Global Coffee Substitute Market 2024-2028

Global Coffee Substitute Market 2024-2028


The coffee substitute market is forecasted to grow by USD 1.69 bn during 2023-2028, accelerating at a CAGR of 8.66% during the forecast period. The report on the coffee substitute market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increased adoption of premiumization and specialty coffee substitutes, increasing demand for natural and functional beverages, and increase in demand for low-calorie energy drinks.

Technavio's coffee substitute market is segmented as below:

By Distribution Channel
  • Offline
  • Online
By Product Type
  • Herbal coffee substitutes
  • Grain-based coffee substitutes
  • Plant based substitutes
By Geographical Landscape
  • Europe
  • North America
  • APAC
  • South America
  • Middle East and Africa
This study identifies the adoption of innovative marketing and promoting strategies by market vendors as one of the prime reasons driving the coffee substitute market growth during the next few years. Also, introduction of innovative flavor combinations of tea and innovations in packaging of coffee substitutes will lead to sizable demand in the market.

The report on the coffee substitute market covers the following areas:
  • Coffee substitute market sizing
  • Coffee substitute market forecast
  • Coffee substitute market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading coffee substitute market vendors that include Anthonys Goods, World Matcha Inc., Dandy Blend, drink nuJo, Flying Embers, Hand Family Companies, Mud Wtr Inc., PepsiCo Inc., Postum, Reliance Industries Ltd., Remedy Organics, Rishi Tea and Botanicals, Slate Craft Goods LLC, So Good Brand Inc., Tattvas Herbs LLC, Teeccino Caffe Inc., The Coca Cola Co., The Hain Celestial Group Inc., World Finer Foods LLC, and Mondelez International Inc.. Also, the coffee substitute market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary – Chart on Market Segmentation by Product Type
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global coffee substitute market 2018 - 2022
      • Table Historic Market Size – Data table on global coffee substitute market 2018 - 2022 ($ million)
    • Distribution channel Segment Analysis 2018 - 2022
      • Table Historic Market Size – Distribution channel Segment 2018 - 2022 ($ million)
    • Product type Segment Analysis 2018 - 2022
      • Table Historic Market Size – Product type Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2023-2028 (%)
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2023-2028
      • Table Chart on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Chart on Online - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Online - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Market Segmentation by Product Type
    • Market segments
      • Table Chart on Product Type - Market share 2023-2028 (%)
      • Table Data Table on Product Type - Market share 2023-2028 (%)
    • Comparison by Product Type
      • Table Chart on Comparison by Product Type
      • Table Data Table on Comparison by Product Type
    • Herbal coffee substitutes - Market size and forecast 2023-2028
      • Table Chart on Herbal coffee substitutes - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Herbal coffee substitutes - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Herbal coffee substitutes - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Herbal coffee substitutes - Year-over-year growth 2023-2028 (%)
    • Grain-based coffee substitutes - Market size and forecast 2023-2028
      • Table Chart on Grain-based coffee substitutes - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Grain-based coffee substitutes - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Grain-based coffee substitutes - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Grain-based coffee substitutes - Year-over-year growth 2023-2028 (%)
    • Plant based substitutes - Market size and forecast 2023- 2028
      • Table Chart on Plant based substitutes - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Plant based substitutes - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Plant based substitutes - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Plant based substitutes - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product Type
      • Table Market opportunity by Product Type ($ million)
      • Table Data Table on Market opportunity by Product Type ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Chart on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Increased adoption of premiumization and specialty coffee substitutes
      • Increasing demand for natural and functional beverages
      • Increase in demand for low-calorie energy drinks
    • Market challenges
      • Rising popularity of coffee among millennials
      • Growing concerns regarding quality and authenticity of coffee substitutes
      • Presence of harmful ingredients in energy drinks
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Adoption of innovative marketing and promoting strategies by market vendors
      • Introduction of innovative flavor combinations of tea
      • Innovations in packaging of coffee substitutes
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Anthonys Goods
      • Table Anthonys Goods - Overview
      • Table Anthonys Goods - Product / Service
      • Table Anthonys Goods - Key offerings
    • Dandy Blend
      • Table Dandy Blend - Overview
      • Table Dandy Blend - Product / Service
      • Table Dandy Blend - Key offerings
    • drink nuJo
      • Table drink nuJo - Overview
      • Table drink nuJo - Product / Service
      • Table drink nuJo - Key offerings
    • Flying Embers
      • Table Flying Embers - Overview
      • Table Flying Embers - Product / Service
      • Table Flying Embers - Key offerings
    • Hand Family Companies
      • Table Hand Family Companies - Overview
      • Table Hand Family Companies - Product / Service
      • Table Hand Family Companies - Key offerings
    • Mondelez International Inc.
      • Table Mondelez International Inc. - Overview
      • Table Mondelez International Inc. - Business segments
      • Table Mondelez International Inc. - Key news
      • Table Mondelez International Inc. - Key offerings
      • Table Mondelez International Inc. - Segment focus
    • Mud Wtr Inc.
      • Table Mud Wtr Inc. - Overview
      • Table Mud Wtr Inc. - Product / Service
      • Table Mud Wtr Inc. - Key offerings
    • PepsiCo Inc.
      • Table PepsiCo Inc. - Overview
      • Table PepsiCo Inc. - Business segments
      • Table PepsiCo Inc. - Key news
      • Table PepsiCo Inc. - Key offerings
      • Table PepsiCo Inc. - Segment focus
    • Postum
      • Table Postum - Overview
      • Table Postum - Product / Service
      • Table Postum - Key offerings
    • Remedy Organics
      • Table Remedy Organics - Overview
      • Table Remedy Organics - Product / Service
      • Table Remedy Organics - Key offerings
    • Rishi Tea and Botanicals
      • Table Rishi Tea and Botanicals - Overview
      • Table Rishi Tea and Botanicals - Product / Service
      • Table Rishi Tea and Botanicals - Key offerings
    • Slate Craft Goods LLC
      • Table Slate Craft Goods LLC - Overview
      • Table Slate Craft Goods LLC - Product / Service
      • Table Slate Craft Goods LLC - Key offerings
    • So Good Brand Inc.
      • Table So Good Brand Inc. - Overview
      • Table So Good Brand Inc. - Product / Service
      • Table So Good Brand Inc. - Key offerings
    • Tattvas Herbs LLC
      • Table Tattvas Herbs LLC - Overview
      • Table Tattvas Herbs LLC - Product / Service
      • Table Tattvas Herbs LLC - Key offerings
    • Teeccino Caffe Inc.
      • Table Teeccino Caffe Inc. - Overview
      • Table Teeccino Caffe Inc. - Product / Service
      • Table Teeccino Caffe Inc. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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