Customer Data Platform Market 2024-2028
The customer data platform market is forecasted to grow by USD 19.02 bn during 2023-2028, accelerating at a CAGR of 32.12% during the forecast period. The report on the customer data platform market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising demand for personalized customer services in retail industry, increasing focus on customer engagement, and increase in strategic investments by enterprises.
Technavio's customer data platform market is segmented as below:
By Deployment
By End-user
- Large enterprises
- Small and medium size enterprises
By Geographical Landscape
- North America
- Europe
- APAC
- South America
- Middle East and Africa
This study identifies the rising demand for omnichannel platforms as one of the prime reasons driving the customer data platform market growth during the next few years. Also, growing use of AI to provide personalized customer services and increasing adoption of automation in global customer data platform market will lead to sizable demand in the market.
The report on the customer data platform market covers the following areas:
- Customer data platform market sizing
- Customer data platform market forecast
- Customer data platform market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading customer data platform market vendors that include Acquia Inc., Adobe Inc., Amperity Inc., BlueConic Inc., Caliber UX Inc., Cloudera Inc., D4t4 Solutions plc, Lytics Inc., Microsoft Corp., NICE Ltd., Optimove Inc., Oracle Corp., Salesforce Inc., SAP SE, SAS Institute Inc., Tealium Inc., Teradata Corp., Totango, Twilio Inc., and Leadspace. Also, the customer data platform market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.