Global Advertising Technology (Ad Tech) Software Market 2024-2028
The advertising technology (ad tech) software market is forecasted to grow by USD 11.5 bn during 2023-2028, accelerating at a CAGR of 7.78% during the forecast period. The report on the advertising technology (ad tech) software market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing internet and smartphone penetration, improved user experience, and emerging trend of social media.
Technavio's advertising technology (ad tech) software market is segmented as below:
By End-user
- Retail and consumer goods
- IT and telecom
- BFSI
- Media and entertainment
- Others
By Deployment
By Geographical Landscape
- North America
- Europe
- APAC
- Middle East and Africa
- South America
This study identifies the integration of ai and machine learning as one of the prime reasons driving the advertising technology (ad tech) software market growth during the next few years. Also, increasing use of personalization in-app ads and decline in offline ad spending will lead to sizable demand in the market.
The report on the advertising technology (ad tech) software market covers the following areas:
- Advertising technology (ad tech) software market sizing
- Advertising technology (ad tech) software market forecast
- Advertising technology (ad tech) software market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading advertising technology (ad tech) software market vendors that include Adform, Adobe Inc., Alphabet Inc., Amazon.com Inc., Criteo SA, InMobi Pte. Ltd., Integral Ad Science Holding Corp., Magnite Inc., MediaMath Inc., Mediaocean LLC, Meta Platforms Inc., Microsoft Corp., NextRoll Inc., OpenX Technologies Inc., PubMatic Inc., Skai, The Trade Desk Inc., Tremor International Ltd., Twitter Inc., and WebFX. Also, the advertising technology (ad tech) software market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.