Global Cleansing Lotion Market 2024-2028

Global Cleansing Lotion Market 2024-2028


The cleansing lotion market is forecasted to grow by USD 2255.57 mn during 2023-2028, accelerating at a CAGR of 5.69% during the forecast period. The report on the cleansing lotion market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the popularity of e-commerce aiding the sales of cleansing lotions, increasing demand for beauty products, and growing demand among millennials.

Technavio's cleansing lotion market is segmented as below:

By Distribution Channel
  • Offline
  • Online
By End-user
  • Household
  • Commercial
By Geographical Landscape
  • APAC
  • North America
  • Europe
  • South America
  • Middle East and Africa
This study identifies the multifunctional use of cleansing lotions as one of the prime reasons driving the cleansing lotion market growth during the next few years. Also, increasing demand for organic cleansing lotions and growing prominence of social media influencers will lead to sizable demand in the market.

The report on the cleansing lotion market covers the following areas:
  • Cleansing lotion market sizing
  • Cleansing lotion market forecast
  • Cleansing lotion market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading cleansing lotion market vendors that include Beiersdorf AG, Chanel Ltd., Colgate Palmolive Co., D R Harris and Co. Ltd., Edgewell Personal Care Co., Gary Pharmaceuticals P Ltd., Groupe Clarins, Herbacin Cosmetic GmbH, Johnson and Johnson, Kao Corp., LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Mountain Valley Springs India Pvt. Ltd., Natura and Co Holding SA, Shiseido Co. Ltd., The Estee Lauder Companies Inc., The Himalaya Drug Co., The Procter and Gamble Co., Unilever PLC, and Zoic Pharmaceuticals Pvt. Ltd.. Also, the cleansing lotion market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary – Chart on Market Segmentation by End-user
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global cleansing lotion market 2018 - 2022
      • Table Historic Market Size – Data Table on global cleansing lotion market 2018 - 2022 ($ million)
    • Distribution Channel Segment Analysis 2018 - 2022
      • Table Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ million)
    • End-user Segment Analysis 2018 - 2022
      • Table Historic Market Size – End-user Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2023-2028 (%)
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2023-2028
      • Table Chart on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Chart on Online - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Online - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Market Segmentation by End-user
    • Market segments
      • Table Chart on End-user - Market share 2023-2028 (%)
      • Table Data Table on End-user - Market share 2023-2028 (%)
    • Comparison by End-user
      • Table Chart on Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Household - Market size and forecast 2023-2028
      • Table Chart on Household - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Household - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Household - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Household - Year-over-year growth 2023-2028 (%)
    • Commercial - Market size and forecast 2023-2028
      • Table Chart on Commercial - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Commercial - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Commercial - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Commercial - Year-over-year growth 2023-2028 (%)
    • Market opportunity by End-user
      • Table Market opportunity by End-user ($ million)
      • Table Data Table on Market opportunity by End-user ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • India - Market size and forecast 2023-2028
      • Table Chart on India - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on India - Market size and forecast 2023-2028 ($ million)
      • Table Chart on India - Year-over-year growth 2023-2028 (%)
      • Table Data Table on India - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Chart on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Popularity of e-commerce aiding the sales of cleansing lotions
      • Increasing demand for beauty products
      • Growing demand among millennials
    • Market challenges
      • Rising pressure to ensure safety and quality of personal products
      • Large investments needed to sustain consumer loyalty
      • Threat from counterfeit products
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Multifunctional use of cleansing lotions
      • Increasing demand for organic cleansing lotions
      • Growing prominence of social media influencers
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Beiersdorf AG
      • Table Beiersdorf AG - Overview
      • Table Beiersdorf AG - Business segments
      • Table Beiersdorf AG - Key news
      • Table Beiersdorf AG - Key offerings
      • Table Beiersdorf AG - Segment focus
    • Chanel Ltd.
      • Table Chanel Ltd. - Overview
      • Table Chanel Ltd. - Product / Service
      • Table Chanel Ltd. - Key offerings
    • Colgate Palmolive Co.
      • Table Colgate Palmolive Co. - Overview
      • Table Colgate Palmolive Co. - Business segments
      • Table Colgate Palmolive Co. - Key offerings
      • Table Colgate Palmolive Co. - Segment focus
    • D R Harris and Co. Ltd.
      • Table D R Harris and Co. Ltd. - Overview
      • Table D R Harris and Co. Ltd. - Product / Service
      • Table D R Harris and Co. Ltd. - Key offerings
    • Edgewell Personal Care Co.
      • Table Edgewell Personal Care Co. - Overview
      • Table Edgewell Personal Care Co. - Business segments
      • Table Edgewell Personal Care Co. - Key offerings
      • Table Edgewell Personal Care Co. - Segment focus
    • Groupe Clarins
      • Table Groupe Clarins - Overview
      • Table Groupe Clarins - Product / Service
      • Table Groupe Clarins - Key offerings
    • Herbacin Cosmetic GmbH
      • Table Herbacin Cosmetic GmbH - Overview
      • Table Herbacin Cosmetic GmbH - Product / Service
      • Table Herbacin Cosmetic GmbH - Key offerings
    • LOreal SA
      • Table LOreal SA - Overview
      • Table LOreal SA - Business segments
      • Table LOreal SA - Key news
      • Table LOreal SA - Key offerings
      • Table LOreal SA - Segment focus
    • LVMH Moet Hennessy Louis Vuitton SE
      • Table LVMH Moet Hennessy Louis Vuitton SE - Overview
      • Table LVMH Moet Hennessy Louis Vuitton SE - Business segments
      • Table LVMH Moet Hennessy Louis Vuitton SE - Key news
      • Table LVMH Moet Hennessy Louis Vuitton SE - Key offerings
      • Table LVMH Moet Hennessy Louis Vuitton SE - Segment focus
    • Mountain Valley Springs India Pvt. Ltd.
      • Table Mountain Valley Springs India Pvt. Ltd. - Overview
      • Table Mountain Valley Springs India Pvt. Ltd. - Product / Service
      • Table Mountain Valley Springs India Pvt. Ltd. - Key offerings
    • Natura and Co Holding SA
      • Table Natura and Co Holding SA - Overview
      • Table Natura and Co Holding SA - Business segments
      • Table Natura and Co Holding SA - Key offerings
      • Table Natura and Co Holding SA - Segment focus
    • Shiseido Co. Ltd.
      • Table Shiseido Co. Ltd. - Overview
      • Table Shiseido Co. Ltd. - Product / Service
      • Table Shiseido Co. Ltd. - Key offerings
    • The Estee Lauder Companies Inc.
      • Table The Estee Lauder Companies Inc. - Overview
      • Table The Estee Lauder Companies Inc. - Product / Service
      • Table The Estee Lauder Companies Inc. - Key offerings
    • The Procter and Gamble Co.
      • Table The Procter and Gamble Co. - Overview
      • Table The Procter and Gamble Co. - Business segments
      • Table The Procter and Gamble Co. - Key news
      • Table The Procter and Gamble Co. - Key offerings
      • Table The Procter and Gamble Co. - Segment focus
    • Unilever PLC
      • Table Unilever PLC - Overview
      • Table Unilever PLC - Business segments
      • Table Unilever PLC - Key news
      • Table Unilever PLC - Key offerings
      • Table Unilever PLC - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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