Floriculture Market in US 2024-2028

Floriculture Market In US 2024-2028


The floriculture market in US is forecasted to grow by USD 16.52 bn during 2023-2028, accelerating at a CAGR of 5.91% during the forecast period. The report on the floriculture market in US provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing demand for premium flowers in US, growing trend of gardening and outdoor living in US, and growing adoption of sustainability floriculture in US.

Technavio's floriculture market in US is segmented as below:

By Product
  • Cut flowers
  • Bedding plants
  • Potted plants
  • Others
By Application
  • Conferences and activities
  • Gifts
  • Personal and corporate use
By Type
  • Rose
  • Chrysanthemum
  • Carnation
  • Others
This study identifies the technological advancements in floriculture sector in US as one of the prime reasons driving the floriculture market in US growth during the next few years. Also, growing popularity of e-commerce platforms in US and innovation in design and delivery of floral services in US will lead to sizable demand in the market.

The report on the floriculture market in US covers the following areas:
  • Floriculture market in US sizing
  • Floriculture market in US forecast
  • Floriculture market in US industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading floriculture market in US vendors that include Ball Horticultural Co., Bloomia, Dummen Orange Holding BV, Ernst Benary Samenzucht GmbH, Esmeralda, Greenheart Farms, Kurt Weiss Greenhouses Inc., PlantShed.com, Selecta Klemm, Syngenta Crop Protection AG, The Queens Flower, and The Sun Valley Group. Also, the floriculture market in US analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Country Market Characteristics
      • Table Executive Summary – Chart on Market Segmentation by Product
      • Table Executive Summary – Chart on Market Segmentation by Application
      • Table Executive Summary – Chart on Market Segmentation by Type
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Chart on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Chart on US: Year-over-year growth 2023-2028 (%)
      • Table Data Table on US: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Floriculture market in US 2018 - 2022
      • Table Historic Market Size – Data Table on floriculture market in US 2018 - 2022 ($ million)
    • Product Segment Analysis 2018 - 2022
      • Table Historic Market Size – Product Segment 2018 - 2022 ($ million)
    • Application Segment Analysis 2018 - 2022
      • Table Historic Market Size – Application Segment 2018 - 2022 ($ million)
    • Type Segment Analysis 2018 - 2022
      • Table Historic Market Size – Type Segment 2018 - 2022 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2023 and 2028
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2023 and 2028
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2023 and 2028
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2023 and 2028
    • Market condition
      • Table Chart on Market condition - Five forces 2023 and 2028
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2023-2028 (%)
      • Table Data Table on Product - Market share 2023-2028 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Cut flowers - Market size and forecast 2023-2028
      • Table Chart on Cut flowers - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Cut flowers - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Cut flowers - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Cut flowers - Year-over-year growth 2023-2028 (%)
    • Bedding plants - Market size and forecast 2023-2028
      • Table Chart on Bedding plants - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Bedding plants - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Bedding plants - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Bedding plants - Year-over-year growth 2023-2028 (%)
    • Potted plants - Market size and forecast 2023-2028
      • Table Chart on Potted plants - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Potted plants - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Potted plants - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Potted plants - Year-over-year growth 2023-2028 (%)
    • Others - Market size and forecast 2023-2028
      • Table Chart on Others - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Others - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Others - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ million)
      • Table Data Table on Market opportunity by Product ($ million)
  • Market Segmentation by Application
    • Market segments
      • Table Chart on Application - Market share 2023-2028 (%)
      • Table Data Table on Application - Market share 2023-2028 (%)
    • Comparison by Application
      • Table Chart on Comparison by Application
      • Table Data Table on Comparison by Application
    • Conferences and activities - Market size and forecast 2023-2028
      • Table Chart on Conferences and activities - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Conferences and activities - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Conferences and activities - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Conferences and activities - Year-over-year growth 2023-2028 (%)
    • Gifts - Market size and forecast 2023-2028
      • Table Chart on Gifts - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Gifts - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Gifts - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Gifts - Year-over-year growth 2023-2028 (%)
    • Personal and corporate use - Market size and forecast 2023-2028
      • Table Chart on Personal and corporate use - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Personal and corporate use - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Personal and corporate use - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Personal and corporate use - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Application
      • Table Market opportunity by Application ($ million)
      • Table Data Table on Market opportunity by Application ($ million)
  • Market Segmentation by Type
    • Market segments
      • Table Chart on Type - Market share 2023-2028 (%)
      • Table Data Table on Type - Market share 2023-2028 (%)
    • Comparison by Type
      • Table Chart on Comparison by Type
      • Table Data Table on Comparison by Type
    • Rose - Market size and forecast 2023-2028
      • Table Chart on Rose - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Rose - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Rose - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Rose - Year-over-year growth 2023-2028 (%)
    • Chrysanthemum - Market size and forecast 2023-2028
      • Table Chart on Chrysanthemum - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Chrysanthemum - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Chrysanthemum - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Chrysanthemum - Year-over-year growth 2023-2028 (%)
    • Carnation - Market size and forecast 2023-2028
      • Table Chart on Carnation - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Carnation - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Carnation - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Carnation - Year-over-year growth 2023-2028 (%)
    • Others - Market size and forecast 2023-2028
      • Table Chart on Others - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Others - Market size and forecast 2023-2028 ($ million)
      • Table Chart on Others - Year-over-year growth 2023-2028 (%)
      • Table Data Table on Others - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Type
      • Table Market opportunity by Type ($ million)
      • Table Data Table on Market opportunity by Type ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Drivers, Challenges, and Trends
    • Market drivers
      • Growing demand for premium flowers in US
      • Growing trend of gardening and outdoor living in US
    • Market challenges
      • Increase in shortage of labor
      • Highly seasonal nature and dependence on climatic conditions in floriculture industry
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2023 and 2028
    • Market trends
      • Technological advancements in floriculture sector in US
      • Growing popularity of e-commerce platforms in US
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Ball Horticultural Co.
      • Table Ball Horticultural Co. - Overview
      • Table Ball Horticultural Co. - Product / Service
      • Table Ball Horticultural Co. - Key offerings
    • Bloomia
      • Table Bloomia - Overview
      • Table Bloomia - Product / Service
      • Table Bloomia - Key offerings
    • Dummen Orange Holding BV
      • Table Dummen Orange Holding BV - Overview
      • Table Dummen Orange Holding BV - Product / Service
      • Table Dummen Orange Holding BV - Key news
      • Table Dummen Orange Holding BV - Key offerings
    • Ernst Benary Samenzucht GmbH
      • Table Ernst Benary Samenzucht GmbH - Overview
      • Table Ernst Benary Samenzucht GmbH - Product / Service
      • Table Ernst Benary Samenzucht GmbH - Key offerings
    • Esmeralda
      • Table Esmeralda - Overview
      • Table Esmeralda - Product / Service
      • Table Esmeralda - Key offerings
    • Greenheart Farms
      • Table Greenheart Farms - Overview
      • Table Greenheart Farms - Product / Service
      • Table Greenheart Farms - Key offerings
    • Kurt Weiss Greenhouses Inc.
      • Table Kurt Weiss Greenhouses Inc. - Overview
      • Table Kurt Weiss Greenhouses Inc. - Product / Service
      • Table Kurt Weiss Greenhouses Inc. - Key offerings
    • PlantShed.com
      • Table PlantShed.com - Overview
      • Table PlantShed.com - Product / Service
      • Table PlantShed.com - Key offerings
    • Selecta Klemm
      • Table Selecta Klemm - Overview
      • Table Selecta Klemm - Product / Service
      • Table Selecta Klemm - Key offerings
    • Syngenta Crop Protection AG
      • Table Syngenta Crop Protection AG - Overview
      • Table Syngenta Crop Protection AG - Product / Service
      • Table Syngenta Crop Protection AG - Key offerings
    • The Queens Flower
      • Table The Queens Flower - Overview
      • Table The Queens Flower - Product / Service
      • Table The Queens Flower - Key offerings
    • The Sun Valley Group
      • Table The Sun Valley Group - Overview
      • Table The Sun Valley Group - Product / Service
      • Table The Sun Valley Group - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings