Global Decorative Coatings Market 2024-2028

Global Decorative Coatings Market 2024-2028


Decorative Coatings Market 2024-2028

The decorative coatings market is forecasted to grow by USD 15.80 bn during 2023-2028, accelerating at a CAGR of 4.1% during the forecast period. The report on the decorative coatings market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing demand from emerging economies, growing construction industry, and advantages offered by waterborne coatings.

Technavio's decorative coatings market is segmented as below:

By Technology
  • Waterborne coatings
  • Solvent-borne coatings
  • Powder coatings
By Geographical Landscape
  • APAC
  • North America
  • Europe
  • South America
  • Middle East and Africa
This study identifies the increasing focus on bio-based and eco-friendly products as one of the prime reasons driving the decorative coatings market growth during the next few years. Also, growing popularity of nanocoatings and development of self-cleaning and self-healing coatings will lead to sizable demand in the market.

The report on the decorative coatings market covers the following areas:
  • Decorative Coatings Market sizing
  • Decorative Coatings Market forecast
  • Decorative Coatings Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading decorative coatings market vendors that include Akzo Nobel NV, Asian Paints Ltd., BASF SE, Benjamin Moore and Co., Carpoly Chemical Group Co. Ltd., Cloverdale Paint Inc., Cromology, DAW SE, Diamond Vogel, Fujikura Co. Ltd., Guangdong Maydos Building Materials Ltd. Co., Hempel AS, Jotun AS, Kansai Paint Co. Ltd., Lanco Paints, Masco Corp., PPG Industries Inc., RPM International Inc., STO Corp., and The Sherwin Williams Co.. Also, the decorative coatings market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Technology
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
Parent Market
Data Table on - Parent Market
2.2 Market characteristics
Market characteristics analysis
2.3 Value chain analysis
Value Chain Analysis
3 Market Sizing
3.1 Market definition
Offerings of companies included in the market definition
3.2 Market segment analysis
Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Chart on Global - Market size and forecast 2023-2028 ($ billion)
Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Chart on Global Market: Year-over-year growth 2023-2028 (%)
Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
4.1 Global Decorative Coatings Market 2018 - 2022
Historic Market Size - Data Table on Global Decorative Coatings Market 2018 - 2022 ($ billion)
4.2 Technology segment analysis 2018 - 2022
Historic Market Size - Technology Segment 2018 - 2022 ($ billion)
4.3 Geography segment analysis 2018 - 2022
Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.4 Country segment analysis 2018 - 2022
Historic Market Size - Country Segment 2018 - 2022 ($ billion)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Technology
6.1 Market segments
Chart on Technology - Market share 2023-2028 (%)
Data Table on Technology - Market share 2023-2028 (%)
6.2 Comparison by Technology
Chart on Comparison by Technology
Data Table on Comparison by Technology
6.3 Waterborne coatings - Market size and forecast 2023-2028
Chart on Waterborne coatings - Market size and forecast 2023-2028 ($ billion)
Data Table on Waterborne coatings - Market size and forecast 2023-2028 ($ billion)
Chart on Waterborne coatings - Year-over-year growth 2023-2028 (%)
Data Table on Waterborne coatings - Year-over-year growth 2023-2028 (%)
6.4 Solvent-borne coatings - Market size and forecast 2023-2028
Chart on Solvent-borne coatings - Market size and forecast 2023-2028 ($ billion)
Data Table on Solvent-borne coatings - Market size and forecast 2023-2028 ($ billion)
Chart on Solvent-borne coatings - Year-over-year growth 2023-2028 (%)
Data Table on Solvent-borne coatings - Year-over-year growth 2023-2028 (%)
6.5 Powder coatings - Market size and forecast 2023-2028
Chart on Powder coatings - Market size and forecast 2023-2028 ($ billion)
Data Table on Powder coatings - Market size and forecast 2023-2028 ($ billion)
Chart on Powder coatings - Year-over-year growth 2023-2028 (%)
Data Table on Powder coatings - Year-over-year growth 2023-2028 (%)
6.6 Market opportunity by Technology
Market opportunity by Technology ($ billion)
Data Table on Market opportunity by Technology ($ billion)
7 Customer Landscape
7.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
8 Geographic Landscape
8.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2023-2028 (%)
Data Table on Market share By Geographical Landscape 2023-2028 (%)
8.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
8.3 APAC - Market size and forecast 2023-2028
Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Chart on APAC - Year-over-year growth 2023-2028 (%)
Data Table on APAC - Year-over-year growth 2023-2028 (%)
8.4 North America - Market size and forecast 2023-2028
Chart on North America - Market size and forecast 2023-2028 ($ billion)
Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Chart on North America - Year-over-year growth 2023-2028 (%)
Data Table on North America - Year-over-year growth 2023-2028 (%)
8.5 Europe - Market size and forecast 2023-2028
Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Chart on Europe - Year-over-year growth 2023-2028 (%)
Data Table on Europe - Year-over-year growth 2023-2028 (%)
8.6 South America - Market size and forecast 2023-2028
Chart on South America - Market size and forecast 2023-2028 ($ billion)
Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Chart on South America - Year-over-year growth 2023-2028 (%)
Data Table on South America - Year-over-year growth 2023-2028 (%)
8.7 Middle East and Africa - Market size and forecast 2023-2028
Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
8.8 China - Market size and forecast 2023-2028
Chart on China - Market size and forecast 2023-2028 ($ billion)
Data Table on China - Market size and forecast 2023-2028 ($ billion)
Chart on China - Year-over-year growth 2023-2028 (%)
Data Table on China - Year-over-year growth 2023-2028 (%)
8.9 US - Market size and forecast 2023-2028
Chart on US - Market size and forecast 2023-2028 ($ billion)
Data Table on US - Market size and forecast 2023-2028 ($ billion)
Chart on US - Year-over-year growth 2023-2028 (%)
Data Table on US - Year-over-year growth 2023-2028 (%)
8.10 Japan - Market size and forecast 2023-2028
Chart on Japan - Market size and forecast 2023-2028 ($ billion)
Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
Chart on Japan - Year-over-year growth 2023-2028 (%)
Data Table on Japan - Year-over-year growth 2023-2028 (%)
8.11 Germany - Market size and forecast 2023-2028
Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Chart on Germany - Year-over-year growth 2023-2028 (%)
Data Table on Germany - Year-over-year growth 2023-2028 (%)
8.12 India - Market size and forecast 2023-2028
Chart on India - Market size and forecast 2023-2028 ($ billion)
Data Table on India - Market size and forecast 2023-2028 ($ billion)
Chart on India - Year-over-year growth 2023-2028 (%)
Data Table on India - Year-over-year growth 2023-2028 (%)
8.13 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ billion)
Data Tables on Market opportunity By Geographical Landscape ($ billion)
9 Drivers, Challenges, and Opportunity/Restraints
9.1 Market drivers
9.2 Market challenges
9.3 Impact of drivers and challenges
Impact of drivers and challenges in 2023 and 2028
9.4 Market opportunities/restraints
10 Competitive Landscape
10.1 Overview
10.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
10.3 Landscape disruption
Overview on factors of disruption
10.4 Industry risks
Impact of key risks on business
11 Competitive Analysis
11.1 Companies profiled
Companies covered
11.2 Market positioning of companies
Matrix on companies position and classification
11.3 Akzo Nobel NV
Akzo Nobel NV - Overview
Akzo Nobel NV - Business segments
Akzo Nobel NV - Key news
Akzo Nobel NV - Key offerings
Akzo Nobel NV - Segment focus
11.4 Asian Paints Ltd.
Asian Paints Ltd. - Overview
Asian Paints Ltd. - Business segments
Asian Paints Ltd. - Key offerings
Asian Paints Ltd. - Segment focus
11.5 BASF SE
BASF SE - Overview
BASF SE - Business segments
BASF SE - Key news
BASF SE - Key offerings
BASF SE - Segment focus
11.6 Hempel AS
Hempel AS - Overview
Hempel AS - Product / Service
Hempel AS - Key offerings
11.7 Jotun AS
Jotun AS - Overview
Jotun AS - Product / Service
Jotun AS - Key offerings
11.8 Kansai Paint Co. Ltd.
Kansai Paint Co. Ltd. - Overview
Kansai Paint Co. Ltd. - Business segments
Kansai Paint Co. Ltd. - Key news
Kansai Paint Co. Ltd. - Key offerings
Kansai Paint Co. Ltd. - Segment focus
11.9 Masco Corp.
Masco Corp. - Overview
Masco Corp. - Business segments
Masco Corp. - Key news
Masco Corp. - Key offerings
Masco Corp. - Segment focus
11.10 PPG Industries Inc.
PPG Industries Inc. - Overview
PPG Industries Inc. - Business segments
PPG Industries Inc. - Key news
PPG Industries Inc. - Key offerings
PPG Industries Inc. - Segment focus
11.11 RPM International Inc.
RPM International Inc. - Overview
RPM International Inc. - Business segments
RPM International Inc. - Key news
RPM International Inc. - Key offerings
RPM International Inc. - Segment focus
11.12 The Sherwin Williams Co.
The Sherwin Williams Co. - Overview
The Sherwin Williams Co. - Business segments
The Sherwin Williams Co. - Key news
The Sherwin Williams Co. - Key offerings
The Sherwin Williams Co. - Segment focus
12 Appendix
12.1 Scope of the report
12.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
12.3 Currency conversion rates for US$
Currency conversion rates for US$
12.4 Research methodology
Research methodology
12.5 Data procurement
Information sources
12.6 Data validation
Data validation
12.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
12.8 Data synthesis
Data synthesis
12.9 360 degree market analysis
360 degree market analysis
12.10 List of abbreviations
List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Technology
Exhibits6: Executive Summary - Chart on Incremental Growth
Exhibits7: Executive Summary - Data Table on Incremental Growth
Exhibits8: Executive Summary - Chart on Company Market Positioning
Exhibits9: Parent Market
Exhibits10: Data Table on - Parent Market
Exhibits11: Market characteristics analysis
Exhibits12: Value Chain Analysis
Exhibits13: Offerings of companies included in the market definition
Exhibits14: Market segments
Exhibits15: Chart on Global - Market size and forecast 2023-2028 ($ billion)
Exhibits16: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Exhibits17: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits18: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits19: Historic Market Size - Data Table on Global Decorative Coatings Market 2018 - 2022 ($ billion)
Exhibits20: Historic Market Size - Technology Segment 2018 - 2022 ($ billion)
Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
Exhibits23: Five forces analysis - Comparison between 2023 and 2028
Exhibits24: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits29: Chart on Market condition - Five forces 2023 and 2028
Exhibits30: Chart on Technology - Market share 2023-2028 (%)
Exhibits31: Data Table on Technology - Market share 2023-2028 (%)
Exhibits32: Chart on Comparison by Technology
Exhibits33: Data Table on Comparison by Technology
Exhibits34: Chart on Waterborne coatings - Market size and forecast 2023-2028 ($ billion)
Exhibits35: Data Table on Waterborne coatings - Market size and forecast 2023-2028 ($ billion)
Exhibits36: Chart on Waterborne coatings - Year-over-year growth 2023-2028 (%)
Exhibits37: Data Table on Waterborne coatings - Year-over-year growth 2023-2028 (%)
Exhibits38: Chart on Solvent-borne coatings - Market size and forecast 2023-2028 ($ billion)
Exhibits39: Data Table on Solvent-borne coatings - Market size and forecast 2023-2028 ($ billion)
Exhibits40: Chart on Solvent-borne coatings - Year-over-year growth 2023-2028 (%)
Exhibits41: Data Table on Solvent-borne coatings - Year-over-year growth 2023-2028 (%)
Exhibits42: Chart on Powder coatings - Market size and forecast 2023-2028 ($ billion)
Exhibits43: Data Table on Powder coatings - Market size and forecast 2023-2028 ($ billion)
Exhibits44: Chart on Powder coatings - Year-over-year growth 2023-2028 (%)
Exhibits45: Data Table on Powder coatings - Year-over-year growth 2023-2028 (%)
Exhibits46: Market opportunity by Technology ($ billion)
Exhibits47: Data Table on Market opportunity by Technology ($ billion)
Exhibits48: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits49: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibits50: Data Table on Market share By Geographical Landscape 2023-2028 (%)
Exhibits51: Chart on Geographic comparison
Exhibits52: Data Table on Geographic comparison
Exhibits53: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibits54: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibits55: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibits56: Data Table on APAC - Year-over-year growth 2023-2028 (%)
Exhibits57: Chart on North America - Market size and forecast 2023-2028 ($ billion)
Exhibits58: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Exhibits59: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibits60: Data Table on North America - Year-over-year growth 2023-2028 (%)
Exhibits61: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits62: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits63: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibits64: Data Table on Europe - Year-over-year growth 2023-2028 (%)
Exhibits65: Chart on South America - Market size and forecast 2023-2028 ($ billion)
Exhibits66: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Exhibits67: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibits68: Data Table on South America - Year-over-year growth 2023-2028 (%)
Exhibits69: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibits70: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibits71: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits72: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits73: Chart on China - Market size and forecast 2023-2028 ($ billion)
Exhibits74: Data Table on China - Market size and forecast 2023-2028 ($ billion)
Exhibits75: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibits76: Data Table on China - Year-over-year growth 2023-2028 (%)
Exhibits77: Chart on US - Market size and forecast 2023-2028 ($ billion)
Exhibits78: Data Table on US - Market size and forecast 2023-2028 ($ billion)
Exhibits79: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibits80: Data Table on US - Year-over-year growth 2023-2028 (%)
Exhibits81: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibits82: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibits83: Chart on Japan - Year-over-year growth 2023-2028 (%)
Exhibits84: Data Table on Japan - Year-over-year growth 2023-2028 (%)
Exhibits85: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibits86: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibits87: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibits88: Data Table on Germany - Year-over-year growth 2023-2028 (%)
Exhibits89: Chart on India - Market size and forecast 2023-2028 ($ billion)
Exhibits90: Data Table on India - Market size and forecast 2023-2028 ($ billion)
Exhibits91: Chart on India - Year-over-year growth 2023-2028 (%)
Exhibits92: Data Table on India - Year-over-year growth 2023-2028 (%)
Exhibits93: Market opportunity By Geographical Landscape ($ billion)
Exhibits94: Data Tables on Market opportunity By Geographical Landscape ($ billion)
Exhibits95: Impact of drivers and challenges in 2023 and 2028
Exhibits96: Overview on criticality of inputs and factors of differentiation
Exhibits97: Overview on factors of disruption
Exhibits98: Impact of key risks on business
Exhibits99: Companies covered
Exhibits100: Matrix on companies position and classification
Exhibits101: Akzo Nobel NV - Overview
Exhibits102: Akzo Nobel NV - Business segments
Exhibits103: Akzo Nobel NV - Key news
Exhibits104: Akzo Nobel NV - Key offerings
Exhibits105: Akzo Nobel NV - Segment focus
Exhibits106: Asian Paints Ltd. - Overview
Exhibits107: Asian Paints Ltd. - Business segments
Exhibits108: Asian Paints Ltd. - Key offerings
Exhibits109: Asian Paints Ltd. - Segment focus
Exhibits110: BASF SE - Overview
Exhibits111: BASF SE - Business segments
Exhibits112: BASF SE - Key news
Exhibits113: BASF SE - Key offerings
Exhibits114: BASF SE - Segment focus
Exhibits115: Hempel AS - Overview
Exhibits116: Hempel AS - Product / Service
Exhibits117: Hempel AS - Key offerings
Exhibits118: Jotun AS - Overview
Exhibits119: Jotun AS - Product / Service
Exhibits120: Jotun AS - Key offerings
Exhibits121: Kansai Paint Co. Ltd. - Overview
Exhibits122: Kansai Paint Co. Ltd. - Business segments
Exhibits123: Kansai Paint Co. Ltd. - Key news
Exhibits124: Kansai Paint Co. Ltd. - Key offerings
Exhibits125: Kansai Paint Co. Ltd. - Segment focus
Exhibits126: Masco Corp. - Overview
Exhibits127: Masco Corp. - Business segments
Exhibits128: Masco Corp. - Key news
Exhibits129: Masco Corp. - Key offerings
Exhibits130: Masco Corp. - Segment focus
Exhibits131: PPG Industries Inc. - Overview
Exhibits132: PPG Industries Inc. - Business segments
Exhibits133: PPG Industries Inc. - Key news
Exhibits134: PPG Industries Inc. - Key offerings
Exhibits135: PPG Industries Inc. - Segment focus
Exhibits136: RPM International Inc. - Overview
Exhibits137: RPM International Inc. - Business segments
Exhibits138: RPM International Inc. - Key news
Exhibits139: RPM International Inc. - Key offerings
Exhibits140: RPM International Inc. - Segment focus
Exhibits141: The Sherwin Williams Co. - Overview
Exhibits142: The Sherwin Williams Co. - Business segments
Exhibits143: The Sherwin Williams Co. - Key news
Exhibits144: The Sherwin Williams Co. - Key offerings
Exhibits145: The Sherwin Williams Co. - Segment focus
Exhibits146: Inclusions checklist
Exhibits147: Exclusions checklist
Exhibits148: Currency conversion rates for US$
Exhibits149: Research methodology
Exhibits150: Information sources
Exhibits151: Data validation
Exhibits152: Validation techniques employed for market sizing
Exhibits153: Data synthesis
Exhibits154: 360 degree market analysis
Exhibits155: List of abbreviations

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