Global Digital Commerce Market 2024-2028

Global Digital Commerce Market 2024-2028


The digital commerce market is forecasted to grow by USD 3634 bn during 2023-2028, accelerating at a CAGR of 16.6% during the forecast period. The report on the digital commerce market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by robust internet penetration, increasing penetration of smartphones, and small and medium-sized businesses adopting digital commerce.

Technavio's digital commerce market is segmented as below:

By Business Segment
  • Business to business
  • Business to consumer
By Geographical Landscape
  • APAC
  • North America
  • Europe
  • South America
  • Middle East and Africa
This study identifies the advancements in technological digital commerce platforms as one of the prime reasons driving the digital commerce market growth during the next few years. Also, inclination toward online shopping and growth of e-commerce startups will lead to sizable demand in the market.

The report on the digital commerce market covers the following areas:
  • Digital commerce market sizing
  • Digital commerce market forecast
  • Digital commerce market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital commerce market vendors that include Alibaba Group Holding Ltd., Amazon.com Inc., Apple Inc., Best Buy Co. Inc., Costco Wholesale Corp., eBay Inc., Flipkart Internet Pvt. Ltd., JD.com Inc., Meituan Dianping, MercadoLibre Inc., NASPERS Ltd., Otto GmbH and Co. KG, Rakuten Group Inc., Shopee Ltd., Shopify Inc., The Home Depot Inc., Trendyol BV, Walmart Inc., Wayfair Inc., and Zalando SE. Also, the digital commerce market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Business Segment
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
Parent Market
Data Table on - Parent Market
2.2 Market characteristics
Market characteristics analysis
2.3 Value chain analysis
Value Chain Analysis
3 Market Sizing
3.1 Market definition
Offerings of companies included in the market definition
3.2 Market segment analysis
Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Chart on Global - Market size and forecast 2023-2028 ($ billion)
Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Chart on Global Market: Year-over-year growth 2023-2028 (%)
Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
4.1 Global Digital Commerce Market 2018 - 2022
Historic Market Size - Data Table on Global Digital Commerce Market 2018 - 2022 ($ billion)
4.2 Business segment analysis 2018 - 2022
Historic Market Size - Business Segment 2018 - 2022 ($ billion)
4.3 Geography segment analysis 2018 - 2022
Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.4 Country segment analysis 2018 - 2022
Historic Market Size - Country Segment 2018 - 2022 ($ billion)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Business Segment
6.1 Market segments
Chart on Market Segmentation by Business Segment - Market share 2023-2028 (%)
Data Table on Market Segmentation by Business Segment - Market share 2023-2028 (%)
6.2 Comparison by Market Segmentation by Business Segment
Chart on Comparison by Market Segmentation by Business Segment
Data Table on Comparison by Market Segmentation by Business Segment
6.3 Business to business - Market size and forecast 2023-2028
Chart on Business to business - Market size and forecast 2023-2028 ($ billion)
Data Table on Business to business - Market size and forecast 2023-2028 ($ billion)
Chart on Business to business - Year-over-year growth 2023-2028 (%)
Data Table on Business to business - Year-over-year growth 2023-2028 (%)
6.4 Business to consumer - Market size and forecast 2023-2028
Chart on Business to consumer - Market size and forecast 2023-2028 ($ billion)
Data Table on Business to consumer - Market size and forecast 2023-2028 ($ billion)
Chart on Business to consumer - Year-over-year growth 2023-2028 (%)
Data Table on Business to consumer - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Market Segmentation by Business Segment
Market opportunity by Market Segmentation by Business Segment ($ billion)
Data Table on Market opportunity by Market Segmentation by Business Segment ($ billion)
7 Customer Landscape
7.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
8 Geographic Landscape
8.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2023-2028 (%)
Data Table on Market share By Geographical Landscape 2023-2028 (%)
8.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
8.3 APAC - Market size and forecast 2023-2028
Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Chart on APAC - Year-over-year growth 2023-2028 (%)
Data Table on APAC - Year-over-year growth 2023-2028 (%)
8.4 North America - Market size and forecast 2023-2028
Chart on North America - Market size and forecast 2023-2028 ($ billion)
Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Chart on North America - Year-over-year growth 2023-2028 (%)
Data Table on North America - Year-over-year growth 2023-2028 (%)
8.5 Europe - Market size and forecast 2023-2028
Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Chart on Europe - Year-over-year growth 2023-2028 (%)
Data Table on Europe - Year-over-year growth 2023-2028 (%)
8.6 South America - Market size and forecast 2023-2028
Chart on South America - Market size and forecast 2023-2028 ($ billion)
Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Chart on South America - Year-over-year growth 2023-2028 (%)
Data Table on South America - Year-over-year growth 2023-2028 (%)
8.7 Middle East and Africa - Market size and forecast 2023-2028
Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
8.8 China - Market size and forecast 2023-2028
Chart on China - Market size and forecast 2023-2028 ($ billion)
Data Table on China - Market size and forecast 2023-2028 ($ billion)
Chart on China - Year-over-year growth 2023-2028 (%)
Data Table on China - Year-over-year growth 2023-2028 (%)
8.9 US - Market size and forecast 2023-2028
Chart on US - Market size and forecast 2023-2028 ($ billion)
Data Table on US - Market size and forecast 2023-2028 ($ billion)
Chart on US - Year-over-year growth 2023-2028 (%)
Data Table on US - Year-over-year growth 2023-2028 (%)
8.10 Japan - Market size and forecast 2023-2028
Chart on Japan - Market size and forecast 2023-2028 ($ billion)
Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
Chart on Japan - Year-over-year growth 2023-2028 (%)
Data Table on Japan - Year-over-year growth 2023-2028 (%)
8.11 UK - Market size and forecast 2023-2028
Chart on UK - Market size and forecast 2023-2028 ($ billion)
Data Table on UK - Market size and forecast 2023-2028 ($ billion)
Chart on UK - Year-over-year growth 2023-2028 (%)
Data Table on UK - Year-over-year growth 2023-2028 (%)
8.12 Germany - Market size and forecast 2023-2028
Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Chart on Germany - Year-over-year growth 2023-2028 (%)
Data Table on Germany - Year-over-year growth 2023-2028 (%)
8.13 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ billion)
Data Tables on Market opportunity By Geographical Landscape ($ billion)
9 Drivers, Challenges, and Opportunity/Restraints
9.1 Market drivers
9.2 Market challenges
9.3 Impact of drivers and challenges
Impact of drivers and challenges in 2023 and 2028
9.4 Market opportunities/restraints
10 Competitive Landscape
10.1 Overview
10.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
10.3 Landscape disruption
Overview on factors of disruption
10.4 Industry risks
Impact of key risks on business
11 Competitive Analysis
11.1 Companies profiled
Companies covered
11.2 Market positioning of companies
Matrix on companies position and classification
11.3 Alibaba Group Holding Ltd.
Alibaba Group Holding Ltd. - Overview
Alibaba Group Holding Ltd. - Business segments
Alibaba Group Holding Ltd. - Key news
Alibaba Group Holding Ltd. - Key offerings
Alibaba Group Holding Ltd. - Segment focus
11.4 Amazon.com Inc.
Amazon.com Inc. - Overview
Amazon.com Inc. - Business segments
Amazon.com Inc. - Key news
Amazon.com Inc. - Key offerings
Amazon.com Inc. - Segment focus
11.5 Apple Inc.
Apple Inc. - Overview
Apple Inc. - Business segments
Apple Inc. - Key news
Apple Inc. - Key offerings
Apple Inc. - Segment focus
11.6 Best Buy Co. Inc.
Best Buy Co. Inc. - Overview
Best Buy Co. Inc. - Business segments
Best Buy Co. Inc. - Key news
Best Buy Co. Inc. - Key offerings
Best Buy Co. Inc. - Segment focus
11.7 eBay Inc.
eBay Inc. - Overview
eBay Inc. - Product / Service
eBay Inc. - Key news
eBay Inc. - Key offerings
11.8 Flipkart Internet Pvt. Ltd.
Flipkart Internet Pvt. Ltd. - Overview
Flipkart Internet Pvt. Ltd. - Product / Service
Flipkart Internet Pvt. Ltd. - Key offerings
11.9 JD.com Inc.
JD.com Inc. - Overview
JD.com Inc. - Business segments
JD.com Inc. - Key offerings
JD.com Inc. - Segment focus
11.10 The Home Depot Inc.
The Home Depot Inc. - Overview
The Home Depot Inc. - Business segments
The Home Depot Inc. - Key news
The Home Depot Inc. - Key offerings
The Home Depot Inc. - Segment focus
11.11 Walmart Inc.
Walmart Inc. - Overview
Walmart Inc. - Business segments
Walmart Inc. - Key news
Walmart Inc. - Key offerings
Walmart Inc. - Segment focus
11.12 Zalando SE
Zalando SE - Overview
Zalando SE - Product / Service
Zalando SE - Key offerings
12 Appendix
12.1 Scope of the report
12.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
12.3 Currency conversion rates for US$
Currency conversion rates for US$
12.4 Research methodology
Research methodology
12.5 Data procurement
Information sources
12.6 Data validation
Data validation
12.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
12.8 Data synthesis
Data synthesis
12.9 360 degree market analysis
360 degree market analysis
12.10 List of abbreviations
List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Business Segment
Exhibits6: Executive Summary - Chart on Incremental Growth
Exhibits7: Executive Summary - Data Table on Incremental Growth
Exhibits8: Executive Summary - Chart on Company Market Positioning
Exhibits9: Parent Market
Exhibits10: Data Table on - Parent Market
Exhibits11: Market characteristics analysis
Exhibits12: Value Chain Analysis
Exhibits13: Offerings of companies included in the market definition
Exhibits14: Market segments
Exhibits15: Chart on Global - Market size and forecast 2023-2028 ($ billion)
Exhibits16: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Exhibits17: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits18: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits19: Historic Market Size - Data Table on Global Digital Commerce Market 2018 - 2022 ($ billion)
Exhibits20: Historic Market Size - Business Segment 2018 - 2022 ($ billion)
Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
Exhibits23: Five forces analysis - Comparison between 2023 and 2028
Exhibits24: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits29: Chart on Market condition - Five forces 2023 and 2028
Exhibits30: Chart on Market Segmentation by Business Segment - Market share 2023-2028 (%)
Exhibits31: Data Table on Market Segmentation by Business Segment - Market share 2023-2028 (%)
Exhibits32: Chart on Comparison by Market Segmentation by Business Segment
Exhibits33: Data Table on Comparison by Market Segmentation by Business Segment
Exhibits34: Chart on Business to business - Market size and forecast 2023-2028 ($ billion)
Exhibits35: Data Table on Business to business - Market size and forecast 2023-2028 ($ billion)
Exhibits36: Chart on Business to business - Year-over-year growth 2023-2028 (%)
Exhibits37: Data Table on Business to business - Year-over-year growth 2023-2028 (%)
Exhibits38: Chart on Business to consumer - Market size and forecast 2023-2028 ($ billion)
Exhibits39: Data Table on Business to consumer - Market size and forecast 2023-2028 ($ billion)
Exhibits40: Chart on Business to consumer - Year-over-year growth 2023-2028 (%)
Exhibits41: Data Table on Business to consumer - Year-over-year growth 2023-2028 (%)
Exhibits42: Market opportunity by Market Segmentation by Business Segment ($ billion)
Exhibits43: Data Table on Market opportunity by Market Segmentation by Business Segment ($ billion)
Exhibits44: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits45: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibits46: Data Table on Market share By Geographical Landscape 2023-2028 (%)
Exhibits47: Chart on Geographic comparison
Exhibits48: Data Table on Geographic comparison
Exhibits49: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibits50: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibits51: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibits52: Data Table on APAC - Year-over-year growth 2023-2028 (%)
Exhibits53: Chart on North America - Market size and forecast 2023-2028 ($ billion)
Exhibits54: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Exhibits55: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibits56: Data Table on North America - Year-over-year growth 2023-2028 (%)
Exhibits57: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits58: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits59: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibits60: Data Table on Europe - Year-over-year growth 2023-2028 (%)
Exhibits61: Chart on South America - Market size and forecast 2023-2028 ($ billion)
Exhibits62: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Exhibits63: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibits64: Data Table on South America - Year-over-year growth 2023-2028 (%)
Exhibits65: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibits66: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibits67: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits68: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits69: Chart on China - Market size and forecast 2023-2028 ($ billion)
Exhibits70: Data Table on China - Market size and forecast 2023-2028 ($ billion)
Exhibits71: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibits72: Data Table on China - Year-over-year growth 2023-2028 (%)
Exhibits73: Chart on US - Market size and forecast 2023-2028 ($ billion)
Exhibits74: Data Table on US - Market size and forecast 2023-2028 ($ billion)
Exhibits75: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibits76: Data Table on US - Year-over-year growth 2023-2028 (%)
Exhibits77: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibits78: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibits79: Chart on Japan - Year-over-year growth 2023-2028 (%)
Exhibits80: Data Table on Japan - Year-over-year growth 2023-2028 (%)
Exhibits81: Chart on UK - Market size and forecast 2023-2028 ($ billion)
Exhibits82: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
Exhibits83: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibits84: Data Table on UK - Year-over-year growth 2023-2028 (%)
Exhibits85: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibits86: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibits87: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibits88: Data Table on Germany - Year-over-year growth 2023-2028 (%)
Exhibits89: Market opportunity By Geographical Landscape ($ billion)
Exhibits90: Data Tables on Market opportunity By Geographical Landscape ($ billion)
Exhibits91: Impact of drivers and challenges in 2023 and 2028
Exhibits92: Overview on criticality of inputs and factors of differentiation
Exhibits93: Overview on factors of disruption
Exhibits94: Impact of key risks on business
Exhibits95: Companies covered
Exhibits96: Matrix on companies position and classification
Exhibits97: Alibaba Group Holding Ltd. - Overview
Exhibits98: Alibaba Group Holding Ltd. - Business segments
Exhibits99: Alibaba Group Holding Ltd. - Key news
Exhibits100: Alibaba Group Holding Ltd. - Key offerings
Exhibits101: Alibaba Group Holding Ltd. - Segment focus
Exhibits102: Amazon.com Inc. - Overview
Exhibits103: Amazon.com Inc. - Business segments
Exhibits104: Amazon.com Inc. - Key news
Exhibits105: Amazon.com Inc. - Key offerings
Exhibits106: Amazon.com Inc. - Segment focus
Exhibits107: Apple Inc. - Overview
Exhibits108: Apple Inc. - Business segments
Exhibits109: Apple Inc. - Key news
Exhibits110: Apple Inc. - Key offerings
Exhibits111: Apple Inc. - Segment focus
Exhibits112: Best Buy Co. Inc. - Overview
Exhibits113: Best Buy Co. Inc. - Business segments
Exhibits114: Best Buy Co. Inc. - Key news
Exhibits115: Best Buy Co. Inc. - Key offerings
Exhibits116: Best Buy Co. Inc. - Segment focus
Exhibits117: eBay Inc. - Overview
Exhibits118: eBay Inc. - Product / Service
Exhibits119: eBay Inc. - Key news
Exhibits120: eBay Inc. - Key offerings
Exhibits121: Flipkart Internet Pvt. Ltd. - Overview
Exhibits122: Flipkart Internet Pvt. Ltd. - Product / Service
Exhibits123: Flipkart Internet Pvt. Ltd. - Key offerings
Exhibits124: JD.com Inc. - Overview
Exhibits125: JD.com Inc. - Business segments
Exhibits126: JD.com Inc. - Key offerings
Exhibits127: JD.com Inc. - Segment focus
Exhibits128: The Home Depot Inc. - Overview
Exhibits129: The Home Depot Inc. - Business segments
Exhibits130: The Home Depot Inc. - Key news
Exhibits131: The Home Depot Inc. - Key offerings
Exhibits132: The Home Depot Inc. - Segment focus
Exhibits133: Walmart Inc. - Overview
Exhibits134: Walmart Inc. - Business segments
Exhibits135: Walmart Inc. - Key news
Exhibits136: Walmart Inc. - Key offerings
Exhibits137: Walmart Inc. - Segment focus
Exhibits138: Zalando SE - Overview
Exhibits139: Zalando SE - Product / Service
Exhibits140: Zalando SE - Key offerings
Exhibits141: Inclusions checklist
Exhibits142: Exclusions checklist
Exhibits143: Currency conversion rates for US$
Exhibits144: Research methodology
Exhibits145: Information sources
Exhibits146: Data validation
Exhibits147: Validation techniques employed for market sizing
Exhibits148: Data synthesis
Exhibits149: 360 degree market analysis
Exhibits150: List of abbreviations

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