US Fruit and Vegetable Market 2023-2027

Fruit and Vegetable Market in US 2023-2027

Technavio has been monitoring the fruit and vegetable market in US and is forecast to grow by $ 25.39 bn during 2022-2027, accelerating at a CAGR of 6.62% during the forecast period. Our report on the fruit and vegetable market in US provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by government initiatives to increase agriculture production, rise in veganism, and increasing consumption of processed fruit and vegetable products.

Technavio's fruit and vegetable market in US is segmented as below:

By Distribution Channel

  • Offline
  • Online
By Product
  • Non-organic fruits
  • vegetables
  • Organic fruits
  • vegetables
This study identifies the rising demand for smart agricultural practices as one of the prime reasons driving the fruit and vegetable market growth during the next few years. Also, growing demand in online distribution channels and increasing trend for organic fruit and vegetable ingredients will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the fruit and vegetable market in US covers the following areas:
  • Fruit and vegetable market sizing
  • Fruit and vegetable market forecast
  • Fruit and vegetable market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading fruit and vegetable market vendors in US that include 1000 Stone Farm, AeroFarms LLC, Cox Enterprises Inc., Dole plc, Fresh Del Monte Produce Inc, Fresh Fruits Co., General Mills Inc., Gotham Greens Holdings LLC, Hunts Point Produce Market, J. Safra Sarasin Group, KisanServ, Lakeside Foods Inc., Pacific Rim‚ Produce, Plenty Unlimited Inc., REKKI LTD., Salix Fruits, Sunkist Growers Inc., Tanimura and Antle Fresh Foods Inc., Sysco Corp., and Feeser. Also, the fruit and vegetable market in US analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Country Market Characteristics
      • Table Executive Summary – Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary – Chart on Market Segmentation by Product
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on US: Year-over-year growth 2022-2027 (%)
      • Table Data Table on US: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Fruit and vegetable market in US 2017 - 2021
      • Table Historic market size – Data table on fruit and vegetable market in US 2017 - 2021 ($ billion)
    • Distribution channel Segment Analysis 2017 - 2021
      • Table Historic market size – Distribution channel segment 2017 - 2021 ($ billion)
    • End-user Segment Analysis 2017 - 2021
      • Table Historic market size – End-user segment 2017 - 2021 ($ billion)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2022-2027 (%)
      • Table Data Table on Distribution Channel - Market share 2022-2027 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2022-2027
      • Table Chart on Offline - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • Online - Market size and forecast 2022-2027
      • Table Chart on Online - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Online - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Online - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Online - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ billion)
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2022-2027 (%)
      • Table Data Table on Product - Market share 2022-2027 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Non-organic fruits and vegetables - Market size and forecast 2022-2027
      • Table Chart on Non-organic fruits and vegetables - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Non-organic fruits and vegetables - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Non-organic fruits and vegetables - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Non-organic fruits and vegetables - Year-over-year growth 2022-2027 (%)
    • Organic fruits and vegetables - Market size and forecast 2022-2027
      • Table Chart on Organic fruits and vegetables - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Organic fruits and vegetables - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Organic fruits and vegetables - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Organic fruits and vegetables - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Drivers, Challenges, and Trends
    • Market drivers
      • Government initiatives to increase agriculture production
      • Rise in veganism
      • Increasing consumption of processed fruit and vegetable products
    • Market challenges
      • Increased chances of food contamination
      • Presence of stringent government rules
      • Increase in unfair trade practices
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Rising demand for smart agricultural practices
      • Growing demand in online distribution channels
      • Increasing trend for organic fruit and vegetable ingredients
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • AeroFarms LLC
      • Table AeroFarms LLC - Overview
      • Table AeroFarms LLC - Product / Service
      • Table AeroFarms LLC - Key offerings
    • Dole plc
      • Table Dole plc - Overview
      • Table Dole plc - Business segments
      • Table Dole plc - Key offerings
      • Table Dole plc - Segment focus
    • Feeser
      • Table Feeser - Overview
      • Table Feeser - Product / Service
      • Table Feeser - Key offerings
    • Fresh Del Monte Produce Inc
      • Table Fresh Del Monte Produce Inc - Overview
      • Table Fresh Del Monte Produce Inc - Business segments
      • Table Fresh Del Monte Produce Inc - Key offerings
      • Table Fresh Del Monte Produce Inc - Segment focus
    • Fresh Fruits Co.
      • Table Fresh Fruits Co. - Overview
      • Table Fresh Fruits Co. - Product / Service
      • Table Fresh Fruits Co. - Key offerings
    • General Mills Inc.
      • Table General Mills Inc. - Overview
      • Table General Mills Inc. - Business segments
      • Table General Mills Inc. - Key news
      • Table General Mills Inc. - Key offerings
      • Table General Mills Inc. - Segment focus
    • J. Safra Sarasin Group
      • Table J. Safra Sarasin Group - Overview
      • Table J. Safra Sarasin Group - Product / Service
      • Table J. Safra Sarasin Group - Key offerings
    • Lakeside Foods Inc.
      • Table Lakeside Foods Inc. - Overview
      • Table Lakeside Foods Inc. –Product / Services
      • Table Lakeside Foods Inc. - Key offerings
    • Pacific Rim Produce
      • Table Pacific Rim Produce - Overview
      • Table Pacific Rim Procedure – Product / Services
      • Table Pacific Rim Produce - Key offerings
    • Plenty Unlimited Inc.
      • Table Plenty Unlimited Inc. - Overview
      • Table Plenty Unlimited Inc. - Product / Service
      • Table Plenty Unlimited Inc. - Key offerings
    • REKKI LTD.
      • Table REKKI LTD. - Overview
      • Table REKKI LTD. - Product / Service
      • Table REKKI LTD. - Key offerings
    • Salix Fruits
      • Table Salix Fruits - Overview
      • Table Salix Fruits - Product / Service
      • Table Salix Fruits - Key offerings
    • Sunkist Growers Inc.
      • Table Sunkist Growers Inc. - Overview
      • Table Sunkist Growers Inc. - Product / Service
      • Table Sunkist Growers Inc. - Key news
      • Table Sunkist Growers Inc. - Key offerings
    • Sysco Corp.
      • Table Sysco Corp. - Overview
      • Table Sysco Corp. - Business segments
      • Table Sysco Corp. - Key offerings
      • Table Sysco Corp. - Segment focus
    • Tanimura and Antle Fresh Foods Inc.
      • Table Tanimura and Antle Fresh Foods Inc. - Overview
      • Table Tanimura and Antle Fresh Foods Inc. - Product / Service
      • Table Tanimura and Antle Fresh Foods Inc. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings