Global ATV and UTV Market 2023-2027

Global ATV And UTV Market 2023-2027

Technavio has been monitoring the ATV and UTV market and is forecast to grow by $4262.38 mn during 2022-2027, accelerating at a CAGR of 6.97% during the forecast period. Our report on the ATV and UTV market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the increasing trend toward adventurous sporting, rising demand for ATVs and UTVs, and rising usage of ATVs and UTVs in agriculture and farm operations.

Technavio's ATV and UTV market is segmented as below:

By Fuel Type

  • Gasoline powered
  • Diesel-powered
  • Electric powered
  • Solar powered
By Application
  • Sports
  • Utility
  • Others
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • Middle East and Africa
  • South America
This study identifies the growing automation in ATVs and UTVs as one of the prime reasons driving the ATV and UTV market growth during the next few years. Also, increasing product launches and increasing marketing initiatives will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the ATV and UTV market covers the following areas:
  • ATV and UTV market sizing
  • ATV and UTV market forecast
  • ATV and UTV market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading ATV and UTV market vendors that include BMS Motorsports Inc., Bombardier Recreational Products Inc., Deere and Co., HISUN Motors Corp., Honda Motor Co. Ltd, Kawasaki Heavy Industries Ltd., Kayo USA, Kubota Corp., KWANG YANG MOTOR Co. Ltd., Mahindra and Mahindra Ltd., Massimo Motor Sports LLC, Nebula Automotive Pvt. Ltd., Polaris Inc., Suzuki Motor Corp., Tao Motor Inc., Textron Inc., TOMCAR, Yamaha Motor Co. Ltd., Zhejiang CfMoto Power Co. Ltd., and Taiwan Golden Bee Co. Ltd. Also, the ATV and UTV market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Fuel Type
      • Table Executive Summary - Chart on Market Segmentation by Application
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Table Data Table on Global Market: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Global ATV and UTV market 2017 - 2021
      • Table Historic Market Size - Data table on global ATV and UTV market 2017 - 2021 ($ million)
    • Fuel type Segment Analysis 2017 - 2021
      • Table Historic Market Size - Fuel type Segment 2017 - 2021 ($ million)
    • Application Segment Analysis 2017 - 2021
      • Table Historic Market Size - Application Segment 2017 - 2021 ($ million)
    • Geography Segment Analysis 2017 - 2021
      • Table Historic Market Size - Geography Segment 2017 - 2021 ($ million)
    • Country Segment Analysis 2017 - 2021
      • Table Historic Market Size - Country Segment 2017 - 2021 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors in 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Fuel Type
    • Market segments
      • Table Chart on Fuel Type - Market share 2022-2027 (%)
      • Table Data Table on Fuel Type - Market share 2022-2027 (%)
    • Comparison by Fuel Type
      • Table Chart on Comparison by Fuel Type
      • Table Data Table on Comparison by Fuel Type
    • Gasoline powered - Market size and forecast 2022-2027
      • Table Chart on Gasoline powered - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Gasoline powered - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Gasoline powered - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Gasoline powered - Year-over-year growth 2022-2027 (%)
    • Diesel powered - Market size and forecast 2022-2027
      • Table Chart on Diesel powered - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Diesel powered - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Diesel powered - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Diesel powered - Year-over-year growth 2022-2027 (%)
    • Electric powered - Market size and forecast 2022-2027
      • Table Chart on Electric powered - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Electric powered - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Electric powered - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Electric powered - Year-over-year growth 2022-2027 (%)
    • Solar powered - Market size and forecast 2022-2027
      • Table Chart on Solar powered - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Solar powered - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Solar powered - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Solar powered - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Fuel Type
      • Table Market opportunity by Fuel Type ($ million)
  • Market Segmentation by Application
    • Market segments
      • Table Chart on Application - Market share 2022-2027 (%)
      • Table Data Table on Application - Market share 2022-2027 (%)
    • Comparison by Application
      • Table Chart on Comparison by Application
      • Table Data Table on Comparison by Application
    • Sports - Market size and forecast 2022-2027
      • Table Chart on Sports - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Sports - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Sports - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Sports - Year-over-year growth 2022-2027 (%)
    • Utility - Market size and forecast 2022-2027
      • Table Chart on Utility - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Utility - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Utility - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Utility - Year-over-year growth 2022-2027 (%)
    • Others - Market size and forecast 2022-2027
      • Table Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Others - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Others - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Application
      • Table Market opportunity by Application ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2022-2027 (%)
      • Table Data Table on Market share by geography 2022-2027 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2022-2027
      • Table Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Table Chart on North America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on North America - Year-over-year growth 2022-2027 (%)
    • Europe - Market size and forecast 2022-2027
      • Table Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • APAC - Market size and forecast 2022-2027
      • Table Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Table Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Table Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • Middle East and Africa - Market size and forecast 2022- 2027
      • Table Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • South America - Market size and forecast 2022-2027
      • Table Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Table Chart on South America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on South America - Year-over-year growth 2022-2027 (%)
    • US - Market size and forecast 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Table Chart on US - Year-over-year growth 2022-2027 (%)
      • Table Data Table on US - Year-over-year growth 2022-2027 (%)
    • Canada - Market size and forecast 2022-2027
      • Table Chart on Canada - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Canada - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Canada - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Canada - Year-over-year growth 2022-2027 (%)
    • Germany - Market size and forecast 2022-2027
      • Table Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • France - Market size and forecast 2022-2027
      • Table Chart on France - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on France - Market size and forecast 2022-2027 ($ million)
      • Table Chart on France - Year-over-year growth 2022-2027 (%)
      • Table Data Table on France - Year-over-year growth 2022-2027 (%)
    • UK - Market size and forecast 2022-2027
      • Table Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Table Chart on UK - Year-over-year growth 2022-2027 (%)
      • Table Data Table on UK - Year-over-year growth 2022-2027 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Increasing trend toward adventurous sporting
      • Rising demand for ATVs and UTVs
    • Market challenges
      • Environmental concerns due to use of ATVs and UTVs
      • Legal limitations associated with use of off-road vehicles
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Growing automation in ATVs and UTVs
      • Increasing product launches
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Bombardier Recreational Products Inc.
      • Table Bombardier Recreational Products Inc. - Overview
      • Table Bombardier Recreational Products Inc. - Business segments
      • Table Bombardier Recreational Products Inc. - Key offerings
      • Table Bombardier Recreational Products Inc. - Segment focus
    • Deere and Co.
      • Table Deere and Co. - Overview
      • Table Deere and Co. - Business segments
      • Table Deere and Co. - Key news
      • Table Deere and Co. - Key offerings
      • Table Deere and Co. - Segment focus
    • HISUN Motors Corp.
      • Table HISUN Motors Corp. - Overview
      • Table HISUN Motors Corp. - Product / Service
      • Table HISUN Motors Corp. - Key offerings
    • Honda Motor Co. Ltd
      • Table Honda Motor Co. Ltd - Overview
      • Table Honda Motor Co. Ltd - Business segments
      • Table Honda Motor Co. Ltd - Key news
      • Table Honda Motor Co. Ltd - Key offerings
      • Table Honda Motor Co. Ltd - Segment focus
    • Kawasaki Heavy Industries Ltd.
      • Table Kawasaki Heavy Industries Ltd. - Overview
      • Table Kawasaki Heavy Industries Ltd. - Business segments
      • Table Kawasaki Heavy Industries Ltd. - Key news
      • Table Kawasaki Heavy Industries Ltd. - Key offerings
      • Table Kawasaki Heavy Industries Ltd. - Segment focus
    • Kubota Corp.
      • Table Kubota Corp. - Overview
      • Table Kubota Corp. - Business segments
      • Table Kubota Corp. - Key news
      • Table Kubota Corp. - Key offerings
      • Table Kubota Corp. - Segment focus
    • KWANG YANG MOTOR Co. Ltd.
      • Table KWANG YANG MOTOR Co. Ltd. - Overview
      • Table KWANG YANG MOTOR Co. Ltd. - Product / Service
      • Table KWANG YANG MOTOR Co. Ltd. - Key offerings
    • Nebula Automotive Pvt. Ltd.
      • Table Nebula Automotive Pvt. Ltd. - Overview
      • Table Nebula Automotive Pvt. Ltd. - Product / Service
      • Table Nebula Automotive Pvt. Ltd. - Key offerings
    • Polaris Inc.
      • Table Polaris Inc. - Overview
      • Table Polaris Inc. - Business segments
      • Table Polaris Inc. - Key offerings
      • Table Polaris Inc. - Segment focus
    • Suzuki Motor Corp.
      • Table Suzuki Motor Corp. - Overview
      • Table Suzuki Motor Corp. - Business segments
      • Table Suzuki Motor Corp. - Key offerings
      • Table Suzuki Motor Corp. - Segment focus
    • Taiwan Golden Bee Co. Ltd.
      • Table Taiwan Golden Bee Co. Ltd. - Overview
      • Table Taiwan Golden Bee Co. Ltd. - Product / Service
      • Table Taiwan Golden Bee Co. Ltd. - Key offerings
    • Tao Motor Inc.
      • Table Tao Motor Inc. - Overview
      • Table Tao Motor Inc. - Business segments
      • Table Tao Motor Inc. - Key offerings
      • Table Tao Motor Inc. - Segment focus
    • Textron Inc.
      • Table Textron Inc. - Overview
      • Table Textron Inc. - Business segments
      • Table Textron Inc. - Key news
      • Table Textron Inc. - Key offerings
      • Table Textron Inc. - Segment focus
    • Yamaha Motor Co. Ltd.
      • Table Yamaha Motor Co. Ltd. - Overview
      • Table Yamaha Motor Co. Ltd. - Business segments
      • Table Yamaha Motor Co. Ltd. - Key offerings
      • Table Yamaha Motor Co. Ltd. - Segment focus
    • Zhejiang CfMoto Power Co. Ltd.
      • Table Zhejiang CfMoto Power Co. Ltd. - Overview
      • Table Zhejiang CfMoto Power Co. Ltd. - Product / Service
      • Table Zhejiang CfMoto Power Co. Ltd. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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