Global Cloud Advertising Market 2024-2028

Global Cloud Advertising Market 2024-2028


The cloud advertising market is forecasted to grow by USD 380.3 bn during 2023-2028, accelerating at a CAGR of 21.23% during the forecast period. The report on the cloud advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing adoption of cloud services, growing need for targeted marketing and consumer analytics, and growing internet penetration and digital advertising.

Technavio's cloud advertising market is segmented as below:

By End-user
  • Retail
  • Media and entertainment
  • IT and telecom
  • BFSI
  • Others
By Deployment
  • Private
  • Public
  • Hybrid
By Geography
  • North America
  • Europe
  • APAC
  • Middle East and Africa
  • South America
This study identifies the shifting trend from traditional to online advertising as one of the prime reasons driving the cloud advertising market growth during the next few years. Also, growing impact of social media platforms and growing technological advancements and partnerships will lead to sizable demand in the market.

The report on the cloud advertising market covers the following areas:
  • Cloud advertising market sizing
  • Cloud advertising market forecast
  • Cloud advertising market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading cloud advertising market vendors that include Acquia Inc., Adobe Inc., Alphabet Inc., CM Group, Demandbase Inc., Experian Plc, Fair Isaac Corp., HubSpot Inc., Imagine Communications Corp., InMobi Pte. Ltd., International Business Machines Corp., Marin Software Inc., MediaMath Inc., Oracle Corp., Pegasystems Inc., Salesforce Inc., SAP SE, Sitecore Holding II AS, and The Nielsen Co. US LLC. Also, the cloud advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market by Geography
Executive Summary - Chart on Market Segmentation by End-user
Executive Summary - Chart on Market Segmentation by Deployment
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
Parent Market
Data Table on - Parent Market
2.2 Market characteristics
Market characteristics analysis
2.3 Value chain analysis
Value Chain Analysis
3 Market Sizing
3.1 Market definition
Offerings of companies included in the market definition
3.2 Market segment analysis
Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Chart on Global - Market size and forecast 2023-2028 ($ billion)
Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Chart on Global Market: Year-over-year growth 2023-2028 (%)
Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
4.1 Global Cloud Advertising Market 2018 - 2022
Historic Market Size - Data Table on Global Cloud Advertising Market 2018 - 2022 ($ billion)
4.2 End-user segment analysis 2018 - 2022
Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
4.3 Deployment segment analysis 2018 - 2022
Historic Market Size - Deployment Segment 2018 - 2022 ($ billion)
4.4 Geography segment analysis 2018 - 2022
Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.5 Country segment analysis 2018 - 2022
Historic Market Size - Country Segment 2018 - 2022 ($ billion)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by End-user
6.1 Market segments
Chart on End-user - Market share 2023-2028 (%)
Data Table on End-user - Market share 2023-2028 (%)
6.2 Comparison by End-user
Chart on Comparison by End-user
Data Table on Comparison by End-user
6.3 Retail - Market size and forecast 2023-2028
Chart on Retail - Market size and forecast 2023-2028 ($ billion)
Data Table on Retail - Market size and forecast 2023-2028 ($ billion)
Chart on Retail - Year-over-year growth 2023-2028 (%)
Data Table on Retail - Year-over-year growth 2023-2028 (%)
6.4 Media and entertainment - Market size and forecast 2023-2028
Chart on Media and entertainment - Market size and forecast 2023-2028 ($ billion)
Data Table on Media and entertainment - Market size and forecast 2023-2028 ($ billion)
Chart on Media and entertainment - Year-over-year growth 2023-2028 (%)
Data Table on Media and entertainment - Year-over-year growth 2023-2028 (%)
6.5 IT and telecom - Market size and forecast 2023-2028
Chart on IT and telecom - Market size and forecast 2023-2028 ($ billion)
Data Table on IT and telecom - Market size and forecast 2023-2028 ($ billion)
Chart on IT and telecom - Year-over-year growth 2023-2028 (%)
Data Table on IT and telecom - Year-over-year growth 2023-2028 (%)
6.6 BFSI - Market size and forecast 2023-2028
Chart on BFSI - Market size and forecast 2023-2028 ($ billion)
Data Table on BFSI - Market size and forecast 2023-2028 ($ billion)
Chart on BFSI - Year-over-year growth 2023-2028 (%)
Data Table on BFSI - Year-over-year growth 2023-2028 (%)
6.7 Others - Market size and forecast 2023-2028
Chart on Others - Market size and forecast 2023-2028 ($ billion)
Data Table on Others - Market size and forecast 2023-2028 ($ billion)
Chart on Others - Year-over-year growth 2023-2028 (%)
Data Table on Others - Year-over-year growth 2023-2028 (%)
6.8 Market opportunity by End-user
Market opportunity by End-user ($ billion)
Data Table on Market opportunity by End-user ($ billion)
7 Market Segmentation by Deployment
7.1 Market segments
Chart on Deployment - Market share 2023-2028 (%)
Data Table on Deployment - Market share 2023-2028 (%)
7.2 Comparison by Deployment
Chart on Comparison by Deployment
Data Table on Comparison by Deployment
7.3 Private - Market size and forecast 2023-2028
Chart on Private - Market size and forecast 2023-2028 ($ billion)
Data Table on Private - Market size and forecast 2023-2028 ($ billion)
Chart on Private - Year-over-year growth 2023-2028 (%)
Data Table on Private - Year-over-year growth 2023-2028 (%)
7.4 Public - Market size and forecast 2023-2028
Chart on Public - Market size and forecast 2023-2028 ($ billion)
Data Table on Public - Market size and forecast 2023-2028 ($ billion)
Chart on Public - Year-over-year growth 2023-2028 (%)
Data Table on Public - Year-over-year growth 2023-2028 (%)
7.5 Hybrid - Market size and forecast 2023-2028
Chart on Hybrid - Market size and forecast 2023-2028 ($ billion)
Data Table on Hybrid - Market size and forecast 2023-2028 ($ billion)
Chart on Hybrid - Year-over-year growth 2023-2028 (%)
Data Table on Hybrid - Year-over-year growth 2023-2028 (%)
7.6 Market opportunity by Deployment
Market opportunity by Deployment ($ billion)
Data Table on Market opportunity by Deployment ($ billion)
8 Customer Landscape
8.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
9.1 Geographic segmentation
Chart on Market share by geography 2023-2028 (%)
Data Table on Market share by geography 2023-2028 (%)
9.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
Chart on North America - Market size and forecast 2023-2028 ($ billion)
Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Chart on North America - Year-over-year growth 2023-2028 (%)
Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 Europe - Market size and forecast 2023-2028
Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Chart on Europe - Year-over-year growth 2023-2028 (%)
Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.5 APAC - Market size and forecast 2023-2028
Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Chart on APAC - Year-over-year growth 2023-2028 (%)
Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.6 Middle East and Africa - Market size and forecast 2023-2028
Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.7 South America - Market size and forecast 2023-2028
Chart on South America - Market size and forecast 2023-2028 ($ billion)
Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Chart on South America - Year-over-year growth 2023-2028 (%)
Data Table on South America - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
Chart on US - Market size and forecast 2023-2028 ($ billion)
Data Table on US - Market size and forecast 2023-2028 ($ billion)
Chart on US - Year-over-year growth 2023-2028 (%)
Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 China - Market size and forecast 2023-2028
Chart on China - Market size and forecast 2023-2028 ($ billion)
Data Table on China - Market size and forecast 2023-2028 ($ billion)
Chart on China - Year-over-year growth 2023-2028 (%)
Data Table on China - Year-over-year growth 2023-2028 (%)
9.10 UK - Market size and forecast 2023-2028
Chart on UK - Market size and forecast 2023-2028 ($ billion)
Data Table on UK - Market size and forecast 2023-2028 ($ billion)
Chart on UK - Year-over-year growth 2023-2028 (%)
Data Table on UK - Year-over-year growth 2023-2028 (%)
9.11 India - Market size and forecast 2023-2028
Chart on India - Market size and forecast 2023-2028 ($ billion)
Data Table on India - Market size and forecast 2023-2028 ($ billion)
Chart on India - Year-over-year growth 2023-2028 (%)
Data Table on India - Year-over-year growth 2023-2028 (%)
9.12 Germany - Market size and forecast 2023-2028
Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Chart on Germany - Year-over-year growth 2023-2028 (%)
Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity by geography
Market opportunity by geography ($ billion)
Data Tables on Market opportunity by geography ($ billion)
10 Drivers, Challenges, and Opportunity/Restraints
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Impact of drivers and challenges in 2023 and 2028
10.4 Market opportunities/restraints
11 Competitive Landscape
11.1 Overview
11.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
Overview on factors of disruption
11.4 Industry risks
Impact of key risks on business
12 Competitive Analysis
12.1 Companies profiled
Companies covered
12.2 Market positioning of companies
Matrix on companies position and classification
12.3 Acquia Inc.
Acquia Inc. - Overview
Acquia Inc. - Product / Service
Acquia Inc. - Key news
Acquia Inc. - Key offerings
12.4 Adobe Inc.
Adobe Inc. - Overview
Adobe Inc. - Business segments
Adobe Inc. - Key news
Adobe Inc. - Key offerings
Adobe Inc. - Segment focus
12.5 Alphabet Inc.
Alphabet Inc. - Overview
Alphabet Inc. - Business segments
Alphabet Inc. - Key offerings
Alphabet Inc. - Segment focus
12.6 Demandbase Inc.
Demandbase Inc. - Overview
Demandbase Inc. - Product / Service
Demandbase Inc. - Key offerings
12.7 Experian Plc
Experian Plc - Overview
Experian Plc - Business segments
Experian Plc - Key offerings
Experian Plc - Segment focus
12.8 Fair Isaac Corp.
Fair Isaac Corp. - Overview
Fair Isaac Corp. - Business segments
Fair Isaac Corp. - Key news
Fair Isaac Corp. - Key offerings
Fair Isaac Corp. - Segment focus
12.9 HubSpot Inc.
HubSpot Inc. - Overview
HubSpot Inc. - Product / Service
HubSpot Inc. - Key news
HubSpot Inc. - Key offerings
12.10 Imagine Communications Corp.
Imagine Communications Corp. - Overview
Imagine Communications Corp. - Product / Service
Imagine Communications Corp. - Key offerings
12.11 International Business Machines Corp.
International Business Machines Corp. - Overview
International Business Machines Corp. - Business segments
International Business Machines Corp. - Key news
International Business Machines Corp. - Key offerings
International Business Machines Corp. - Segment focus
12.12 Marin Software Inc.
Marin Software Inc. - Overview
Marin Software Inc. - Product / Service
Marin Software Inc. - Key offerings
12.13 Oracle Corp.
Oracle Corp. - Overview
Oracle Corp. - Business segments
Oracle Corp. - Key news
Oracle Corp. - Key offerings
Oracle Corp. - Segment focus
12.14 Pegasystems Inc.
Pegasystems Inc. - Overview
Pegasystems Inc. - Product / Service
Pegasystems Inc. - Key news
Pegasystems Inc. - Key offerings
12.15 Salesforce Inc.
Salesforce Inc. - Overview
Salesforce Inc. - Product / Service
Salesforce Inc. - Key news
Salesforce Inc. - Key offerings
12.16 SAP SE
SAP SE - Overview
SAP SE - Business segments
SAP SE - Key news
SAP SE - Key offerings
SAP SE - Segment focus
12.17 The Nielsen Co. US LLC
The Nielsen Co. US LLC - Overview
The Nielsen Co. US LLC - Product / Service
The Nielsen Co. US LLC - Key offerings
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
13.3 Currency conversion rates for US$
Currency conversion rates for US$
13.4 Research methodology
Research methodology
13.5 Data procurement
Information sources
13.6 Data validation
Data validation
13.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
13.8 Data synthesis
Data synthesis
13.9 360 degree market analysis
360 degree market analysis
13.10 List of abbreviations
List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market by Geography
Exhibits5: Executive Summary - Chart on Market Segmentation by End-user
Exhibits6: Executive Summary - Chart on Market Segmentation by Deployment
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Company Market Positioning
Exhibits10: Parent Market
Exhibits11: Data Table on - Parent Market
Exhibits12: Market characteristics analysis
Exhibits13: Value Chain Analysis
Exhibits14: Offerings of companies included in the market definition
Exhibits15: Market segments
Exhibits16: Chart on Global - Market size and forecast 2023-2028 ($ billion)
Exhibits17: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Exhibits18: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits19: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits20: Historic Market Size - Data Table on Global Cloud Advertising Market 2018 - 2022 ($ billion)
Exhibits21: Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
Exhibits22: Historic Market Size - Deployment Segment 2018 - 2022 ($ billion)
Exhibits23: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
Exhibits24: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
Exhibits25: Five forces analysis - Comparison between 2023 and 2028
Exhibits26: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits27: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits28: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits29: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits30: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits31: Chart on Market condition - Five forces 2023 and 2028
Exhibits32: Chart on End-user - Market share 2023-2028 (%)
Exhibits33: Data Table on End-user - Market share 2023-2028 (%)
Exhibits34: Chart on Comparison by End-user
Exhibits35: Data Table on Comparison by End-user
Exhibits36: Chart on Retail - Market size and forecast 2023-2028 ($ billion)
Exhibits37: Data Table on Retail - Market size and forecast 2023-2028 ($ billion)
Exhibits38: Chart on Retail - Year-over-year growth 2023-2028 (%)
Exhibits39: Data Table on Retail - Year-over-year growth 2023-2028 (%)
Exhibits40: Chart on Media and entertainment - Market size and forecast 2023-2028 ($ billion)
Exhibits41: Data Table on Media and entertainment - Market size and forecast 2023-2028 ($ billion)
Exhibits42: Chart on Media and entertainment - Year-over-year growth 2023-2028 (%)
Exhibits43: Data Table on Media and entertainment - Year-over-year growth 2023-2028 (%)
Exhibits44: Chart on IT and telecom - Market size and forecast 2023-2028 ($ billion)
Exhibits45: Data Table on IT and telecom - Market size and forecast 2023-2028 ($ billion)
Exhibits46: Chart on IT and telecom - Year-over-year growth 2023-2028 (%)
Exhibits47: Data Table on IT and telecom - Year-over-year growth 2023-2028 (%)
Exhibits48: Chart on BFSI - Market size and forecast 2023-2028 ($ billion)
Exhibits49: Data Table on BFSI - Market size and forecast 2023-2028 ($ billion)
Exhibits50: Chart on BFSI - Year-over-year growth 2023-2028 (%)
Exhibits51: Data Table on BFSI - Year-over-year growth 2023-2028 (%)
Exhibits52: Chart on Others - Market size and forecast 2023-2028 ($ billion)
Exhibits53: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
Exhibits54: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibits55: Data Table on Others - Year-over-year growth 2023-2028 (%)
Exhibits56: Market opportunity by End-user ($ billion)
Exhibits57: Data Table on Market opportunity by End-user ($ billion)
Exhibits58: Chart on Deployment - Market share 2023-2028 (%)
Exhibits59: Data Table on Deployment - Market share 2023-2028 (%)
Exhibits60: Chart on Comparison by Deployment
Exhibits61: Data Table on Comparison by Deployment
Exhibits62: Chart on Private - Market size and forecast 2023-2028 ($ billion)
Exhibits63: Data Table on Private - Market size and forecast 2023-2028 ($ billion)
Exhibits64: Chart on Private - Year-over-year growth 2023-2028 (%)
Exhibits65: Data Table on Private - Year-over-year growth 2023-2028 (%)
Exhibits66: Chart on Public - Market size and forecast 2023-2028 ($ billion)
Exhibits67: Data Table on Public - Market size and forecast 2023-2028 ($ billion)
Exhibits68: Chart on Public - Year-over-year growth 2023-2028 (%)
Exhibits69: Data Table on Public - Year-over-year growth 2023-2028 (%)
Exhibits70: Chart on Hybrid - Market size and forecast 2023-2028 ($ billion)
Exhibits71: Data Table on Hybrid - Market size and forecast 2023-2028 ($ billion)
Exhibits72: Chart on Hybrid - Year-over-year growth 2023-2028 (%)
Exhibits73: Data Table on Hybrid - Year-over-year growth 2023-2028 (%)
Exhibits74: Market opportunity by Deployment ($ billion)
Exhibits75: Data Table on Market opportunity by Deployment ($ billion)
Exhibits76: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits77: Chart on Market share by geography 2023-2028 (%)
Exhibits78: Data Table on Market share by geography 2023-2028 (%)
Exhibits79: Chart on Geographic comparison
Exhibits80: Data Table on Geographic comparison
Exhibits81: Chart on North America - Market size and forecast 2023-2028 ($ billion)
Exhibits82: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Exhibits83: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibits84: Data Table on North America - Year-over-year growth 2023-2028 (%)
Exhibits85: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits86: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits87: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibits88: Data Table on Europe - Year-over-year growth 2023-2028 (%)
Exhibits89: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibits90: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibits91: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibits92: Data Table on APAC - Year-over-year growth 2023-2028 (%)
Exhibits93: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibits94: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibits95: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits96: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits97: Chart on South America - Market size and forecast 2023-2028 ($ billion)
Exhibits98: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Exhibits99: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibits100: Data Table on South America - Year-over-year growth 2023-2028 (%)
Exhibits101: Chart on US - Market size and forecast 2023-2028 ($ billion)
Exhibits102: Data Table on US - Market size and forecast 2023-2028 ($ billion)
Exhibits103: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibits104: Data Table on US - Year-over-year growth 2023-2028 (%)
Exhibits105: Chart on China - Market size and forecast 2023-2028 ($ billion)
Exhibits106: Data Table on China - Market size and forecast 2023-2028 ($ billion)
Exhibits107: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibits108: Data Table on China - Year-over-year growth 2023-2028 (%)
Exhibits109: Chart on UK - Market size and forecast 2023-2028 ($ billion)
Exhibits110: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
Exhibits111: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibits112: Data Table on UK - Year-over-year growth 2023-2028 (%)
Exhibits113: Chart on India - Market size and forecast 2023-2028 ($ billion)
Exhibits114: Data Table on India - Market size and forecast 2023-2028 ($ billion)
Exhibits115: Chart on India - Year-over-year growth 2023-2028 (%)
Exhibits116: Data Table on India - Year-over-year growth 2023-2028 (%)
Exhibits117: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibits118: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibits119: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibits120: Data Table on Germany - Year-over-year growth 2023-2028 (%)
Exhibits121: Market opportunity by geography ($ billion)
Exhibits122: Data Tables on Market opportunity by geography ($ billion)
Exhibits123: Impact of drivers and challenges in 2023 and 2028
Exhibits124: Overview on criticality of inputs and factors of differentiation
Exhibits125: Overview on factors of disruption
Exhibits126: Impact of key risks on business
Exhibits127: Companies covered
Exhibits128: Matrix on companies position and classification
Exhibits129: Acquia Inc. - Overview
Exhibits130: Acquia Inc. - Product / Service
Exhibits131: Acquia Inc. - Key news
Exhibits132: Acquia Inc. - Key offerings
Exhibits133: Adobe Inc. - Overview
Exhibits134: Adobe Inc. - Business segments
Exhibits135: Adobe Inc. - Key news
Exhibits136: Adobe Inc. - Key offerings
Exhibits137: Adobe Inc. - Segment focus
Exhibits138: Alphabet Inc. - Overview
Exhibits139: Alphabet Inc. - Business segments
Exhibits140: Alphabet Inc. - Key offerings
Exhibits141: Alphabet Inc. - Segment focus
Exhibits142: Demandbase Inc. - Overview
Exhibits143: Demandbase Inc. - Product / Service
Exhibits144: Demandbase Inc. - Key offerings
Exhibits145: Experian Plc - Overview
Exhibits146: Experian Plc - Business segments
Exhibits147: Experian Plc - Key offerings
Exhibits148: Experian Plc - Segment focus
Exhibits149: Fair Isaac Corp. - Overview
Exhibits150: Fair Isaac Corp. - Business segments
Exhibits151: Fair Isaac Corp. - Key news
Exhibits152: Fair Isaac Corp. - Key offerings
Exhibits153: Fair Isaac Corp. - Segment focus
Exhibits154: HubSpot Inc. - Overview
Exhibits155: HubSpot Inc. - Product / Service
Exhibits156: HubSpot Inc. - Key news
Exhibits157: HubSpot Inc. - Key offerings
Exhibits158: Imagine Communications Corp. - Overview
Exhibits159: Imagine Communications Corp. - Product / Service
Exhibits160: Imagine Communications Corp. - Key offerings
Exhibits161: International Business Machines Corp. - Overview
Exhibits162: International Business Machines Corp. - Business segments
Exhibits163: International Business Machines Corp. - Key news
Exhibits164: International Business Machines Corp. - Key offerings
Exhibits165: International Business Machines Corp. - Segment focus
Exhibits166: Marin Software Inc. - Overview
Exhibits167: Marin Software Inc. - Product / Service
Exhibits168: Marin Software Inc. - Key offerings
Exhibits169: Oracle Corp. - Overview
Exhibits170: Oracle Corp. - Business segments
Exhibits171: Oracle Corp. - Key news
Exhibits172: Oracle Corp. - Key offerings
Exhibits173: Oracle Corp. - Segment focus
Exhibits174: Pegasystems Inc. - Overview
Exhibits175: Pegasystems Inc. - Product / Service
Exhibits176: Pegasystems Inc. - Key news
Exhibits177: Pegasystems Inc. - Key offerings
Exhibits178: Salesforce Inc. - Overview
Exhibits179: Salesforce Inc. - Product / Service
Exhibits180: Salesforce Inc. - Key news
Exhibits181: Salesforce Inc. - Key offerings
Exhibits182: SAP SE - Overview
Exhibits183: SAP SE - Business segments
Exhibits184: SAP SE - Key news
Exhibits185: SAP SE - Key offerings
Exhibits186: SAP SE - Segment focus
Exhibits187: The Nielsen Co. US LLC - Overview
Exhibits188: The Nielsen Co. US LLC - Product / Service
Exhibits189: The Nielsen Co. US LLC - Key offerings
Exhibits190: Inclusions checklist
Exhibits191: Exclusions checklist
Exhibits192: Currency conversion rates for US$
Exhibits193: Research methodology
Exhibits194: Information sources
Exhibits195: Data validation
Exhibits196: Validation techniques employed for market sizing
Exhibits197: Data synthesis
Exhibits198: 360 degree market analysis
Exhibits199: List of abbreviations

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