Global Over the Counter (OTC) Drugs and Dietary Supplements Market 2022-2026

Global Over The Counter (OTC) Drugs And Dietary Supplements Market 2022-2026

Technavio has been monitoring the over-the-counter drugs and dietary supplements market and it is poised to grow by $ 57.96 bn during 2022-2026, accelerating at a CAGR of 5.44% during the forecast period. Our report on the over-the-counter drugs and dietary supplements market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis of the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the availability of multiple payment options, product innovations, and favorable regulatory frameworks.

The over-the-counter drugs and dietary supplements market analysis includes distribution channel segment and geographic landscape.

Technavio's over the counter drugs and dietary supplements market is segmented as below:

By Distribution Channel

  • Online
  • Offline
By Geographical Landscape
  • North America
  • Europe
  • Asia
  • Rest of World (ROW)
This study identifies the increasing geriatric population as one of the prime reasons driving the over-the-counter drugs and dietary supplements market growth during the next few years. Also, inclination of pharmaceutical companies toward OTC drugs from RX drugs and increasing awareness for vitamin supplements and weight loss products will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on over the counter drugs and dietary supplements market covers the following areas:
  • Over the counter drugs and dietary supplements market sizing
  • Over the counter drugs and dietary supplements market forecast
  • Over the counter drugs and dietary supplements market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading over the counter drugs and dietary supplements market vendors that include AbbVie Inc., Alfresa Holdings Corp., Alkalon AS, Alliance Pharma Plc, Bausch Health Companies Inc., Bayer AG, Colgate Palmolive Co., F. Hoffmann La Roche Ltd., GlaxoSmithKline Plc, Johnson and Johnson, Merck and Co. Inc., Novartis AG, Pfizer Inc., Reckitt Benckiser Group PLC, Sanofi, Sun Pharmaceutical Industries Ltd., and The Procter and Gamble Co. Also, the over-the-counter drugs and dietary supplements market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2021
    • Market outlook: Forecast for 2021-2026
      • Table Chart on Global - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on Global - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Table Data Table on Global Market: Year-over-year growth 2021-2026 (%)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2021 and 2026
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2021 and 2026
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2021 and 2026
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2021 and 2026
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2021 and 2026
    • Market condition
      • Table Chart on Market condition - Five forces 2021 and 2026
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2021-2026 (%)
      • Table Data Table on Distribution Channel - Market share 2021-2026 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Online - Market size and forecast 2021-2026
      • Table Chart on Online - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on Online - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on Online - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Online - Year-over-year growth 2021-2026 (%)
    • Offline - Market size and forecast 2021-2026
      • Table Chart on Offline - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on Offline - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on Offline - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Offline - Year-over-year growth 2021-2026 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2021-2026 (%)
      • Table Data Table on Market share by geography 2021-2026 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2021-2026
      • Table Chart on North America - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on North America - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on North America - Year-over-year growth 2021-2026 (%)
      • Table Data Table on North America - Year-over-year growth 2021-2026 (%)
    • Europe - Market size and forecast 2021-2026
      • Table Chart on Europe - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on Europe - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • Asia - Market size and forecast 2021-2026
      • Table Chart on Asia - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on Asia - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on Asia - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Asia - Year-over-year growth 2021-2026 (%)
    • Rest of World (ROW) - Market size and forecast 2021- 2026
      • Table Chart on Rest of World (ROW) - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on Rest of World (ROW) - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on Rest of World (ROW) - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Rest of World (ROW) - Year-over-year growth 2021-2026 (%)
    • US - Market size and forecast 2021-2026
      • Table Chart on US - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on US - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on US - Year-over-year growth 2021-2026 (%)
      • Table Data Table on US - Year-over-year growth 2021-2026 (%)
    • Germany - Market size and forecast 2021-2026
      • Table Chart on Germany - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on Germany - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • China - Market size and forecast 2021-2026
      • Table Chart on China - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on China - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on China - Year-over-year growth 2021-2026 (%)
      • Table Data Table on China - Year-over-year growth 2021-2026 (%)
    • Canada - Market size and forecast 2021-2026
      • Table Chart on Canada - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on Canada - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on Canada - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Canada - Year-over-year growth 2021-2026 (%)
    • India - Market size and forecast 2021-2026
      • Table Chart on India - Market size and forecast 2021-2026 ($ billion)
      • Table Data Table on India - Market size and forecast 2021-2026 ($ billion)
      • Table Chart on India - Year-over-year growth 2021-2026 (%)
      • Table Data Table on India - Year-over-year growth 2021-2026 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Availability of multiple payment options
      • Product innovations
    • Market challenges
      • Intake of wrong medication due to incorrect self-diagnosis
      • Availability of counterfeit products
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2021 and 2026
    • Market trends
      • Increasing geriatric population
      • Inclination of pharmaceutical companies toward OTC drugs from Rx mdrugs
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Bayer AG
      • Table Bayer AG - Overview
      • Table Bayer AG - Business segments
      • Table Bayer AG - Key offerings
      • Table Bayer AG - Segment focus
    • Colgate Palmolive Co.
      • Table Colgate Palmolive Co. - Overview
      • Table Colgate Palmolive Co. - Business segments
      • Table Colgate Palmolive Co. - Key offerings
      • Table Colgate Palmolive Co. - Segment focus
    • GlaxoSmithKline Plc
      • Table GlaxoSmithKline Plc - Overview
      • Table GlaxoSmithKline Plc - Business segments
      • Table GlaxoSmithKline Plc - Key news
      • Table GlaxoSmithKline Plc - Key offerings
      • Table GlaxoSmithKline Plc - Segment focus
    • Johnson and Johnson
      • Table Johnson and Johnson - Overview
      • Table Johnson and Johnson - Business segments
      • Table Johnson and Johnson - Key news
      • Table Johnson and Johnson - Key offerings
      • Table Johnson and Johnson - Segment focus
    • Novartis AG
      • Table Novartis AG - Overview
      • Table Novartis AG - Business segments
      • Table Novartis AG - Key offerings
      • Table Novartis AG - Segment focus
    • Pfizer Inc.
      • Table Pfizer Inc. - Overview
      • Table Pfizer Inc. - Product / Service
      • Table Pfizer Inc. - Key news
      • Table Pfizer Inc. - Key offerings
    • Reckitt Benckiser Group PLC
      • Table Reckitt Benckiser Group PLC - Overview
      • Table Reckitt Benckiser Group PLC - Business segments
      • Table Reckitt Benckiser Group PLC - Key offerings
      • Table Reckitt Benckiser Group PLC - Segment focus
    • Sanofi
      • Table Sanofi - Overview
      • Table Sanofi - Business segments
      • Table Sanofi - Key news
      • Table Sanofi - Key offerings
      • Table Sanofi - Segment focus
    • Sun Pharmaceutical Industries Ltd.
      • Table Sun Pharmaceutical Industries Ltd. - Overview
      • Table Sun Pharmaceutical Industries Ltd. - Product / Service
      • Table Sun Pharmaceutical Industries Ltd. - Key offerings
    • The Procter and Gamble Co.
      • Table The Procter and Gamble Co. - Overview
      • Table The Procter and Gamble Co. - Business segments
      • Table The Procter and Gamble Co. - Key news
      • Table The Procter and Gamble Co. - Key offerings
      • Table The Procter and Gamble Co. - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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