Global Augmented Reality In Retail Market 2024-2028
The augmented reality in retail market is forecasted to grow by USD 19512.9 mn during 2023-2028, accelerating at a CAGR of 57.74% during the forecast period. The report on the augmented reality in retail market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by use of ar technology to make advertising more effective, increased efficiency of operations, and ease in handling customer-front operations.
Technavio's augmented reality in retail market is segmented as below:
By Type
- Apparel
- Furniture lighting and decor
- Footwear
- Grocery
- Others
By Geographical Landscape
- North America
- Europe
- APAC
- South America
- Middle East and Africa
This study identifies the growing smartphones and tablets will fuel growth of ar in retail industry as one of the prime reasons driving the augmented reality in retail market growth during the next few years. Also, growing number of new start-ups and rising market penetration in developing economies will lead to sizable demand in the market.
The report on the augmented reality in retail market covers the following areas:
- Augmented reality in retail market sizing
- Augmented reality in retail market forecast
- Augmented reality in retail market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading augmented reality in retail market vendors that include Alphabet Inc., Apple Inc., Elbit Systems Ltd., HP Inc., HTC Corp., Kopin Corp., Lenovo Group Ltd., Lumus Ltd., Magic Leap Inc., Microsoft Corp., NexTech AR Solutions Corp., PTC Inc., Qualcomm Inc., Samsung Electronics Co. Ltd., Sony Group Corp., Toshiba Corp., Upskill, VR Vision Inc., Vuzix Corp., and Zugara Inc.. Also, the augmented reality in retail market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.