Global Automotive Heated Steering Wheel Market 2023-2027

Global Automotive Heated Steering Wheel Market 2023-2027

Technavio has been monitoring the automotive heated steering wheel market and is forecast to grow by 8494.78 th units during 2022-2027, accelerating at a CAGR of 4.51% during the forecast period. Our report on the automotive heated steering wheel market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increases comfort while driving, increase in demand for luxury cars, and rise in auto sales in colder regions.

Technavio's automotive heated steering wheel market is segmented as below:

By Application

  • Passenger cars
  • Commercial vehicles
By End-user
  • OEMs
  • Aftermarket
By Geographical Landscape
  • APAC
  • Europe
  • North America
  • South America
  • Middle East and Africa
This study identifies the advent of biosensors on steering wheels as one of the prime reasons driving the automotive heated steering wheel market growth during the next few years. Also, aluminum extrusion technology advancements in heated steering wheels and the introduction of DSMs on heated steering wheels will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the automotive heated steering wheel market covers the following areas:
  • Automotive heated steering wheel market sizing
  • Automotive heated steering wheel market forecast
  • Automotive heated steering wheel market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading automotive heated steering wheel market vendors that include Autoliv Inc., Bombardier Recreational Products Inc., Gentherm Inc., Hammacher Schlemmer and Co. Inc., I.G. Bauerhin GmbH, Joyson Safety Systems Aschaffenburg GmbH, Seco Komos, Soucy Holding Inc., Symtec Inc., Toyoda Gosei Co. Ltd., ZF Friedrichshafen AG, and Polaris Inc. Also, the automotive heated steering wheel market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Application
      • Table Executive Summary - Chart on Market Segmentation by End-user
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Global - Market size and forecast 2022-2027 (thousand units)
      • Table Data Table on Global - Market size and forecast 2022-2027 (thousand units)
      • Table Chart on Global Market- Year-over-year growth 2022-2027 (%)
      • Table Data Table on Global Market- Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Global automotive heated steering wheel market 2017 - 2021
      • Table Historic Market Size - Data Table on Global automotive heated steering wheel market 2017 - 2021 (thousand units)
    • Application Segment Analysis 2017 - 2021
      • Table Historic Market Size - Application Segment 2017 - 2021 (thousand units)
    • End-user Segment Analysis 2017 - 2021
      • Table Historic Market Size - End-user Segment 2017 - 2021 (thousand units)
    • Geography Segment Analysis 2017 - 2021
      • Table Historic Market Size - Geography Segment 2017 - 2021 (thousand units)
    • Country Segment Analysis 2017 - 2021
      • Table Historic Market Size - Country Segment 2017 - 2021 (thousand units)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Application
    • Market segments
      • Table Chart on Application - Market share 2022-2027 (%)
      • Table Data Table on Application - Market share 2022-2027 (%)
    • Comparison by Application
      • Table Chart on Comparison by Application
      • Table Data Table on Comparison by Application
    • Passenger cars - Market size and forecast 2022-2027
      • Table Chart on Passenger cars - Market size and forecast 2022-2027 (thousand units)
      • Table Data Table on Passenger cars - Market size and forecast 2022-2027 (thousand units)
      • Table Chart on Passenger cars - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Passenger cars - Year-over-year growth 2022-2027 (%)
    • Commercial vehicles - Market size and forecast 2022- 2027
      • Table Chart on Commercial vehicles - Market size and forecast 2022-2027 (thousand units)
      • Table Data Table on Commercial vehicles - Market size and forecast 2022-2027 (thousand units)
      • Table Chart on Commercial vehicles - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Commercial vehicles - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Application
      • Table Market opportunity by Application (thousand units)
      • Table Data Table on Market opportunity by Application (thousand units)
  • Market Segmentation by End-user
    • Market segments
      • Table Chart on End-user - Market share 2022-2027 (%)
      • Table Data Table on End-user - Market share 2022-2027 (%)
    • Comparison by End-user
      • Table Chart on Comparison by End-user
      • Table Data Table on Comparison by End-user
    • OEMs - Market size and forecast 2022-2027
      • Table Chart on OEMs - Market size and forecast 2022-2027 (thousand units)
      • Table Data Table on OEMs - Market size and forecast 2022-2027 (thousand units)
      • Table Chart on OEMs - Year-over-year growth 2022-2027 (%)
      • Table Data Table on OEMs - Year-over-year growth 2022-2027 (%)
    • Aftermarket - Market size and forecast 2022-2027
      • Table Chart on Aftermarket - Market size and forecast 2022-2027 (thousand units)
      • Table Data Table on Aftermarket - Market size and forecast 2022-2027 (thousand units)
      • Table Chart on Aftermarket - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Aftermarket - Year-over-year growth 2022-2027 (%)
    • Market opportunity by End-user
      • Table Market opportunity by End-user (thousand units)
      • Table Data Table on Market opportunity by End-user (thousand units)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2022-2027 (%)
      • Table Data Table on Market share by geography 2022-2027 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2022-2027
      • Table Chart on APAC - Market size and forecast 2022-2027 (thousand units)
      • Table Data Table on APAC - Market size and forecast 2022-2027 (thousand units)
      • Table Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Table Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • Europe - Market size and forecast 2022-2027
      • Table Chart on Europe - Market size and forecast 2022-2027 (thousand units)
      • Table Data Table on Europe - Market size and forecast 2022-2027 (thousand units)
      • Table Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • North America - Market size and forecast 2022-2027
      • Table Chart on North America - Market size and forecast 2022-2027 (thousand units)
      • Table Data Table on North America - Market size and forecast 2022-2027 (thousand units)
      • Table Chart on North America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on North America - Year-over-year growth 2022-2027 (%)
    • South America - Market size and forecast 2022-2027
      • Table Chart on South America - Market size and forecast 2022-2027 (thousand units)
      • Table Data Table on South America - Market size and forecast 2022-2027 (thousand units)
      • Table Chart on South America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on South America - Year-over-year growth 2022-2027 (%)
    • Middle East and Africa - Market size and forecast 2022- 2027
      • Table Chart on Middle East and Africa - Market size and forecast 2022-2027 (thousand units)
      • Table Data Table on Middle East and Africa - Market size and forecast 2022-2027 (thousand units)
      • Table Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • China - Market size and forecast 2022-2027
      • Table Chart on China - Market size and forecast 2022-2027 (thousand units)
      • Table Data Table on China - Market size and forecast 2022-2027 (thousand units)
      • Table Chart on China - Year-over-year growth 2022-2027 (%)
      • Table Data Table on China - Year-over-year growth 2022-2027 (%)
    • US - Market size and forecast 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 (thousand units)
      • Table Data Table on US - Market size and forecast 2022-2027 (thousand units)
      • Table Chart on US - Year-over-year growth 2022-2027 (%)
      • Table Data Table on US - Year-over-year growth 2022-2027 (%)
    • Japan - Market size and forecast 2022-2027
      • Table Chart on Japan - Market size and forecast 2022-2027 (thousand units)
      • Table Data Table on Japan - Market size and forecast 2022-2027 (thousand units)
      • Table Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • India - Market size and forecast 2022-2027
      • Table Chart on India - Market size and forecast 2022-2027 (thousand units)
      • Table Data Table on India - Market size and forecast 2022-2027 (thousand units)
      • Table Chart on India - Year-over-year growth 2022-2027 (%)
      • Table Data Table on India - Year-over-year growth 2022-2027 (%)
    • South Korea - Market size and forecast 2022-2027
      • Table Chart on South Korea - Market size and forecast 2022-2027 (thousand units)
      • Table Data Table on South Korea - Market size and forecast 2022-2027 (thousand units)
      • Table Chart on South Korea - Year-over-year growth 2022-2027 (%)
      • Table Data Table on South Korea - Year-over-year growth 2022-2027 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography (thousand units)
      • Table Market opportunity by geography (thousand units)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Increases comfort while driving
      • Increase in demand for luxury cars
      • Rise in auto sales in colder regions
    • Market challenges
      • High cost of steering system production hindering the growth of heated steering wheel
      • Slowdown in automobile manufacturing
      • Development of autonomous vehicles without steering wheels
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Advent of biosensors on steering wheels
      • Aluminum extrusion technology advancements in heated steering wheels
      • Introduction of DSMS on heated steering wheels
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Autoliv Inc.
      • Table Autoliv Inc. - Overview
      • Table Autoliv Inc. - Product / Service
      • Table Autoliv Inc. - Key news
      • Table Autoliv Inc. - Key offerings
    • Bombardier Recreational Products Inc.
      • Table Bombardier Recreational Products Inc. - Overview
      • Table Bombardier Recreational Products Inc. - Business segments
      • Table Bombardier Recreational Products Inc. - Key offerings
      • Table Bombardier Recreational Products Inc. - Segment focus
    • Gentherm Inc.
      • Table Gentherm Inc. - Overview
      • Table Gentherm Inc. - Business segments
      • Table Gentherm Inc. - Key news
      • Table Gentherm Inc. - Key offerings
      • Table Gentherm Inc. - Segment focus
    • Hammacher Schlemmer and Co. Inc.
      • Table Hammacher Schlemmer and Co. Inc. - Overview
      • Table Hammacher Schlemmer and Co. Inc. - Product / Service
      • Table Hammacher Schlemmer and Co. Inc. - Key offerings
    • I.G. Bauerhin GmbH
      • Table I.G. Bauerhin GmbH - Overview
      • Table I.G. Bauerhin GmbH - Product / Service
      • Table I.G. Bauerhin GmbH - Key offerings
    • Joyson Safety Systems Aschaffenburg GmbH
      • Table Joyson Safety Systems Aschaffenburg GmbH - Overview
      • Table Joyson Safety Systems Aschaffenburg GmbH - Product / Service
      • Table Joyson Safety Systems Aschaffenburg GmbH - Key offerings
    • Polaris Inc.
      • Table Polaris Inc. - Overview
      • Table Polaris Inc. - Business segments
      • Table Polaris Inc. - Key offerings
      • Table Polaris Inc. - Segment focus
    • Seco Komos
      • Table Seco Komos - Overview
      • Table Seco Komos - Product / Service
      • Table Seco Komos - Key offerings
    • Soucy Holding Inc.
      • Table Soucy Holding Inc. - Overview
      • Table Soucy Holding Inc. - Product / Service
      • Table Soucy Holding Inc. - Key offerings
    • Symtec Inc.
      • Table Symtec Inc. - Overview
      • Table Symtec Inc. - Product / Service
      • Table Symtec Inc. - Key offerings
    • Toyoda Gosei Co. Ltd.
      • Table Toyoda Gosei Co. Ltd. - Overview
      • Table Toyoda Gosei Co. Ltd. - Business segments
      • Table Toyoda Gosei Co. Ltd. - Key news
      • Table Toyoda Gosei Co. Ltd. - Key offerings
      • Table Toyoda Gosei Co. Ltd. - Segment focus
    • ZF Friedrichshafen AG
      • Table ZF Friedrichshafen AG - Overview
      • Table ZF Friedrichshafen AG - Business segments
      • Table ZF Friedrichshafen AG - Key news
      • Table ZF Friedrichshafen AG - Key offerings
      • Table ZF Friedrichshafen AG - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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