Global Adult Vitamin Gummies Market 2024-2028

Global Adult Vitamin Gummies Market 2024-2028


The adult vitamin gummies market is forecasted to grow by USD 2751.88 mn during 2023-2028, accelerating at a CAGR of 8.45% during the forecast period. The report on the adult vitamin gummies market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by high demand for on-the-go dietary supplements, rising awareness regarding health and wellness, and a growing aging population.

Technavio's adult vitamin gummies market is segmented as below:

By Application
  • Vitamin deficiency
  • Food supplements
  • Others
By Distribution Channel
  • Offline
  • Online
By Geography
  • North America
  • Europe
  • Asia
  • Rest of World (ROW)
This study identifies the growing popularity of e-commerce channels as one of the prime reasons driving the adult vitamin gummies market growth during the next few years. Also, proliferating demand for personalized supplement solutions and growing preference for natural and organic ingredients in adult vitamin gummies will lead to sizable demand in the market.

The report on the adult vitamin gummies market covers the following areas:
  • Adult vitamin gummies market sizing
  • Adult vitamin gummies market forecast
  • Adult vitamin gummies market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading adult vitamin gummies market vendors that include Aesthetic Nutrition, Amway Corp., Bayer AG, Catalent Inc., Church and Dwight Co. Inc., DCC Plc, GlaxoSmithKline Plc, Herbaland Gummies, Hero Nutritionals LLC, Makers Nutrition LLC, Mondelez International Inc., Mr. Gummy Vitamins LLC., Natures Bounty, Nestle SA, Nutra Solutions USA, Otsuka Holdings Co. Ltd., SCN Bestco, The Honest Co. Inc., Unilever PLC, and Rainbow Light. Also, the adult vitamin gummies market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Application
      • Table Executive Summary - Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global adult vitamin gummies market 2018 - 2022
      • Table Historic Market Size - Data Table on global adult vitamin gummies market 2018 - 2022 ($ million)
    • Application Segment Analysis 2018 - 2022
      • Table Historic Market Size - Application Segment 2018 - 2022 ($ million)
    • Distribution Channel Segment Analysis 2018 - 2022
      • Table Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
    • Geography Segment Analysis 2018 - 2022
      • Table Historic Market Size - Geography Segment 2018 - 2022 ($ million)
    • Country Segment Analysis 2018 - 2022
      • Table Historic Market Size - Country Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Application
    • Market segments
      • Table Chart on Application - Market share 2023-2028 (%)
      • Table Data Table on Application - Market share 2023-2028 (%)
    • Comparison by Application
      • Table Chart on Comparison by Application
      • Table Data Table on Comparison by Application
    • Vitamin deficiency - Market size and forecast 2023-2028
      • Table Chart on Vitamin deficiency - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Vitamin deficiency - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Vitamin deficiency - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Vitamin deficiency - Year-over-year growth 2023-2028 (%)
    • Food supplements - Market size and forecast 2023-2028
      • Table Chart on Food supplements - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Food supplements - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Food supplements - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Food supplements - Year-over-year growth 2023-2028 (%)
    • Others - Market size and forecast 2023-2028
      • Table Chart on Others - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Others - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Others - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Application
      • Table Market opportunity by Application ($ million)
      • Table Data Table on Market opportunity by Application ($ million)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2023-2028 (%)
      • Table Data Table on Distribution Channel - Market share 2023-2028 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2023-2028
      • Table Chart on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Offline - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • Online - Market size and forecast 2023-2028
      • Table Chart on Online - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Online - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Online - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ million)
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2023-2028 (%)
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Chart on North America - Year-over-year growth 2023-2028 (%)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • Asia - Market size and forecast 2023-2028
      • Table Chart on Asia - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Asia - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Asia - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Asia - Year-over-year growth 2023-2028 (%)
    • Rest of World (ROW) - Market size and forecast 2023- 2028
      • Table Chart on Rest of World (ROW) - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Rest of World (ROW) - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Rest of World (ROW) - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Rest of World (ROW) - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US - Year-over-year growth 2023-2028 (%)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Chart on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Chart on China - Year-over-year growth 2023-2028 (%)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • Italy - Market size and forecast 2023-2028
      • Table Chart on Italy - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Italy - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Italy - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Italy - Year-over-year growth 2023-2028 (%)
    • South Korea - Market size and forecast 2023-2028
      • Table Chart on South Korea - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South Korea - Market size and forecast 2023-2028 ($ million)
      • Table Chart on South Korea - Year-over-year growth 2023-2028 (%)
      • Table Data Table on South Korea - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • High demand for on-the-go dietary supplements
      • Rising awareness regarding health and wellness
    • Market challenges
      • High cost of production of adult vitamin gummies
      • Formulation challenges for incorporating vitamin ingredients in gummies
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Growing popularity of e-commerce channels
      • Proliferating demand for personalized supplement solutions
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Aesthetic Nutrition
      • Table Aesthetic Nutrition - Overview
      • Table Aesthetic Nutrition - Product / Service
      • Table Aesthetic Nutrition - Key offerings
    • Amway Corp.
      • Table Amway Corp. - Overview
      • Table Amway Corp. - Product / Service
      • Table Amway Corp. - Key offerings
    • Bayer AG
      • Table Bayer AG - Overview
      • Table Bayer AG - Business segments
      • Table Bayer AG - Key news
      • Table Bayer AG - Key offerings
      • Table Bayer AG - Segment focus
    • Catalent Inc.
      • Table Catalent Inc. - Overview
      • Table Catalent Inc. - Business segments
      • Table Catalent Inc. - Key news
      • Table Catalent Inc. - Key offerings
      • Table Catalent Inc. - Segment focus
    • Church and Dwight Co. Inc.
      • Table Church and Dwight Co. Inc. - Overview
      • Table Church and Dwight Co. Inc. - Business segments
      • Table Church and Dwight Co. Inc. - Key offerings
      • Table Church and Dwight Co. Inc. - Segment focus
    • GlaxoSmithKline Plc
      • Table GlaxoSmithKline Plc - Overview
      • Table GlaxoSmithKline Plc - Business segments
      • Table GlaxoSmithKline Plc - Key news
      • Table GlaxoSmithKline Plc - Key offerings
      • Table GlaxoSmithKline Plc - Segment focus
    • Herbaland Gummies
      • Table Herbaland Gummies - Overview
      • Table Herbaland Gummies - Product / Service
      • Table Herbaland Gummies - Key offerings
    • Hero Nutritionals LLC
      • Table Hero Nutritionals LLC - Overview
      • Table Hero Nutritionals LLC - Product / Service
      • Table Hero Nutritionals LLC - Key offerings
    • Mr. Gummy Vitamins LLC.
      • Table Mr. Gummy Vitamins LLC. - Overview
      • Table Mr. Gummy Vitamins LLC. - Product / Service
      • Table Mr. Gummy Vitamins LLC. - Key offerings
    • Natures Bounty
      • Table Natures Bounty - Overview
      • Table Natures Bounty - Product / Service
      • Table Natures Bounty - Key offerings
    • Nestle SA
      • Table Nestle SA - Overview
      • Table Nestle SA - Business segments
      • Table Nestle SA - Key news
      • Table Nestle SA - Key offerings
      • Table Nestle SA - Segment focus
    • Otsuka Holdings Co. Ltd.
      • Table Otsuka Holdings Co. Ltd. - Overview
      • Table Otsuka Holdings Co. Ltd. - Business segments
      • Table Otsuka Holdings Co. Ltd. - Key offerings
      • Table Otsuka Holdings Co. Ltd. - Segment focus
    • SCN Bestco
      • Table SCN Bestco - Overview
      • Table SCN Bestco - Product / Service
      • Table SCN Bestco - Key offerings
    • The Honest Co. Inc.
      • Table The Honest Co. Inc. - Overview
      • Table The Honest Co. Inc. - Product / Service
      • Table The Honest Co. Inc. - Key offerings
    • Unilever PLC
      • Table Unilever PLC - Overview
      • Table Unilever PLC - Business segments
      • Table Unilever PLC - Key news
      • Table Unilever PLC - Key offerings
      • Table Unilever PLC - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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