
  • Digital transformation market sizing
  • Digital transformation market forecast
  • Digital transformation market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital transformation market vendors that include Accenture Plc, Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., Capgemini Service SAS, Carmatec IT Solutions Pvt. Ltd., DXC Technology Co., H2O.ai Inc., Infosys Ltd., Intel Corp., International Business Machines Corp., Microsoft Corp., N-iX LTD, Oracle Corp., Salesforce Inc., SAP SE, Siemens AG, Tata Consultancy Services Ltd., TIBCO Software Inc., and UST Inc.. Also, the digital transformation market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Technology
      • Table Executive Summary – Chart on Market Segmentation by Product
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global digital transformation market 2018 - 2022
      • Table Historic Market Size – Data Table on global digital transformation market 2018 - 2022 ($ billion)
    • Technology Segment Analysis 2018 - 2022
      • Table Historic Market Size – Technology Segment 2018 - 2022 ($ billion)
    • Product Segment Analysis 2018 - 2022
      • Table Historic Market Size – Product Segment 2018 - 2022 ($ billion)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ billion)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Technology
    • Market segments
      • Table Chart on Technology - Market share 2023-2028 (%)
      • Table Data Table on Technology - Market share 2023-2028 (%)
    • Comparison by Technology
      • Table Chart on Comparison by Technology
      • Table Data Table on Comparison by Technology
    • IoT - Market size and forecast 2023-2028
      • Table Chart on IoT - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on IoT - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on IoT - Year-over-year growth 2023-2028 (%)
      • Table Data Table on IoT - Year-over-year growth 2023-2028 (%)
    • Cloud computing - Market size and forecast 2023-2028
      • Table Chart on Cloud computing - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Cloud computing - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Cloud computing - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Cloud computing - Year-over-year growth 2023-2028 (%)
    • Big data - Market size and forecast 2023-2028
      • Table Chart on Big data - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Big data - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Big data - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Big data - Year-over-year growth 2023-2028 (%)
    • AI - Market size and forecast 2023-2028
      • Table Chart on AI - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on AI - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on AI - Year-over-year growth 2023-2028 (%)
      • Table Data Table on AI - Year-over-year growth 2023-2028 (%)
    • AR/VR - Market size and forecast 2023-2028
      • Table Chart on AR/VR - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on AR/VR - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on AR/VR - Year-over-year growth 2023-2028 (%)
      • Table Data Table on AR/VR - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Technology
      • Table Market opportunity by Technology ($ billion)
      • Table Data Table on Market opportunity by Technology ($ billion)
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2023-2028 (%)
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Consumer electronics - Market size and forecast 2023- 2028
      • Table Chart on Consumer electronics - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Consumer electronics - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Consumer electronics - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Consumer electronics - Year-over-year growth 2023-2028 (%)
    • Media and entertainment - Market size and forecast 2023-2028
      • Table Chart on Media and entertainment - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Media and entertainment - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Media and entertainment - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Media and entertainment - Year-over-year growth 2023-2028 (%)
    • Apparel - Market size and forecast 2023-2028
      • Table Chart on Apparel - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Apparel - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Apparel - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Apparel - Year-over-year growth 2023-2028 (%)
    • Food and beverage - Market size and forecast 2023-2028
      • Table Chart on Food and beverage - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Food and beverage - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Food and beverage - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Food and beverage - Year-over-year growth 2023-2028 (%)
    • Others - Market size and forecast 2023-2028
      • Table Chart on Others - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Others - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Others - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ billion)
      • Table Data Table on Market opportunity by Product ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Chart on Japan - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
      • Table Data Tables on Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Increasing need to enhance operational efficiency in retail sector
      • Increasing penetration of IoT and adoption of cloud services
      • Increasing focus on providing omnichannel experience
    • Market challenges
      • Lack of in-house capabilities and expertise in digital technologies
      • Data security and privacy concerns
      • Lack of awareness of online payment
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Increasing technology partnerships in the retail sector
      • Increasing use of analytics
      • Growth of m-commerce
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Accenture Plc
      • Table Accenture Plc - Overview
      • Table Accenture Plc - Business segments
      • Table Accenture Plc - Key news
      • Table Accenture Plc - Key offerings
      • Table Accenture Plc - Segment focus
    • Alibaba Group Holding Ltd.
      • Table Alibaba Group Holding Ltd. - Overview
      • Table Alibaba Group Holding Ltd. - Business segments
      • Table Alibaba Group Holding Ltd. - Key offerings
      • Table Alibaba Group Holding Ltd. - Segment focus
    • Alphabet Inc.
      • Table Alphabet Inc. - Overview
      • Table Alphabet Inc. - Business segments
      • Table Alphabet Inc. - Key news
      • Table Alphabet Inc. - Key offerings
      • Table Alphabet Inc. - Segment focus
    • Amazon.com Inc.
      • Table Amazon.com Inc. - Overview
      • Table Amazon.com Inc. - Business segments
      • Table Amazon.com Inc. - Key news
      • Table Amazon.com Inc. - Key offerings
      • Table Amazon.com Inc. - Segment focus
    • Capgemini Service SAS
      • Table Capgemini Service SAS - Overview
      • Table Capgemini Service SAS - Business segments
      • Table Capgemini Service SAS - Key news
      • Table Capgemini Service SAS - Key offerings
      • Table Capgemini Service SAS - Segment focus
    • DXC Technology Co.
      • Table DXC Technology Co. - Overview
      • Table DXC Technology Co. - Business segments
      • Table DXC Technology Co. - Key offerings
      • Table DXC Technology Co. - Segment focus
    • Intel Corp.
      • Table Intel Corp. - Overview
      • Table Intel Corp. - Business segments
      • Table Intel Corp. - Key news
      • Table Intel Corp. - Key offerings
      • Table Intel Corp. - Segment focus
    • International Business Machines Corp.
      • Table International Business Machines Corp. - Overview
      • Table International Business Machines Corp. - Business segments
      • Table International Business Machines Corp. - Key news
      • Table International Business Machines Corp. - Key offerings
      • Table International Business Machines Corp. - Segment focus
    • Microsoft Corp.
      • Table Microsoft Corp. - Overview
      • Table Microsoft Corp. - Business segments
      • Table Microsoft Corp. - Key news
      • Table Microsoft Corp. - Key offerings
      • Table Microsoft Corp. - Segment focus
    • Oracle Corp.
      • Table Oracle Corp. - Overview
      • Table Oracle Corp. - Business segments
      • Table Oracle Corp. - Key news
      • Table Oracle Corp. - Key offerings
      • Table Oracle Corp. - Segment focus
    • Salesforce Inc.
      • Table Salesforce Inc. - Overview
      • Table Salesforce Inc. - Product / Service
      • Table Salesforce Inc. - Key news
      • Table Salesforce Inc. - Key offerings
    • SAP SE
      • Table SAP SE - Overview
      • Table SAP SE - Business segments
      • Table SAP SE - Key news
      • Table SAP SE - Key offerings
      • Table SAP SE - Segment focus
    • Siemens AG
      • Table Siemens AG - Overview
      • Table Siemens AG - Business segments
      • Table Siemens AG - Key news
      • Table Siemens AG - Key offerings
      • Table Siemens AG - Segment focus
    • Tata Consultancy Services Ltd.
      • Table Tata Consultancy Services Ltd. - Overview
      • Table Tata Consultancy Services Ltd. - Business segments
      • Table Tata Consultancy Services Ltd. - Key news
      • Table Tata Consultancy Services Ltd. - Key offerings
      • Table Tata Consultancy Services Ltd. - Segment focus
    • UST Inc.
      • Table UST Inc. - Overview
      • Table UST Inc. - Product / Service
      • Table UST Inc. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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