Global Baby Stroller and Pram Market 2024-2028

Global Baby Stroller And Pram Market 2024-2028


The baby stroller and pram market is forecasted to grow by USD 1.50 bn during 2023-2028, accelerating at a CAGR of 6.07% during the forecast period. The report on the baby stroller and pram market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by changing lifestyles coupled with rise in single-parent and nuclear families, innovation and portfolio extension leading to premiumization of products, and growing demand for multifunctional baby strollers.

Technavio's baby stroller and pram market is segmented as below:

By Distribution Channel
  • Offline
  • Online
By End-user
  • Baby comfort stroller
  • Baby buggies
  • Baby comfort pram
  • Baby 3-wheeler stroller
  • Baby Tandem stroller
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the increasing demand for eco-friendly strollers as one of the prime reasons driving the baby stroller and pram market growth during the next few years. Also, emergence of technologically advanced baby strollers and development of new baby strollers and prams will lead to sizable demand in the market.

The report on the baby stroller and pram market covers the following areas:
  • Baby stroller and pram market sizing
  • Baby stroller and pram market forecast
  • Baby stroller and pram market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading baby stroller and pram market vendors that include Artsana Spa, Baby Trend Inc., BRITAX ROMER Kindersicherheit GmbH, Bugaboo North America Inc., Combi Corp., Doona USA, Dorel Industries Inc., Goodbaby International Holdings Ltd, Graco Children products inc, HunyHuny Overseas Pvt. Ltd., Inglesina USA Inc., Kolcraft Enterprises Inc., Mamas and Papas Ltd., Newell Brands Inc., Nuna International BV, Pigeon Stroller, Silver Cross (UK) Ltd., SND Digital Retails LLP, Bumbleride, and Mercedes Benz Group AG. Also, the baby stroller and pram market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary - Chart on Market Segmentation by End-user
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global baby stroller and pram market 2018 - 2022
      • Table Historic Market Size - Data Table on global baby stroller and pram market 2018 - 2022 ($ million)
    • Distribution Channel Segment Analysis 2018 - 2022
      • Table Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
    • End-user Segment Analysis 2018 - 2022
      • Table Historic Market Size - End-user Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size - Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size - Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2023-2028 (%)
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2023-2028
      • Table Chart on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Chart on Online - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Online - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Market Segmentation by End-user
    • Market segments
      • Table Chart on End-user - Market share 2023-2028 (%)
      • Table Data Table on End-user - Market share 2023-2028 (%)
    • Comparison by End-user
      • Table Chart on Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Baby comfort stroller - Market size and forecast 2023-2028
      • Table Chart on Baby comfort stroller - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Baby comfort stroller - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Baby comfort stroller - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Baby comfort stroller - Year-over-year growth 2023-2028 (%)
    • Baby buggies - Market size and forecast 2023-2028
      • Table Chart on Baby buggies - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Baby buggies - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Baby buggies - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Baby buggies - Year-over-year growth 2023-2028 (%)
    • Baby comfort pram - Market size and forecast 2023-2028
      • Table Chart on Baby comfort pram - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Baby comfort pram - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Baby comfort pram - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Baby comfort pram - Year-over-year growth 2023-2028 (%)
    • Baby 3-wheeler stroller - Market size and forecast 2023-2028
      • Table Chart on Baby 3-wheeler stroller - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Baby 3-wheeler stroller - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Baby 3-wheeler stroller - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Baby 3-wheeler stroller - Year-over-year growth 2023-2028 (%)
    • Baby Tandem stroller - Market size and forecast 2023-2028
      • Table Chart on Baby Tandem stroller - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Baby Tandem stroller - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Baby Tandem stroller - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Baby Tandem stroller - Year-over-year growth 2023-2028 (%)
    • Market opportunity by End-user
      • Table Market opportunity by End-user ($ million)
      • Table Data Table on Market opportunity by End-user ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023-2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • Canada - Market size and forecast 2023-2028
      • Table Chart on Canada - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Canada - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Canada - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Canada - Year-over-year growth 2023-2028 (%)
    • France - Market size and forecast 2023-2028
      • Table Chart on France - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on France - Market size and forecast 2023-2028 ($ million)
      • Table Chart on France - Year-over-year growth 2023-2028 (%)
      • Table Data Table on France - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Changing lifestyles coupled with rise in single-parent and nuclear families
      • Innovation and portfolio extension leading to premiumization of products
      • Growing demand for multifunctional baby strollers
    • Market challenges
      • Stringent safety regulations related to baby products
      • Improper use of baby strollers could lead to accident
      • Growing popularity of baby carriers
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Increasing demand for eco-friendly strollers
      • Emergence of technologically advanced baby strollers
      • Development of new baby strollers and prams
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Artsana Spa
      • Table Artsana Spa - Overview
      • Table Artsana Spa - Product / Service
      • Table Artsana Spa - Key offerings
    • Baby Trend Inc.
      • Table Baby Trend Inc. - Overview
      • Table Baby Trend Inc. - Product / Service
      • Table Baby Trend Inc. - Key offerings
    • BRITAX ROMER Kindersicherheit GmbH
      • Table BRITAX ROMER Kindersicherheit GmbH - Overview
      • Table BRITAX ROMER Kindersicherheit GmbH - Product / Service
      • Table BRITAX ROMER Kindersicherheit GmbH - Key offerings
    • Bugaboo North America Inc.
      • Table Bugaboo North America Inc. - Overview
      • Table Bugaboo North America Inc. - Product / Service
      • Table Bugaboo North America Inc. - Key offerings
    • Bumbleride
      • Table Bumbleride - Overview
      • Table Bumbleride - Product / Service
      • Table Bumbleride - Key offerings
    • Combi Corp.
      • Table Combi Corp. - Overview
      • Table Combi Corp. - Product / Service
      • Table Combi Corp. - Key offerings
    • Doona USA
      • Table Doona USA - Overview
      • Table Doona USA - Product / Service
      • Table Doona USA - Key offerings
    • Dorel Industries Inc.
      • Table Dorel Industries Inc. - Overview
      • Table Dorel Industries Inc. - Business segments
      • Table Dorel Industries Inc. - Key offerings
      • Table Dorel Industries Inc. - Segment focus
    • Goodbaby International Holdings Ltd
      • Table Goodbaby International Holdings Ltd - Overview
      • Table Goodbaby International Holdings Ltd - Business segments
      • Table Goodbaby International Holdings Ltd - Key offerings
      • Table Goodbaby International Holdings Ltd - Segment focus
    • Graco Children products inc
      • Table Graco Children products inc - Overview
      • Table Graco Children products inc - Product / Service
      • Table Graco Children products inc - Key offerings
    • Kolcraft Enterprises Inc.
      • Table Kolcraft Enterprises Inc. - Overview
      • Table Kolcraft Enterprises Inc. - Product / Service
      • Table Kolcraft Enterprises Inc. - Key offerings
    • Mamas and Papas Ltd.
      • Table Mamas and Papas Ltd. - Overview
      • Table Mamas and Papas Ltd. - Product / Service
      • Table Mamas and Papas Ltd. - Key offerings
    • Mercedes Benz Group AG
      • Table Mercedes Benz Group AG - Overview
      • Table Mercedes Benz Group AG - Business segments
      • Table Mercedes Benz Group AG - Key offerings
      • Table Mercedes Benz Group AG - Segment focus
    • Newell Brands Inc.
      • Table Newell Brands Inc. - Overview
      • Table Newell Brands Inc. - Business segments
      • Table Newell Brands Inc. - Key news
      • Table Newell Brands Inc. - Key offerings
      • Table Newell Brands Inc. - Segment focus
    • Silver Cross (UK) Ltd.
      • Table Silver Cross (UK) Ltd. - Overview
      • Table Silver Cross (UK) Ltd. - Product / Service
      • Table Silver Cross (UK) Ltd. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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