Global Ad Tech Software Market 2023-2027

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,500	161 Pages	TechNavio	June, 2023	INF18150830

Best Price Guarantee
Price	from $2,500
Length	161 Pages
Publisher	TechNavio
Published Date	June, 2023
SKU	INF18150830

Global Ad tech Software Market 2023-2027

The Ad tech software market is forecasted to grow by USD 11.03 bn during 2022-2027, accelerating at a CAGR of 7.95% during the forecast period. The report on the Ad tech software market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing internet and smartphone penetration, improved user experience, and emerging trend of social media.

Technavio's Ad tech software market is segmented as below:

By End-user

Retail and consumer goods
IT and telecom
BFSI
Media and entertainment
Others

By Deployment

Cloud-based
On-premise

By Geographical Landscape

North America
Europe
APAC
Middle East and Africa
South America

This study identifies the integration of AI and machine learning as one of the prime reasons driving the Ad tech software market growth during the next few years. Also, increasing use of personalization in-app ads and decline in offline ad spending will lead to sizable demand in the market.

The report on the Ad tech software market covers the following areas:

Ad tech software market sizing
Ad tech software market forecast
Ad tech software market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading Ad tech software market vendors that include Adform, Adobe Inc., Alphabet Inc., Amazon.com Inc., Criteo SA, InMobi Pte. Ltd., Integral Ad Science Holding Corp., Magnite Inc., MediaMath Inc., Mediaocean LLC, Meta Platforms Inc., Microsoft Corp., NextRoll Inc., OpenX Technologies Inc., PubMatic Inc., Skai, The Trade Desk Inc., Tremor International Ltd, Twitter Inc., and WebFX. Also, the Ad tech software market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

1 Executive Summary: 1.1 Market overview; Exhibit 01: Executive Summary - Chart on Market Overview; Exhibit 02: Executive Summary - Data Table on Market Overview; Exhibit 03: Executive Summary - Chart on Global Market Characteristics; Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape; Exhibit 05: Executive Summary - Chart on Market Segmentation by End-user; Exhibit 06: Executive Summary - Chart on Market Segmentation by Deployment; Exhibit 07: Executive Summary - Chart on Incremental Growth; Exhibit 08: Executive Summary - Data Table on Incremental Growth; Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
2 Market Landscape: 2.1 Market ecosystem; Exhibit 10: Parent market; Exhibit 11: Market Characteristics
3 Market Sizing: 3.1 Market definition; Exhibit 12: Offerings of vendors included in the market definition; 3.2 Market segment analysis; Exhibit 13: Market segments; 3.3 Market size 2022; 3.4 Market outlook: Forecast for 2022-2027; Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion); Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion); Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%); Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size: 4.1 Global ad tech software market 2017 - 2021; Exhibit 18: Historic Market Size - Data Table on global ad tech software market 2017 - 2021 ($ billion); 4.2 End-user Segment Analysis 2017 - 2021; Exhibit 19: Historic Market Size - End-user Segment 2017 - 2021 ($ billion); 4.3 Deployment Segment Analysis 2017 - 2021; Exhibit 20: Historic Market Size - Deployment Segment 2017 - 2021 ($ billion); 4.4 Geography Segment Analysis 2017 - 2021; Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion); 4.5 Country Segment Analysis 2017 - 2021; Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
5 Five Forces Analysis: 5.1 Five forces summary; Exhibit 23: Five forces analysis - Comparison between 2022 and 2027; 5.2 Bargaining power of buyers; Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027; 5.3 Bargaining power of suppliers; Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027; 5.4 Threat of new entrants; Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027; 5.5 Threat of substitutes; Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027; 5.6 Threat of rivalry; Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027; 5.7 Market condition; Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by End-user: 6.1 Market segments; Exhibit 30: Chart on End-user - Market share 2022-2027 (%); Exhibit 31: Data Table on End-user - Market share 2022-2027 (%); 6.2 Comparison by End-user; Exhibit 32: Chart on Comparison by End-user; Exhibit 33: Data Table on Comparison by End-user; 6.3 Retail and consumer goods - Market size and forecast 2022-2027; Exhibit 34: Chart on Retail and consumer goods - Market size and forecast 2022-2027 ($ billion); Exhibit 35: Data Table on Retail and consumer goods - Market size and forecast 2022-2027 ($ billion); Exhibit 36: Chart on Retail and consumer goods - Year-over-year growth 2022-2027 (%); Exhibit 37: Data Table on Retail and consumer goods - Year-over-year growth 2022-2027 (%); 6.4 IT and telecom - Market size and forecast 2022-2027; Exhibit 38: Chart on IT and telecom - Market size and forecast 2022-2027 ($ billion); Exhibit 39: Data Table on IT and telecom - Market size and forecast 2022-2027 ($ billion); Exhibit 40: Chart on IT and telecom - Year-over-year growth 2022-2027 (%); Exhibit 41: Data Table on IT and telecom - Year-over-year growth 2022-2027 (%); 6.5 BFSI - Market size and forecast 2022-2027; Exhibit 42: Chart on BFSI - Market size and forecast 2022-2027 ($ billion); Exhibit 43: Data Table on BFSI - Market size and forecast 2022-2027 ($ billion); Exhibit 44: Chart on BFSI - Year-over-year growth 2022-2027 (%); Exhibit 45: Data Table on BFSI - Year-over-year growth 2022-2027 (%); 6.6 Media and entertainment - Market size and forecast 2022-2027; Exhibit 46: Chart on Media and entertainment - Market size and forecast 2022-2027 ($ billion); Exhibit 47: Data Table on Media and entertainment - Market size and forecast 2022-2027 ($ billion); Exhibit 48: Chart on Media and entertainment - Year-over-year growth 2022-2027 (%); Exhibit 49: Data Table on Media and entertainment - Year-over-year growth 2022-2027 (%); 6.7 Others - Market size and forecast 2022-2027; Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ billion); Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ billion); Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%); Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%); 6.8 Market opportunity by End-user; Exhibit 54: Market opportunity by End-user ($ billion); Exhibit 55: Data Table on Market opportunity by End-user ($ billion)
7 Market Segmentation by Deployment: 7.1 Market segments; Exhibit 56: Chart on Deployment - Market share 2022-2027 (%); Exhibit 57: Data Table on Deployment - Market share 2022-2027 (%); 7.2 Comparison by Deployment; Exhibit 58: Chart on Comparison by Deployment; Exhibit 59: Data Table on Comparison by Deployment; 7.3 Cloud-based - Market size and forecast 2022-2027; Exhibit 60: Chart on Cloud-based - Market size and forecast 2022-2027 ($ billion); Exhibit 61: Data Table on Cloud-based - Market size and forecast 2022-2027 ($ billion); Exhibit 62: Chart on Cloud-based - Year-over-year growth 2022-2027 (%); Exhibit 63: Data Table on Cloud-based - Year-over-year growth 2022-2027 (%); 7.4 On-premise - Market size and forecast 2022-2027; Exhibit 64: Chart on On-premise - Market size and forecast 2022-2027 ($ billion); Exhibit 65: Data Table on On-premise - Market size and forecast 2022-2027 ($ billion); Exhibit 66: Chart on On-premise - Year-over-year growth 2022-2027 (%); Exhibit 67: Data Table on On-premise - Year-over-year growth 2022-2027 (%); 7.5 Market opportunity by Deployment; Exhibit 68: Market opportunity by Deployment ($ billion); Exhibit 69: Data Table on Market opportunity by Deployment ($ billion)
8 Customer Landscape: 8.1 Customer landscape overview; Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape: 9.1 Geographic segmentation; Exhibit 71: Chart on Market share By Geographical Landscape 2022-2027 (%); Exhibit 72: Data Table on Market share By Geographical Landscape 2022-2027 (%); 9.2 Geographic comparison; Exhibit 73: Chart on Geographic comparison; Exhibit 74: Data Table on Geographic comparison; 9.3 North America - Market size and forecast 2022-2027; Exhibit 75: Chart on North America - Market size and forecast 2022-2027 ($ billion); Exhibit 76: Data Table on North America - Market size and forecast 2022-2027 ($ billion); Exhibit 77: Chart on North America - Year-over-year growth 2022-2027 (%); Exhibit 78: Data Table on North America - Year-over-year growth 2022-2027 (%); 9.4 Europe - Market size and forecast 2022-2027; Exhibit 79: Chart on Europe - Market size and forecast 2022-2027 ($ billion); Exhibit 80: Data Table on Europe - Market size and forecast 2022-2027 ($ billion); Exhibit 81: Chart on Europe - Year-over-year growth 2022-2027 (%); Exhibit 82: Data Table on Europe - Year-over-year growth 2022-2027 (%); 9.5 APAC - Market size and forecast 2022-2027; Exhibit 83: Chart on APAC - Market size and forecast 2022-2027 ($ billion); Exhibit 84: Data Table on APAC - Market size and forecast 2022-2027 ($ billion); Exhibit 85: Chart on APAC - Year-over-year growth 2022-2027 (%); Exhibit 86: Data Table on APAC - Year-over-year growth 2022-2027 (%); 9.6 Middle East and Africa - Market size and forecast 2022-2027; Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion); Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion); Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%); Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%); 9.7 South America - Market size and forecast 2022-2027; Exhibit 91: Chart on South America - Market size and forecast 2022-2027 ($ billion); Exhibit 92: Data Table on South America - Market size and forecast 2022-2027 ($ billion); Exhibit 93: Chart on South America - Year-over-year growth 2022-2027 (%); Exhibit 94: Data Table on South America - Year-over-year growth 2022-2027 (%); 9.8 US - Market size and forecast 2022-2027; Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ billion); Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ billion); Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%); Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%); 9.9 China - Market size and forecast 2022-2027; Exhibit 99: Chart on China - Market size and forecast 2022-2027 ($ billion); Exhibit 100: Data Table on China - Market size and forecast 2022-2027 ($ billion); Exhibit 101: Chart on China - Year-over-year growth 2022-2027 (%); Exhibit 102: Data Table on China - Year-over-year growth 2022-2027 (%); 9.10 Japan - Market size and forecast 2022-2027; Exhibit 103: Chart on Japan - Market size and forecast 2022-2027 ($ billion); Exhibit 104: Data Table on Japan - Market size and forecast 2022-2027 ($ billion); Exhibit 105: Chart on Japan - Year-over-year growth 2022-2027 (%); Exhibit 106: Data Table on Japan - Year-over-year growth 2022-2027 (%); 9.11 UK - Market size and forecast 2022-2027; Exhibit 107: Chart on UK - Market size and forecast 2022-2027 ($ billion); Exhibit 108: Data Table on UK - Market size and forecast 2022-2027 ($ billion); Exhibit 109: Chart on UK - Year-over-year growth 2022-2027 (%); Exhibit 110: Data Table on UK - Year-over-year growth 2022-2027 (%); 9.12 Germany - Market size and forecast 2022-2027; Exhibit 111: Chart on Germany - Market size and forecast 2022-2027 ($ billion); Exhibit 112: Data Table on Germany - Market size and forecast 2022-2027 ($ billion); Exhibit 113: Chart on Germany - Year-over-year growth 2022-2027 (%); Exhibit 114: Data Table on Germany - Year-over-year growth 2022-2027 (%); 9.13 Market opportunity By Geographical Landscape; Exhibit 115: Market opportunity By Geographical Landscape ($ billion); Exhibit 116: Data Tables on Market opportunity By Geographical Landscape ($ billion)
10 Drivers, Challenges, and Trends: 10.1 Market drivers; 10.2 Market challenges; 10.3 Impact of drivers and challenges; Exhibit 117: Impact of drivers and challenges in 2022 and 2027; 10.4 Market trends
11 Vendor Landscape: 11.1 Overview; 11.2 Vendor landscape; Exhibit 118: Overview on Criticality of inputs and Factors of differentiation; 11.3 Landscape disruption; Exhibit 119: Overview on factors of disruption; 11.4 Industry risks; Exhibit 120: Impact of key risks on business
12 Vendor Analysis: 12.1 Vendors covered; Exhibit 121: Vendors covered; 12.2 Market positioning of vendors; Exhibit 122: Matrix on vendor position and classification; 12.3 Adform; Exhibit 123: Adform - Overview; Exhibit 124: Adform - Product / Service; Exhibit 125: Adform - Key offerings; 12.4 Adobe Inc.; Exhibit 126: Adobe Inc. - Overview; Exhibit 127: Adobe Inc. - Business segments; Exhibit 128: Adobe Inc. - Key offerings; Exhibit 129: Adobe Inc. - Segment focus; 12.5 Alphabet Inc.; Exhibit 130: Alphabet Inc. - Overview; Exhibit 131: Alphabet Inc. - Business segments; Exhibit 132: Alphabet Inc. - Key news; Exhibit 133: Alphabet Inc. - Key offerings; Exhibit 134: Alphabet Inc. - Segment focus; 12.6 Amazon.com Inc.; Exhibit 135: Amazon.com Inc. - Overview; Exhibit 136: Amazon.com Inc. - Business segments; Exhibit 137: Amazon.com Inc. - Key news; Exhibit 138: Amazon.com Inc. - Key offerings; Exhibit 139: Amazon.com Inc. - Segment focus; 12.7 InMobi Pte. Ltd.; Exhibit 140: InMobi Pte. Ltd. - Overview; Exhibit 141: InMobi Pte. Ltd. - Product / Service; Exhibit 142: InMobi Pte. Ltd. - Key offerings; 12.8 Integral Ad Science Holding Corp.; Exhibit 143: Integral Ad Science Holding Corp. - Overview; Exhibit 144: Integral Ad Science Holding Corp. - Business segments; Exhibit 145: Integral Ad Science Holding Corp. - Key offerings; Exhibit 146: Integral Ad Science Holding Corp. - Segment focus; 12.9 Magnite Inc.; Exhibit 147: Magnite Inc. - Overview; Exhibit 148: Magnite Inc. - Product / Service; Exhibit 149: Magnite Inc. - Key offerings; 12.10 Meta Platforms Inc.; Exhibit 150: Meta Platforms Inc. - Overview; Exhibit 151: Meta Platforms Inc. - Product / Service; Exhibit 152: Meta Platforms Inc. - Key offerings; 12.11 Microsoft Corp.; Exhibit 153: Microsoft Corp. - Overview; Exhibit 154: Microsoft Corp. - Business segments; Exhibit 155: Microsoft Corp. - Key news; Exhibit 156: Microsoft Corp. - Key offerings; Exhibit 157: Microsoft Corp. - Segment focus; 12.12 OpenX Technologies Inc.; Exhibit 158: OpenX Technologies Inc. - Overview; Exhibit 159: OpenX Technologies Inc. - Product / Service; Exhibit 160: OpenX Technologies Inc. - Key offerings; 12.13 PubMatic Inc.; Exhibit 161: PubMatic Inc. - Overview; Exhibit 162: PubMatic Inc. - Business segments; Exhibit 163: PubMatic Inc. - Key offerings; Exhibit 164: PubMatic Inc. - Segment focus; 12.14 The Trade Desk Inc.; Exhibit 165: The Trade Desk Inc. - Overview; Exhibit 166: The Trade Desk Inc. - Product / Service; Exhibit 167: The Trade Desk Inc. - Key offerings; 12.15 Tremor International Ltd; Exhibit 168: Tremor International Ltd - Overview; Exhibit 169: Tremor International Ltd - Product / Service; Exhibit 170: Tremor International Ltd - Key offerings; 12.16 Twitter Inc.; Exhibit 171: Twitter Inc. - Overview; Exhibit 172: Twitter Inc. - Product / Service; Exhibit 173: Twitter Inc. - Key offerings; 12.17 WebFX; Exhibit 174: WebFX - Overview; Exhibit 175: WebFX - Product / Service; Exhibit 176: WebFX - Key offerings
13 Appendix: 13.1 Scope of the report; 13.2 Inclusions and exclusions checklist; Exhibit 177: Inclusions checklist; Exhibit 178: Exclusions checklist; 13.3 Currency conversion rates for US$; Exhibit 179: Currency conversion rates for US$; 13.4 Research methodology; Exhibit 180: Research methodology; Exhibit 181: Validation techniques employed for market sizing; Exhibit 182: Information sources; 13.5 List of abbreviations; Exhibit 183: List of abbreviations
Exhibits:: Exhibits1: Executive Summary - Chart on Market Overview; Exhibits2: Executive Summary - Data Table on Market Overview; Exhibits3: Executive Summary - Chart on Global Market Characteristics; Exhibits4: Executive Summary - Chart on Market By Geographical Landscape; Exhibits5: Executive Summary - Chart on Market Segmentation by End-user; Exhibits6: Executive Summary - Chart on Market Segmentation by Deployment; Exhibits7: Executive Summary - Chart on Incremental Growth; Exhibits8: Executive Summary - Data Table on Incremental Growth; Exhibits9: Executive Summary - Chart on Vendor Market Positioning; Exhibits10: Parent market; Exhibits11: Market Characteristics; Exhibits12: Offerings of vendors included in the market definition; Exhibits13: Market segments; Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ billion); Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ billion); Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%); Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%); Exhibits18: Historic Market Size - Data Table on global ad tech software market 2017 - 2021 ($ billion); Exhibits19: Historic Market Size - End-user Segment 2017 - 2021 ($ billion); Exhibits20: Historic Market Size - Deployment Segment 2017 - 2021 ($ billion); Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion); Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ billion); Exhibits23: Five forces analysis - Comparison between 2022 and 2027; Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027; Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027; Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027; Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027; Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027; Exhibits29: Chart on Market condition - Five forces 2022 and 2027; Exhibits30: Chart on End-user - Market share 2022-2027 (%); Exhibits31: Data Table on End-user - Market share 2022-2027 (%); Exhibits32: Chart on Comparison by End-user; Exhibits33: Data Table on Comparison by End-user; Exhibits34: Chart on Retail and consumer goods - Market size and forecast 2022-2027 ($ billion); Exhibits35: Data Table on Retail and consumer goods - Market size and forecast 2022-2027 ($ billion); Exhibits36: Chart on Retail and consumer goods - Year-over-year growth 2022-2027 (%); Exhibits37: Data Table on Retail and consumer goods - Year-over-year growth 2022-2027 (%); Exhibits38: Chart on IT and telecom - Market size and forecast 2022-2027 ($ billion); Exhibits39: Data Table on IT and telecom - Market size and forecast 2022-2027 ($ billion); Exhibits40: Chart on IT and telecom - Year-over-year growth 2022-2027 (%); Exhibits41: Data Table on IT and telecom - Year-over-year growth 2022-2027 (%); Exhibits42: Chart on BFSI - Market size and forecast 2022-2027 ($ billion); Exhibits43: Data Table on BFSI - Market size and forecast 2022-2027 ($ billion); Exhibits44: Chart on BFSI - Year-over-year growth 2022-2027 (%); Exhibits45: Data Table on BFSI - Year-over-year growth 2022-2027 (%); Exhibits46: Chart on Media and entertainment - Market size and forecast 2022-2027 ($ billion); Exhibits47: Data Table on Media and entertainment - Market size and forecast 2022-2027 ($ billion); Exhibits48: Chart on Media and entertainment - Year-over-year growth 2022-2027 (%); Exhibits49: Data Table on Media and entertainment - Year-over-year growth 2022-2027 (%); Exhibits50: Chart on Others - Market size and forecast 2022-2027 ($ billion); Exhibits51: Data Table on Others - Market size and forecast 2022-2027 ($ billion); Exhibits52: Chart on Others - Year-over-year growth 2022-2027 (%); Exhibits53: Data Table on Others - Year-over-year growth 2022-2027 (%); Exhibits54: Market opportunity by End-user ($ billion); Exhibits55: Data Table on Market opportunity by End-user ($ billion); Exhibits56: Chart on Deployment - Market share 2022-2027 (%); Exhibits57: Data Table on Deployment - Market share 2022-2027 (%); Exhibits58: Chart on Comparison by Deployment; Exhibits59: Data Table on Comparison by Deployment; Exhibits60: Chart on Cloud-based - Market size and forecast 2022-2027 ($ billion); Exhibits61: Data Table on Cloud-based - Market size and forecast 2022-2027 ($ billion); Exhibits62: Chart on Cloud-based - Year-over-year growth 2022-2027 (%); Exhibits63: Data Table on Cloud-based - Year-over-year growth 2022-2027 (%); Exhibits64: Chart on On-premise - Market size and forecast 2022-2027 ($ billion); Exhibits65: Data Table on On-premise - Market size and forecast 2022-2027 ($ billion); Exhibits66: Chart on On-premise - Year-over-year growth 2022-2027 (%); Exhibits67: Data Table on On-premise - Year-over-year growth 2022-2027 (%); Exhibits68: Market opportunity by Deployment ($ billion); Exhibits69: Data Table on Market opportunity by Deployment ($ billion); Exhibits70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria; Exhibits71: Chart on Market share By Geographical Landscape 2022-2027 (%); Exhibits72: Data Table on Market share By Geographical Landscape 2022-2027 (%); Exhibits73: Chart on Geographic comparison; Exhibits74: Data Table on Geographic comparison; Exhibits75: Chart on North America - Market size and forecast 2022-2027 ($ billion); Exhibits76: Data Table on North America - Market size and forecast 2022-2027 ($ billion); Exhibits77: Chart on North America - Year-over-year growth 2022-2027 (%); Exhibits78: Data Table on North America - Year-over-year growth 2022-2027 (%); Exhibits79: Chart on Europe - Market size and forecast 2022-2027 ($ billion); Exhibits80: Data Table on Europe - Market size and forecast 2022-2027 ($ billion); Exhibits81: Chart on Europe - Year-over-year growth 2022-2027 (%); Exhibits82: Data Table on Europe - Year-over-year growth 2022-2027 (%); Exhibits83: Chart on APAC - Market size and forecast 2022-2027 ($ billion); Exhibits84: Data Table on APAC - Market size and forecast 2022-2027 ($ billion); Exhibits85: Chart on APAC - Year-over-year growth 2022-2027 (%); Exhibits86: Data Table on APAC - Year-over-year growth 2022-2027 (%); Exhibits87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion); Exhibits88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion); Exhibits89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%); Exhibits90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%); Exhibits91: Chart on South America - Market size and forecast 2022-2027 ($ billion); Exhibits92: Data Table on South America - Market size and forecast 2022-2027 ($ billion); Exhibits93: Chart on South America - Year-over-year growth 2022-2027 (%); Exhibits94: Data Table on South America - Year-over-year growth 2022-2027 (%); Exhibits95: Chart on US - Market size and forecast 2022-2027 ($ billion); Exhibits96: Data Table on US - Market size and forecast 2022-2027 ($ billion); Exhibits97: Chart on US - Year-over-year growth 2022-2027 (%); Exhibits98: Data Table on US - Year-over-year growth 2022-2027 (%); Exhibits99: Chart on China - Market size and forecast 2022-2027 ($ billion); Exhibits100: Data Table on China - Market size and forecast 2022-2027 ($ billion); Exhibits101: Chart on China - Year-over-year growth 2022-2027 (%); Exhibits102: Data Table on China - Year-over-year growth 2022-2027 (%); Exhibits103: Chart on Japan - Market size and forecast 2022-2027 ($ billion); Exhibits104: Data Table on Japan - Market size and forecast 2022-2027 ($ billion); Exhibits105: Chart on Japan - Year-over-year growth 2022-2027 (%); Exhibits106: Data Table on Japan - Year-over-year growth 2022-2027 (%); Exhibits107: Chart on UK - Market size and forecast 2022-2027 ($ billion); Exhibits108: Data Table on UK - Market size and forecast 2022-2027 ($ billion); Exhibits109: Chart on UK - Year-over-year growth 2022-2027 (%); Exhibits110: Data Table on UK - Year-over-year growth 2022-2027 (%); Exhibits111: Chart on Germany - Market size and forecast 2022-2027 ($ billion); Exhibits112: Data Table on Germany - Market size and forecast 2022-2027 ($ billion); Exhibits113: Chart on Germany - Year-over-year growth 2022-2027 (%); Exhibits114: Data Table on Germany - Year-over-year growth 2022-2027 (%); Exhibits115: Market opportunity By Geographical Landscape ($ billion); Exhibits116: Data Tables on Market opportunity By Geographical Landscape ($ billion); Exhibits117: Impact of drivers and challenges in 2022 and 2027; Exhibits118: Overview on Criticality of inputs and Factors of differentiation; Exhibits119: Overview on factors of disruption; Exhibits120: Impact of key risks on business; Exhibits121: Vendors covered; Exhibits122: Matrix on vendor position and classification; Exhibits123: Adform - Overview; Exhibits124: Adform - Product / Service; Exhibits125: Adform - Key offerings; Exhibits126: Adobe Inc. - Overview; Exhibits127: Adobe Inc. - Business segments; Exhibits128: Adobe Inc. - Key offerings; Exhibits129: Adobe Inc. - Segment focus; Exhibits130: Alphabet Inc. - Overview; Exhibits131: Alphabet Inc. - Business segments; Exhibits132: Alphabet Inc. - Key news; Exhibits133: Alphabet Inc. - Key offerings; Exhibits134: Alphabet Inc. - Segment focus; Exhibits135: Amazon.com Inc. - Overview; Exhibits136: Amazon.com Inc. - Business segments; Exhibits137: Amazon.com Inc. - Key news; Exhibits138: Amazon.com Inc. - Key offerings; Exhibits139: Amazon.com Inc. - Segment focus; Exhibits140: InMobi Pte. Ltd. - Overview; Exhibits141: InMobi Pte. Ltd. - Product / Service; Exhibits142: InMobi Pte. Ltd. - Key offerings; Exhibits143: Integral Ad Science Holding Corp. - Overview; Exhibits144: Integral Ad Science Holding Corp. - Business segments; Exhibits145: Integral Ad Science Holding Corp. - Key offerings; Exhibits146: Integral Ad Science Holding Corp. - Segment focus; Exhibits147: Magnite Inc. - Overview; Exhibits148: Magnite Inc. - Product / Service; Exhibits149: Magnite Inc. - Key offerings; Exhibits150: Meta Platforms Inc. - Overview; Exhibits151: Meta Platforms Inc. - Product / Service; Exhibits152: Meta Platforms Inc. - Key offerings; Exhibits153: Microsoft Corp. - Overview; Exhibits154: Microsoft Corp. - Business segments; Exhibits155: Microsoft Corp. - Key news; Exhibits156: Microsoft Corp. - Key offerings; Exhibits157: Microsoft Corp. - Segment focus; Exhibits158: OpenX Technologies Inc. - Overview; Exhibits159: OpenX Technologies Inc. - Product / Service; Exhibits160: OpenX Technologies Inc. - Key offerings; Exhibits161: PubMatic Inc. - Overview; Exhibits162: PubMatic Inc. - Business segments; Exhibits163: PubMatic Inc. - Key offerings; Exhibits164: PubMatic Inc. - Segment focus; Exhibits165: The Trade Desk Inc. - Overview; Exhibits166: The Trade Desk Inc. - Product / Service; Exhibits167: The Trade Desk Inc. - Key offerings; Exhibits168: Tremor International Ltd - Overview; Exhibits169: Tremor International Ltd - Product / Service; Exhibits170: Tremor International Ltd - Key offerings; Exhibits171: Twitter Inc. - Overview; Exhibits172: Twitter Inc. - Product / Service; Exhibits173: Twitter Inc. - Key offerings; Exhibits174: WebFX - Overview; Exhibits175: WebFX - Product / Service; Exhibits176: WebFX - Key offerings; Exhibits177: Inclusions checklist; Exhibits178: Exclusions checklist; Exhibits179: Currency conversion rates for US$; Exhibits180: Research methodology; Exhibits181: Validation techniques employed for market sizing; Exhibits182: Information sources; Exhibits183: List of abbreviations