Global Advertising Services Market 2022-2026

Global Advertising Services Market 2022-2026

Technavio has been monitoring the advertising services market and it is poised to grow by $ 188.92 bn during 2022-2026, accelerating at a CAGR of 5.18% during the forecast period. Our report on the advertising services market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis of the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growth in in-app advertising, increased credibility, and the growing proliferation of digital advertising software.

The advertising services market analysis includes type segment and geographic landscape.

Technavio's advertising services market is segmented as below:

By Type

• Digital advertising
• TV advertising
• Print advertising
• OOH advertising
• Others

By Geographical Landscape

• North America
• APAC
• Europe
• South America
• The Middle East and Africa

This study identifies the incorporation of ar in advertising as one of the prime reasons driving the advertising services market growth during the next few years. Also, increased use of social media advertising and incorporation of NLP with in-game advertising will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by analyzing key parameters. Our report on the advertising services market covers the following areas:

• Advertising services market sizing
• Advertising services market forecast
• Advertising services market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading advertising services market vendors that include Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., BrandBurp Digital, CommCreative, Daniel Brian Advertising, Division of Labor, Experian Plc, ITHAKA, Jacob Tyler, Mayple Marketplace Ltd., Meta Platforms Inc., Omnicom Group Inc., Plan Z Digital, Publicis Groupe SA, REQ, SmartSites, Socialiency Advertising, Spirit Adv, and WPP Plc. Also, the advertising services market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.