Global Buy Now Pay Later Market 2022-2026

Global Buy Now Pay Later Market 2022-2026

Technavio has been monitoring the buy now pay later market and it is poised to grow by $ 41.83 bn during 2022-2026, accelerating at a CAGR of 29.36% during the forecast period. Our report on the buy now pay later market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the increasing adoption of online payment method, increase in demand for delayed payments for online purchases, and rise in spending on luxury products among the adult population.

The buy now pay later market analysis includes the end-user segment and geographic landscape.

Technavio's buy now pay later market is segmented as below:

By End-user

  • Large enterprise
  • Small and medium enterprise
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the affordable and convenient payment service as one of the prime reasons driving the buy now pay later market growth during the next few years. Also, increase in adoption of BNPL payment technology among the youth and growth in the e-commerce industry will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on buy now pay later market covers the following areas:
  • Buy now pay later market sizing
  • Buy now pay later market forecast
  • Buy now pay later market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading buy now pay later market vendors that include Affirm Inc., Afterpay US Services LLC, Amazon.com Inc., APaylater Financials Pte. Ltd., Grab Holdings Inc., Hoolah Holdings Pte Ltd., Klarna Bank AB, Laybuy Holdings Ltd., Monzo Bank Ltd., One97 Communications Ltd., Pace Now Enterprise Sdn Bhd, PayPal Holdings Inc., Perpay Inc., Revolut Ltd., Social Money Ltd., Visa Inc., Zip Co. Ltd., Rely Pte Ltd, Mastercard Inc., and Flipkart Internet Pvt Ltd. Also, the buy now pay later market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Channel
      • Table Executive Summary – Chart on Market Segmentation by End-user
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2021
    • Market outlook: Forecast for 2021-2026
      • Table Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Table Data Table on Global Market: Year-over-year growth 2021-2026 (%)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2021 and 2026
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2021 and 2026
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2021 and 2026
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2021 and 2026
    • Market condition
      • Table Chart on Market condition - Five forces 2021 and 2026
  • Market Segmentation by Channel
    • Market segments
      • Table Chart on Channel - Market share 2021-2026 (%)
      • Table Data Table on Channel - Market share 2021-2026 (%)
    • Comparison by Channel
      • Table Chart on Comparison by Channel
      • Table Data Table on Comparison by Channel
    • Online - Market size and forecast 2021-2026
      • Table Chart on Online - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Online - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Online - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Online - Year-over-year growth 2021-2026 (%)
    • POS - Market size and forecast 2021-2026
      • Table Chart on POS - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on POS - Market size and forecast 2021-2026 ($ million)
      • Table Chart on POS - Year-over-year growth 2021-2026 (%)
      • Table Data Table on POS - Year-over-year growth 2021-2026 (%)
    • Market opportunity by Channel
      • Table Market opportunity by Channel ($ million)
  • Market Segmentation by End-user
    • Market segments
      • Table Chart on End-user - Market share 2021-2026 (%)
      • Table Data Table on End-user - Market share 2021-2026 (%)
    • Comparison by End-user
      • Table Chart on Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Large enterprise - Market size and forecast 2021-2026
      • Table Chart on Large enterprise - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Large enterprise - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Large enterprise - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Large enterprise - Year-over-year growth 2021-2026 (%)
    • Small and medium enterprise - Market size and forecast 2021-2026
      • Table Chart on Small and medium enterprise - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Small and medium enterprise - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Small and medium enterprise - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Small and medium enterprise - Year-over-year growth 2021-2026 (%)
    • Market opportunity by End-user
      • Table Market opportunity by End-user ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2021-2026 (%)
      • Table Data Table on Market share by geography 2021-2026 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2021-2026
      • Table Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Table Chart on North America - Year-over-year growth 2021-2026 (%)
      • Table Data Table on North America - Year-over-year growth 2021-2026 (%)
    • Europe - Market size and forecast 2021-2026
      • Table Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • APAC - Market size and forecast 2021-2026
      • Table Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Table Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Table Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • South America - Market size and forecast 2021-2026
      • Table Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Table Chart on South America - Year-over-year growth 2021-2026 (%)
      • Table Data Table on South America - Year-over-year growth 2021-2026 (%)
    • Middle East and Africa - Market size and forecast 2021- 2026
      • Table Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • US - Market size and forecast 2021-2026
      • Table Chart on US - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Table Chart on US - Year-over-year growth 2021-2026 (%)
      • Table Data Table on US - Year-over-year growth 2021-2026 (%)
    • Germany - Market size and forecast 2021-2026
      • Table Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Table Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Table Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • China - Market size and forecast 2021-2026
      • Table Chart on China - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Table Chart on China - Year-over-year growth 2021-2026 (%)
      • Table Data Table on China - Year-over-year growth 2021-2026 (%)
    • UK - Market size and forecast 2021-2026
      • Table Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Table Chart on UK - Year-over-year growth 2021-2026 (%)
      • Table Data Table on UK - Year-over-year growth 2021-2026 (%)
    • India - Market size and forecast 2021-2026
      • Table Chart on India - Market size and forecast 2021-2026 ($ million)
      • Table Data Table on India - Market size and forecast 2021-2026 ($ million)
      • Table Chart on India - Year-over-year growth 2021-2026 (%)
      • Table Data Table on India - Year-over-year growth 2021-2026 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Increasing adoption of online payment method
      • Increase in demand for delayed payments for online purchases
    • Market challenges
      • BNPL encourages impulse spending
      • Lack of consumer awareness in developing and underdeveloped nations
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2021 and 2026
    • Market trends
      • Affordable and convenient payment service
      • Increase in adoption of BNPL payment technology among the youth
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Affirm Inc.
      • Table Affirm Inc. - Overview
      • Table Affirm Inc. - Product / Service
      • Table Affirm Inc. - Key offerings
    • Afterpay US Services LLC
      • Table Afterpay US Services LLC - Overview
      • Table Afterpay US Services LLC - Product / Service
      • Table Afterpay US Services LLC - Key offerings
    • Amazon.com Inc.
      • Table Amazon.com Inc. - Overview
      • Table Amazon.com Inc. - Business segments
      • Table Amazon.com Inc. - Key news
      • Table Amazon.com Inc. - Key offerings
      • Table Amazon.com Inc. - Segment focus
    • Klarna Bank AB
      • Table Klarna Bank AB - Overview
      • Table Klarna Bank AB - Product / Service
      • Table Klarna Bank AB - Key offerings
    • Laybuy Holdings Ltd.
      • Table Laybuy Holdings Ltd. - Overview
      • Table Laybuy Holdings Ltd. - Product / Service
      • Table Laybuy Holdings Ltd. - Key offerings
    • Mastercard Inc.
      • Table Mastercard Inc. - Overview
      • Table Mastercard Inc. - Product / Service
      • Table Mastercard Inc. - Key news
      • Table Mastercard Inc. - Key offerings
    • Monzo Bank Ltd.
      • Table Monzo Bank Ltd. - Overview
      • Table Monzo Bank Ltd. - Product / Service
      • Table Monzo Bank Ltd. - Key offerings
    • PayPal Holdings Inc.
      • Table PayPal Holdings Inc. - Overview
      • Table PayPal Holdings Inc. - Product / Service
      • Table PayPal Holdings Inc. - Key offerings
    • Rely Pte Ltd
      • Table Rely Pte Ltd - Overview
      • Table Rely Pte Ltd - Product / Service
      • Table Rely Pte Ltd - Key offerings
    • Visa Inc.
      • Table Visa Inc. - Overview
      • Table Visa Inc. - Product / Service
      • Table Visa Inc. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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