Global Cruise Tourism Market 2024-2028

Global Cruise Tourism Market 2024-2028


The cruise tourism market is forecasted to grow by USD 24.88 bn during 2023-2028, accelerating at a CAGR of 12.07% during the forecast period. The report on the cruise tourism market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by strong global economic recovery and an increasing number of HNWIs, an increase in onboard facilities and services, and an increase in government support for cruise industry.

Technavio's cruise tourism market is segmented as below:

By Application
  • Ocean cruising
  • River cruising
By Product
  • Passenger ticket
  • Onboard facilities
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the growing number of repositioning cruises as one of the prime reasons driving the cruise tourism market growth during the next few years. Also, improvements in port infrastructure and increasing focus on sustainability will lead to sizable demand in the market.

The report on the cruise tourism market covers the following areas:
  • Cruise tourism market sizing
  • Cruise tourism market forecast
  • Cruise tourism market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading cruise tourism market vendors include AmaWaterways, Ambassador Cruise Holidays Ltd., American Cruise Lines, Azamara, Carnival Corp. and Plc, Compagnie du Ponant, Cosmos Tours Ltd., Genting Hong Kong Ltd., KSINC, LaVista Travel, MSC Mediterranean Shipping Co. SA, Norwegian Cruise Line Holdings Ltd., Ocean World Ltd., Riviera Travel, Royal Caribbean Cruises Ltd., SAGA PLC, The Walt Disney Co., TUI AG, Viking Cruises, and Virgin Cruises Intermediate Ltd.. Also, the cruise tourism market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape and an analysis of the key vendors.

The publisher presents a detailed picture of the market through study, synthesis, and summation of data from multiple sources by analyzing key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Application
      • Table Executive Summary – Chart on Market Segmentation by Product
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global Cruise Tourism Market 2018 - 2022
      • Table Historic Market Size – Data Table on global cruise tourism market 2018 - 2022 ($ million)
    • Application Segment Analysis 2018 - 2022
      • Table Historic Market Size – Application Segment 2018 - 2022 ($ million)
    • Product Segment Analysis 2018 - 2022
      • Table Historic Market Size – Product Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Application
    • Market segments
      • Table Chart on Application - Market share 2023-2028 (%)
      • Table Data Table on Application - Market share 2023-2028 (%)
    • Comparison by Application
      • Table Chart on Comparison by Application
      • Table Data Table on Comparison by Application
    • Ocean cruising - Market size and forecast 2023-2028
      • Table Chart on Ocean cruising - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Ocean cruising - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Ocean cruising - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Ocean cruising - Year-over-year growth 2023-2028 (%)
    • River cruising - Market size and forecast 2023-2028
      • Table Chart on River cruising - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on River cruising - Market size and forecast 2023-2028 ($ million)
      • Table Chart on River cruising - Year-over-year growth 2023-2028 (%)
      • Table Data Table on River cruising - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Application
      • Table Market opportunity by Application ($ million)
      • Table Data Table on Market opportunity by Application ($ million)
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2023-2028 (%)
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Passenger ticket - Market size and forecast 2023-2028
      • Table Chart on Passenger ticket - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Passenger ticket - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Passenger ticket - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Passenger ticket - Year-over-year growth 2023-2028 (%)
    • Onboard facilities - Market size and forecast 2023-2028
      • Table Chart on Onboard facilities - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Onboard facilities - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Onboard facilities - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Onboard facilities - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ million)
      • Table Data Table on Market opportunity by Product ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Australia - Market size and forecast 2023-2028
      • Table Chart on Australia - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Australia - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Australia - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Australia - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Strong global economic recovery and increasing number of HNWIs
      • Increase in onboard facilities and services
      • Increase in government support for cruise industry
    • Market challenges
      • Rising environmental concerns
      • Overcrowding-related challenges
      • Stringent rules and regulations on cruise tourism industry
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Growing number of repositioning cruises
      • Improvements in port infrastructure
      • Increasing focus on sustainability
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • AmaWaterways
      • Table AmaWaterways - Overview
      • Table AmaWaterways - Product / Service
      • Table AmaWaterways - Key offerings
    • Ambassador Cruise Holidays Ltd.
      • Table Ambassador Cruise Holidays Ltd. - Overview
      • Table Ambassador Cruise Holidays Ltd. - Product / Service
      • Table Ambassador Cruise Holidays Ltd. - Key offerings
    • American Cruise Lines
      • Table American Cruise Lines - Overview
      • Table American Cruise Lines - Product / Service
      • Table American Cruise Lines - Key offerings
    • Carnival Corp. and Plc
      • Table Carnival Corp. and Plc - Overview
      • Table Carnival Corp. and Plc - Business segments
      • Table Carnival Corp. and Plc - Key offerings
      • Table Carnival Corp. and Plc - Segment focus
    • LaVista Travel
      • Table LaVista Travel - Overview
      • Table LaVista Travel - Product / Service
      • Table LaVista Travel - Key offerings
    • MSC Mediterranean Shipping Co. SA
      • Table MSC Mediterranean Shipping Co. SA - Overview
      • Table MSC Mediterranean Shipping Co. SA - Product / Service
      • Table MSC Mediterranean Shipping Co. SA - Key news
      • Table MSC Mediterranean Shipping Co. SA - Key offerings
    • Norwegian Cruise Line Holdings Ltd.
      • Table Norwegian Cruise Line Holdings Ltd. - Overview
      • Table Norwegian Cruise Line Holdings Ltd. - Product / Service
      • Table Norwegian Cruise Line Holdings Ltd. - Key offerings
    • Ocean World Ltd.
      • Table Ocean World Ltd. - Overview
      • Table Ocean World Ltd. - Product / Service
      • Table Ocean World Ltd. - Key offerings
    • Riviera Travel
      • Table Riviera Travel - Overview
      • Table Riviera Travel - Product / Service
      • Table Riviera Travel - Key offerings
    • Royal Caribbean Cruises Ltd.
      • Table Royal Caribbean Cruises Ltd. - Overview
      • Table Royal Caribbean Cruises Ltd. - Product / Service
      • Table Royal Caribbean Cruises Ltd. - Key offerings
    • SAGA PLC
      • Table SAGA PLC - Overview
      • Table SAGA PLC - Business segments
      • Table SAGA PLC - Key offerings
      • Table SAGA PLC - Segment focus
    • The Walt Disney Co.
      • Table The Walt Disney Co. - Overview
      • Table The Walt Disney Co. - Business segments
      • Table The Walt Disney Co. - Key offerings
      • Table The Walt Disney Co. - Segment focus
    • TUI AG
      • Table TUI AG - Overview
      • Table TUI AG - Business segments
      • Table TUI AG - Key offerings
      • Table TUI AG - Segment focus
    • Viking Cruises
      • Table Viking Cruises - Overview
      • Table Viking Cruises - Product / Service
      • Table Viking Cruises - Key offerings
    • Virgin Cruises Intermediate Ltd.
      • Table Virgin Cruises Intermediate Ltd. - Overview
      • Table Virgin Cruises Intermediate Ltd. - Product / Service
      • Table Virgin Cruises Intermediate Ltd. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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