Global AR Gaming Market 2023-2027

Global AR Gaming Market 2023-2027


The AR gaming market is forecasted to grow by USD 24120.94 mn during 2022-2027, accelerating at a CAGR of 30.11% during the forecast period. The report on the AR gaming market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing investments in AR technology, rising cloud gaming technology, and growing popularity and integration of AR and VR technologies in mobile devices.

Technavio's AR gaming market is segmented as below:

By Type
  • Mobile devices
  • HMDs
  • Smart glasses
By Component
  • Hardware
  • Software
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • Middle East and Africa
  • South America
This study identifies the rising adoption of AR games as one of the prime reasons driving the AR gaming market growth during the next few years. Also, an increasing number of strategic partnerships and acquisitions and a growing number of gamers will lead to sizable demand in the market.

The report on the AR gaming market covers the following areas:
  • Ar gaming market sizing
  • Ar gaming market forecast
  • Ar gaming market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading AR gaming market vendors that including Augmented Pixels Inc., Blippar Ltd., Hofli Ltd., HP Inc., Milkroom Studios GmbH, Niantic Inc., OliveX Holdings Ltd., Qualcomm Inc., Rovio Entertainment Corp., Total Immersion Inc., and Netmarble Corp.. Also, the AR gaming market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Type
      • Table Executive Summary - Chart on Market Segmentation by Component
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Table Data Table on Global Market: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Global AR gaming market 2017 - 2021
      • Table Historic Market Size - Data Table on global AR gaming market 2017 - 2021 ($ million)
    • Type Segment Analysis 2017 - 2021
      • Table Historic Market Size - Type Segment 2017 - 2021 ($ million)
    • Component Segment Analysis 2017 - 2021
      • Table Historic Market Size - Component Segment 2017 - 2021 ($ million)
    • Geography Segment Analysis 2017 - 2021
      • Table Historic Market Size - Geography Segment 2017 - 2021 ($ million)
    • Country Segment Analysis 2017 - 2021
      • Table Historic Market Size - Country Segment 2017 - 2021 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2022-2027 (%)
      • Table Data Table on Type - Market share 2022-2027 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Mobile devices - Market size and forecast 2022-2027
      • Table Chart on Mobile devices - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Mobile devices - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Mobile devices - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Mobile devices - Year-over-year growth 2022-2027 (%)
    • HMDs - Market size and forecast 2022-2027
      • Table Chart on HMDs - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on HMDs - Market size and forecast 2022-2027 ($ million)
      • Table Chart on HMDs - Year-over-year growth 2022-2027 (%)
      • Table Data Table on HMDs - Year-over-year growth 2022-2027 (%)
    • Smart glasses - Market size and forecast 2022-2027
      • Table Chart on Smart glasses - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Smart glasses - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Smart glasses - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Smart glasses - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ million)
      • Table Data Table on Market opportunity by Type ($ million)
  • Market Segmentation by Component
    • Market segments
      • Table Chart on Component - Market share 2022-2027 (%)
      • Table Data Table on Component - Market share 2022-2027 (%)
    • Comparison by Component
      • Table Chart on Comparison by Component
      • Table Data Table on Comparison by Component
    • Hardware - Market size and forecast 2022-2027
      • Table Chart on Hardware - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Hardware - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Hardware - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Hardware - Year-over-year growth 2022-2027 (%)
    • Software - Market size and forecast 2022-2027
      • Table Chart on Software - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Software - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Software - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Software - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Component
      • Table Market opportunity by Component ($ million)
      • Table Data Table on Market opportunity by Component ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2022-2027 (%)
      • Table Data Table on Market share by geography 2022-2027 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2022-2027
      • Table Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Table Chart on North America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on North America - Year-over-year growth 2022-2027 (%)
    • Europe - Market size and forecast 2022-2027
      • Table Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • APAC - Market size and forecast 2022-2027
      • Table Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Table Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Table Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • Middle East and Africa - Market size and forecast 2022-2027
      • Table Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • South America - Market size and forecast 2022-2027
      • Table Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Table Chart on South America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on South America - Year-over-year growth 2022-2027 (%)
    • US - Market size and forecast 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Table Chart on US - Year-over-year growth 2022-2027 (%)
      • Table Data Table on US - Year-over-year growth 2022-2027 (%)
    • UK - Market size and forecast 2022-2027
      • Table Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Table Chart on UK - Year-over-year growth 2022-2027 (%)
      • Table Data Table on UK - Year-over-year growth 2022-2027 (%)
    • Canada - Market size and forecast 2022-2027
      • Table Chart on Canada - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Canada - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Canada - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Canada - Year-over-year growth 2022-2027 (%)
    • China - Market size and forecast 2022-2027
      • Table Chart on China - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Table Chart on China - Year-over-year growth 2022-2027 (%)
      • Table Data Table on China - Year-over-year growth 2022-2027 (%)
    • Japan - Market size and forecast 2022-2027
      • Table Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Increasing investments in AR technology
      • Rising cloud gaming technology
    • Market challenges
      • High cost associated with AR gaming applications
      • Increasing privacy concerns among gamers
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Rising adoption of AR games
      • Increasing number of strategic partnerships and acquisitions
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Augmented Pixels Inc.
      • Table Augmented Pixels Inc. - Overview
      • Table Augmented Pixels Inc. - Product / Service
      • Table Augmented Pixels Inc. - Key offerings
    • Blippar Ltd.
      • Table Blippar Ltd. - Overview
      • Table Blippar Ltd. - Product / Service
      • Table Blippar Ltd. - Key offerings
    • Hofli Ltd.
      • Table Hofli Ltd. - Overview
      • Table Hofli Ltd. - Product / Service
      • Table Hofli Ltd. - Key offerings
    • HP Inc.
      • Table HP Inc. - Overview
      • Table HP Inc. - Business segments
      • Table HP Inc. - Key news
      • Table HP Inc. - Key offerings
      • Table HP Inc. - Segment focus
    • Milkroom Studios GmbH
      • Table Milkroom Studios GmbH - Overview
      • Table Milkroom Studios GmbH - Product / Service
      • Table Milkroom Studios GmbH - Key offerings
    • Netmarble Corp.
      • Table Netmarble Corp. - Overview
      • Table Netmarble Corp. - Product / Service
      • Table Netmarble Corp. - Key offerings
    • Niantic Inc.
      • Table Niantic Inc. - Overview
      • Table Niantic Inc. - Product / Service
      • Table Niantic Inc. - Key offerings
    • OliveX Holdings Ltd.
      • Table OliveX Holdings Ltd. - Overview
      • Table OliveX Holdings Ltd. - Product / Service
      • Table OliveX Holdings Ltd. - Key offerings
    • Qualcomm Inc.
      • Table Qualcomm Inc. - Overview
      • Table Qualcomm Inc. - Business segments
      • Table Qualcomm Inc. - Key news
      • Table Qualcomm Inc. - Key offerings
      • Table Qualcomm Inc. - Segment focus
    • Rovio Entertainment Corp.
      • Table Rovio Entertainment Corp. - Overview
      • Table Rovio Entertainment Corp. - Business segments
      • Table Rovio Entertainment Corp. - Key offerings
      • Table Rovio Entertainment Corp. - Segment focus
    • Total Immersion Inc.
      • Table Total Immersion Inc. - Overview
      • Table Total Immersion Inc. - Product / Service
      • Table Total Immersion Inc. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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