Global Digital English Language Learning Market 2024-2028

Global Digital English Language Learning Market 2024-2028


The digital english language learning market is forecasted to grow by USD 21.58 bn during 2023-2028, accelerating at a CAGR of 17.87% during the forecast period. The report on the digital english language learning market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increased flexibility offered by digital language courses, high demand for vocational english training, and growing emphasis on virtual training.

Technavio's digital english language learning market is segmented as below:
  • By End-user
  • Non academic learners
  • Academic learners
  • By Deployment
  • On premises
  • Cloud based
  • By Geography
  • APAC
  • Europe
  • North America
  • South America
  • Middle East and Africa
This study identifies the increasing adoption of AR and VR in english classrooms as one of the prime reasons driving the digital english language learning market growth during the next few years. Also, increased implementation of language cloud services and cost benefits and flexibility of digital english language learning will lead to sizable demand in the market.

The report on the digital english language learning market covers the following areas:
  • Digital english language learning market sizing
  • Digital english language learning market forecast
  • Digital english language learning market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital english language learning market vendors that include 51Talk Online Education Group, Berlitz Corp., Busuu Ltd., Cambridge University Press, Cengage Learning Holdings II Inc., Chegg Inc., Duolingo Inc., EF Education First Ltd., ELSA Co. Ltd., Houghton Mifflin Harcourt Co., inlingua International Ltd., IXL Learning Inc., John Wiley and Sons Inc., New Oriental Education and Technology Group Inc., Oxford University Press, Pearson Plc, Sanako Oy, VIPKID HK Ltd., Voxy Inc., and WSE Hong Kong Ltd.. Also, the digital english language learning market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by End-user
      • Table Executive Summary – Chart on Market Segmentation by Deployment
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global digital English language learning market 2018 - 2022
      • Table Historic Market Size – Data Table on global digital English language learning market 2018 - 2022 ($ million)
    • End-user Segment Analysis 2018 - 2022
      • Table Historic Market Size – End-user Segment 2018 - 2022 ($ million)
    • Deployment Segment Analysis 2018 - 2022
      • Table Historic Market Size – Deployment Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by End-user
    • Market segments
      • Table Chart on End-user - Market share 2023-2028 (%)
      • Table Data Table on End-user - Market share 2023-2028 (%)
    • Comparison by End-user
      • Table Chart on Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Non academic learners - Market size and forecast 2023- 2028
      • Table Chart on Non academic learners - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Non academic learners - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Non academic learners - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Non academic learners - Year-over-year growth 2023-2028 (%)
    • Academic learners - Market size and forecast 2023-2028
      • Table Chart on Academic learners - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Academic learners - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Academic learners - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Academic learners - Year-over-year growth 2023-2028 (%)
    • Market opportunity by End-user
      • Table Market opportunity by End-user ($ million)
      • Table Data Table on Market opportunity by End-user ($ million)
  • Market Segmentation by Deployment
    • Market segments
      • Table Chart on Deployment - Market share 2023-2028 (%)
      • Table Data Table on Deployment - Market share 2023-2028 (%)
    • Comparison by Deployment
      • Table Chart on Comparison by Deployment
      • Table Data Table on Comparison by Deployment
    • On premises - Market size and forecast 2023-2028
      • Table Chart on On premises - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on On premises - Market size and forecast 2023-2028 ($ million)
      • Table Chart on On premises - Year-over-year growth 2023-2028 (%)
      • Table Data Table on On premises - Year-over-year growth 2023-2028 (%)
    • Cloud based - Market size and forecast 2023-2028
      • Table Chart on Cloud based - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Cloud based - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Cloud based - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Cloud based - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Deployment
      • Table Market opportunity by Deployment ($ million)
      • Table Data Table on Market opportunity by Deployment ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • India - Market size and forecast 2023-2028
      • Table Chart on India - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on India - Market size and forecast 2023-2028 ($ million)
      • Table Chart on India - Year-over-year growth 2023-2028 (%)
      • Table Data Table on India - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Increased flexibility offered by digital language courses
      • High demand for vocational English training
      • Growing emphasis on virtual training
    • Market challenges
      • High investments in digital learning infrastructure
      • Increasing threat from open source digital English language learning solutions
      • Increased focus on native languages
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Increasing adoption of AR and VR in English classrooms
      • Increased implementation of language cloud services
      • Cost benefits and flexibility of digital English language learning
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Berlitz Corp.
      • Table Berlitz Corp. - Overview
      • Table Berlitz Corp. - Product / Service
      • Table Berlitz Corp. - Key offerings
    • Cambridge University Press
      • Table Cambridge University Press - Overview
      • Table Cambridge University Press - Product / Service
      • Table Cambridge University Press - Key offerings
    • Cengage Learning Holdings II Inc.
      • Table Cengage Learning Holdings II Inc. - Overview
      • Table Cengage Learning Holdings II Inc. - Business segments
      • Table Cengage Learning Holdings II Inc. - Key offerings
      • Table Cengage Learning Holdings II Inc. - Segment focus
    • EF Education First Ltd.
      • Table EF Education First Ltd. - Overview
      • Table EF Education First Ltd. - Product / Service
      • Table EF Education First Ltd. - Key offerings
    • Houghton Mifflin Harcourt Co.
      • Table Houghton Mifflin Harcourt Co. - Overview
      • Table Houghton Mifflin Harcourt Co. - Product / Service
      • Table Houghton Mifflin Harcourt Co. - Key offerings
    • inlingua International Ltd.
      • Table inlingua International Ltd. - Overview
      • Table inlingua International Ltd. - Product / Service
      • Table inlingua International Ltd. - Key offerings
    • IXL Learning Inc.
      • Table IXL Learning Inc. - Overview
      • Table IXL Learning Inc. - Product / Service
      • Table IXL Learning Inc. - Key offerings
    • John Wiley and Sons Inc.
      • Table John Wiley and Sons Inc. - Overview
      • Table John Wiley and Sons Inc. - Business segments
      • Table John Wiley and Sons Inc. - Key offerings
      • Table John Wiley and Sons Inc. - Segment focus
    • New Oriental Education and Technology Group Inc.
      • Table New Oriental Education and Technology Group Inc. - Overview
      • Table New Oriental Education and Technology Group Inc. - Business segments
      • Table New Oriental Education and Technology Group Inc. - Key offerings
      • Table New Oriental Education and Technology Group Inc. - Segment focus
    • Oxford University Press
      • Table Oxford University Press - Overview
      • Table Oxford University Press - Product / Service
      • Table Oxford University Press - Key offerings
    • Pearson Plc
      • Table Pearson Plc - Overview
      • Table Pearson Plc - Business segments
      • Table Pearson Plc - Key offerings
      • Table Pearson Plc - Segment focus
    • Sanako Oy
      • Table Sanako Oy - Overview
      • Table Sanako Oy - Product / Service
      • Table Sanako Oy - Key offerings
    • VIPKID HK Ltd.
      • Table VIPKID HK Ltd. - Overview
      • Table VIPKID HK Ltd. - Product / Service
      • Table VIPKID HK Ltd. - Key offerings
    • Voxy Inc.
      • Table Voxy Inc. - Overview
      • Table Voxy Inc. - Product / Service
      • Table Voxy Inc. - Key offerings
    • WSE Hong Kong Ltd.
      • Table WSE Hong Kong Ltd. - Overview
      • Table WSE Hong Kong Ltd. - Product / Service
      • Table WSE Hong Kong Ltd. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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