Global Cut Flowers Market 2024-2028

Global Cut Flowers Market 2024-2028


The cut flowers market is forecasted to grow by USD 18.71 bn during 2023-2028, accelerating at a CAGR of 5.39% during the forecast period. The report on the cut flowers market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by use of cut flowers for decorative and aesthetic purposes, rising growth in floriculture, and profitability associated with growing ornamental plants.

Technavio's cut flowers market is segmented as below:

By Distribution Channel
  • Offline
  • Online
By End-user
  • Commercial
  • Residential
By Geographical Landscape
  • Europe
  • North America
  • APAC
  • South America
  • Middle East and Africa
This study identifies the rise in popularity of hybridization and biotechnology as one of the prime reasons driving the cut flowers market growth during the next few years. Also, growing demand for premium flowers and expanding distribution channels in business-to-business (b2b) and business-to-consumer (b2c) spaces will lead to sizable demand in the market.

The report on the cut flowers market covers the following areas:
  • Cut flowers market sizing
  • Cut flowers market forecast
  • Cut flowers market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading cut flowers market vendors that include Astra Fund Holland BV, Beekenkamp Group, Danziger Group, David Austin Roses, Dos Gringos LLC, Esmeralda, Flamingo Horticulture investments, Florius, Jardin de Fleur, Jet Fresh Flowers, Karen Roses, Marginpar BV, Multiflora, Newey Ltd., Rosebud Ltd, Smithers Oasis Co., Soex Flora, The Flora, The Queen's Flower, The Sun Valley Group, Turkish Flower Group, Washington Bulb Co., Dummen Orange, and Selecta Cut Flowers SAU. Also, the cut flowers market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary – Chart on Market Segmentation by End-user
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global cut flowers market 2018 - 2022
      • Table Historic Market Size – Data Table on global cut flowers market 2018 - 2022 ($ million)
    • Distribution channel Segment Analysis 2018 - 2022
      • Table Historic Market Size – Distribution channel Segment 2018 - 2022 ($ million)
    • End-user Segment Analysis 2018 - 2022
      • Table Historic Market Size – End-user Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2023-2028 (%)
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2023-2028
      • Table Chart on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Chart on Online - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Online - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Market Segmentation by End-user
    • Market segments
      • Table Chart on End-user - Market share 2023-2028 (%)
      • Table Data Table on End-user - Market share 2023-2028 (%)
    • Comparison by End-user
      • Table Chart on Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Commercial - Market size and forecast 2023-2028
      • Table Chart on Commercial - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Commercial - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Commercial - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Commercial - Year-over-year growth 2023-2028 (%)
    • Residential - Market size and forecast 2023-2028
      • Table Chart on Residential - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Residential - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Residential - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Residential - Year-over-year growth 2023-2028 (%)
    • Market opportunity by End-user
      • Table Market opportunity by End-user ($ million)
      • Table Data Table on Market opportunity by End-user ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • France - Market size and forecast 2023-2028
      • Table Chart on France - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on France - Market size and forecast 2023-2028 ($ million)
      • Table Chart on France - Year-over-year growth 2023-2028 (%)
      • Table Data Table on France - Year-over-year growth 2023-2028 (%)
    • The Netherlands - Market size and forecast 2023-2028
      • Table Chart on The Netherlands - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on The Netherlands - Market size and forecast 2023-2028 ($ million)
      • Table Chart on The Netherlands - Year-over-year growth 2023-2028 (%)
      • Table Data Table on The Netherlands - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Use of cut flowers for decorative and aesthetic purposes
      • Rising growth in floriculture
    • Market challenges
      • Dependence on climatic conditions
      • Rising use of toxic chemicals
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Rise in popularity of hybridization and biotechnology
      • Growing demand for premium flowers
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Beekenkamp Group
      • Table Beekenkamp Group - Overview
      • Table Beekenkamp Group - Product / Service
      • Table Beekenkamp Group - Key offerings
    • Danziger Group
      • Table Danziger Group - Overview
      • Table Danziger Group - Product / Service
      • Table Danziger Group - Key news
      • Table Danziger Group - Key offerings
    • David Austin Roses
      • Table David Austin Roses - Overview
      • Table David Austin Roses - Product / Service
      • Table David Austin Roses - Key offerings
    • Dos Gringos LLC
      • Table Dos Gringos LLC - Overview
      • Table Dos Gringos LLC - Product / Service
      • Table Dos Gringos LLC - Key offerings
    • Dummen Orange
      • Table Dummen Orange - Overview
      • Table Dummen Orange - Product / Service
      • Table Dummen Orange - Key news
      • Table Dummen Orange - Key offerings
    • Esmeralda
      • Table Esmeralda - Overview
      • Table Esmeralda - Product / Service
      • Table Esmeralda - Key offerings
    • Flamingo Horticulture investments
      • Table Flamingo Horticulture investments - Overview
      • Table Flamingo Horticulture investments - Product / Service
      • Table Flamingo Horticulture investments - Key offerings
    • Florius
      • Table Florius - Overview
      • Table Florius - Product / Service
      • Table Florius - Key offerings
    • Karen Roses
      • Table Karen Roses - Overview
      • Table Karen Roses - Product / Service
      • Table Karen Roses - Key offerings
    • Marginpar BV
      • Table Marginpar BV - Overview
      • Table Marginpar BV - Product / Service
      • Table Marginpar BV - Key offerings
    • Multiflora
      • Table Multiflora - Overview
      • Table Multiflora - Product / Service
      • Table Multiflora - Key offerings
    • Rosebud Ltd
      • Table Rosebud Ltd - Overview
      • Table Rosebud Ltd - Product / Service
      • Table Rosebud Ltd - Key offerings
    • Selecta Cut Flowers SAU
      • Table Selecta Cut Flowers SAU - Overview
      • Table Selecta Cut Flowers SAU - Product / Service
      • Table Selecta Cut Flowers SAU - Key offerings
    • Soex Flora
      • Table Soex Flora - Overview
      • Table Soex Flora - Product / Service
      • Table Soex Flora - Key offerings
    • Washington Bulb Co.
      • Table Washington Bulb Co. - Overview
      • Table Washington Bulb Co. - Product / Service
      • Table Washington Bulb Co. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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