Global Digital Marketing Spending Market 2024-2028
The digital marketing spending market is forecasted to grow by USD 353.53 bn during 2023-2028, accelerating at a CAGR of 8.8% during the forecast period. The report on the digital marketing spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by shift in consumer behavior toward online shopping, digital transformation across multiple sectors, and expanding availability of digital marketing software through mobile devices.
Technavio's digital marketing spending market is segmented as below:
By Application
By Type
- Search ads
- Display ads
- Social media
- E-mail marketing
- Others
By Geographical Landscape
- APAC
- North America
- Europe
- South America
- Middle East and Africa
This study identifies the expansion of voice search optimization and voice-activated advertising as one of the prime reasons driving the digital marketing spending market growth during the next few years. Also, integration of augmented reality (AR) and virtual reality (VR) into marketing campaigns and increasing number of ad-exchange platforms will lead to sizable demand in the market.
The report on the digital marketing spending market covers the following areas:
- Digital marketing spending market sizing
- Digital marketing spending market forecast
- Digital marketing spending market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital marketing spending market vendors that include Alphabet Inc., AppLovin Corp., Coalition Technologies LLC, Dentsu Group Inc., Disruptive Advertising Inc., Ignite Visibility LLC, InMobi Pte. Ltd., Meta Platforms Inc., Microsoft Corp., Oracle Corp., Perfect Search Media, Power Digital Marketing, RAPP, Silverback Strategies Inc., Thinknow, Thrive Internet Marketing Agency, Twitter Inc., Verizon Communications Inc., WebFX, and L7 Creative. Also, the digital marketing spending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.