Global Digital Advertisement Spending Market 2024-2028
Global Digital Advertisement Spending Market 2024-2028
The digital advertisement spending market is forecasted to grow by USD 570.7 bn during 2023-2028, accelerating at a CAGR of 18.51% during the forecast period. The report on the digital advertisement spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by decline in offline ad spending, evolving modern consumer demographics and demands, and growing use of online classified ad platforms.
Technavio's digital advertisement spending market is segmented as below:
- By Type
- Display ad
- Search ad
- Others
- By Geographical Landscape
- North America
- APAC
- Europe
- South America
- Middle East and Africa
The report on the digital advertisement spending market covers the following areas:
- Digital advertisement spending market sizing
- Digital advertisement spending market forecast
- Digital advertisement spending market industry analysis
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.
- Executive Summary
- Market overview
- Table Executive Summary - Data Table on Market Overview
- Table Executive Summary - Data Table on Incremental Growth
- Market overview
- Market Landscape
- Market ecosystem
- Table Data Table on - Parent Market
- Market characteristics
- Value chain analysis
- Market ecosystem
- Market Sizing
- Market definition
- Market segment analysis
- Market size 2023
- Market outlook: Forecast for 2023-2028
- Table Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
- Historic Market Size
- Global Digital Advertisement Spending Market 2018 - 2022
- Table Historic Market Size - Data Table on Global Digital Advertisement Spending Market 2018 - 2022 ($ billion)
- Type segment analysis 2018 - 2022
- Geography segment analysis 2018 - 2022
- Country segment analysis 2018 - 2022
- Global Digital Advertisement Spending Market 2018 - 2022
- Five Forces Analysis
- Five forces summary
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
- Market Segmentation by Type
- Market segments
- Table Data Table on Type - Market share 2023-2028 (%)
- Comparison by Type
- Table Data Table on Comparison by Type
- Display ad - Market size and forecast 2023-2028
- Table Data Table on Display ad - Market size and forecast 2023-2028 ($ billion)
- Table Data Table on Display ad - Year-over-year growth 2023-2028 (%)
- Search ad - Market size and forecast 2023-2028
- Table Data Table on Search ad - Market size and forecast 2023-2028 ($ billion)
- Table Data Table on Search ad - Year-over-year growth 2023-2028 (%)
- Others - Market size and forecast 2023-2028
- Table Data Table on Others - Market size and forecast 2023-2028 ($ billion)
- Table Data Table on Others - Year-over-year growth 2023-2028 (%)
- Market opportunity by Type
- Table Data Table on Market opportunity by Type ($ billion)
- Market segments
- Customer Landscape
- Customer landscape overview
- Geographic Landscape
- Geographic segmentation
- Table Data Table on Market share by geography 2023-2028 (%)
- Geographic comparison
- Table Data Table on Geographic comparison
- North America - Market size and forecast 2023-2028
- Table Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Table Data Table on North America - Year-over-year growth 2023-2028 (%)
- APAC - Market size and forecast 2023-2028
- Table Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
- Europe - Market size and forecast 2023-2028
- Table Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
- South America - Market size and forecast 2023-2028
- Table Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Table Data Table on South America - Year-over-year growth 2023-2028 (%)
- Middle East and Africa - Market size and forecast 2023-2028
- Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- US - Market size and forecast 2023-2028
- Table Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Table Data Table on US - Year-over-year growth 2023-2028 (%)
- China - Market size and forecast 2023-2028
- Table Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Table Data Table on China - Year-over-year growth 2023-2028 (%)
- UK - Market size and forecast 2023-2028
- Table Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Table Data Table on UK - Year-over-year growth 2023-2028 (%)
- Germany - Market size and forecast 2023-2028
- Table Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
- Japan - Market size and forecast 2023-2028
- Table Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
- Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
- Market opportunity by geography
- Table Data Tables on Market opportunity by geography ($ billion)
- Geographic segmentation
- Drivers, Challenges, and Opportunity/Restraints
- Market drivers
- Decline in offline ad spending
- Evolving modern consumer demographics and demands
- Growing use of online classified ad platforms
- Market challenges
- Challenges associated with OTT advertising
- Frauds related to digital advertisements
- Growing use of advertisement blocking solutions
- Impact of drivers and challenges
- Market opportunities/restraints
- Evolution of programmatic advertisement buying
- Growing awareness about digital native advertising
- Increased spending on online video and connected TV (CTV) advertising
- Market drivers
- Competitive Landscape
- Overview
- Competitive Landscape
- Landscape disruption
- Industry risks
- Competitive Analysis
- Companies profiled
- Market positioning of companies
- Alphabet Inc.
- Amazon.com Inc.
- Baidu Inc.
- Dentsu Group Inc.
- Epsilon Data Management LLC
- InterActiveCorp
- Meta Platforms Inc.
- Microsoft Corp.
- Sirius XM Holdings Inc.
- Verizon Communications Inc.
- Appendix
- Scope of the report
- Market definition
- Objectives
- Notes and caveats
- Inclusions and exclusions checklist
- Currency conversion rates for US$
- Research methodology
- Data procurement
- Data validation
- Validation techniques employed for market sizing
- Data synthesis
- 360 degree market analysis
- List of abbreviations
- Scope of the report
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