Global Content Marketing Market 2025-2029

Contenting Market 2025-2029


The contenting market is forecasted to grow by USD 539.3 mn during 2024-2029, accelerating at a CAGR of 13.9% during the forecast period. The report on the contenting market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rise in number of users on social media, growing demand for digital magazines, and rising penetration of mobile computing devices.

Technavio's contenting market is segmented as below:

By End-user
  • Retail
  • Automotive
  • Financial services
  • Telecom
  • Others
By Platform
  • Blogging
  • Videos
  • Infographics
  • Case studies
  • Others
By Objective
  • Lead generation
  • Brand awareness
  • Thought leadership
  • Others
By Geographical Landscape
  • APAC
  • North America
  • Europe
  • South America
  • Middle East and Africa
This study identifies the use of ai with social media management software as one of the prime reasons driving the contenting market growth during the next few years. Also, use of analytics in content marketing and use of live videos for content marketing will lead to sizable demand in the market.

The report on the contenting market covers the following areas:
  • Contenting Market sizing
  • Contenting Market forecast
  • Contenting Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading contenting market vendors that include Adobe Inc., Aghreni Technologies Pvt. Ltd., Alma Media Corp., Brafton Inc., ClearVoice Inc., Contently Inc., Contentoo B.V., CoSchedule LLC, Eucalypt LLC, Hootsuite Inc, HubSpot Inc., Influence and Co., Interact Marketing, IZEA Worldwide Inc., Rock Content, Seismic Software Inc., Skyword Inc., Sprinklr Inc., Upland Software Inc., and Vendasta Technologies Inc.. Also, the contenting market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Data Table on Incremental Growth
  • Technavio Analysis
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Criticality of inputs and Factors of differentiation
    • Factors of disruption
    • Impact of drivers and challenges
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2024
    • Market outlook: Forecast for 2024-2029
      • Table Data Table on Global - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Global Market: Year-over-year growth 2024-2029 (%)
  • Historic Market Size
    • Global Content Marketing Market 2019 - 2023
      • Table Historic Market Size - Data Table on Global Content Marketing Market 2019 - 2023 ($ million)
    • End-user segment analysis 2019 - 2023
    • Platform segment analysis 2019 - 2023
    • Objective segment analysis 2019 - 2023
    • Geography segment analysis 2019 - 2023
    • Country segment analysis 2019 - 2023
  • Qualitative Analysis
    • The impact of AI in Global Content Marketing Market
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by End-user
    • Market segments
      • Table Data Table on End-user - Market share 2024-2029 (%)
    • Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Retail - Market size and forecast 2024-2029
      • Table Data Table on Retail - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Retail - Year-over-year growth 2024-2029 (%)
    • Automotive - Market size and forecast 2024-2029
      • Table Data Table on Automotive - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Automotive - Year-over-year growth 2024-2029 (%)
    • Financial services - Market size and forecast 2024-2029
      • Table Data Table on Financial services - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Financial services - Year-over-year growth 2024-2029 (%)
    • Telecom - Market size and forecast 2024-2029
      • Table Data Table on Telecom - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Telecom - Year-over-year growth 2024-2029 (%)
    • Others - Market size and forecast 2024-2029
      • Table Data Table on Others - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Others - Year-over-year growth 2024-2029 (%)
    • Market opportunity by End-user
      • Table Data Table on Market opportunity by End-user ($ million)
  • Market Segmentation by Platform
    • Market segments
      • Table Data Table on Platform - Market share 2024-2029 (%)
    • Comparison by Platform
      • Table Data Table on Comparison by Platform
    • Blogging - Market size and forecast 2024-2029
      • Table Data Table on Blogging - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Blogging - Year-over-year growth 2024-2029 (%)
    • Videos - Market size and forecast 2024-2029
      • Table Data Table on Videos - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Videos - Year-over-year growth 2024-2029 (%)
    • Infographics - Market size and forecast 2024-2029
      • Table Data Table on Infographics - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Infographics - Year-over-year growth 2024-2029 (%)
    • Case studies - Market size and forecast 2024-2029
      • Table Data Table on Case studies - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Case studies - Year-over-year growth 2024-2029 (%)
    • Others - Market size and forecast 2024-2029
      • Table Data Table on Others - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Others - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Platform
      • Table Data Table on Market opportunity by Platform ($ million)
  • Market Segmentation by Objective
    • Market segments
      • Table Data Table on Objective - Market share 2024-2029 (%)
    • Comparison by Objective
      • Table Data Table on Comparison by Objective
    • Lead generation - Market size and forecast 2024-2029
      • Table Data Table on Lead generation - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Lead generation - Year-over-year growth 2024-2029 (%)
    • Brand awareness - Market size and forecast 2024-2029
      • Table Data Table on Brand awareness - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Brand awareness - Year-over-year growth 2024-2029 (%)
    • Thought leadership - Market size and forecast 2024-2029
      • Table Data Table on Thought leadership - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Thought leadership - Year-over-year growth 2024-2029 (%)
    • Others - Market size and forecast 2024-2029
      • Table Data Table on Others - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Others - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Objective
      • Table Data Table on Market opportunity by Objective ($ million)
  • Customer Landscape
    • Customer landscape overview
  • Geographic Landscape
    • Geographic segmentation
      • Table Data Table on Market share by geography 2024-2029 (%)
    • Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2024-2029
      • Table Data Table on APAC - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on APAC - Year-over-year growth 2024-2029 (%)
    • North America - Market size and forecast 2024-2029
      • Table Data Table on North America - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on North America - Year-over-year growth 2024-2029 (%)
    • Europe - Market size and forecast 2024-2029
      • Table Data Table on Europe - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Europe - Year-over-year growth 2024-2029 (%)
    • South America - Market size and forecast 2024-2029
      • Table Data Table on South America - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on South America - Year-over-year growth 2024-2029 (%)
    • Middle East and Africa - Market size and forecast 2024-2029
      • Table Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
    • US - Market size and forecast 2024-2029
      • Table Data Table on US - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on US - Year-over-year growth 2024-2029 (%)
    • China - Market size and forecast 2024-2029
      • Table Data Table on China - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on China - Year-over-year growth 2024-2029 (%)
    • Japan - Market size and forecast 2024-2029
      • Table Data Table on Japan - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Japan - Year-over-year growth 2024-2029 (%)
    • Germany - Market size and forecast 2024-2029
      • Table Data Table on Germany - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Germany - Year-over-year growth 2024-2029 (%)
    • Canada - Market size and forecast 2024-2029
      • Table Data Table on Canada - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Canada - Year-over-year growth 2024-2029 (%)
    • India - Market size and forecast 2024-2029
      • Table Data Table on India - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on India - Year-over-year growth 2024-2029 (%)
    • Brazil - Market size and forecast 2024-2029
      • Table Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Brazil - Year-over-year growth 2024-2029 (%)
    • Saudi Arabia - Market size and forecast 2024-2029
      • Table Data Table on Saudi Arabia - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Saudi Arabia - Year-over-year growth 2024-2029 (%)
    • Argentina - Market size and forecast 2024-2029
      • Table Data Table on Argentina - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Argentina - Year-over-year growth 2024-2029 (%)
    • UAE - Market size and forecast 2024-2029
      • Table Data Table on UAE - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on UAE - Year-over-year growth 2024-2029 (%)
    • Market opportunity by geography
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Rise in number of users on social media
      • Growing demand for digital magazines
      • Rising penetration of mobile computing devices
    • Market challenges
      • Frauds related to digital advertisements
      • Increasing benefits of outdoor advertising over content marketing
      • Difficulty in maintaining budgetary limits in content marketing
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Use of AI with social media management software
      • Use of analytics in content marketing
      • Use of live videos for content marketing
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Company ranking index
    • Market positioning of companies
    • Adobe Inc.
    • Alma Media Corp.
    • Brafton Inc.
    • Contently Inc.
    • Contentoo B.V.
    • CoSchedule LLC
    • Eucalypt LLC
    • Hootsuite Inc
    • HubSpot Inc.
    • Influence and Co.
    • Rock Content
    • Seismic Software Inc.
    • Skyword Inc.
    • Sprinklr Inc.
    • Upland Software Inc.
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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