Global Application-to-Person (A2P) SMS Market 2023-2027

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,500	171 Pages	TechNavio	February, 2023	INF17742852

Best Price Guarantee
Price	from $2,500
Length	171 Pages
Publisher	TechNavio
Published Date	February, 2023
SKU	INF17742852

Global Application-to-Person (A2P) SMS Market 2023-2027

Technavio has been monitoring the application-to-person (A2P) SMS market and is forecast to grow by $13011.44 mn during 2022-2027, accelerating at a CAGR of 4.25% during the forecast period. Our report on the application-to-person (A2P) SMS market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increase in the number of smart-connected devices, no dependency on the internet, and increased application of A2P SMS solutions in customer-centric industries.

Technavio's application-to-person (A2P) SMS market is segmented as below:

By Component

Platform
Service

By Application

Promotional campaigns
CRM
Pushed content
Interactive services
Others

By Geographical Landscape

APAC
North America
Europe
South America
Middle East and Africa

This study identifies the implementation of BYOD policy in enterprises as one of the prime reasons driving the application-to-person (A2P) SMS market growth during the next few years. Also, growing demand for social interaction and popularity of OTT apps within enterprises will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the application-to-person (A2P) sms market covers the following areas:

Application-to-person (A2P) SMS market sizing
Application-to-person (A2P) SMS market forecast
Application-to-person (A2P) SMS market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading application-to-person (A2P) SMS market vendors that include 42 Telecom Ltd., AMD Telecom SA, BICS, China Telecom Global Ltd., Comviva Technologies Ltd., Genesys Telecommunications Laboratories Inc., Infobip Ltd., Monty Mobile, Route Mobile Ltd., Silverstreet BV, Sinch AB, SMS Global, Syniverse Technologies LLC, Tanla Solutions Ltd., Tata Communications Ltd., tyntec GmbH Hofmannstrasse, Vonage Holdings Corp., Bharti Airtel Ltd., Twilio Inc., and Vodafone Group Plc. Also, the application-to-person (A2P) SMS market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Executive Summary
- Market overview
  - Table Executive Summary – Chart on Market Overview
  - Table Executive Summary – Data Table on Market Overview
  - Table Executive Summary – Chart on Global Market Characteristics
  - Table Executive Summary – Chart on Market by Geography
  - Table Executive Summary – Chart on Market Segmentation by Component
  - Table Executive Summary – Chart on Market Segmentation by Application
  - Table Executive Summary – Chart on Incremental Growth
  - Table Executive Summary – Data Table on Incremental Growth
  - Table Executive Summary – Chart on Vendor Market Positioning
Market Landscape
- Market ecosystem
  - Table Parent market
  - Table Market Characteristics
Market Sizing
- Market definition
  - Table Offerings of vendors included in the market definition
- Market segment analysis
  - Table Market segments
- Market size 2022
- Market outlook: Forecast for 2022-2027
  - Table Chart on Global - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on Global - Market size and forecast 2022-2027 ($ million)
  - Table Chart on Global Market: Year-over-year growth 2022-2027 (%)
  - Table Data Table on Global Market: Year-over-year growth 2022-2027 (%)
Historic Market Size
- Global application-to-person (A2P) SMS market 2017 - 2021
  - Table Historic Market Size – Data Table on Global application-to-person (A2P) SMS market 2017 - 2021 ($ million)
- Component Segment Analysis 2017 - 2021
  - Table Historic Market Size – Component Segment 2017 - 2021 ($ million)
- Application Segment Analysis 2017 - 2021
  - Table Historic Market Size – Application Segment 2017 - 2021 ($ million)
- Geography Segment Analysis 2017 - 2021
  - Table Historic Market Size – Geography Segment 2017 - 2021 ($ million)
- Country Segment Analysis 2017 - 2021
  - Table Historic Market Size – Country Segment 2017 - 2021 ($ million)
Five Forces Analysis
- Five forces summary
  - Table Five forces analysis - Comparison between 2022 and 2027
- Bargaining power of buyers
  - Table Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
- Bargaining power of suppliers
  - Table Bargaining power of suppliers – Impact of key factors in 2022 and 2027
- Threat of new entrants
  - Table Threat of new entrants – Impact of key factors in 2022 and 2027
- Threat of substitutes
  - Table Threat of substitutes – Impact of key factors in 2022 and 2027
- Threat of rivalry
  - Table Threat of rivalry – Impact of key factors in 2022 and 2027
- Market condition
  - Table Chart on Market condition - Five forces 2022 and 2027
Market Segmentation by Component
- Market segments
  - Table Chart on Component - Market share 2022-2027 (%)
  - Table Data Table on Component - Market share 2022-2027 (%)
- Comparison by Component
  - Table Chart on Comparison by Component
  - Table Data Table on Comparison by Component
- Platform - Market size and forecast 2022-2027
  - Table Chart on Platform - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on Platform - Market size and forecast 2022-2027 ($ million)
  - Table Chart on Platform - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Platform - Year-over-year growth 2022-2027 (%)
- Service - Market size and forecast 2022-2027
  - Table Chart on Service - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on Service - Market size and forecast 2022-2027 ($ million)
  - Table Chart on Service - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Service - Year-over-year growth 2022-2027 (%)
- Market opportunity by Component
  - Table Market opportunity by Component ($ million)
Market Segmentation by Application
- Market segments
  - Table Chart on Application - Market share 2022-2027 (%)
  - Table Data Table on Application - Market share 2022-2027 (%)
- Comparison by Application
  - Table Chart on Comparison by Application
  - Table Data Table on Comparison by Application
- Promotional campaigns - Market size and forecast 2022- 2027
  - Table Chart on Promotional campaigns - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on Promotional campaigns - Market size and forecast 2022-2027 ($ million)
  - Table Chart on Promotional campaigns - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Promotional campaigns - Year-over-year growth 2022-2027 (%)
- CRM - Market size and forecast 2022-2027
  - Table Chart on CRM - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on CRM - Market size and forecast 2022-2027 ($ million)
  - Table Chart on CRM - Year-over-year growth 2022-2027 (%)
  - Table Data Table on CRM - Year-over-year growth 2022-2027 (%)
- Pushed content - Market size and forecast 2022-2027
  - Table Chart on Pushed content - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on Pushed content - Market size and forecast 2022-2027 ($ million)
  - Table Chart on Pushed content - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Pushed content - Year-over-year growth 2022-2027 (%)
- Interactive services - Market size and forecast 2022- 2027
  - Table Chart on Interactive services - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on Interactive services - Market size and forecast 2022-2027 ($ million)
  - Table Chart on Interactive services - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Interactive services - Year-over-year growth 2022-2027 (%)
- Others - Market size and forecast 2022-2027
  - Table Chart on Others - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on Others - Market size and forecast 2022-2027 ($ million)
  - Table Chart on Others - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Others - Year-over-year growth 2022-2027 (%)
- Market opportunity by Application
  - Table Market opportunity by Application ($ million)
Customer Landscape
- Customer landscape overview
  - Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Geographic Landscape
- Geographic segmentation
  - Table Chart on Market share by geography 2022-2027 (%)
  - Table Data Table on Market share by geography 2022-2027 (%)
- Geographic comparison
  - Table Chart on Geographic comparison
  - Table Data Table on Geographic comparison
- APAC - Market size and forecast 2022-2027
  - Table Chart on APAC - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on APAC - Market size and forecast 2022-2027 ($ million)
  - Table Chart on APAC - Year-over-year growth 2022-2027 (%)
  - Table Data Table on APAC - Year-over-year growth 2022-2027 (%)
- North America - Market size and forecast 2022-2027
  - Table Chart on North America - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on North America - Market size and forecast 2022-2027 ($ million)
  - Table Chart on North America - Year-over-year growth 2022-2027 (%)
  - Table Data Table on North America - Year-over-year growth 2022-2027 (%)
- Europe - Market size and forecast 2022-2027
  - Table Chart on Europe - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on Europe - Market size and forecast 2022-2027 ($ million)
  - Table Chart on Europe - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Europe - Year-over-year growth 2022-2027 (%)
- South America - Market size and forecast 2022-2027
  - Table Chart on South America - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on South America - Market size and forecast 2022-2027 ($ million)
  - Table Chart on South America - Year-over-year growth 2022-2027 (%)
  - Table Data Table on South America - Year-over-year growth 2022-2027 (%)
- Middle East and Africa - Market size and forecast 2022- 2027
  - Table Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
  - Table Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- US - Market size and forecast 2022-2027
  - Table Chart on US - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on US - Market size and forecast 2022-2027 ($ million)
  - Table Chart on US - Year-over-year growth 2022-2027 (%)
  - Table Data Table on US - Year-over-year growth 2022-2027 (%)
- China - Market size and forecast 2022-2027
  - Table Chart on China - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on China - Market size and forecast 2022-2027 ($ million)
  - Table Chart on China - Year-over-year growth 2022-2027 (%)
  - Table Data Table on China - Year-over-year growth 2022-2027 (%)
- Germany - Market size and forecast 2022-2027
  - Table Chart on Germany - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on Germany - Market size and forecast 2022-2027 ($ million)
  - Table Chart on Germany - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Germany - Year-over-year growth 2022-2027 (%)
- UK - Market size and forecast 2022-2027
  - Table Chart on UK - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on UK - Market size and forecast 2022-2027 ($ million)
  - Table Chart on UK - Year-over-year growth 2022-2027 (%)
  - Table Data Table on UK - Year-over-year growth 2022-2027 (%)
- Japan - Market size and forecast 2022-2027
  - Table Chart on Japan - Market size and forecast 2022-2027 ($ million)
  - Table Data Table on Japan - Market size and forecast 2022-2027 ($ million)
  - Table Chart on Japan - Year-over-year growth 2022-2027 (%)
  - Table Data Table on Japan - Year-over-year growth 2022-2027 (%)
- Market opportunity by geography
  - Table Market opportunity by geography ($ million)
Drivers, Challenges, and Trends
- Market drivers
  - Increase in the number of smart-connected devices
  - No dependency on the Internet
  - Increased application of A2P SMS solutions in customer-centric industries
- Market challenges
  - Inferior telecom infrastructure in developing regions
  - Low availability of direct route from sender to receiver
  - Regulatory compliances
- Impact of drivers and challenges
  - Table Impact of drivers and challenges in 2022 and 2027
- Market trends
  - Implementation of BYOD policy in enterprises
  - Growing demand for social interaction
  - Popularity of OTT apps within enterprises
Vendor Landscape
- Overview
- Vendor landscape
  - Table Overview on Criticality of inputs and Factors of differentiation
- Landscape disruption
  - Table Overview on factors of disruption
- Industry risks
  - Table Impact of key risks on business
Vendor Analysis
- Vendors covered
  - Table Vendors covered
- Market positioning of vendors
  - Table Matrix on vendor position and classification
- 42 Telecom Ltd.
  - Table 42 Telecom Ltd. - Overview
  - Table 42 Telecom Ltd. - Product / Service
  - Table 42 Telecom Ltd. - Key offerings
- AMD Telecom SA
  - Table AMD Telecom SA - Overview
  - Table AMD Telecom SA - Product / Service
  - Table AMD Telecom SA - Key offerings
- Bharti Airtel Ltd.
  - Table Bharti Airtel Ltd. - Overview
  - Table Bharti Airtel Ltd. - Business segments
  - Table Bharti Airtel Ltd. - Key news
  - Table Bharti Airtel Ltd. - Key offerings
  - Table Bharti Airtel Ltd. - Segment focus
- BICS
  - Table BICS - Overview
  - Table BICS - Product / Service
  - Table BICS - Key offerings
- Comviva Technologies Ltd.
  - Table Comviva Technologies Ltd. - Overview
  - Table Comviva Technologies Ltd. - Business segments
  - Table Comviva Technologies Ltd. - Key offerings
  - Table Comviva Technologies Ltd. - Segment focus
- Infobip Ltd.
  - Table Infobip Ltd. - Overview
  - Table Infobip Ltd. - Product / Service
  - Table Infobip Ltd. - Key news
  - Table Infobip Ltd. - Key offerings
- Route Mobile Ltd.
  - Table Route Mobile Ltd. - Overview
  - Table Route Mobile Ltd. - Product / Service
  - Table Route Mobile Ltd. - Key news
  - Table Route Mobile Ltd. - Key offerings
- Silverstreet BV
  - Table Silverstreet BV - Overview
  - Table Silverstreet BV - Product / Service
  - Table Silverstreet BV - Key offerings
- Sinch AB
  - Table Sinch AB - Overview
  - Table Sinch AB - Business segments
  - Table Sinch AB - Key offerings
  - Table Sinch AB - Segment focus
- Syniverse Technologies LLC
  - Table Syniverse Technologies LLC - Overview
  - Table Syniverse Technologies LLC - Product / Service
  - Table Syniverse Technologies LLC - Key news
  - Table Syniverse Technologies LLC - Key offerings
- Tanla Solutions Ltd.
  - Table Tanla Solutions Ltd. - Overview
  - Table Tanla Solutions Ltd. - Product / Service
  - Table Tanla Solutions Ltd. - Key offerings
- Twilio Inc.
  - Table Twilio Inc. - Overview
  - Table Twilio Inc. - Product / Service
  - Table Twilio Inc. - Key offerings
- tyntec GmbH Hofmannstrasse
  - Table tyntec GmbH Hofmannstrasse - Overview
  - Table tyntec GmbH Hofmannstrasse - Product / Service
  - Table tyntec GmbH Hofmannstrasse - Key offerings
- Vodafone Group Plc
  - Table Vodafone Group Plc - Overview
  - Table Vodafone Group Plc - Business segments
  - Table Vodafone Group Plc - Key offerings
  - Table Vodafone Group Plc - Segment focus
- Vonage Holdings Corp.
  - Table Vonage Holdings Corp. - Overview
  - Table Vonage Holdings Corp. - Business segments
  - Table Vonage Holdings Corp. - Key offerings
  - Table Vonage Holdings Corp. - Segment focus
Appendix
- Scope of the report
  - Market definition
  - Objectives
  - Notes and caveats
- Inclusions and exclusions checklist
  - Table Inclusions checklist
  - Table Exclusions checklist
- Currency conversion rates for US$
  - Table Currency conversion rates for US$
- Research methodology
  - Table Research methodology
  - Table Validation techniques employed for market sizing
  - Table Information sources
- List of abbreviations
  - Table List of abbreviations