Global Cloud Advertising Market 2024-2028
The cloud advertising market is forecasted to grow by USD 380.3 bn during 2023-2028, accelerating at a CAGR of 21.23% during the forecast period. The report on the cloud advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing adoption of cloud services, growing need for targeted marketing and consumer analytics, and growing internet penetration and digital advertising.
Technavio's cloud advertising market is segmented as below:
By End-user
- Retail
- Media and entertainment
- IT and telecom
- BFSI
- Others
By Deployment
By Geography
- North America
- Europe
- APAC
- Middle East and Africa
- South America
This study identifies the shifting trend from traditional to online advertising as one of the prime reasons driving the cloud advertising market growth during the next few years. Also, growing impact of social media platforms and growing technological advancements and partnerships will lead to sizable demand in the market.
The report on the cloud advertising market covers the following areas:
- Cloud advertising market sizing
- Cloud advertising market forecast
- Cloud advertising market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading cloud advertising market vendors that include Acquia Inc., Adobe Inc., Alphabet Inc., CM Group, Demandbase Inc., Experian Plc, Fair Isaac Corp., HubSpot Inc., Imagine Communications Corp., InMobi Pte. Ltd., International Business Machines Corp., Marin Software Inc., MediaMath Inc., Oracle Corp., Pegasystems Inc., Salesforce Inc., SAP SE, Sitecore Holding II AS, and The Nielsen Co. US LLC. Also, the cloud advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.