Global Automation Testing Market 2024-2028

Global Automation Testing Market 2024-2028


The automation testing market is forecasted to grow by USD 30.21 bn during 2023-2028, accelerating at a CAGR of 15.91% during the forecast period. The report on the automation testing market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing demand for continuous delivery and continuous integration (cd/ci), high investment in research and development of automation testing, and increasing focus on quality and user experience.

Technavio's automation testing market is segmented as below:

By End-user
  • BFSI
  • Telecom and media
  • Manufacturing
  • Others
By Deployment
  • On-premises
  • Cloud-based
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the rapid digital transformation as one of the prime reasons driving the automation testing market growth during the next few years. Also, innovation in software testing technologies and increasing mergers and acquisitions among players will lead to sizable demand in the market.

The report on the automation testing market covers the following areas:
  • Automation testing market sizing
  • Automation testing market forecast
  • Automation testing market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading automation testing market vendors that include Accenture Plc, Afour technologies, Apexon, Applitools Group, Astegic Inc., Broadcom Inc., Capgemini Service SAS, Cigniti Technologies Ltd., Codoid, Cygnet Infotech, International Business Machines Corp., Invensis Technologies Pvt Ltd., Keysight Technologies Inc., Microsoft Corp., Mobisoft Infotech, Open Text Corp., Parasoft Corp., Sauce Labs Inc., Tricentis GmbH, and Worksoft. Also, the automation testing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by End-user
      • Table Executive Summary – Chart on Market Segmentation by Deployment
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global automation testing market 2018 - 2022
      • Table Historic Market Size – Data Table on global automation testing market 2018 - 2022 ($ million)
    • End-user Segment Analysis 2018 - 2022
      • Table Historic Market Size – End-user Segment 2018 - 2022 ($ million)
    • Deployment Segment Analysis 2018 - 2022
      • Table Historic Market Size – Deployment Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by End-user
    • Market segments
      • Table Chart on End-user - Market share 2023-2028 (%)
      • Table Data Table on End-user - Market share 2023-2028 (%)
    • Comparison by End-user
      • Table Chart on Comparison by End-user
      • Table Data Table on Comparison by End-user
    • BFSI - Market size and forecast 2023-2028
      • Table Chart on BFSI - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on BFSI - Market size and forecast 2023-2028 ($ million)
      • Table Chart on BFSI - Year-over-year growth 2023-2028 (%)
      • Table Data Table on BFSI - Year-over-year growth 2023-2028 (%)
    • Telecom and media - Market size and forecast 2023- 2028
      • Table Chart on Telecom and media - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Telecom and media - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Telecom and media - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Telecom and media - Year-over-year growth 2023-2028 (%)
    • Manufacturing - Market size and forecast 2023-2028
      • Table Chart on Manufacturing - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Manufacturing - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Manufacturing - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Manufacturing - Year-over-year growth 2023-2028 (%)
    • Others - Market size and forecast 2023-2028
      • Table Chart on Others - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Others - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Others - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by End-user
      • Table Market opportunity by End-user ($ million)
      • Table Data Table on Market opportunity by End-user ($ million)
  • Market Segmentation by Deployment
    • Market segments
      • Table Chart on Deployment - Market share 2023-2028 (%)
      • Table Data Table on Deployment - Market share 2023-2028 (%)
    • Comparison by Deployment
      • Table Chart on Comparison by Deployment
      • Table Data Table on Comparison by Deployment
    • On-premises - Market size and forecast 2023-2028
      • Table Chart on On-premises - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on On-premises - Market size and forecast 2023-2028 ($ million)
      • Table Chart on On-premises - Year-over-year growth 2023-2028 (%)
      • Table Data Table on On-premises - Year-over-year growth 2023-2028 (%)
    • Cloud-based - Market size and forecast 2023-2028
      • Table Chart on Cloud-based - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Cloud-based - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Cloud-based - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Cloud-based - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Deployment
      • Table Market opportunity by Deployment ($ million)
      • Table Data Table on Market opportunity by Deployment ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Chart on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Increasing demand for continuous delivery and continuous integration (CD/CI)
      • High investment in research and development of automation testing
    • Market challenges
      • Complexity in automation testing tool implementation
      • Lack of awareness regarding software testing
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Rapid digital transformation
      • Innovation in software testing technologies
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Accenture Plc
      • Table Accenture Plc - Overview
      • Table Accenture Plc - Business segments
      • Table Accenture Plc - Key news
      • Table Accenture Plc - Key offerings
      • Table Accenture Plc - Segment focus
    • Afour technologies
      • Table Afour technologies - Overview
      • Table Afour technologies - Product / Service
      • Table Afour technologies - Key offerings
    • Apexon
      • Table Apexon - Overview
      • Table Apexon - Product / Service
      • Table Apexon - Key offerings
    • Applitools Group
      • Table Applitools Group - Overview
      • Table Applitools Group - Product / Service
      • Table Applitools Group - Key offerings
    • Astegic Inc.
      • Table Astegic Inc. - Overview
      • Table Astegic Inc. - Product / Service
      • Table Astegic Inc. - Key offerings
    • Broadcom Inc.
      • Table Broadcom Inc. - Overview
      • Table Broadcom Inc. - Business segments
      • Table Broadcom Inc. - Key news
      • Table Broadcom Inc. - Key offerings
      • Table Broadcom Inc. - Segment focus
    • Capgemini Service SAS
      • Table Capgemini Service SAS - Overview
      • Table Capgemini Service SAS - Business segments
      • Table Capgemini Service SAS - Key news
      • Table Capgemini Service SAS - Key offerings
      • Table Capgemini Service SAS - Segment focus
    • Cigniti Technologies Ltd.
      • Table Cigniti Technologies Ltd. - Overview
      • Table Cigniti Technologies Ltd. - Product / Service
      • Table Cigniti Technologies Ltd. - Key offerings
    • Codoid
      • Table Codoid - Overview
      • Table Codoid - Product / Service
      • Table Codoid - Key offerings
    • International Business Machines Corp.
      • Table International Business Machines Corp. - Overview
      • Table International Business Machines Corp. - Business segments
      • Table International Business Machines Corp. - Key news
      • Table International Business Machines Corp. - Key offerings
      • Table International Business Machines Corp. - Segment focus
    • Keysight Technologies Inc.
      • Table Keysight Technologies Inc. - Overview
      • Table Keysight Technologies Inc. - Business segments
      • Table Keysight Technologies Inc. - Key news
      • Table Keysight Technologies Inc. - Key offerings
      • Table Keysight Technologies Inc. - Segment focus
    • Microsoft Corp.
      • Table Microsoft Corp. - Overview
      • Table Microsoft Corp. - Business segments
      • Table Microsoft Corp. - Key news
      • Table Microsoft Corp. - Key offerings
      • Table Microsoft Corp. - Segment focus
    • Parasoft Corp.
      • Table Parasoft Corp. - Overview
      • Table Parasoft Corp. - Product / Service
      • Table Parasoft Corp. - Key offerings
    • Sauce Labs Inc.
      • Table Sauce Labs Inc. - Overview
      • Table Sauce Labs Inc. - Product / Service
      • Table Sauce Labs Inc. - Key offerings
    • Tricentis GmbH
      • Table Tricentis GmbH - Overview
      • Table Tricentis GmbH - Product / Service
      • Table Tricentis GmbH - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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