Global Bra Market 2024-2028

Global Bra Market 2024-2028


The bra market is forecasted to grow by USD 19044.13 mn during 2023-2028, accelerating at a CAGR of 7.78% during the forecast period. The report on the bra market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by competitors' focus on providing consumer-oriented bras based on specific needs, increasing smartphone penetration along with the growing e-commerce industry, and rising participation of women in sports and fitness activities.

Technavio's bra market is segmented as below:

By Type
  • T-shirt bra
  • Sports bra
  • Nursing bra
  • Stick-on bra
  • Others
By Distribution Channel
  • Offline
  • Online
By Geography
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the increasing focus on customer service by vendors as one of the prime reasons driving the bra market growth during the next few years. Also, advancements in fabric technology providing better comfort and performance and the adoption of strategic promotional activities by competitors will lead to sizable demand in the market.

The report on the bra market covers the following areas:
  • Bra market sizing
  • Bra market forecast
  • Bra market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading bra market vendors that include Anita Dr. Helbig GmbH, CALIDA HOLDING AG, Chantelle Lingerie Inc., Cosmo Lady China Holdings Co. Ltd., Fashion Nova LLC, GLOBAL INTIMATES LLC, Hanesbrands Inc., Hennes and Mauritz AB, Hunkemoller B.V., Jockey International Inc., Marks and Spencer Group plc, MAS Holdings Pvt. Ltd., Nike Inc., Nordstrom Inc., PVH Corp., Triumph Intertrade AG, UNIQLO India Pvt. Ltd., Victorias Secret and Co., Wacoal Holdings Corp., and Wolf Lingerie SAS. Also, the bra market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Type
      • Table Executive Summary - Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global bra market 2018 - 2022
      • Table Historic Market Size - Data table on global bra market 2018 - 2022 ($ million)
    • Type Segment Analysis 2018 - 2022
      • Table Historic Market Size - Type Segment 2018 - 2022 ($ million)
    • Distribution Channel Segment Analysis 2018 - 2022
      • Table Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size - Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size - Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2023-2028 (%)
      • Table Data Table on Type - Market share 2023-2028 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • T-shirt bra - Market size and forecast 2023-2028
      • Table Chart on T-shirt bra - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on T-shirt bra - Market size and forecast 2023-2028 ($ million)
      • Table Chart on T-shirt bra - Year-over-year growth 2023-2028 (%)
      • Table Data Table on T-shirt bra - Year-over-year growth 2023-2028 (%)
    • Sports bra - Market size and forecast 2023-2028
      • Table Chart on Sports bra - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Sports bra - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Sports bra - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Sports bra - Year-over-year growth 2023-2028 (%)
    • Nursing bra - Market size and forecast 2023-2028
      • Table Chart on Nursing bra - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Nursing bra - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Nursing bra - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Nursing bra - Year-over-year growth 2023-2028 (%)
    • Stick-on bra - Market size and forecast 2023-2028
      • Table Chart on Stick-on bra - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Stick-on bra - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Stick-on bra - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Stick-on bra - Year-over-year growth 2023-2028 (%)
    • Others - Market size and forecast 2023-2028
      • Table Chart on Others - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Others - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Others - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ million)
      • Table Data Table on Market opportunity by Type ($ million)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2023-2028 (%)
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2023-2028
      • Table Chart on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Chart on Online - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Online - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Canada - Market size and forecast 2023-2028
      • Table Chart on Canada - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Canada - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Canada - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Canada - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Competitors focus on providing consumer-oriented bras based on specific needs
      • Increasing smartphone penetration along with growing E-commerce industry
      • Rising participation of women in sports and fitness activities
    • Market challenges
      • Rise in demand for and sales of counterfeit bra
      • Unpredictable raw material prices of bra
      • High product returns
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Increasing focus on customer service by vendors
      • Advancements in fabric technology providing better comfort and performance
      • Adoption of strategic promotional activities by competitors
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Anita Dr. Helbig GmbH
      • Table Anita Dr. Helbig GmbH - Overview
      • Table Anita Dr. Helbig GmbH - Product / Service
      • Table Anita Dr. Helbig GmbH - Key offerings
    • CALIDA HOLDING AG
      • Table CALIDA HOLDING AG - Overview
      • Table CALIDA HOLDING AG - Business segments
      • Table CALIDA HOLDING AG - Key offerings
      • Table CALIDA HOLDING AG - Segment focus
    • Chantelle Lingerie Inc.
      • Table Chantelle Lingerie Inc. - Overview
      • Table Chantelle Lingerie Inc. - Product / Service
      • Table Chantelle Lingerie Inc. - Key offerings
    • Hanesbrands Inc.
      • Table Hanesbrands Inc. - Overview
      • Table Hanesbrands Inc. - Business segments
      • Table Hanesbrands Inc. - Key offerings
      • Table Hanesbrands Inc. - Segment focus
    • Jockey International Inc.
      • Table Jockey International Inc. - Overview
      • Table Jockey International Inc. - Product / Service
      • Table Jockey International Inc. - Key offerings
    • Marks and Spencer Group plc
      • Table Marks and Spencer Group plc - Overview
      • Table Marks and Spencer Group plc - Business segments
      • Table Marks and Spencer Group plc - Key offerings
      • Table Marks and Spencer Group plc - Segment focus
    • MAS Holdings Pvt. Ltd.
      • Table MAS Holdings Pvt. Ltd. - Overview
      • Table MAS Holdings Pvt. Ltd. - Product / Service
      • Table MAS Holdings Pvt. Ltd. - Key offerings
    • Nike Inc.
      • Table Nike Inc. - Overview
      • Table Nike Inc. - Business segments
      • Table Nike Inc. - Key news
      • Table Nike Inc. - Key offerings
      • Table Nike Inc. - Segment focus
    • Nordstrom Inc.
      • Table Nordstrom Inc. - Overview
      • Table Nordstrom Inc. - Product / Service
      • Table Nordstrom Inc. - Key news
      • Table Nordstrom Inc. - Key offerings
    • PVH Corp.
      • Table PVH Corp. - Overview
      • Table PVH Corp. - Business segments
      • Table PVH Corp. - Key offerings
      • Table PVH Corp. - Segment focus
    • Triumph Intertrade AG
      • Table Triumph Intertrade AG - Overview
      • Table Triumph Intertrade AG - Product / Service
      • Table Triumph Intertrade AG - Key offerings
    • UNIQLO India Pvt. Ltd.
      • Table UNIQLO India Pvt. Ltd. - Overview
      • Table UNIQLO India Pvt. Ltd. - Product / Service
      • Table UNIQLO India Pvt. Ltd. - Key offerings
    • Victorias Secret and Co.
      • Table Victorias Secret and Co. - Overview
      • Table Victorias Secret and Co. - Product / Service
      • Table Victorias Secret and Co. - Key offerings
    • Wacoal Holdings Corp.
      • Table Wacoal Holdings Corp. - Overview
      • Table Wacoal Holdings Corp. - Business segments
      • Table Wacoal Holdings Corp. - Key offerings
      • Table Wacoal Holdings Corp. - Segment focus
    • Wolf Lingerie SAS
      • Table Wolf Lingerie SAS - Overview
      • Table Wolf Lingerie SAS - Product / Service
      • Table Wolf Lingerie SAS - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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