Global Alternative Credentials Market for Higher Education 2024-2028

Global Alternative Credentials Market For Higher Education Market 2024-2028


The alternative credentials market for higher education market is forecasted to grow by USD 2,919.77 mn during 2023-2028, accelerating at a CAGR of 18.11% during the forecast period. The report on the alternative credentials market for higher education market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the widening skills gap, the inefficiency of traditional degree programs, and the availability of open educational resources.

Technavio's alternative credentials market for higher education market is segmented as below:

By Product
  • Non-credit training courses
  • Non-credit certificate programs
  • Digital badges
  • Competency-based education
  • Boot camps
By Type
  • Online
  • Blended
  • Face to face
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the rise in non-traditional offerings as one of the prime reasons driving the alternative credentials market for higher education market growth during the next few years. Also, the rising acceptance of digital badges and the growing prominence of alternative credentialing through m-learning will lead to sizable demand in the market.

The report on the alternative credentials market for higher education market covers the following areas:
  • Alternative credentials market for higher education market sizing
  • Alternative credentials market for higher education market forecast
  • Alternative credentials market for higher education market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading alternative credentials market for higher education market vendors that include 2U Inc., Bisk Ventures, Carroll Community College Foundation Inc., City and Guilds Group, Coursera Inc., Credly, Inc., JPMorgan Chase and Co., New York State Education Department, NIIT Ltd., NorthEastern University, Pearson Plc, Purdue University Global, Simplilearn, Strategic Education Inc., Udacity Inc., Udemy Inc., XuetangX, Temple University, University of Michigan, and University Professional and Continuing Education Association. Also, the alternative credentials market for higher education market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Product
      • Table Executive Summary – Chart on Market Segmentation by Type
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global alternative credentials market for higher education 2018 - 2022
      • Table Historic Market Size – Data Table on global alternative credentials market for higher education 2018 - 2022 ($ million)
    • Product Segment Analysis 2018 - 2022
      • Table Historic Market Size – Product Segment 2018 - 2022 ($ million)
    • Type Segment Analysis 2018 - 2022
      • Table Historic Market Size – Type Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2023-2028 (%)
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Non-credit training courses - Market size and forecast 2023-2028
      • Table Chart on Non-credit training courses - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Non-credit training courses - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Non-credit training courses - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Non-credit training courses - Year-over-year growth 2023-2028 (%)
    • Non-credit certificate programs - Market size and forecast 2023-2028
      • Table Chart on Non-credit certificate programs - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Non-credit certificate programs - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Non-credit certificate programs - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Non-credit certificate programs - Year-over-year growth 2023-2028 (%)
    • Digital badges - Market size and forecast 2023-2028
      • Table Chart on Digital badges - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Digital badges - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Digital badges - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Digital badges - Year-over-year growth 2023-2028 (%)
    • Competency-based education - Market size and forecast 2023-2028
      • Table Chart on Competency-based education - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Competency-based education - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Competency-based education - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Competency-based education - Year-over-year growth 2023-2028 (%)
    • Boot camps - Market size and forecast 2023-2028
      • Table Chart on Boot camps - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Boot camps - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Boot camps - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Boot camps - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ million)
      • Table Data Table on Market opportunity by Product ($ million)
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2023-2028 (%)
      • Table Data Table on Type - Market share 2023-2028 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Online - Market size and forecast 2023-2028
      • Table Chart on Online - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Online - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Blended - Market size and forecast 2023-2028
      • Table Chart on Blended - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Blended - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Blended - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Blended - Year-over-year growth 2023-2028 (%)
    • Face to face - Market size and forecast 2023-2028
      • Table Chart on Face to face - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Face to face - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Face to face - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Face to face - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ million)
      • Table Data Table on Market opportunity by Type ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • India - Market size and forecast 2023-2028
      • Table Chart on India - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on India - Market size and forecast 2023-2028 ($ million)
      • Table Chart on India - Year-over-year growth 2023-2028 (%)
      • Table Data Table on India - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Widening skills gap
      • Inefficiency of traditional degree programs
      • Availability of open educational resources
    • Market challenges
      • Threat from traditional degree program providers
      • High development costs associated with digital education content
      • Differences in regional requirements
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Rise in non-traditional offerings
      • Rising acceptance of digital badges
      • Growing prominence of alternative credentialing through m-learning
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • 2U Inc.
      • Table 2U Inc. - Overview
      • Table 2U Inc. - Business segments
      • Table 2U Inc. - Key news
      • Table 2U Inc. - Key offerings
      • Table 2U Inc. - Segment focus
    • Bisk Ventures
      • Table Bisk Ventures - Overview
      • Table Bisk Ventures - Product / Service
      • Table Bisk Ventures - Key offerings
    • Carroll Community College Foundation Inc.
      • Table Carroll Community College Foundation Inc. - Overview
      • Table Carroll Community College Foundation Inc. - Product / Service
      • Table Carroll Community College Foundation Inc. - Key offerings
    • City and Guilds Group
      • Table City and Guilds Group - Overview
      • Table City and Guilds Group - Product / Service
      • Table City and Guilds Group - Key offerings
    • Credly, Inc.
      • Table Credly, Inc. - Overview
      • Table Credly, Inc. - Product / Service
      • Table Credly, Inc. - Key offerings
    • JPMorgan Chase and Co.
      • Table JPMorgan Chase and Co. - Overview
      • Table JPMorgan Chase and Co. - Business segments
      • Table JPMorgan Chase and Co. - Key offerings
      • Table JPMorgan Chase and Co. - Segment focus
    • New York State Education Department
      • Table New York State Education Department - Overview
      • Table New York State Education Department - Product / Service
      • Table New York State Education Department - Key offerings
    • NIIT Ltd.
      • Table NIIT Ltd. - Overview
      • Table NIIT Ltd. - Product / Service
      • Table NIIT Ltd. - Key news
      • Table NIIT Ltd. - Key offerings
    • Northeastern University
      • Table Northeastern University - Overview
      • Table Northeastern University - Product / Service
      • Table Northeastern University - Key offerings
    • Pearson Plc
      • Table Pearson Plc - Overview
      • Table Pearson Plc - Business segments
      • Table Pearson Plc - Key offerings
      • Table Pearson Plc - Segment focus
    • Purdue University Global
      • Table Purdue University Global - Overview
      • Table Purdue University Global - Product / Service
      • Table Purdue University Global - Key offerings
    • Simplilearn
      • Table Simplilearn - Overview
      • Table Simplilearn - Product / Service
      • Table Simplilearn - Key offerings
    • Strategic Education Inc.
      • Table Strategic Education Inc. - Overview
      • Table Strategic Education Inc. - Business segments
      • Table Strategic Education Inc. - Key offerings
      • Table Strategic Education Inc. - Segment focus
    • Temple University
      • Table Temple University - Overview
      • Table Temple University - Product / Service
      • Table Temple University - Key offerings
    • Udacity Inc.
      • Table Udacity Inc. - Overview
      • Table Udacity Inc. - Product / Service
      • Table Udacity Inc. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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