Global Dietary Supplements Market 2024-2028

Global Dietary Supplements Market 2024-2028


The dietary supplements market is forecasted to grow by USD 65.1 bn during 2023-2028, accelerating at a CAGR of 8.09% during the forecast period. The report on the dietary supplements market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing adoption of healthy eating habits, rising awareness of preventative healthcare, and growing interest in sports and fitness activities.

Technavio's dietary supplements market is segmented as below:

By Product
  • Vitamins
  • Combination
  • Fatty acids
  • Probiotics
  • Others
By Distribution Channel
  • Offline
  • Online
By Geography
  • APAC
  • North America
  • Europe
  • South America
  • Middle East and Africa
This study identifies the rise of plant-based protein supplements as one of the prime reasons driving the dietary supplements market growth during the next few years. Also, emphasis on clean label and transparency in packaging dietary supplements and proliferating demand for personalized supplement solutions will lead to sizable demand in the market.

The report on the dietary supplements market covers the following areas:
  • Dietary supplements market sizing
  • Dietary supplements market forecast
  • Dietary supplements market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading dietary supplements market vendors that include Abbott Laboratories, Amway Corp., Archer Daniels Midland Co., Arkopharma Laboratories, Bayer AG, Carlyle Nutritionals LLC, Glanbia plc, Haleon Plc, Herbalife International of America Inc., Natures Sunshine Products Inc., Natures Way Brands LLC, NOW Health Group Inc., Nu Skin Enterprises Inc., NutriGold Inc., Orgenetics Inc., Otsuka Pharmaceutical Co. Ltd., Pfizer Inc., Reckitt Benckiser Group Plc, Sanofi SA, and Suntory Holdings Ltd.. Also, the dietary supplements market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Data Table on Incremental Growth
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global Dietary Supplements Market 2018 - 2022
      • Table Historic Market Size - Data Table on Global Dietary Supplements Market 2018 - 2022 ($ billion)
    • Product segment analysis 2018 - 2022
    • Distribution Channel segment analysis 2018 - 2022
    • Geography segment analysis 2018 - 2022
    • Country segment analysis 2018 - 2022
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Product
    • Market segments
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Data Table on Comparison by Product
    • Vitamins - Market size and forecast 2023-2028
      • Table Data Table on Vitamins - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Vitamins - Year-over-year growth 2023-2028 (%)
    • Combination - Market size and forecast 2023-2028
      • Table Data Table on Combination - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Combination - Year-over-year growth 2023-2028 (%)
    • Fatty acids - Market size and forecast 2023-2028
      • Table Data Table on Fatty acids - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Fatty acids - Year-over-year growth 2023-2028 (%)
    • Probiotics - Market size and forecast 2023-2028
      • Table Data Table on Probiotics - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Probiotics - Year-over-year growth 2023-2028 (%)
    • Others - Market size and forecast 2023-2028
      • Table Data Table on Others - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Data Table on Market opportunity by Product ($ billion)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2023-2028
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Data Table on Market opportunity by Distribution Channel ($ billion)
  • Customer Landscape
    • Customer landscape overview
  • Geographic Landscape
    • Geographic segmentation
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2023-2028
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • North America - Market size and forecast 2023-2028
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023-2028
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Italy - Market size and forecast 2023-2028
      • Table Data Table on Italy - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Italy - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Data Tables on Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Increasing adoption of healthy eating habits
      • Rising awareness of preventative healthcare
      • Growing interest in sports and fitness activities
    • Market challenges
      • Consumer distrust stemming from misleading marketing activities
      • Threat of counterfeit dietary supplements
      • Challenging regulatory environment
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Rise of plant-based protein supplements
      • Emphasis on clean label and transparency in packaging dietary
      • Proliferating demand for personalized supplement solutions
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Market positioning of companies
    • Abbott Laboratories
    • Amway Corp.
    • Archer Daniels Midland Co.
    • Arkopharma Laboratories
    • Bayer AG
    • Carlyle Nutritionals LLC
    • Glanbia plc
    • Haleon Plc
    • Herbalife International of America Inc.
    • Natures Sunshine Products Inc.
    • Natures Way Brands LLC
    • NOW Health Group Inc.
    • Orgenetics Inc.
    • Pfizer Inc.
    • Suntory Holdings Ltd.
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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