Fresh Pet Food Market in US 2024-2028

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,500	143 Pages	TechNavio	January, 2024	INF18512797

Best Price Guarantee
Price	from $2,500
Length	143 Pages
Publisher	TechNavio
Published Date	January, 2024
SKU	INF18512797

Fresh Pet Food Market In US 2024-2028

The fresh pet food market in US is forecasted to grow by USD 1,233.81 mn during 2023-2028, accelerating at a CAGR of 29.91% during the forecast period. The report on the fresh pet food market in US provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by new product launches by vendors, increasing adoption of pets in US, and rising adoption of customized fresh pet foods.

Technavio's fresh pet food market in US is segmented as below:

By Distribution Channel

Offline
Online

By Product

Dog food
Cat food
Others

By Type

Fish
Meat
Vegetable
Others

This study identifies the expansions of fresh pet food vendors as one of the prime reasons driving the fresh pet food market in US growth during the next few years. Also, increasing focus on promoting fresh pet foods in US and rising demand for human-grade fresh pet foods will lead to sizable demand in the market.

The report on the fresh pet food market in US covers the following areas:

Fresh pet food market in US sizing
Fresh pet food market in US forecast
Fresh pet food market in US industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading fresh pet food market in US vendors that include A Pup Above, Artemis Pet Food Co., Carnivore Meat Co. LLC, Cooking4Canines, Darwins Natural Pet Products, Freshpet Inc., JustFoodForDogs LLC, My Perfect Pet Food Inc., Nestle SA, NomNomNow Inc., Ollie, Pauls Custom Pet Food LLC, Pet Plate, Pet Honesty, Primal Pet Foods Inc., Raised Right Pets LP, Spot and Tango, The Farmers Dog Inc., The Honest Kitchen, and Rabbit Hole Hay Inc.. Also, the fresh pet food market in US analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

1 Executive Summary: 1.1 Market overview; Exhibit 01: Executive Summary - Chart on Market Overview; Exhibit 02: Executive Summary - Data Table on Market Overview; Exhibit 03: Executive Summary - Chart on Country Market Characteristics; Exhibit 04: Executive Summary - Chart on Market Segmentation by Distribution Channel; Exhibit 05: Executive Summary - Chart on Market Segmentation by Product; Exhibit 06: Executive Summary - Chart on Market Segmentation by Type; Exhibit 07: Executive Summary - Chart on Vendor Market Positioning
2 Market Landscape: 2.1 Market ecosystem; Exhibit 08: Parent market; Exhibit 09: Market Characteristics
3 Market Sizing: 3.1 Market definition; Exhibit 10: Offerings of vendors included in the market definition; 3.2 Market segment analysis; Exhibit 11: Market segments; 3.3 Market size 2023; 3.4 Market outlook: Forecast for 2023-2028; Exhibit 12: Chart on US - Market size and forecast 2023-2028 ($ million); Exhibit 13: Data Table on US - Market size and forecast 2023-2028 ($ million); Exhibit 14: Chart on US: Year-over-year growth 2023-2028 (%); Exhibit 15: Data Table on US: Year-over-year growth 2023-2028 (%)
4 Historic Market Size: 4.1 Fresh pet food market in US 2018 - 2022; Exhibit 16: Historic Market Size - Data Table on fresh pet food market in US 2018 - 2022 ($ million); 4.2 Distribution Channel Segment Analysis 2018 - 2022; Exhibit 17: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million); 4.3 Product Segment Analysis 2018 - 2022; Exhibit 18: Historic Market Size - Product Segment 2018 - 2022 ($ million); 4.4 Type Segment Analysis 2018 - 2022; Exhibit 19: Historic Market Size - Type Segment 2018 - 2022 ($ million)
5 Five Forces Analysis: 5.1 Five forces summary; Exhibit 20: Five forces analysis - Comparison between 2023 and 2028; 5.2 Bargaining power of buyers; Exhibit 21: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028; 5.3 Bargaining power of suppliers; Exhibit 22: Bargaining power of suppliers - Impact of key factors in 2023 and 2028; 5.4 Threat of new entrants; Exhibit 23: Threat of new entrants - Impact of key factors in 2023 and 2028; 5.5 Threat of substitutes; Exhibit 24: Threat of substitutes - Impact of key factors in 2023 and 2028; 5.6 Threat of rivalry; Exhibit 25: Threat of rivalry - Impact of key factors in 2023 and 2028; 5.7 Market condition; Exhibit 26: Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Distribution Channel: 6.1 Market segments; Exhibit 27: Chart on Distribution Channel - Market share 2023-2028 (%); Exhibit 28: Data Table on Distribution Channel - Market share 2023-2028 (%); 6.2 Comparison by Distribution Channel; Exhibit 29: Chart on Comparison by Distribution Channel; Exhibit 30: Data Table on Comparison by Distribution Channel; 6.3 Offline - Market size and forecast 2023-2028; Exhibit 31: Chart on Offline - Market size and forecast 2023-2028 ($ million); Exhibit 32: Data Table on Offline - Market size and forecast 2023-2028 ($ million); Exhibit 33: Chart on Offline - Year-over-year growth 2023-2028 (%); Exhibit 34: Data Table on Offline - Year-over-year growth 2023-2028 (%); 6.4 Online - Market size and forecast 2023-2028; Exhibit 35: Chart on Online - Market size and forecast 2023-2028 ($ million); Exhibit 36: Data Table on Online - Market size and forecast 2023-2028 ($ million); Exhibit 37: Chart on Online - Year-over-year growth 2023-2028 (%); Exhibit 38: Data Table on Online - Year-over-year growth 2023-2028 (%); 6.5 Market opportunity by Distribution Channel; Exhibit 39: Market opportunity by Distribution Channel ($ million); Exhibit 40: Data Table on Market opportunity by Distribution Channel ($ million)
7 Market Segmentation by Product: 7.1 Market segments; Exhibit 41: Chart on Product - Market share 2023-2028 (%); Exhibit 42: Data Table on Product - Market share 2023-2028 (%); 7.2 Comparison by Product; Exhibit 43: Chart on Comparison by Product; Exhibit 44: Data Table on Comparison by Product; 7.3 Dog food - Market size and forecast 2023-2028; Exhibit 45: Chart on Dog food - Market size and forecast 2023-2028 ($ million); Exhibit 46: Data Table on Dog food - Market size and forecast 2023-2028 ($ million); Exhibit 47: Chart on Dog food - Year-over-year growth 2023-2028 (%); Exhibit 48: Data Table on Dog food - Year-over-year growth 2023-2028 (%); 7.4 Cat food - Market size and forecast 2023-2028; Exhibit 49: Chart on Cat food - Market size and forecast 2023-2028 ($ million); Exhibit 50: Data Table on Cat food - Market size and forecast 2023-2028 ($ million); Exhibit 51: Chart on Cat food - Year-over-year growth 2023-2028 (%); Exhibit 52: Data Table on Cat food - Year-over-year growth 2023-2028 (%); 7.5 Others - Market size and forecast 2023-2028; Exhibit 53: Chart on Others - Market size and forecast 2023-2028 ($ million); Exhibit 54: Data Table on Others - Market size and forecast 2023-2028 ($ million); Exhibit 55: Chart on Others - Year-over-year growth 2023-2028 (%); Exhibit 56: Data Table on Others - Year-over-year growth 2023-2028 (%); 7.6 Market opportunity by Product; Exhibit 57: Market opportunity by Product ($ million); Exhibit 58: Data Table on Market opportunity by Product ($ million)
8 Market Segmentation by Type: 8.1 Market segments; Exhibit 59: Chart on Type - Market share 2023-2028 (%); Exhibit 60: Data Table on Type - Market share 2023-2028 (%); 8.2 Comparison by Type; Exhibit 61: Chart on Comparison by Type; Exhibit 62: Data Table on Comparison by Type; 8.3 Fish - Market size and forecast 2023-2028; Exhibit 63: Chart on Fish - Market size and forecast 2023-2028 ($ million); Exhibit 64: Data Table on Fish - Market size and forecast 2023-2028 ($ million); Exhibit 65: Chart on Fish - Year-over-year growth 2023-2028 (%); Exhibit 66: Data Table on Fish - Year-over-year growth 2023-2028 (%); 8.4 Meat - Market size and forecast 2023-2028; Exhibit 67: Chart on Meat - Market size and forecast 2023-2028 ($ million); Exhibit 68: Data Table on Meat - Market size and forecast 2023-2028 ($ million); Exhibit 69: Chart on Meat - Year-over-year growth 2023-2028 (%); Exhibit 70: Data Table on Meat - Year-over-year growth 2023-2028 (%); 8.5 Vegetable - Market size and forecast 2023-2028; Exhibit 71: Chart on Vegetable - Market size and forecast 2023-2028 ($ million); Exhibit 72: Data Table on Vegetable - Market size and forecast 2023-2028 ($ million); Exhibit 73: Chart on Vegetable - Year-over-year growth 2023-2028 (%); Exhibit 74: Data Table on Vegetable - Year-over-year growth 2023-2028 (%); 8.6 Others - Market size and forecast 2023-2028; Exhibit 75: Chart on Others - Market size and forecast 2023-2028 ($ million); Exhibit 76: Data Table on Others - Market size and forecast 2023-2028 ($ million); Exhibit 77: Chart on Others - Year-over-year growth 2023-2028 (%); Exhibit 78: Data Table on Others - Year-over-year growth 2023-2028 (%); 8.7 Market opportunity by Type; Exhibit 79: Market opportunity by Type ($ million); Exhibit 80: Data Table on Market opportunity by Type ($ million)
9 Customer Landscape: 9.1 Customer landscape overview; Exhibit 81: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
10 Drivers, Challenges, and Trends: 10.1 Market drivers; 10.2 Market challenges; 10.3 Impact of drivers and challenges; Exhibit 82: Impact of drivers and challenges in 2023 and 2028; 10.4 Market trends
11 Vendor Landscape: 11.1 Overview; 11.2 Vendor landscape; Exhibit 83: Overview on Criticality of inputs and Factors of differentiation; 11.3 Landscape disruption; Exhibit 84: Overview on factors of disruption; 11.4 Industry risks; Exhibit 85: Impact of key risks on business
12 Vendor Analysis: 12.1 Vendors covered; Exhibit 86: Vendors covered; 12.2 Market positioning of vendors; Exhibit 87: Matrix on vendor position and classification; 12.3 Artemis Pet Food Co.; Exhibit 88: Artemis Pet Food Co. - Overview; Exhibit 89: Artemis Pet Food Co. - Product / Service; Exhibit 90: Artemis Pet Food Co. - Key offerings; 12.4 Carnivore Meat Co. LLC; Exhibit 91: Carnivore Meat Co. LLC - Overview; Exhibit 92: Carnivore Meat Co. LLC - Product / Service; Exhibit 93: Carnivore Meat Co. LLC - Key offerings; 12.5 Cooking4Canines; Exhibit 94: Cooking4Canines - Overview; Exhibit 95: Cooking4Canines - Product / Service; Exhibit 96: Cooking4Canines - Key offerings; 12.6 Darwins Natural Pet Products; Exhibit 97: Darwins Natural Pet Products - Overview; Exhibit 98: Darwins Natural Pet Products - Product / Service; Exhibit 99: Darwins Natural Pet Products - Key offerings; 12.7 Freshpet Inc.; Exhibit 100: Freshpet Inc. - Overview; Exhibit 101: Freshpet Inc. - Product / Service; Exhibit 102: Freshpet Inc. - Key offerings; 12.8 JustFoodForDogs LLC; Exhibit 103: JustFoodForDogs LLC - Overview; Exhibit 104: JustFoodForDogs LLC - Product / Service; Exhibit 105: JustFoodForDogs LLC - Key offerings; 12.9 My Perfect Pet Food Inc.; Exhibit 106: My Perfect Pet Food Inc. - Overview; Exhibit 107: My Perfect Pet Food Inc. - Product / Service; Exhibit 108: My Perfect Pet Food Inc. - Key offerings; 12.10 Nestle SA; Exhibit 109: Nestle SA - Overview; Exhibit 110: Nestle SA - Business segments; Exhibit 111: Nestle SA - Key news; Exhibit 112: Nestle SA - Key offerings; Exhibit 113: Nestle SA - Segment focus; 12.11 NomNomNow Inc.; Exhibit 114: NomNomNow Inc. - Overview; Exhibit 115: NomNomNow Inc. - Product / Service; Exhibit 116: NomNomNow Inc. - Key offerings; 12.12 Ollie; Exhibit 117: Ollie - Overview; Exhibit 118: Ollie - Product / Service; Exhibit 119: Ollie - Key offerings; 12.13 Pauls Custom Pet Food LLC; Exhibit 120: Pauls Custom Pet Food LLC - Overview; Exhibit 121: Pauls Custom Pet Food LLC - Product / Service; Exhibit 122: Pauls Custom Pet Food LLC - Key offerings; 12.14 Primal Pet Foods Inc.; Exhibit 123: Primal Pet Foods Inc. - Overview; Exhibit 124: Primal Pet Foods Inc. - Product / Service; Exhibit 125: Primal Pet Foods Inc. - Key offerings; 12.15 Rabbit Hole Hay Inc.; Exhibit 126: Rabbit Hole Hay Inc. - Overview; Exhibit 127: Rabbit Hole Hay Inc. - Product / Service; Exhibit 128: Rabbit Hole Hay Inc. - Key offerings; 12.16 The Farmers Dog Inc.; Exhibit 129: The Farmers Dog Inc. - Overview; Exhibit 130: The Farmers Dog Inc. - Product / Service; Exhibit 131: The Farmers Dog Inc. - Key offerings; 12.17 The Honest Kitchen; Exhibit 132: The Honest Kitchen - Overview; Exhibit 133: The Honest Kitchen - Product / Service; Exhibit 134: The Honest Kitchen - Key offerings
13 Appendix: 13.1 Scope of the report; 13.2 Inclusions and exclusions checklist; Exhibit 135: Inclusions checklist; Exhibit 136: Exclusions checklist; 13.3 Currency conversion rates for US$; Exhibit 137: Currency conversion rates for US$; 13.4 Research methodology; Exhibit 138: Research methodology; Exhibit 139: Validation techniques employed for market sizing; Exhibit 140: Information sources; 13.5 List of abbreviations; Exhibit 141: List of abbreviations
Exhibits:: Exhibits1: Executive Summary - Chart on Market Overview; Exhibits2: Executive Summary - Data Table on Market Overview; Exhibits3: Executive Summary - Chart on Country Market Characteristics; Exhibits4: Executive Summary - Chart on Market Segmentation by Distribution Channel; Exhibits5: Executive Summary - Chart on Market Segmentation by Product; Exhibits6: Executive Summary - Chart on Market Segmentation by Type; Exhibits7: Executive Summary - Chart on Vendor Market Positioning; Exhibits8: Parent market; Exhibits9: Market Characteristics; Exhibits10: Offerings of vendors included in the market definition; Exhibits11: Market segments; Exhibits12: Chart on US - Market size and forecast 2023-2028 ($ million); Exhibits13: Data Table on US - Market size and forecast 2023-2028 ($ million); Exhibits14: Chart on US: Year-over-year growth 2023-2028 (%); Exhibits15: Data Table on US: Year-over-year growth 2023-2028 (%); Exhibits16: Historic Market Size - Data Table on fresh pet food market in US 2018 - 2022 ($ million); Exhibits17: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million); Exhibits18: Historic Market Size - Product Segment 2018 - 2022 ($ million); Exhibits19: Historic Market Size - Type Segment 2018 - 2022 ($ million); Exhibits20: Five forces analysis - Comparison between 2023 and 2028; Exhibits21: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028; Exhibits22: Bargaining power of suppliers - Impact of key factors in 2023 and 2028; Exhibits23: Threat of new entrants - Impact of key factors in 2023 and 2028; Exhibits24: Threat of substitutes - Impact of key factors in 2023 and 2028; Exhibits25: Threat of rivalry - Impact of key factors in 2023 and 2028; Exhibits26: Chart on Market condition - Five forces 2023 and 2028; Exhibits27: Chart on Distribution Channel - Market share 2023-2028 (%); Exhibits28: Data Table on Distribution Channel - Market share 2023-2028 (%); Exhibits29: Chart on Comparison by Distribution Channel; Exhibits30: Data Table on Comparison by Distribution Channel; Exhibits31: Chart on Offline - Market size and forecast 2023-2028 ($ million); Exhibits32: Data Table on Offline - Market size and forecast 2023-2028 ($ million); Exhibits33: Chart on Offline - Year-over-year growth 2023-2028 (%); Exhibits34: Data Table on Offline - Year-over-year growth 2023-2028 (%); Exhibits35: Chart on Online - Market size and forecast 2023-2028 ($ million); Exhibits36: Data Table on Online - Market size and forecast 2023-2028 ($ million); Exhibits37: Chart on Online - Year-over-year growth 2023-2028 (%); Exhibits38: Data Table on Online - Year-over-year growth 2023-2028 (%); Exhibits39: Market opportunity by Distribution Channel ($ million); Exhibits40: Data Table on Market opportunity by Distribution Channel ($ million); Exhibits41: Chart on Product - Market share 2023-2028 (%); Exhibits42: Data Table on Product - Market share 2023-2028 (%); Exhibits43: Chart on Comparison by Product; Exhibits44: Data Table on Comparison by Product; Exhibits45: Chart on Dog food - Market size and forecast 2023-2028 ($ million); Exhibits46: Data Table on Dog food - Market size and forecast 2023-2028 ($ million); Exhibits47: Chart on Dog food - Year-over-year growth 2023-2028 (%); Exhibits48: Data Table on Dog food - Year-over-year growth 2023-2028 (%); Exhibits49: Chart on Cat food - Market size and forecast 2023-2028 ($ million); Exhibits50: Data Table on Cat food - Market size and forecast 2023-2028 ($ million); Exhibits51: Chart on Cat food - Year-over-year growth 2023-2028 (%); Exhibits52: Data Table on Cat food - Year-over-year growth 2023-2028 (%); Exhibits53: Chart on Others - Market size and forecast 2023-2028 ($ million); Exhibits54: Data Table on Others - Market size and forecast 2023-2028 ($ million); Exhibits55: Chart on Others - Year-over-year growth 2023-2028 (%); Exhibits56: Data Table on Others - Year-over-year growth 2023-2028 (%); Exhibits57: Market opportunity by Product ($ million); Exhibits58: Data Table on Market opportunity by Product ($ million); Exhibits59: Chart on Type - Market share 2023-2028 (%); Exhibits60: Data Table on Type - Market share 2023-2028 (%); Exhibits61: Chart on Comparison by Type; Exhibits62: Data Table on Comparison by Type; Exhibits63: Chart on Fish - Market size and forecast 2023-2028 ($ million); Exhibits64: Data Table on Fish - Market size and forecast 2023-2028 ($ million); Exhibits65: Chart on Fish - Year-over-year growth 2023-2028 (%); Exhibits66: Data Table on Fish - Year-over-year growth 2023-2028 (%); Exhibits67: Chart on Meat - Market size and forecast 2023-2028 ($ million); Exhibits68: Data Table on Meat - Market size and forecast 2023-2028 ($ million); Exhibits69: Chart on Meat - Year-over-year growth 2023-2028 (%); Exhibits70: Data Table on Meat - Year-over-year growth 2023-2028 (%); Exhibits71: Chart on Vegetable - Market size and forecast 2023-2028 ($ million); Exhibits72: Data Table on Vegetable - Market size and forecast 2023-2028 ($ million); Exhibits73: Chart on Vegetable - Year-over-year growth 2023-2028 (%); Exhibits74: Data Table on Vegetable - Year-over-year growth 2023-2028 (%); Exhibits75: Chart on Others - Market size and forecast 2023-2028 ($ million); Exhibits76: Data Table on Others - Market size and forecast 2023-2028 ($ million); Exhibits77: Chart on Others - Year-over-year growth 2023-2028 (%); Exhibits78: Data Table on Others - Year-over-year growth 2023-2028 (%); Exhibits79: Market opportunity by Type ($ million); Exhibits80: Data Table on Market opportunity by Type ($ million); Exhibits81: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria; Exhibits82: Impact of drivers and challenges in 2023 and 2028; Exhibits83: Overview on Criticality of inputs and Factors of differentiation; Exhibits84: Overview on factors of disruption; Exhibits85: Impact of key risks on business; Exhibits86: Vendors covered; Exhibits87: Matrix on vendor position and classification; Exhibits88: Artemis Pet Food Co. - Overview; Exhibits89: Artemis Pet Food Co. - Product / Service; Exhibits90: Artemis Pet Food Co. - Key offerings; Exhibits91: Carnivore Meat Co. LLC - Overview; Exhibits92: Carnivore Meat Co. LLC - Product / Service; Exhibits93: Carnivore Meat Co. LLC - Key offerings; Exhibits94: Cooking4Canines - Overview; Exhibits95: Cooking4Canines - Product / Service; Exhibits96: Cooking4Canines - Key offerings; Exhibits97: Darwins Natural Pet Products - Overview; Exhibits98: Darwins Natural Pet Products - Product / Service; Exhibits99: Darwins Natural Pet Products - Key offerings; Exhibits100: Freshpet Inc. - Overview; Exhibits101: Freshpet Inc. - Product / Service; Exhibits102: Freshpet Inc. - Key offerings; Exhibits103: JustFoodForDogs LLC - Overview; Exhibits104: JustFoodForDogs LLC - Product / Service; Exhibits105: JustFoodForDogs LLC - Key offerings; Exhibits106: My Perfect Pet Food Inc. - Overview; Exhibits107: My Perfect Pet Food Inc. - Product / Service; Exhibits108: My Perfect Pet Food Inc. - Key offerings; Exhibits109: Nestle SA - Overview; Exhibits110: Nestle SA - Business segments; Exhibits111: Nestle SA - Key news; Exhibits112: Nestle SA - Key offerings; Exhibits113: Nestle SA - Segment focus; Exhibits114: NomNomNow Inc. - Overview; Exhibits115: NomNomNow Inc. - Product / Service; Exhibits116: NomNomNow Inc. - Key offerings; Exhibits117: Ollie - Overview; Exhibits118: Ollie - Product / Service; Exhibits119: Ollie - Key offerings; Exhibits120: Pauls Custom Pet Food LLC - Overview; Exhibits121: Pauls Custom Pet Food LLC - Product / Service; Exhibits122: Pauls Custom Pet Food LLC - Key offerings; Exhibits123: Primal Pet Foods Inc. - Overview; Exhibits124: Primal Pet Foods Inc. - Product / Service; Exhibits125: Primal Pet Foods Inc. - Key offerings; Exhibits126: Rabbit Hole Hay Inc. - Overview; Exhibits127: Rabbit Hole Hay Inc. - Product / Service; Exhibits128: Rabbit Hole Hay Inc. - Key offerings; Exhibits129: The Farmers Dog Inc. - Overview; Exhibits130: The Farmers Dog Inc. - Product / Service; Exhibits131: The Farmers Dog Inc. - Key offerings; Exhibits132: The Honest Kitchen - Overview; Exhibits133: The Honest Kitchen - Product / Service; Exhibits134: The Honest Kitchen - Key offerings; Exhibits135: Inclusions checklist; Exhibits136: Exclusions checklist; Exhibits137: Currency conversion rates for US$; Exhibits138: Research methodology; Exhibits139: Validation techniques employed for market sizing; Exhibits140: Information sources; Exhibits141: List of abbreviations