Global Marketing Automation Software Market 2024-2028

Global Marketing Automation Software Market 2024-2028


The marketing automation software market is forecasted to grow by USD 3353.8 million during 2023-2028, accelerating at a CAGR of 13.07% during the forecast period. The report on the marketing automation software market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the growing need for lead nurturing, an increased need for improved customer digital experience, and the rising adoption of social, mobile, analytical, and cloud (SMAC) technologies.

Technavio's marketing automation software market is segmented as below:

By Deployment
  • Cloud-based
  • On-premises
By End-user
  • Small and medium enterprises
  • Large enterprises
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the use of AI with marketing automation software as one of the prime reasons driving the marketing automation software market growth during the next few years. Also, the emergence of location-based marketing and the growing need for improved marketing asset visibility will lead to sizable demand in the market.

The report on the marketing automation software market covers the following areas:
  • Marketing automation software market sizing
  • Marketing automation software market forecast
  • Marketing automation software market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading marketing automation software market vendors that include Acoustic LP, Act On Software Inc., ActiveCampaign LLC, Adobe Inc., ClickDimensions LLC, EngageBay Inc., GetResponse Sp zoo, HubSpot Inc., International Business Machines Corp., Intuit Inc., Lead Liaison LLC, Madgicx Ltd, MarketXpander Services Pvt. Ltd., Net results, Ontraport, Oracle Corp., Salesforce Inc., SAS Institute Inc., Sendinblue SAS, SharpSpring Inc., SimplyCast Interactive Marketing Ltd., and Zoho Corp. Pvt. Ltd. Also, the marketing automation software market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Deployment
Executive Summary - Chart on Market Segmentation by End-user
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
Parent Market
Data Table on - Parent Market
2.2 Market characteristics
Market characteristics analysis
2.3 Value chain analysis
Value Chain Analysis
3 Market Sizing
3.1 Market definition
Offerings of companies included in the market definition
3.2 Market segment analysis
Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Chart on Global - Market size and forecast 2023-2028 ($ million)
Data Table on Global - Market size and forecast 2023-2028 ($ million)
Chart on Global Market: Year-over-year growth 2023-2028 (%)
Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
4.1 Global Marketing Automation Software Market 2018 - 2022
Historic Market Size - Data Table on Global Marketing Automation Software Market 2018 - 2022 ($ million)
4.2 Deployment segment analysis 2018 - 2022
Historic Market Size - Deployment Segment 2018 - 2022 ($ million)
4.3 End-user segment analysis 2018 - 2022
Historic Market Size - End-user Segment 2018 - 2022 ($ million)
4.4 Geography segment analysis 2018 - 2022
Historic Market Size - Geography Segment 2018 - 2022 ($ million)
4.5 Country segment analysis 2018 - 2022
Historic Market Size - Country Segment 2018 - 2022 ($ million)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Deployment
6.1 Market segments
Chart on Deployment - Market share 2023-2028 (%)
Data Table on Deployment - Market share 2023-2028 (%)
6.2 Comparison by Deployment
Chart on Comparison by Deployment
Data Table on Comparison by Deployment
6.3 Cloud-based - Market size and forecast 2023-2028
Chart on Cloud-based - Market size and forecast 2023-2028 ($ million)
Data Table on Cloud-based - Market size and forecast 2023-2028 ($ million)
Chart on Cloud-based - Year-over-year growth 2023-2028 (%)
Data Table on Cloud-based - Year-over-year growth 2023-2028 (%)
6.4 On-premises - Market size and forecast 2023-2028
Chart on On-premises - Market size and forecast 2023-2028 ($ million)
Data Table on On-premises - Market size and forecast 2023-2028 ($ million)
Chart on On-premises - Year-over-year growth 2023-2028 (%)
Data Table on On-premises - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Deployment
Market opportunity by Deployment ($ million)
Data Table on Market opportunity by Deployment ($ million)
7 Market Segmentation by End-user
7.1 Market segments
Chart on End-user - Market share 2023-2028 (%)
Data Table on End-user - Market share 2023-2028 (%)
7.2 Comparison by End-user
Chart on Comparison by End-user
Data Table on Comparison by End-user
7.3 Small and medium enterprises - Market size and forecast 2023-2028
Chart on Small and medium enterprises - Market size and forecast 2023-2028 ($ million)
Data Table on Small and medium enterprises - Market size and forecast 2023-2028 ($ million)
Chart on Small and medium enterprises - Year-over-year growth 2023-2028 (%)
Data Table on Small and medium enterprises - Year-over-year growth 2023-2028 (%)
7.4 Large enterprises - Market size and forecast 2023-2028
Chart on Large enterprises - Market size and forecast 2023-2028 ($ million)
Data Table on Large enterprises - Market size and forecast 2023-2028 ($ million)
Chart on Large enterprises - Year-over-year growth 2023-2028 (%)
Data Table on Large enterprises - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by End-user
Market opportunity by End-user ($ million)
Data Table on Market opportunity by End-user ($ million)
8 Customer Landscape
8.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
9.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2023-2028 (%)
Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
Chart on North America - Market size and forecast 2023-2028 ($ million)
Data Table on North America - Market size and forecast 2023-2028 ($ million)
Chart on North America - Year-over-year growth 2023-2028 (%)
Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 Europe - Market size and forecast 2023-2028
Chart on Europe - Market size and forecast 2023-2028 ($ million)
Data Table on Europe - Market size and forecast 2023-2028 ($ million)
Chart on Europe - Year-over-year growth 2023-2028 (%)
Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.5 APAC - Market size and forecast 2023-2028
Chart on APAC - Market size and forecast 2023-2028 ($ million)
Data Table on APAC - Market size and forecast 2023-2028 ($ million)
Chart on APAC - Year-over-year growth 2023-2028 (%)
Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.6 South America - Market size and forecast 2023-2028
Chart on South America - Market size and forecast 2023-2028 ($ million)
Data Table on South America - Market size and forecast 2023-2028 ($ million)
Chart on South America - Year-over-year growth 2023-2028 (%)
Data Table on South America - Year-over-year growth 2023-2028 (%)
9.7 Middle East and Africa - Market size and forecast 2023-2028
Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
Chart on US - Market size and forecast 2023-2028 ($ million)
Data Table on US - Market size and forecast 2023-2028 ($ million)
Chart on US - Year-over-year growth 2023-2028 (%)
Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 China - Market size and forecast 2023-2028
Chart on China - Market size and forecast 2023-2028 ($ million)
Data Table on China - Market size and forecast 2023-2028 ($ million)
Chart on China - Year-over-year growth 2023-2028 (%)
Data Table on China - Year-over-year growth 2023-2028 (%)
9.10 Germany - Market size and forecast 2023-2028
Chart on Germany - Market size and forecast 2023-2028 ($ million)
Data Table on Germany - Market size and forecast 2023-2028 ($ million)
Chart on Germany - Year-over-year growth 2023-2028 (%)
Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.11 UK - Market size and forecast 2023-2028
Chart on UK - Market size and forecast 2023-2028 ($ million)
Data Table on UK - Market size and forecast 2023-2028 ($ million)
Chart on UK - Year-over-year growth 2023-2028 (%)
Data Table on UK - Year-over-year growth 2023-2028 (%)
9.12 Japan - Market size and forecast 2023-2028
Chart on Japan - Market size and forecast 2023-2028 ($ million)
Data Table on Japan - Market size and forecast 2023-2028 ($ million)
Chart on Japan - Year-over-year growth 2023-2028 (%)
Data Table on Japan - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ million)
Data Tables on Market opportunity By Geographical Landscape ($ million)
10 Drivers, Challenges, and Opportunity/Restraints
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Impact of drivers and challenges in 2023 and 2028
10.4 Market opportunities/restraints
11 Competitive Landscape
11.1 Overview
11.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
Overview on factors of disruption
11.4 Industry risks
Impact of key risks on business
12 Competitive Analysis
12.1 Companies profiled
Companies covered
12.2 Market positioning of companies
Matrix on companies position and classification
12.3 Acoustic LP
Acoustic LP - Overview
Acoustic LP - Product / Service
Acoustic LP - Key offerings
12.4 Act On Software Inc.
Act On Software Inc. - Overview
Act On Software Inc. - Product / Service
Act On Software Inc. - Key offerings
12.5 ActiveCampaign LLC
ActiveCampaign LLC - Overview
ActiveCampaign LLC - Product / Service
ActiveCampaign LLC - Key news
ActiveCampaign LLC - Key offerings
12.6 Adobe Inc.
Adobe Inc. - Overview
Adobe Inc. - Business segments
Adobe Inc. - Key news
Adobe Inc. - Key offerings
Adobe Inc. - Segment focus
12.7 ClickDimensions LLC
ClickDimensions LLC - Overview
ClickDimensions LLC - Product / Service
ClickDimensions LLC - Key offerings
12.8 EngageBay Inc.
EngageBay Inc. - Overview
EngageBay Inc. - Product / Service
EngageBay Inc. - Key offerings
12.9 GetResponse Sp zoo
GetResponse Sp zoo - Overview
GetResponse Sp zoo - Product / Service
GetResponse Sp zoo - Key offerings
12.10 HubSpot Inc.
HubSpot Inc. - Overview
HubSpot Inc. - Product / Service
HubSpot Inc. - Key news
HubSpot Inc. - Key offerings
12.11 International Business Machines Corp.
International Business Machines Corp. - Overview
International Business Machines Corp. - Business segments
International Business Machines Corp. - Key news
International Business Machines Corp. - Key offerings
International Business Machines Corp. - Segment focus
12.12 Lead Liaison LLC
Lead Liaison LLC - Overview
Lead Liaison LLC - Product / Service
Lead Liaison LLC - Key offerings
12.13 MarketXpander Services Pvt. Ltd.
MarketXpander Services Pvt. Ltd. - Overview
MarketXpander Services Pvt. Ltd. - Product / Service
MarketXpander Services Pvt. Ltd. - Key offerings
12.14 Net results
Net results - Overview
Net results - Product / Service
Net results - Key offerings
12.15 Ontraport
Ontraport - Overview
Ontraport - Product / Service
Ontraport - Key offerings
12.16 Oracle Corp.
Oracle Corp. - Overview
Oracle Corp. - Business segments
Oracle Corp. - Key news
Oracle Corp. - Key offerings
Oracle Corp. - Segment focus
12.17 Salesforce.com Inc.
Salesforce.com Inc. - Overview
Salesforce.com Inc. - Product / Service
Salesforce.com Inc. - Key news
Salesforce.com Inc. - Key offerings
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
13.3 Currency conversion rates for US$
Currency conversion rates for US$
13.4 Research methodology
Research methodology
13.5 Data procurement
Information sources
13.6 Data validation
Data validation
13.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
13.8 Data synthesis
Data synthesis
360 degree market analysis
360 degree market analysis
13.10 List of abbreviations
List of abbreviations
Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Deployment
Exhibits6: Executive Summary - Chart on Market Segmentation by End-user
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Company Market Positioning
Exhibits10: Parent Market
Exhibits11: Data Table on - Parent Market
Exhibits12: Market characteristics analysis
Exhibits13: Value Chain Analysis
Exhibits14: Offerings of companies included in the market definition
Exhibits15: Market segments
Exhibits16: Chart on Global - Market size and forecast 2023-2028 ($ million)
Exhibits17: Data Table on Global - Market size and forecast 2023-2028 ($ million)
Exhibits18: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits19: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits20: Historic Market Size - Data Table on Global Marketing Automation Software Market 2018 - 2022 ($ million)
Exhibits21: Historic Market Size - Deployment Segment 2018 - 2022 ($ million)
Exhibits22: Historic Market Size - End-user Segment 2018 - 2022 ($ million)
Exhibits23: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
Exhibits24: Historic Market Size - Country Segment 2018 - 2022 ($ million)
Exhibits25: Five forces analysis - Comparison between 2023 and 2028
Exhibits26: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits27: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits28: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits29: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits30: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits31: Chart on Market condition - Five forces 2023 and 2028
Exhibits32: Chart on Deployment - Market share 2023-2028 (%)
Exhibits33: Data Table on Deployment - Market share 2023-2028 (%)
Exhibits34: Chart on Comparison by Deployment
Exhibits35: Data Table on Comparison by Deployment
Exhibits36: Chart on Cloud-based - Market size and forecast 2023-2028 ($ million)
Exhibits37: Data Table on Cloud-based - Market size and forecast 2023-2028 ($ million)
Exhibits38: Chart on Cloud-based - Year-over-year growth 2023-2028 (%)
Exhibits39: Data Table on Cloud-based - Year-over-year growth 2023-2028 (%)
Exhibits40: Chart on On-premises - Market size and forecast 2023-2028 ($ million)
Exhibits41: Data Table on On-premises - Market size and forecast 2023-2028 ($ million)
Exhibits42: Chart on On-premises - Year-over-year growth 2023-2028 (%)
Exhibits43: Data Table on On-premises - Year-over-year growth 2023-2028 (%)
Exhibits44: Market opportunity by Deployment ($ million)
Exhibits45: Data Table on Market opportunity by Deployment ($ million)
Exhibits46: Chart on End-user - Market share 2023-2028 (%)
Exhibits47: Data Table on End-user - Market share 2023-2028 (%)
Exhibits48: Chart on Comparison by End-user
Exhibits49: Data Table on Comparison by End-user
Exhibits50: Chart on Small and medium enterprises - Market size and forecast 2023-2028 ($ million)
Exhibits51: Data Table on Small and medium enterprises - Market size and forecast 2023-2028 ($ million)
Exhibits52: Chart on Small and medium enterprises - Year-over-year growth 2023-2028 (%)
Exhibits53: Data Table on Small and medium enterprises - Year-over-year growth 2023-2028 (%)
Exhibits54: Chart on Large enterprises - Market size and forecast 2023-2028 ($ million)
Exhibits55: Data Table on Large enterprises - Market size and forecast 2023-2028 ($ million)
Exhibits56: Chart on Large enterprises - Year-over-year growth 2023-2028 (%)
Exhibits57: Data Table on Large enterprises - Year-over-year growth 2023-2028 (%)
Exhibits58: Market opportunity by End-user ($ million)
Exhibits59: Data Table on Market opportunity by End-user ($ million)
Exhibits60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits61: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibits62: Data Table on Market share By Geographical Landscape 2023-2028 (%)
Exhibits63: Chart on Geographic comparison
Exhibits64: Data Table on Geographic comparison
Exhibits65: Chart on North America - Market size and forecast 2023-2028 ($ million)
Exhibits66: Data Table on North America - Market size and forecast 2023-2028 ($ million)
Exhibits67: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibits68: Data Table on North America - Year-over-year growth 2023-2028 (%)
Exhibits69: Chart on Europe - Market size and forecast 2023-2028 ($ million)
Exhibits70: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
Exhibits71: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibits72: Data Table on Europe - Year-over-year growth 2023-2028 (%)
Exhibits73: Chart on APAC - Market size and forecast 2023-2028 ($ million)
Exhibits74: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
Exhibits75: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibits76: Data Table on APAC - Year-over-year growth 2023-2028 (%)
Exhibits77: Chart on South America - Market size and forecast 2023-2028 ($ million)
Exhibits78: Data Table on South America - Market size and forecast 2023-2028 ($ million)
Exhibits79: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibits80: Data Table on South America - Year-over-year growth 2023-2028 (%)
Exhibits81: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibits82: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibits83: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits84: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits85: Chart on US - Market size and forecast 2023-2028 ($ million)
Exhibits86: Data Table on US - Market size and forecast 2023-2028 ($ million)
Exhibits87: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibits88: Data Table on US - Year-over-year growth 2023-2028 (%)
Exhibits89: Chart on China - Market size and forecast 2023-2028 ($ million)
Exhibits90: Data Table on China - Market size and forecast 2023-2028 ($ million)
Exhibits91: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibits92: Data Table on China - Year-over-year growth 2023-2028 (%)
Exhibits93: Chart on Germany - Market size and forecast 2023-2028 ($ million)
Exhibits94: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
Exhibits95: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibits96: Data Table on Germany - Year-over-year growth 2023-2028 (%)
Exhibits97: Chart on UK - Market size and forecast 2023-2028 ($ million)
Exhibits98: Data Table on UK - Market size and forecast 2023-2028 ($ million)
Exhibits99: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibits100: Data Table on UK - Year-over-year growth 2023-2028 (%)
Exhibits101: Chart on Japan - Market size and forecast 2023-2028 ($ million)
Exhibits102: Data Table on Japan - Market size and forecast 2023-2028 ($ million)
Exhibits103: Chart on Japan - Year-over-year growth 2023-2028 (%)
Exhibits104: Data Table on Japan - Year-over-year growth 2023-2028 (%)
Exhibits105: Market opportunity By Geographical Landscape ($ million)
Exhibits106: Data Tables on Market opportunity By Geographical Landscape ($ million)
Exhibits107: Impact of drivers and challenges in 2023 and 2028
Exhibits108: Overview on criticality of inputs and factors of differentiation
Exhibits109: Overview on factors of disruption
Exhibits110: Impact of key risks on business
Exhibits111: Companies covered
Exhibits112: Matrix on companies position and classification
Exhibits113: Acoustic LP - Overview
Exhibits114: Acoustic LP - Product / Service
Exhibits115: Acoustic LP - Key offerings
Exhibits116: Act On Software Inc. - Overview
Exhibits117: Act On Software Inc. - Product / Service
Exhibits118: Act On Software Inc. - Key offerings
Exhibits119: ActiveCampaign LLC - Overview
Exhibits120: ActiveCampaign LLC - Product / Service
Exhibits121: ActiveCampaign LLC - Key news
Exhibits122: ActiveCampaign LLC - Key offerings
Exhibits123: Adobe Inc. - Overview
Exhibits124: Adobe Inc. - Business segments
Exhibits125: Adobe Inc. - Key news
Exhibits126: Adobe Inc. - Key offerings
Exhibits127: Adobe Inc. - Segment focus
Exhibits128: ClickDimensions LLC - Overview
Exhibits129: ClickDimensions LLC - Product / Service
Exhibits130: ClickDimensions LLC - Key offerings
Exhibits131: EngageBay Inc. - Overview
Exhibits132: EngageBay Inc. - Product / Service
Exhibits133: EngageBay Inc. - Key offerings
Exhibits134: GetResponse Sp zoo - Overview
Exhibits135: GetResponse Sp zoo - Product / Service
Exhibits136: GetResponse Sp zoo - Key offerings
Exhibits137: HubSpot Inc. - Overview
Exhibits138: HubSpot Inc. - Product / Service
Exhibits139: HubSpot Inc. - Key news
Exhibits140: HubSpot Inc. - Key offerings
Exhibits141: International Business Machines Corp. - Overview
Exhibits142: International Business Machines Corp. - Business segments
Exhibits143: International Business Machines Corp. - Key news
Exhibits144: International Business Machines Corp. - Key offerings
Exhibits145: International Business Machines Corp. - Segment focus
Exhibits146: Lead Liaison LLC - Overview
Exhibits147: Lead Liaison LLC - Product / Service
Exhibits148: Lead Liaison LLC - Key offerings
Exhibits149: MarketXpander Services Pvt. Ltd. - Overview
Exhibits150: MarketXpander Services Pvt. Ltd. - Product / Service
Exhibits151: MarketXpander Services Pvt. Ltd. - Key offerings
Exhibits152: Net results - Overview
Exhibits153: Net results - Product / Service
Exhibits154: Net results - Key offerings
Exhibits155: Ontraport - Overview
Exhibits156: Ontraport - Product / Service
Exhibits157: Ontraport - Key offerings
Exhibits158: Oracle Corp. - Overview
Exhibits159: Oracle Corp. - Business segments
Exhibits160: Oracle Corp. - Key news
Exhibits161: Oracle Corp. - Key offerings
Exhibits162: Oracle Corp. - Segment focus
Exhibits163: Salesforce.com Inc. - Overview
Exhibits164: Salesforce.com Inc. - Product / Service
Exhibits165: Salesforce.com Inc. - Key news
Exhibits166: Salesforce.com Inc. - Key offerings
Exhibits167: Inclusions checklist
Exhibits168: Exclusions checklist
Exhibits169: Currency conversion rates for US$
Exhibits170: Research methodology
Exhibits171: Information sources
Exhibits172: Data validation
Exhibits173: Validation techniques employed for market sizing
Exhibits174: Data synthesis
Exhibits175: 360 degree market analysis
Exhibits176: List of abbreviations

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