Global Air Fryer Market 2024-2028

Global Air Fryer Market 2024-2028


The air fryer market is forecasted to grow by USD 434.05 mn during 2023-2028, accelerating at a CAGR of 7.54% during the forecast period. The report on the air fryer market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by expansion of distribution network in global air fryer market, increasing adoption of air fryer with energy star certification, and growing focus on air fryers with safety certifications.

Technavio's air fryer market is segmented as below:

By Product
  • Digital air fryer
  • Manual air fryer
By Distribution Channel
  • Offline
  • Online
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the growing emphasis on multichannel marketing strategies to improve sales as one of the prime reasons driving the air fryer market growth during the next few years. Also, rising focus by end-users on electric air fryers with improved designs and increasing expansion of end-users in global air fryer market will lead to sizable demand in the market.

The report on the air fryer market covers the following areas:
  • Air fryer market sizing
  • Air fryer market forecast
  • Air fryer market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading air fryer market vendors that include Bajaj Electricals Ltd., Breville Group Ltd., Conair Corp., De Longhi S.p.A, Gorenje Group, Gourmia Inc., GoWISE USA, Groupe SEB, Havells India Ltd., JS Global Lifestyle Co. Ltd., KENT RO Systems Ltd., Koninklijke Philips N.V., Newell Brands Inc., CALIBER BRANDS GENERAL TRADING LLC, Spectrum Brands Holdings Inc., Stanley Black and Decker Inc., TTK Prestige Ltd., Wonderchef Home Appliances Pvt. Ltd., Xiaomi Communications Co. Ltd., Solara Home, and NuWave LLC. Also, the air fryer market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Product
      • Table Executive Summary – Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global air fryer market 2018 - 2022
      • Table Historic Market Size – Data Table on global air fryer market 2018 - 2022 ($ million)
    • Product Segment Analysis 2018 - 2022
      • Table Historic Market Size – Product Segment 2018 - 2022 ($ million)
    • Distribution Channel Segment Analysis 2018 - 2022
      • Table Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size – Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2023-2028 (%)
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Digital air fryer - Market size and forecast 2023-2028
      • Table Chart on Digital air fryer - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Digital air fryer - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Digital air fryer - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Digital air fryer - Year-over-year growth 2023-2028 (%)
    • Manual air fryer - Market size and forecast 2023-2028
      • Table Chart on Manual air fryer - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Manual air fryer - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Manual air fryer - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Manual air fryer - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ million)
      • Table Data Table on Market opportunity by Product ($ million)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2023-2028 (%)
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2023-2028
      • Table Chart on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Chart on Online - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Online - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023- 2028
      • Table Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Chart on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Chart on UK - Year-over-year growth 2023-2028 (%)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Expansion of distribution network in global air fryer market
      • Increasing adoption of air fryer with ENERGY STAR certification
      • Growing focus on air fryers with safety certifications
    • Market challenges
      • Growing health concerns due to increased consumption of fried food products
      • Easy availability of counterfeit air fryers products
      • Threat of substitute from gas fryers for air fryers
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Growing emphasis on multichannel marketing strategies to improve sales
      • Rising focus by end-users on electric air fryers with improved designs
      • Increasing expansion of end-users in global air fryer market
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Breville Group Ltd.
      • Table Breville Group Ltd. - Overview
      • Table Breville Group Ltd. - Product / Service
      • Table Breville Group Ltd. - Key offerings
    • Conair Corp.
      • Table Conair Corp. - Overview
      • Table Conair Corp. - Product / Service
      • Table Conair Corp. - Key offerings
    • De Longhi S.p.A
      • Table De Longhi S.p.A - Overview
      • Table De Longhi S.p.A - Business segments
      • Table De Longhi S.p.A - Key offerings
      • Table De Longhi S.p.A - Segment focus
    • Gorenje Group
      • Table Gorenje Group - Overview
      • Table Gorenje Group - Product / Service
      • Table Gorenje Group - Key offerings
    • Gourmia Inc.
      • Table Gourmia Inc. - Overview
      • Table Gourmia Inc. - Product / Service
      • Table Gourmia Inc. - Key offerings
    • GoWISE USA
      • Table GoWISE USA - Overview
      • Table GoWISE USA - Product / Service
      • Table GoWISE USA - Key offerings
    • Groupe SEB
      • Table Groupe SEB - Overview
      • Table Groupe SEB - Business segments
      • Table Groupe SEB - Key news
      • Table Groupe SEB - Key offerings
      • Table Groupe SEB - Segment focus
    • Havells India Ltd.
      • Table Havells India Ltd. - Overview
      • Table Havells India Ltd. - Business segments
      • Table Havells India Ltd. - Key offerings
      • Table Havells India Ltd. - Segment focus
    • JS Global Lifestyle Co. Ltd.
      • Table JS Global Lifestyle Co. Ltd. - Overview
      • Table JS Global Lifestyle Co. Ltd. - Business segments
      • Table JS Global Lifestyle Co. Ltd. - Key offerings
      • Table JS Global Lifestyle Co. Ltd. - Segment focus
    • Koninklijke Philips N.V.
      • Table Koninklijke Philips N.V. - Overview
      • Table Koninklijke Philips N.V. - Business segments
      • Table Koninklijke Philips N.V. - Key news
      • Table Koninklijke Philips N.V. - Key offerings
      • Table Koninklijke Philips N.V. - Segment focus
    • Newell Brands Inc.
      • Table Newell Brands Inc. - Overview
      • Table Newell Brands Inc. - Business segments
      • Table Newell Brands Inc. - Key news
      • Table Newell Brands Inc. - Key offerings
      • Table Newell Brands Inc. - Segment focus
    • NuWave LLC
      • Table NuWave LLC - Overview
      • Table NuWave LLC - Product / Service
      • Table NuWave LLC - Key offerings
    • Stanley Black and Decker Inc.
      • Table Stanley Black and Decker Inc. - Overview
      • Table Stanley Black and Decker Inc. - Business segments
      • Table Stanley Black and Decker Inc. - Key news
      • Table Stanley Black and Decker Inc. - Key offerings
      • Table Stanley Black and Decker Inc. - Segment focus
    • TTK Prestige Ltd.
      • Table TTK Prestige Ltd. - Overview
      • Table TTK Prestige Ltd. - Product / Service
      • Table TTK Prestige Ltd. - Key offerings
    • Wonderchef Home Appliances Pvt. Ltd.
      • Table Wonderchef Home Appliances Pvt. Ltd. - Overview
      • Table Wonderchef Home Appliances Pvt. Ltd. - Product / Service
      • Table Wonderchef Home Appliances Pvt. Ltd. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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