Global Content Marketing Market 2024-2028

Global Content Marketing Market 2024-2028


The content marketing market is forecasted to grow by USD 654.78 mn during 2023-2028, accelerating at a CAGR of 16.01% during the forecast period. The report on the content marketing market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rise in number of users on social media, growing demand for digital magazines, and rising penetration of mobile computing devices.

Technavio's content marketing market is segmented as below:

By End-user
  • Retail
  • Automotive
  • Financial services
  • Telecom
  • Others
By Platform
  • Blogging
  • Videos
  • Infographics
  • Case studies
  • Others
By Objective
  • Lead generation
  • Brand awareness
  • Thought leadership
  • Others
By Geographical Landscape
  • APAC
  • North America
  • Europe
  • South America
  • Middle East and Africa
This study identifies the use of AI with social media management software as one of the prime reasons driving the content marketing market growth during the next few years. Also, use of analytics in content marketing and use of live videos for content marketing will lead to sizable demand in the market.

The report on the content marketing market covers the following areas:
  • Content marketing market sizing
  • Content marketing market forecast
  • Content marketing market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading content marketing market vendors that include Adobe Inc., Alma Media, Brafton Inc., ClearVoice Inc., Contentoo B.V., Eucalypt LLC, Hootsuite Inc, HubSpot Inc., Influence and Co., IZEA Worldwide Inc., Rock Content, Seismic Software Inc., Skyword Inc., Sprinklr Inc., Upland Software Inc., Contently Inc., CoSchedule LLC, Interact Marketing, Kenscio, and Vendasta Technologies Inc.. Also, the content marketing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by End-user
      • Table Executive Summary - Chart on Market Segmentation by Platform
      • Table Executive Summary - Chart on Market Segmentation by Objective
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global content marketing market 2018 - 2022
      • Table Historic Market Size - Data Table on global content marketing market 2018 - 2022 ($ million)
    • End-user Segment Analysis 2018 - 2022
      • Table Historic Market Size - End-user Segment 2018 - 2022 ($ million)
    • Platform Segment Analysis 2018 - 2022
      • Table Historic Market Size - Platform Segment 2018 - 2022 ($ million)
    • Objective Segment Analysis 2018 - 2022
      • Table Historic Market Size - Objective Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size - Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size - Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by End-user
    • Market segments
      • Table Chart on End-user - Market share 2023-2028 (%)
      • Table Data Table on End-user - Market share 2023-2028 (%)
    • Comparison by End-user
      • Table Chart on Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Retail - Market size and forecast 2023-2028
      • Table Chart on Retail - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Retail - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Retail - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Retail - Year-over-year growth 2023-2028 (%)
    • Automotive - Market size and forecast 2023-2028
      • Table Chart on Automotive - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Automotive - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Automotive - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Automotive - Year-over-year growth 2023-2028 (%)
    • Financial services - Market size and forecast 2023-2028
      • Table Chart on Financial services - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Financial services - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Financial services - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Financial services - Year-over-year growth 2023-2028 (%)
    • Telecom - Market size and forecast 2023-2028
      • Table Chart on Telecom - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Telecom - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Telecom - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Telecom - Year-over-year growth 2023-2028 (%)
    • Others - Market size and forecast 2023-2028
      • Table Chart on Others - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Others - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Others - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by End-user
      • Table Market opportunity by End-user ($ million)
      • Table Data Table on Market opportunity by End-user ($ million)
  • Market Segmentation by Platform
    • Market segments
      • Table Chart on Platform - Market share 2023-2028 (%)
      • Table Data Table on Platform - Market share 2023-2028 (%)
    • Comparison by Platform
      • Table Chart on Comparison by Platform
      • Table Data Table on Comparison by Platform
    • Blogging - Market size and forecast 2023-2028
      • Table Chart on Blogging - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Blogging - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Blogging - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Blogging - Year-over-year growth 2023-2028 (%)
    • Videos - Market size and forecast 2023-2028
      • Table Chart on Videos - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Videos - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Videos - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Videos - Year-over-year growth 2023-2028 (%)
    • Infographics - Market size and forecast 2023-2028
      • Table Chart on Infographics - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Infographics - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Infographics - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Infographics - Year-over-year growth 2023-2028 (%)
    • Case studies - Market size and forecast 2023-2028
      • Table Chart on Case studies - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Case studies - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Case studies - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Case studies - Year-over-year growth 2023-2028 (%)
    • Others - Market size and forecast 2023-2028
      • Table Chart on Others - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Others - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Others - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Platform
      • Table Market opportunity by Platform ($ million)
      • Table Data Table on Market opportunity by Platform ($ million)
  • Market Segmentation by Objective
    • Market segments
      • Table Chart on Objective - Market share 2023-2028 (%)
      • Table Data Table on Objective - Market share 2023-2028 (%)
    • Comparison by Objective
      • Table Chart on Comparison by Objective
      • Table Data Table on Comparison by Objective
    • Lead generation - Market size and forecast 2023-2028
      • Table Chart on Lead generation - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Lead generation - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Lead generation - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Lead generation - Year-over-year growth 2023-2028 (%)
    • Brand awareness - Market size and forecast 2023-2028
      • Table Chart on Brand awareness - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Brand awareness - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Brand awareness - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Brand awareness - Year-over-year growth 2023-2028 (%)
    • Thought leadership - Market size and forecast 2023-2028
      • Table Chart on Thought leadership - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Thought leadership - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Thought leadership - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Thought leadership - Year-over-year growth 2023-2028 (%)
    • Others - Market size and forecast 2023-2028
      • Table Chart on Others - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Others - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Others - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Objective
      • Table Market opportunity by Objective ($ million)
      • Table Data Table on Market opportunity by Objective ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Chart on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • Canada - Market size and forecast 2023-2028
      • Table Chart on Canada - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Canada - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Canada - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Canada - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Rise in number of users on social media
      • Growing demand for digital magazines
      • Rising penetration of mobile computing devices
    • Market challenges
      • Frauds related to digital advertisements
      • Increasing benefits of outdoor advertising over content marketing
      • Difficulty in maintaining budgetary limits in content marketing
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Use of AI with social media management software
      • Use of analytics in content marketing
      • Use of live videos for content marketing
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Adobe Inc.
      • Table Adobe Inc. - Overview
      • Table Adobe Inc. - Business segments
      • Table Adobe Inc. - Key offerings
      • Table Adobe Inc. - Segment focus
    • Alma Media
      • Table Alma Media - Overview
      • Table Alma Media - Product / Service
      • Table Alma Media - Key offerings
    • Brafton Inc.
      • Table Brafton Inc. - Overview
      • Table Brafton Inc. - Product / Service
      • Table Brafton Inc. - Key offerings
    • Contently Inc.
      • Table Contently Inc. - Overview
      • Table Contently Inc. - Product / Service
      • Table Contently Inc. - Key news
      • Table Contently Inc. - Key offerings
    • Contentoo B.V.
      • Table Contentoo B.V. - Overview
      • Table Contentoo B.V. - Product / Service
      • Table Contentoo B.V. - Key offerings
    • CoSchedule LLC
      • Table CoSchedule LLC - Overview
      • Table CoSchedule LLC - Product / Service
      • Table CoSchedule LLC - Key news
      • Table CoSchedule LLC - Key offerings
    • Eucalypt LLC
      • Table Eucalypt LLC - Overview
      • Table Eucalypt LLC - Product / Service
      • Table Eucalypt LLC - Key offerings
    • Hootsuite Inc
      • Table Hootsuite Inc - Overview
      • Table Hootsuite Inc - Product / Service
      • Table Hootsuite Inc - Key offerings
    • HubSpot Inc.
      • Table HubSpot Inc. - Overview
      • Table HubSpot Inc. - Product / Service
      • Table HubSpot Inc. - Key news
      • Table HubSpot Inc. - Key offerings
    • Influence and Co.
      • Table Influence and Co. - Overview
      • Table Influence and Co. - Product / Service
      • Table Influence and Co. - Key offerings
    • Rock Content
      • Table Rock Content - Overview
      • Table Rock Content - Product / Service
      • Table Rock Content - Key offerings
    • Seismic Software Inc.
      • Table Seismic Software Inc. - Overview
      • Table Seismic Software Inc. - Product / Service
      • Table Seismic Software Inc. - Key news
      • Table Seismic Software Inc. - Key offerings
    • Skyword Inc.
      • Table Skyword Inc. - Overview
      • Table Skyword Inc. - Product / Service
      • Table Skyword Inc. - Key offerings
    • Sprinklr Inc.
      • Table Sprinklr Inc. - Overview
      • Table Sprinklr Inc. - Product / Service
      • Table Sprinklr Inc. - Key news
      • Table Sprinklr Inc. - Key offerings
    • Upland Software Inc.
      • Table Upland Software Inc. - Overview
      • Table Upland Software Inc. - Product / Service
      • Table Upland Software Inc. - Key news
      • Table Upland Software Inc. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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