Global Digital Signage Market 2025-2029

Global Digital Signage Market 2024-2028

The digital signage market is forecasted to grow by USD 9855.3 mn during 2023-2028, accelerating at a CAGR of 9.95% during the forecast period. The report on the digital signage market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the high growth of retail space, increasing adoption of digital signage in numerous service sectors, and high growth of DOOH signage.

Technavio's digital signage market is segmented as below:

By Application

  • Retail
  • QSR and restaurants
  • Education
  • Healthcare
  • Others
By Component
  • Hardware
  • Software
  • Services
By Geographical Landscape
  • North America
  • APAC
  • Europe
  • South America
  • Middle East and Africa
This study identifies the introduction of soc technology as one of the prime reasons driving the digital signage market growth during the next few years. Also, innovations in display technology big data analytics, and AI in digital signage will lead to sizable demand in the market.

The report on the digital signage market covers the following areas:
  • Digital signage market sizing
  • Digital signage market forecast
  • Digital signage market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital signage market vendors that include 3M Co., AT and T Inc., AUO Corp., BrightSign LLC, Cayin Technology Co. Ltd., Cisco Systems Inc., Daktronics Inc., Hon Hai Precision Industry Co. Ltd., HP Inc., Intel Corp., Keywest Technology Inc., Leyard Group, LG Corp., Omnivex Corp., Panasonic Holdings Corp., Rokk3r, Samsung Electronics Co. Ltd., Scala, Sony Group Corp., and YFY Inc.. Also, the digital signage market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Data Table on Incremental Growth
  • Technavio Analysis
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Criticality of inputs and Factors of differentiation
    • Factors of disruption
    • Impact of drivers and challenges
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2024
    • Market outlook: Forecast for 2024-2029
      • Table Data Table on Global - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Global Market: Year-over-year growth 2024-2029 (%)
  • Historic Market Size
    • Global Digital Signage Market 2019 - 2023
      • Table Historic Market Size - Data Table on Global Digital Signage Market 2019 - 2023 ($ million)
    • Application segment analysis 2019 - 2023
    • Component segment analysis 2019 - 2023
    • Geography segment analysis 2019 - 2023
    • Country segment analysis 2019 - 2023
  • Qualitative Analysis
    • The AI impact on Global Digital Signage Market
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Application
    • Market segments
      • Table Data Table on Application - Market share 2024-2029 (%)
    • Comparison by Application
      • Table Data Table on Comparison by Application
    • Retail - Market size and forecast 2024-2029
      • Table Data Table on Retail - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Retail - Year-over-year growth 2024-2029 (%)
    • QSR and restaurants - Market size and forecast 2024-2029
      • Table Data Table on QSR and restaurants - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on QSR and restaurants - Year-over-year growth 2024-2029 (%)
    • Education - Market size and forecast 2024-2029
      • Table Data Table on Education - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Education - Year-over-year growth 2024-2029 (%)
    • Healthcare - Market size and forecast 2024-2029
      • Table Data Table on Healthcare - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Healthcare - Year-over-year growth 2024-2029 (%)
    • Others - Market size and forecast 2024-2029
      • Table Data Table on Others - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Others - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Application
      • Table Data Table on Market opportunity by Application ($ million)
  • Market Segmentation by Component
    • Market segments
      • Table Data Table on Component - Market share 2024-2029 (%)
    • Comparison by Component
      • Table Data Table on Comparison by Component
    • Hardware - Market size and forecast 2024-2029
      • Table Data Table on Hardware - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Hardware - Year-over-year growth 2024-2029 (%)
    • Software - Market size and forecast 2024-2029
      • Table Data Table on Software - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Software - Year-over-year growth 2024-2029 (%)
    • Services - Market size and forecast 2024-2029
      • Table Data Table on Services - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Services - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Component
      • Table Data Table on Market opportunity by Component ($ million)
  • Customer Landscape
    • Customer landscape overview
  • Geographic Landscape
    • Geographic segmentation
      • Table Data Table on Market share by geography 2024-2029 (%)
    • Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2024-2029
      • Table Data Table on North America - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on North America - Year-over-year growth 2024-2029 (%)
    • APAC - Market size and forecast 2024-2029
      • Table Data Table on APAC - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on APAC - Year-over-year growth 2024-2029 (%)
    • Europe - Market size and forecast 2024-2029
      • Table Data Table on Europe - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Europe - Year-over-year growth 2024-2029 (%)
    • South America - Market size and forecast 2024-2029
      • Table Data Table on South America - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on South America - Year-over-year growth 2024-2029 (%)
    • Middle East and Africa - Market size and forecast 2024-2029
      • Table Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
    • US - Market size and forecast 2024-2029
      • Table Data Table on US - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on US - Year-over-year growth 2024-2029 (%)
    • China - Market size and forecast 2024-2029
      • Table Data Table on China - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on China - Year-over-year growth 2024-2029 (%)
    • Canada - Market size and forecast 2024-2029
      • Table Data Table on Canada - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Canada - Year-over-year growth 2024-2029 (%)
    • UK - Market size and forecast 2024-2029
      • Table Data Table on UK - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on UK - Year-over-year growth 2024-2029 (%)
    • Japan - Market size and forecast 2024-2029
      • Table Data Table on Japan - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Japan - Year-over-year growth 2024-2029 (%)
    • Germany - Market size and forecast 2024-2029
      • Table Data Table on Germany - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Germany - Year-over-year growth 2024-2029 (%)
    • India - Market size and forecast 2024-2029
      • Table Data Table on India - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on India - Year-over-year growth 2024-2029 (%)
    • France - Market size and forecast 2024-2029
      • Table Data Table on France - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on France - Year-over-year growth 2024-2029 (%)
    • Brazil - Market size and forecast 2024-2029
      • Table Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Brazil - Year-over-year growth 2024-2029 (%)
    • Saudi Arabia - Market size and forecast 2024-2029
      • Table Data Table on Saudi Arabia - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Saudi Arabia - Year-over-year growth 2024-2029 (%)
    • Market opportunity by geography
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • High growth of retail space
      • Increasing adoption of digital signage in numerous service sectors
      • High growth of DOOH signage
    • Market challenges
      • Lack of content relevance and decrease in content diversity
      • Improper digital signage implementation
      • Cybersecurity issues in digital signage
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Introduction of SOC technology
      • Innovations in display technology
      • Big data analytics and AI in digital signage
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Company ranking index
    • Market positioning of companies
    • 3M Co.
    • AT and T Inc.
    • BrightSign LLC
    • Cayin Technology Co. Ltd.
    • Cisco Systems Inc.
    • ComQi
    • Daktronics Inc.
    • Hon Hai Precision Industry Co. Ltd.
    • HP Inc.
    • LG Corp.
    • Panasonic Holdings Corp.
    • Rokk3r
    • Samsung Electronics Co. Ltd.
    • Sony Group Corp.
    • YFY Inc.
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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