Global Car Rental Market 2024-2028

Global Car Rental Market 2024-2028


The car rental market is forecasted to grow by USD 157.34 bn during 2023-2028, accelerating at a CAGR of 20.47% during the forecast period. The report on the car rental market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rise in vehicle ownership cost, incorporation of advanced digital technologies in car rental services, and increasing demand for car rentals due to stringent regulations for controlling emissions.

Technavio's car rental market is segmented as below:

By Mode Of Booking
  • Offline
  • Online
By Rental Category
  • Airport transport
  • Local transport
  • Outstation transport
  • Other transport
By Type
  • Economy cars
  • Executive cars
  • Luxury cars
  • SUVs
  • MUVs
By Geography
  • North America
  • Europe
  • APAC
  • Middle East and Africa
  • South America
This study identifies the advent of intermediaries in global car rental market as one of the prime reasons driving the car rental market growth during the next few years. Also, online booking services offered by car rental services and increasing use of advanced analytics for telematics data in car rental services will lead to sizable demand in the market.

The report on the car rental market covers the following areas:
  • Car rental market sizing
  • Car rental market forecast
  • Car rental market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading car rental market vendors that include Aspark Holidays Pvt. Ltd., Autorent Car Rental LLC, Avis Budget Group Inc., Carzonrent India Pvt. Ltd., Centauro Rent a Car S.L.U., DriiveMe Ltd., Enterprise Holdings Inc., Europcar Group UK Ltd., Expedia Group Inc., Getaround Inc., GO Rentals Auckland Ltd., Hertz Global Holdings Inc., Localiza Rent a Car SA, Movida Participacoes SA, Renault SAS, SIXT SE, Turismo Gargo SA de CV, Turo Inc., Uber Technologies Inc., and Zoomcar India Pvt. Ltd.. Also, the car rental market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Mode of Booking
      • Table Executive Summary – Chart on Market Segmentation by Rental Category
      • Table Executive Summary – Chart on Market Segmentation by Type
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global car rental market 2018 - 2022
      • Table Historic Market Size – Data Table on global car rental market 2018 - 2022 ($ billion)
    • Mode of Booking Segment Analysis 2018 - 2022
      • Table Historic Market Size – Mode of Booking Segment 2018 - 2022 ($ billion)
    • Rental Category Segment Analysis 2018 - 2022
      • Table Historic Market Size – Rental Category Segment 2018 - 2022 ($ billion)
    • Type Segment Analysis 2018 - 2022
      • Table Historic Market Size – Type Segment 2018 - 2022 ($ billion)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ billion)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Mode of Booking
    • Market segments
      • Table Chart on Mode of Booking - Market share 2023-2028 (%)
      • Table Data Table on Mode of Booking - Market share 2023-2028 (%)
    • Comparison by Mode of Booking
      • Table Chart on Comparison by Mode of Booking
      • Table Data Table on Comparison by Mode of Booking
    • Offline - Market size and forecast 2023-2028
      • Table Chart on Offline - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Chart on Online - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Online - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Mode of Booking
      • Table Market opportunity by Mode of Booking ($ billion)
      • Table Data Table on Market opportunity by Mode of Booking ($ billion)
  • Market Segmentation by Rental Category
    • Market segments
      • Table Chart on Rental Category - Market share 2023-2028 (%)
      • Table Data Table on Rental Category - Market share 2023-2028 (%)
    • Comparison by Rental Category
      • Table Chart on Comparison by Rental Category
      • Table Data Table on Comparison by Rental Category
    • Airport transport - Market size and forecast 2023-2028
      • Table Chart on Airport transport - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Airport transport - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Airport transport - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Airport transport - Year-over-year growth 2023-2028 (%)
    • Local transport - Market size and forecast 2023-2028
      • Table Chart on Local transport - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Local transport - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Local transport - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Local transport - Year-over-year growth 2023-2028 (%)
    • Outstation transport - Market size and forecast 2023-2028
      • Table Chart on Outstation transport - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Outstation transport - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Outstation transport - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Outstation transport - Year-over-year growth 2023-2028 (%)
    • Other transport - Market size and forecast 2023-2028
      • Table Chart on Other transport - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Other transport - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Other transport - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Other transport - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Rental Category
      • Table Market opportunity by Rental Category ($ billion)
      • Table Data Table on Market opportunity by Rental Category ($ billion)
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2023-2028 (%)
      • Table Data Table on Type - Market share 2023-2028 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Economy cars - Market size and forecast 2023-2028
      • Table Chart on Economy cars - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Economy cars - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Economy cars - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Economy cars - Year-over-year growth 2023-2028 (%)
    • Executive cars - Market size and forecast 2023-2028
      • Table Chart on Executive cars - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Executive cars - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Executive cars - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Executive cars - Year-over-year growth 2023-2028 (%)
    • Luxury cars - Market size and forecast 2023-2028
      • Table Chart on Luxury cars - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Luxury cars - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Luxury cars - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Luxury cars - Year-over-year growth 2023-2028 (%)
    • SUVs - Market size and forecast 2023-2028
      • Table Chart on SUVs - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on SUVs - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on SUVs - Year-over-year growth 2023-2028 (%)
      • Table Data Table on SUVs - Year-over-year growth 2023-2028 (%)
    • MUVs - Market size and forecast 2023-2028
      • Table Chart on MUVs - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on MUVs - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on MUVs - Year-over-year growth 2023-2028 (%)
      • Table Data Table on MUVs - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ billion)
      • Table Data Table on Market opportunity by Type ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023-2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • Italy - Market size and forecast 2023-2028
      • Table Chart on Italy - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on Italy - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on Italy - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Italy - Year-over-year growth 2023-2028 (%)
    • France - Market size and forecast 2023-2028
      • Table Chart on France - Market size and forecast 2023-2028 ($ billion)
      • Table Data Table on France - Market size and forecast 2023-2028 ($ billion)
      • Table Chart on France - Year-over-year growth 2023-2028 (%)
      • Table Data Table on France - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
      • Table Data Tables on Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Rise in vehicle ownership cost
      • Incorporation of advanced digital technologies in car rental services
      • Increasing demand for car rentals due to stringent regulations for controlling emissions
    • Market challenges
      • Rising number of car-sharing services
      • Growing adoption of car-hailing services
      • High cost of self-drive car rental
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Advent of intermediaries in global car rental market
      • Online booking services offered by car rental services
      • Increasing use of advanced analytics for telematics data in car rental services
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Aspark Holidays Pvt. Ltd.
      • Table Aspark Holidays Pvt. Ltd. - Overview
      • Table Aspark Holidays Pvt. Ltd. - Product / Service
      • Table Aspark Holidays Pvt. Ltd. - Key offerings
    • Autorent Car Rental LLC
      • Table Autorent Car Rental LLC - Overview
      • Table Autorent Car Rental LLC - Product / Service
      • Table Autorent Car Rental LLC - Key offerings
    • Avis Budget Group Inc.
      • Table Avis Budget Group Inc. - Overview
      • Table Avis Budget Group Inc. - Business segments
      • Table Avis Budget Group Inc. - Key offerings
      • Table Avis Budget Group Inc. - Segment focus
    • Carzonrent India Pvt. Ltd.
      • Table Carzonrent India Pvt. Ltd. - Overview
      • Table Carzonrent India Pvt. Ltd. - Product / Service
      • Table Carzonrent India Pvt. Ltd. - Key offerings
    • Centauro Rent a Car S.L.U.
      • Table Centauro Rent a Car S.L.U. - Overview
      • Table Centauro Rent a Car S.L.U. - Product / Service
      • Table Centauro Rent a Car S.L.U. - Key offerings
    • DriiveMe Ltd.
      • Table DriiveMe Ltd. - Overview
      • Table DriiveMe Ltd. - Product / Service
      • Table DriiveMe Ltd. - Key offerings
    • Enterprise Holdings Inc.
      • Table Enterprise Holdings Inc. - Overview
      • Table Enterprise Holdings Inc. - Product / Service
      • Table Enterprise Holdings Inc. - Key news
      • Table Enterprise Holdings Inc. - Key offerings
    • Europcar Group UK Ltd.
      • Table Europcar Group UK Ltd. - Overview
      • Table Europcar Group UK Ltd. - Product / Service
      • Table Europcar Group UK Ltd. - Key offerings
    • Expedia Group Inc.
      • Table Expedia Group Inc. - Overview
      • Table Expedia Group Inc. - Business segments
      • Table Expedia Group Inc. - Key offerings
      • Table Expedia Group Inc. - Segment focus
    • Getaround Inc.
      • Table Getaround Inc. - Overview
      • Table Getaround Inc. - Product / Service
      • Table Getaround Inc. - Key offerings
    • GO Rentals Auckland Ltd.
      • Table GO Rentals Auckland Ltd. - Overview
      • Table GO Rentals Auckland Ltd. - Product / Service
      • Table GO Rentals Auckland Ltd. - Key offerings
    • Hertz Global Holdings Inc.
      • Table Hertz Global Holdings Inc. - Overview
      • Table Hertz Global Holdings Inc. - Business segments
      • Table Hertz Global Holdings Inc. - Key offerings
      • Table Hertz Global Holdings Inc. - Segment focus
    • Localiza Rent a Car SA
      • Table Localiza Rent a Car SA - Overview
      • Table Localiza Rent a Car SA - Business segments
      • Table Localiza Rent a Car SA - Key offerings
      • Table Localiza Rent a Car SA - Segment focus
    • Movida Participacoes SA
      • Table Movida Participacoes SA - Overview
      • Table Movida Participacoes SA - Business segments
      • Table Movida Participacoes SA - Key offerings
      • Table Movida Participacoes SA - Segment focus
    • Turismo Gargo SA de CV
      • Table Turismo Gargo SA de CV - Overview
      • Table Turismo Gargo SA de CV - Product / Service
      • Table Turismo Gargo SA de CV - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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