Global Deodorants Market 2023-2027

Global Deodorants Market 2023-2027

Technavio has been monitoring the deodorants market and is forecast to grow by $13.19 bn during 2022-2027, accelerating at a CAGR of 6.78% during the forecast period. Our report on the deodorants market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by improving living standards, increasing penetration rate of social media, and availability of long-range perfumes on online sales channels.

Technavio's deodorants market is segmented as below:

By End-user

  • Men
  • Women
By Product
  • Deodorant sprays
  • Roll-on deodorants
  • Sticks and solid deodorants
  • Others
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies innovative promotional activities as one of the prime reasons driving the deodorants market growth during the next few years. Also, rise in product visibility and accessibility through online retailing and innovative packaging and creatively shaped bottles to attract customers will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the deodorants market covers the following areas:
  • Deodorants market sizing
  • Deodorants market forecast
  • Deodorants market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading deodorants market vendors that include Chic Cosmetic Industries 1989 Ltd., Colgate Palmolive Co., Firmenich SA, Giorgio Armani S.p.A., Henkel AG and Co. KGaA, Hermes International SA, ITC Ltd., LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, MacAndrews and Forbes Inc., maxingvest AG, McNROE Consumer Products Pvt. Ltd., Pharmaceutical Specialties Inc., PVH Corp., Raymond Ltd., S.C. Johnson and Son Inc., The Estee Lauder Co. Inc., The Procter and Gamble Co., Unilever PLC, and Vanesa Care Pvt. Ltd. Also, the deodorants market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by End-user
      • Table Executive Summary - Chart on Market Segmentation by Product
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Table Data Table on Global Market: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Global deodorants market 2017 - 2021
      • Table Historic Market Size - Data Table on Global deodorants market 2017 - 2021 ($ billion)
    • End-user Segment Analysis 2017 - 2021
      • Table Historic Market Size - End-user Segment 2017 - 2021 ($ billion)
    • Product Segment Analysis 2017 - 2021
      • Table Historic Market Size - Product Segment 2017 - 2021 ($ billion)
    • Geography Segment Analysis 2017 - 2021
      • Table Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
    • Country Segment Analysis 2017 - 2021
      • Table Historic Market Size - Country Segment 2017 - 2021 ($ billion)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by End-user
    • Market segments
      • Table Chart on End-user - Market share 2022-2027 (%)
      • Table Data Table on End-user - Market share 2022-2027 (%)
    • Comparison by End-user
      • Table Chart on Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Men - Market size and forecast 2022-2027
      • Table Chart on Men - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Men - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Men - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Men - Year-over-year growth 2022-2027 (%)
    • Women - Market size and forecast 2022-2027
      • Table Chart on Women - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Women - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Women - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Women - Year-over-year growth 2022-2027 (%)
    • Market opportunity by End-user
      • Table Market opportunity by End-user ($ billion)
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2022-2027 (%)
      • Table Data Table on Product - Market share 2022-2027 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Deodorant sprays - Market size and forecast 2022-2027
      • Table Chart on Deodorant sprays - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Deodorant sprays - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Deodorant sprays - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Deodorant sprays - Year-over-year growth 2022-2027 (%)
    • Roll-on deodorants - Market size and forecast 2022-2027
      • Table Chart on Roll-on deodorants - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Roll-on deodorants - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Roll-on deodorants - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Roll-on deodorants - Year-over-year growth 2022-2027 (%)
    • Sticks and solid deodorants - Market size and forecast 2022-2027
      • Table Chart on Sticks and solid deodorants - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Sticks and solid deodorants - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Sticks and solid deodorants - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Sticks and solid deodorants - Year-over-year growth 2022-2027 (%)
    • Others - Market size and forecast 2022-2027
      • Table Chart on Others - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Others - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Others - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Others - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2022-2027 (%)
      • Table Data Table on Market share by geography 2022-2027 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2022-2027
      • Table Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on North America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on North America - Year-over-year growth 2022-2027 (%)
    • Europe - Market size and forecast 2022-2027
      • Table Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • APAC - Market size and forecast 2022-2027
      • Table Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Table Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • South America - Market size and forecast 2022-2027
      • Table Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on South America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on South America - Year-over-year growth 2022-2027 (%)
    • Middle East and Africa - Market size and forecast 2022- 2027
      • Table Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • US - Market size and forecast 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on US - Year-over-year growth 2022-2027 (%)
      • Table Data Table on US - Year-over-year growth 2022-2027 (%)
    • Germany - Market size and forecast 2022-2027
      • Table Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • India - Market size and forecast 2022-2027
      • Table Chart on India - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on India - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on India - Year-over-year growth 2022-2027 (%)
      • Table Data Table on India - Year-over-year growth 2022-2027 (%)
    • China - Market size and forecast 2022-2027
      • Table Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on China - Year-over-year growth 2022-2027 (%)
      • Table Data Table on China - Year-over-year growth 2022-2027 (%)
    • Brazil - Market size and forecast 2022-2027
      • Table Chart on Brazil - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Brazil - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Brazil - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Brazil - Year-over-year growth 2022-2027 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Improving living standards
      • Increasing penetration rate of social media
    • Market challenges
      • Availability of counterfeit products
      • Change in consumer purchase behavior
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Innovative promotional activities
      • Rise in product visibility and accessibility through online retailing
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Chic Cosmetic Industries 1989 Ltd.
      • Table Chic Cosmetic Industries 1989 Ltd. - Overview
      • Table Chic Cosmetic Industries 1989 Ltd. - Product / Service
      • Table Chic Cosmetic Industries 1989 Ltd. - Key offerings
    • Colgate Palmolive Co.
      • Table Colgate Palmolive Co. - Overview
      • Table Colgate Palmolive Co. - Business segments
      • Table Colgate Palmolive Co. - Key offerings
      • Table Colgate Palmolive Co. - Segment focus
    • Firmenich SA
      • Table Firmenich SA - Overview
      • Table Firmenich SA - Product / Service
      • Table Firmenich SA - Key offerings
    • Giorgio Armani S.p.A.
      • Table Giorgio Armani S.p.A. - Overview
      • Table Giorgio Armani S.p.A. - Product / Service
      • Table Giorgio Armani S.p.A. - Key offerings
    • Henkel AG and Co. KGaA
      • Table Henkel AG and Co. KGaA - Overview
      • Table Henkel AG and Co. KGaA - Business segments
      • Table Henkel AG and Co. KGaA - Key news
      • Table Henkel AG and Co. KGaA - Key offerings
      • Table Henkel AG and Co. KGaA - Segment focus
    • Hermes International SA
      • Table Hermes International SA - Overview
      • Table Hermes International SA - Business segments
      • Table Hermes International SA - Key offerings
      • Table Hermes International SA - Segment focus
    • ITC Ltd.
      • Table ITC Ltd. - Overview
      • Table ITC Ltd. - Business segments
      • Table ITC Ltd. - Key offerings
      • Table ITC Ltd. - Segment focus
    • LOreal SA
      • Table LOreal SA - Overview
      • Table LOreal SA - Business segments
      • Table LOreal SA - Key news
      • Table LOreal SA - Key offerings
      • Table LOreal SA - Segment focus
    • LVMH Moet Hennessy Louis Vuitton SE
      • Table LVMH Moet Hennessy Louis Vuitton SE - Overview
      • Table LVMH Moet Hennessy Louis Vuitton SE - Business segments
      • Table LVMH Moet Hennessy Louis Vuitton SE - Key news
      • Table LVMH Moet Hennessy Louis Vuitton SE - Key offerings
      • Table LVMH Moet Hennessy Louis Vuitton SE - Segment focus
    • maxingvest AG
      • Table maxingvest AG - Overview
      • Table maxingvest AG - Business segments
      • Table maxingvest AG - Key offerings
      • Table maxingvest AG - Segment focus
    • Pharmaceutical Specialties Inc.
      • Table Pharmaceutical Specialties Inc. - Overview
      • Table Pharmaceutical Specialties Inc. - Product / Service
      • Table Pharmaceutical Specialties Inc. - Key offerings
    • PVH Corp.
      • Table PVH Corp. - Overview
      • Table PVH Corp. - Business segments
      • Table PVH Corp. - Key offerings
      • Table PVH Corp. - Segment focus
    • The Estee Lauder Co. Inc.
      • Table The Estee Lauder Co. Inc. - Overview
      • Table The Estee Lauder Co. Inc. - Product / Service
      • Table The Estee Lauder Co. Inc. - Key offerings
    • The Procter and Gamble Co.
      • Table The Procter and Gamble Co. - Overview
      • Table The Procter and Gamble Co. - Business segments
      • Table The Procter and Gamble Co. - Key news
      • Table The Procter and Gamble Co. - Key offerings
      • Table The Procter and Gamble Co. - Segment focus
    • Unilever PLC
      • Table Unilever PLC - Overview
      • Table Unilever PLC - Business segments
      • Table Unilever PLC - Key news
      • Table Unilever PLC - Key offerings
      • Table Unilever PLC - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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