Global E-Commerce Market 2023-2027

Global E-Commerce Market 2023-2027

Technavio has been monitoring the e-commerce market and is forecast to grow by $12951.56 bn during 2022-2027, accelerating at a CAGR of 27.15% during the forecast period. Our report on the e-commerce market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the advantages of e-commerce platforms, advanced targeting options, and a rise in online spending and smartphone penetration.

Technavio's e-commerce market is segmented as below:

By Application

  • Home appliances
  • Fashion products
  • Groceries
  • Books
  • Others
By Type
  • B2B
  • B2C
By Geographical Landscape
  • APAC
  • North America
  • Europe
  • South America
  • Middle East and Africa
This study identifies the enhancement of consumer experience through technologies as one of the prime reasons driving the e-commerce market growth during the next few years. Also, the rise of social media commerce and the emergence of omnichannel retailing will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the e-commerce market covers the following areas:
  • E-commerce market sizing
  • E-commerce market forecast
  • E-commerce market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading e-commerce market vendors that include Alibaba Group Holding Ltd, Amazon.com Inc., Apple Inc., Best Buy Co. Inc., Costco Wholesale Corp., Ebates Performance Marketing Inc., eBay Inc., Flipkart Internet Pvt. Ltd., Groupon Inc., Inter IKEA Systems B.V., JD.com Inc., Lojas Americanas S.A., Otto GmbH and Co. KG, priceline.com LLC, Shopify Inc., The Home Depot Inc., Walmart Inc., Wayfair Inc., Zalando SE, and Etsy Inc. Also, the e-commerce market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Application
      • Table Executive Summary - Chart on Market Segmentation by Type
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Table Data Table on Global Market: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Global e-commerce market 2017 - 2021
      • Table Historic Market Size - Data Table on Global e-commerce market 2017 - 2021 ($ billion)
    • Application Segment Analysis 2017 - 2021
      • Table Historic Market Size - Application Segment 2017 - 2021 ($ billion)
    • Type Segment Analysis 2017 - 2021
      • Table Historic Market Size - Type Segment 2017 - 2021 ($ billion)
    • Geography Segment Analysis 2017 - 2021
      • Table Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
    • Country Segment Analysis 2017 - 2021
      • Table Historic Market Size - Country Segment 2017 - 2021 ($ billion)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Application
    • Market segments
      • Table Chart on Application - Market share 2022-2027 (%)
      • Table Data Table on Application - Market share 2022-2027 (%)
    • Comparison by Application
      • Table Chart on Comparison by Application
      • Table Data Table on Comparison by Application
    • Home appliances - Market size and forecast 2022-2027
      • Table Chart on Home appliances - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Home appliances - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Home appliances - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Home appliances - Year-over-year growth 2022-2027 (%)
    • Fashion products - Market size and forecast 2022-2027
      • Table Chart on Fashion products - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Fashion products - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Fashion products - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Fashion products - Year-over-year growth 2022-2027 (%)
    • Groceries - Market size and forecast 2022-2027
      • Table Chart on Groceries - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Groceries - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Groceries - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Groceries - Year-over-year growth 2022-2027 (%)
    • Books - Market size and forecast 2022-2027
      • Table Chart on Books - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Books - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Books - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Books - Year-over-year growth 2022-2027 (%)
    • Others - Market size and forecast 2022-2027
      • Table Chart on Others - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Others - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Others - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Others - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Application
      • Table Market opportunity by Application ($ billion)
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2022-2027 (%)
      • Table Data Table on Type - Market share 2022-2027 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • B2B - Market size and forecast 2022-2027
      • Table Chart on B2B - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on B2B - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on B2B - Year-over-year growth 2022-2027 (%)
      • Table Data Table on B2B - Year-over-year growth 2022-2027 (%)
    • B2C - Market size and forecast 2022-2027
      • Table Chart on B2C - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on B2C - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on B2C - Year-over-year growth 2022-2027 (%)
      • Table Data Table on B2C - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2022-2027 (%)
      • Table Data Table on Market share by geography 2022-2027 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2022-2027
      • Table Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Table Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • North America - Market size and forecast 2022-2027
      • Table Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on North America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on North America - Year-over-year growth 2022-2027 (%)
    • Europe - Market size and forecast 2022-2027
      • Table Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • South America - Market size and forecast 2022-2027
      • Table Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on South America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on South America - Year-over-year growth 2022-2027 (%)
    • Middle East and Africa - Market size and forecast 2022- 2027
      • Table Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • China - Market size and forecast 2022-2027
      • Table Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on China - Year-over-year growth 2022-2027 (%)
      • Table Data Table on China - Year-over-year growth 2022-2027 (%)
    • US - Market size and forecast 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on US - Year-over-year growth 2022-2027 (%)
      • Table Data Table on US - Year-over-year growth 2022-2027 (%)
    • Germany - Market size and forecast 2022-2027
      • Table Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • UK - Market size and forecast 2022-2027
      • Table Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on UK - Year-over-year growth 2022-2027 (%)
      • Table Data Table on UK - Year-over-year growth 2022-2027 (%)
    • Japan - Market size and forecast 2022-2027
      • Table Chart on Japan - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Advantages of e-commerce platforms
      • Advanced targeting options
      • Rise in online spending and smartphone penetration
    • Market challenges
      • Regulatory issues
      • Increasing number of counterfeit products
      • Long product replacement cycle resulting in infrequent purchases
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Enhancement of consumer experience through technologies
      • Rise of social media commerce
      • Emergence of omnichannel retailing
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Alibaba Group Holding Ltd
      • Table Alibaba Group Holding Ltd - Overview
      • Table Alibaba Group Holding Ltd - Business segments
      • Table Alibaba Group Holding Ltd - Key offerings
      • Table Alibaba Group Holding Ltd - Segment focus
    • Amazon.com Inc.
      • Table Amazon.com Inc. - Overview
      • Table Amazon.com Inc. - Business segments
      • Table Amazon.com Inc. - Key news
      • Table Amazon.com Inc. - Key offerings
      • Table Amazon.com Inc. - Segment focus
    • Apple Inc.
      • Table Apple Inc. - Overview
      • Table Apple Inc. - Business segments
      • Table Apple Inc. - Key news
      • Table Apple Inc. - Key offerings
      • Table Apple Inc. - Segment focus
    • Best Buy Co. Inc.
      • Table Best Buy Co. Inc. - Overview
      • Table Best Buy Co. Inc. - Business segments
      • Table Best Buy Co. Inc. - Key offerings
      • Table Best Buy Co. Inc. - Segment focus
    • Ebates Performance Marketing Inc.
      • Table Ebates Performance Marketing Inc. - Overview
      • Table Ebates Performance Marketing Inc. - Business segments
      • Table Ebates Performance Marketing Inc. - Key offerings
      • Table Ebates Performance Marketing Inc. - Segment focus
    • eBay Inc.
      • Table eBay Inc. - Overview
      • Table eBay Inc. - Business segments
      • Table eBay Inc. - Key news
      • Table eBay Inc. - Key offerings
      • Table eBay Inc. - Segment focus
    • Flipkart Internet Pvt. Ltd.
      • Table Flipkart Internet Pvt. Ltd. - Overview
      • Table Flipkart Internet Pvt. Ltd. - Product / Service
      • Table Flipkart Internet Pvt. Ltd. - Key offerings
    • Groupon Inc.
      • Table Groupon Inc. - Overview
      • Table Groupon Inc. - Business segments
      • Table Groupon Inc. - Key offerings
      • Table Groupon Inc. - Segment focus
    • JD.com Inc.
      • Table JD.com Inc. - Overview
      • Table JD.com Inc. - Business segments
      • Table JD.com Inc. - Key news
      • Table JD.com Inc. - Key offerings
      • Table JD.com Inc. - Segment focus
    • Lojas Americanas S.A.
      • Table Lojas Americanas S.A. - Overview
      • Table Lojas Americanas S.A. - Product / Service
      • Table Lojas Americanas S.A. - Key offerings
    • Otto GmbH and Co. KG
      • Table Otto GmbH and Co. KG - Overview
      • Table Otto GmbH and Co. KG - Business segments
      • Table Otto GmbH and Co. KG - Key news
      • Table Otto GmbH and Co. KG - Key offerings
      • Table Otto GmbH and Co. KG - Segment focus
    • priceline.com LLC
      • Table priceline.com LLC - Overview
      • Table priceline.com LLC - Product / Service
      • Table priceline.com LLC - Key offerings
    • The Home Depot Inc.
      • Table The Home Depot Inc. - Overview
      • Table The Home Depot Inc. - Product / Service
      • Table The Home Depot Inc. - Key offerings
    • Walmart Inc.
      • Table Walmart Inc. - Overview
      • Table Walmart Inc. - Business segments
      • Table Walmart Inc. - Key news
      • Table Walmart Inc. - Key offerings
      • Table Walmart Inc. - Segment focus
    • Zalando SE
      • Table Zalando SE - Overview
      • Table Zalando SE - Product / Service
      • Table Zalando SE - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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