Global Ad Spending Market 2024-2028

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,500	156 Pages	TechNavio	August, 2024	INF19178900

Best Price Guarantee
Price	from $2,500
Length	156 Pages
Publisher	TechNavio
Published Date	August, 2024
SKU	INF19178900

Global Ad Spending Market 2024-2028

Global Ad Spending Market 2024-2028

The ad spending market is forecasted to grow by USD 331.5 bn during 2023-2028, accelerating at a CAGR of 8.51% during the forecast period. The report on the ad spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increase in number of ad-exchange platforms, proliferation of mobile applications, and growth in smartphone and tablet shipments.

Technavio's ad spending market is segmented as below:

By Type

Digital
TV
OOH
Print

By Geographical Landscape

North America
APAC
Europe
South America
Middle East and Africa

This study identifies the incorporation of ar in advertising as one of the prime reasons driving the ad spending market growth during the next few years. Also, increase in use of ai as a tool for advertisement and high adoption of programmatic advertising will lead to sizable demand in the market.

The report on the ad spending market covers the following areas:

Ad spending market sizing
Ad spending market forecast
Ad spending market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading ad spending market vendors that include Alphabet Inc., Baidu Inc., Burkhart Advertising Inc., Captivate LLC, Clear Channel Outdoor Holdings Inc., Comcast Corp., Daniel J. Edelman Holdings Inc., Fairway Outdoor LLC, Focus Media Information Technology Co. Ltd., JCDecaux SE, Meta Platforms Inc., Microsoft Corp., Omnicom Group Inc., OUTFRONT Media Inc., Publicis Groupe SA, Stroer SE and Co. KGaA, The Interpublic Group of Companies Inc., Twitter Inc., Verizon Communications Inc., and WPP Plc. Also, the ad spending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

1 Executive Summary: 1.1 Market overview; Executive Summary - Chart on Market Overview; Executive Summary - Data Table on Market Overview; Executive Summary - Chart on Global Market Characteristics; Executive Summary - Chart on Market By Geographical Landscape; Executive Summary - Chart on Market Segmentation by Type; Executive Summary - Chart on Incremental Growth; Executive Summary - Data Table on Incremental Growth; Executive Summary - Chart on Company Market Positioning
2 Market Landscape: 2.1 Market ecosystem; Parent Market; Data Table on - Parent Market; 2.2 Market characteristics; Market characteristics analysis; 2.3 Value chain analysis; Value Chain Analysis
3 Market Sizing: 3.1 Market definition; Offerings of companies included in the market definition; 3.2 Market segment analysis; Market segments; 3.3 Market size 2023; 3.4 Market outlook: Forecast for 2023-2028; Chart on Global - Market size and forecast 2023-2028 ($ billion); Data Table on Global - Market size and forecast 2023-2028 ($ billion); Chart on Global Market: Year-over-year growth 2023-2028 (%); Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size: 4.1 Global Ad Spending Market 2018 - 2022; Historic Market Size - Data Table on Global Ad Spending Market 2018 - 2022 ($ billion); 4.2 Type segment analysis 2018 - 2022; Historic Market Size - Type Segment 2018 - 2022 ($ billion); 4.3 Geography segment analysis 2018 - 2022; Historic Market Size - Geography Segment 2018 - 2022 ($ billion); 4.4 Country segment analysis 2018 - 2022; Historic Market Size - Country Segment 2018 - 2022 ($ billion)
5 Five Forces Analysis: 5.1 Five forces summary; Five forces analysis - Comparison between 2023 and 2028; 5.2 Bargaining power of buyers; Bargaining power of buyers - Impact of key factors 2023 and 2028; 5.3 Bargaining power of suppliers; Bargaining power of suppliers - Impact of key factors in 2023 and 2028; 5.4 Threat of new entrants; Threat of new entrants - Impact of key factors in 2023 and 2028; 5.5 Threat of substitutes; Threat of substitutes - Impact of key factors in 2023 and 2028; 5.6 Threat of rivalry; Threat of rivalry - Impact of key factors in 2023 and 2028; 5.7 Market condition; Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Type: 6.1 Market segments; Chart on Type - Market share 2023-2028 (%); Data Table on Type - Market share 2023-2028 (%); 6.2 Comparison by Type; Chart on Comparison by Type; Data Table on Comparison by Type; 6.3 Digital - Market size and forecast 2023-2028; Chart on Digital - Market size and forecast 2023-2028 ($ billion); Data Table on Digital - Market size and forecast 2023-2028 ($ billion); Chart on Digital - Year-over-year growth 2023-2028 (%); Data Table on Digital - Year-over-year growth 2023-2028 (%); 6.4 TV - Market size and forecast 2023-2028; Chart on TV - Market size and forecast 2023-2028 ($ billion); Data Table on TV - Market size and forecast 2023-2028 ($ billion); Chart on TV - Year-over-year growth 2023-2028 (%); Data Table on TV - Year-over-year growth 2023-2028 (%); 6.5 OOH - Market size and forecast 2023-2028; Chart on OOH - Market size and forecast 2023-2028 ($ billion); Data Table on OOH - Market size and forecast 2023-2028 ($ billion); Chart on OOH - Year-over-year growth 2023-2028 (%); Data Table on OOH - Year-over-year growth 2023-2028 (%); 6.6 Print - Market size and forecast 2023-2028; Chart on Print - Market size and forecast 2023-2028 ($ billion); Data Table on Print - Market size and forecast 2023-2028 ($ billion); Chart on Print - Year-over-year growth 2023-2028 (%); Data Table on Print - Year-over-year growth 2023-2028 (%); 6.7 Market opportunity by Type; Market opportunity by Type ($ billion); Data Table on Market opportunity by Type ($ billion)
7 Customer Landscape: 7.1 Customer landscape overview; Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
8 Geographic Landscape: 8.1 Geographic segmentation; Chart on Market share By Geographical Landscape 2023-2028 (%); Data Table on Market share By Geographical Landscape 2023-2028 (%); 8.2 Geographic comparison; Chart on Geographic comparison; Data Table on Geographic comparison; 8.3 North America - Market size and forecast 2023-2028; Chart on North America - Market size and forecast 2023-2028 ($ billion); Data Table on North America - Market size and forecast 2023-2028 ($ billion); Chart on North America - Year-over-year growth 2023-2028 (%); Data Table on North America - Year-over-year growth 2023-2028 (%); 8.4 APAC - Market size and forecast 2023-2028; Chart on APAC - Market size and forecast 2023-2028 ($ billion); Data Table on APAC - Market size and forecast 2023-2028 ($ billion); Chart on APAC - Year-over-year growth 2023-2028 (%); Data Table on APAC - Year-over-year growth 2023-2028 (%); 8.5 Europe - Market size and forecast 2023-2028; Chart on Europe - Market size and forecast 2023-2028 ($ billion); Data Table on Europe - Market size and forecast 2023-2028 ($ billion); Chart on Europe - Year-over-year growth 2023-2028 (%); Data Table on Europe - Year-over-year growth 2023-2028 (%); 8.6 South America - Market size and forecast 2023-2028; Chart on South America - Market size and forecast 2023-2028 ($ billion); Data Table on South America - Market size and forecast 2023-2028 ($ billion); Chart on South America - Year-over-year growth 2023-2028 (%); Data Table on South America - Year-over-year growth 2023-2028 (%); 8.7 Middle East and Africa - Market size and forecast 2023-2028; Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion); Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion); Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%); Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%); 8.8 US - Market size and forecast 2023-2028; Chart on US - Market size and forecast 2023-2028 ($ billion); Data Table on US - Market size and forecast 2023-2028 ($ billion); Chart on US - Year-over-year growth 2023-2028 (%); Data Table on US - Year-over-year growth 2023-2028 (%); 8.9 China - Market size and forecast 2023-2028; Chart on China - Market size and forecast 2023-2028 ($ billion); Data Table on China - Market size and forecast 2023-2028 ($ billion); Chart on China - Year-over-year growth 2023-2028 (%); Data Table on China - Year-over-year growth 2023-2028 (%); 8.10 Canada - Market size and forecast 2023-2028; Chart on Canada - Market size and forecast 2023-2028 ($ billion); Data Table on Canada - Market size and forecast 2023-2028 ($ billion); Chart on Canada - Year-over-year growth 2023-2028 (%); Data Table on Canada - Year-over-year growth 2023-2028 (%); 8.11 Japan - Market size and forecast 2023-2028; Chart on Japan - Market size and forecast 2023-2028 ($ billion); Data Table on Japan - Market size and forecast 2023-2028 ($ billion); Chart on Japan - Year-over-year growth 2023-2028 (%); Data Table on Japan - Year-over-year growth 2023-2028 (%); 8.12 UK - Market size and forecast 2023-2028; Chart on UK - Market size and forecast 2023-2028 ($ billion); Data Table on UK - Market size and forecast 2023-2028 ($ billion); Chart on UK - Year-over-year growth 2023-2028 (%); Data Table on UK - Year-over-year growth 2023-2028 (%); 8.13 Market opportunity By Geographical Landscape; Market opportunity By Geographical Landscape ($ billion); Data Tables on Market opportunity By Geographical Landscape ($ billion)
9 Drivers, Challenges, and Opportunity/Restraints: 9.1 Market drivers; 9.2 Market challenges; 9.3 Impact of drivers and challenges; Impact of drivers and challenges in 2023 and 2028; 9.4 Market opportunities/restraints
10 Competitive Landscape: 10.1 Overview; 10.2 Competitive Landscape; Overview on criticality of inputs and factors of differentiation; 10.3 Landscape disruption; Overview on factors of disruption; 10.4 Industry risks; Impact of key risks on business
11 Competitive Analysis: 11.1 Companies profiled; Companies covered; 11.2 Market positioning of companies; Matrix on companies position and classification; 11.3 Alphabet Inc.; Alphabet Inc. - Overview; Alphabet Inc. - Business segments; Alphabet Inc. - Key offerings; Alphabet Inc. - Segment focus; 11.4 Baidu Inc.; Baidu Inc. - Overview; Baidu Inc. - Business segments; Baidu Inc. - Key offerings; Baidu Inc. - Segment focus; 11.5 Clear Channel Outdoor Holdings Inc.; Clear Channel Outdoor Holdings Inc. - Overview; Clear Channel Outdoor Holdings Inc. - Business segments; Clear Channel Outdoor Holdings Inc. - Key offerings; Clear Channel Outdoor Holdings Inc. - Segment focus; 11.6 Comcast Corp.; Comcast Corp. - Overview; Comcast Corp. - Business segments; Comcast Corp. - Key news; Comcast Corp. - Key offerings; Comcast Corp. - Segment focus; 11.7 Daniel J. Edelman Holdings Inc.; Daniel J. Edelman Holdings Inc. - Overview; Daniel J. Edelman Holdings Inc. - Product / Service; Daniel J. Edelman Holdings Inc. - Key offerings; 11.8 JCDecaux SE; JCDecaux SE - Overview; JCDecaux SE - Business segments; JCDecaux SE - Key offerings; JCDecaux SE - Segment focus; 11.9 Meta Platforms Inc.; Meta Platforms Inc. - Overview; Meta Platforms Inc. - Business segments; Meta Platforms Inc. - Key news; Meta Platforms Inc. - Key offerings; Meta Platforms Inc. - Segment focus; 11.10 Omnicom Group Inc.; Omnicom Group Inc. - Overview; Omnicom Group Inc. - Product / Service; Omnicom Group Inc. - Key offerings; 11.11 Publicis Groupe SA; Publicis Groupe SA - Overview; Publicis Groupe SA - Product / Service; Publicis Groupe SA - Key offerings; 11.12 The Interpublic Group of Companies Inc.; The Interpublic Group of Companies Inc. - Overview; The Interpublic Group of Companies Inc. - Business segments; The Interpublic Group of Companies Inc. - Key news; The Interpublic Group of Companies Inc. - Key offerings; The Interpublic Group of Companies Inc. - Segment focus
12 Appendix: 12.1 Scope of the report; 12.2 Inclusions and exclusions checklist; Inclusions checklist; Exclusions checklist; 12.3 Currency conversion rates for US$; Currency conversion rates for US$; 12.4 Research methodology; Research methodology; 12.5 Data procurement; Information sources; 12.6 Data validation; Data validation; 12.7 Validation techniques employed for market sizing; Validation techniques employed for market sizing; 12.8 Data synthesis; Data synthesis; 12.9 360 degree market analysis; 360 degree market analysis; 12.10 List of abbreviations; List of abbreviations
Exhibits:: Exhibits1: Executive Summary - Chart on Market Overview; Exhibits2: Executive Summary - Data Table on Market Overview; Exhibits3: Executive Summary - Chart on Global Market Characteristics; Exhibits4: Executive Summary - Chart on Market By Geographical Landscape; Exhibits5: Executive Summary - Chart on Market Segmentation by Type; Exhibits6: Executive Summary - Chart on Incremental Growth; Exhibits7: Executive Summary - Data Table on Incremental Growth; Exhibits8: Executive Summary - Chart on Company Market Positioning; Exhibits9: Parent Market; Exhibits10: Data Table on - Parent Market; Exhibits11: Market characteristics analysis; Exhibits12: Value Chain Analysis; Exhibits13: Offerings of companies included in the market definition; Exhibits14: Market segments; Exhibits15: Chart on Global - Market size and forecast 2023-2028 ($ billion); Exhibits16: Data Table on Global - Market size and forecast 2023-2028 ($ billion); Exhibits17: Chart on Global Market: Year-over-year growth 2023-2028 (%); Exhibits18: Data Table on Global Market: Year-over-year growth 2023-2028 (%); Exhibits19: Historic Market Size - Data Table on Global Ad Spending Market 2018 - 2022 ($ billion); Exhibits20: Historic Market Size - Type Segment 2018 - 2022 ($ billion); Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion); Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion); Exhibits23: Five forces analysis - Comparison between 2023 and 2028; Exhibits24: Bargaining power of buyers - Impact of key factors 2023 and 2028; Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028; Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028; Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028; Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028; Exhibits29: Chart on Market condition - Five forces 2023 and 2028; Exhibits30: Chart on Type - Market share 2023-2028 (%); Exhibits31: Data Table on Type - Market share 2023-2028 (%); Exhibits32: Chart on Comparison by Type; Exhibits33: Data Table on Comparison by Type; Exhibits34: Chart on Digital - Market size and forecast 2023-2028 ($ billion); Exhibits35: Data Table on Digital - Market size and forecast 2023-2028 ($ billion); Exhibits36: Chart on Digital - Year-over-year growth 2023-2028 (%); Exhibits37: Data Table on Digital - Year-over-year growth 2023-2028 (%); Exhibits38: Chart on TV - Market size and forecast 2023-2028 ($ billion); Exhibits39: Data Table on TV - Market size and forecast 2023-2028 ($ billion); Exhibits40: Chart on TV - Year-over-year growth 2023-2028 (%); Exhibits41: Data Table on TV - Year-over-year growth 2023-2028 (%); Exhibits42: Chart on OOH - Market size and forecast 2023-2028 ($ billion); Exhibits43: Data Table on OOH - Market size and forecast 2023-2028 ($ billion); Exhibits44: Chart on OOH - Year-over-year growth 2023-2028 (%); Exhibits45: Data Table on OOH - Year-over-year growth 2023-2028 (%); Exhibits46: Chart on Print - Market size and forecast 2023-2028 ($ billion); Exhibits47: Data Table on Print - Market size and forecast 2023-2028 ($ billion); Exhibits48: Chart on Print - Year-over-year growth 2023-2028 (%); Exhibits49: Data Table on Print - Year-over-year growth 2023-2028 (%); Exhibits50: Market opportunity by Type ($ billion); Exhibits51: Data Table on Market opportunity by Type ($ billion); Exhibits52: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria; Exhibits53: Chart on Market share By Geographical Landscape 2023-2028 (%); Exhibits54: Data Table on Market share By Geographical Landscape 2023-2028 (%); Exhibits55: Chart on Geographic comparison; Exhibits56: Data Table on Geographic comparison; Exhibits57: Chart on North America - Market size and forecast 2023-2028 ($ billion); Exhibits58: Data Table on North America - Market size and forecast 2023-2028 ($ billion); Exhibits59: Chart on North America - Year-over-year growth 2023-2028 (%); Exhibits60: Data Table on North America - Year-over-year growth 2023-2028 (%); Exhibits61: Chart on APAC - Market size and forecast 2023-2028 ($ billion); Exhibits62: Data Table on APAC - Market size and forecast 2023-2028 ($ billion); Exhibits63: Chart on APAC - Year-over-year growth 2023-2028 (%); Exhibits64: Data Table on APAC - Year-over-year growth 2023-2028 (%); Exhibits65: Chart on Europe - Market size and forecast 2023-2028 ($ billion); Exhibits66: Data Table on Europe - Market size and forecast 2023-2028 ($ billion); Exhibits67: Chart on Europe - Year-over-year growth 2023-2028 (%); Exhibits68: Data Table on Europe - Year-over-year growth 2023-2028 (%); Exhibits69: Chart on South America - Market size and forecast 2023-2028 ($ billion); Exhibits70: Data Table on South America - Market size and forecast 2023-2028 ($ billion); Exhibits71: Chart on South America - Year-over-year growth 2023-2028 (%); Exhibits72: Data Table on South America - Year-over-year growth 2023-2028 (%); Exhibits73: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion); Exhibits74: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion); Exhibits75: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%); Exhibits76: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%); Exhibits77: Chart on US - Market size and forecast 2023-2028 ($ billion); Exhibits78: Data Table on US - Market size and forecast 2023-2028 ($ billion); Exhibits79: Chart on US - Year-over-year growth 2023-2028 (%); Exhibits80: Data Table on US - Year-over-year growth 2023-2028 (%); Exhibits81: Chart on China - Market size and forecast 2023-2028 ($ billion); Exhibits82: Data Table on China - Market size and forecast 2023-2028 ($ billion); Exhibits83: Chart on China - Year-over-year growth 2023-2028 (%); Exhibits84: Data Table on China - Year-over-year growth 2023-2028 (%); Exhibits85: Chart on Canada - Market size and forecast 2023-2028 ($ billion); Exhibits86: Data Table on Canada - Market size and forecast 2023-2028 ($ billion); Exhibits87: Chart on Canada - Year-over-year growth 2023-2028 (%); Exhibits88: Data Table on Canada - Year-over-year growth 2023-2028 (%); Exhibits89: Chart on Japan - Market size and forecast 2023-2028 ($ billion); Exhibits90: Data Table on Japan - Market size and forecast 2023-2028 ($ billion); Exhibits91: Chart on Japan - Year-over-year growth 2023-2028 (%); Exhibits92: Data Table on Japan - Year-over-year growth 2023-2028 (%); Exhibits93: Chart on UK - Market size and forecast 2023-2028 ($ billion); Exhibits94: Data Table on UK - Market size and forecast 2023-2028 ($ billion); Exhibits95: Chart on UK - Year-over-year growth 2023-2028 (%); Exhibits96: Data Table on UK - Year-over-year growth 2023-2028 (%); Exhibits97: Market opportunity By Geographical Landscape ($ billion); Exhibits98: Data Tables on Market opportunity By Geographical Landscape ($ billion); Exhibits99: Impact of drivers and challenges in 2023 and 2028; Exhibits100: Overview on criticality of inputs and factors of differentiation; Exhibits101: Overview on factors of disruption; Exhibits102: Impact of key risks on business; Exhibits103: Companies covered; Exhibits104: Matrix on companies position and classification; Exhibits105: Alphabet Inc. - Overview; Exhibits106: Alphabet Inc. - Business segments; Exhibits107: Alphabet Inc. - Key offerings; Exhibits108: Alphabet Inc. - Segment focus; Exhibits109: Baidu Inc. - Overview; Exhibits110: Baidu Inc. - Business segments; Exhibits111: Baidu Inc. - Key offerings; Exhibits112: Baidu Inc. - Segment focus; Exhibits113: Clear Channel Outdoor Holdings Inc. - Overview; Exhibits114: Clear Channel Outdoor Holdings Inc. - Business segments; Exhibits115: Clear Channel Outdoor Holdings Inc. - Key offerings; Exhibits116: Clear Channel Outdoor Holdings Inc. - Segment focus; Exhibits117: Comcast Corp. - Overview; Exhibits118: Comcast Corp. - Business segments; Exhibits119: Comcast Corp. - Key news; Exhibits120: Comcast Corp. - Key offerings; Exhibits121: Comcast Corp. - Segment focus; Exhibits122: Daniel J. Edelman Holdings Inc. - Overview; Exhibits123: Daniel J. Edelman Holdings Inc. - Product / Service; Exhibits124: Daniel J. Edelman Holdings Inc. - Key offerings; Exhibits125: JCDecaux SE - Overview; Exhibits126: JCDecaux SE - Business segments; Exhibits127: JCDecaux SE - Key offerings; Exhibits128: JCDecaux SE - Segment focus; Exhibits129: Meta Platforms Inc. - Overview; Exhibits130: Meta Platforms Inc. - Business segments; Exhibits131: Meta Platforms Inc. - Key news; Exhibits132: Meta Platforms Inc. - Key offerings; Exhibits133: Meta Platforms Inc. - Segment focus; Exhibits134: Omnicom Group Inc. - Overview; Exhibits135: Omnicom Group Inc. - Product / Service; Exhibits136: Omnicom Group Inc. - Key offerings; Exhibits137: Publicis Groupe SA - Overview; Exhibits138: Publicis Groupe SA - Product / Service; Exhibits139: Publicis Groupe SA - Key offerings; Exhibits140: The Interpublic Group of Companies Inc. - Overview; Exhibits141: The Interpublic Group of Companies Inc. - Business segments; Exhibits142: The Interpublic Group of Companies Inc. - Key news; Exhibits143: The Interpublic Group of Companies Inc. - Key offerings; Exhibits144: The Interpublic Group of Companies Inc. - Segment focus; Exhibits145: Inclusions checklist; Exhibits146: Exclusions checklist; Exhibits147: Currency conversion rates for US$; Exhibits148: Research methodology; Exhibits149: Information sources; Exhibits150: Data validation; Exhibits151: Validation techniques employed for market sizing; Exhibits152: Data synthesis; Exhibits153: 360 degree market analysis; Exhibits154: List of abbreviations