Europe Do-it-Yourself Home Improvement Retailing Market 2023-2027

Do-it-Yourself (DIY) Home Improvement Retailing Market in Europe 2023-2027

Technavio has been monitoring the do-it-yourself (DIY) home improvement retailing market in Europe and is forecast to grow by $40.29 bn during 2022-2027, accelerating at a CAGR of 3.88% during the forecast period. Our report on the do-it-yourself (DIY) home improvement retailing market in Europe provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising interest in DIY home improvement projects, smart home technology, and growth of residential real estate industry.

Technavio's do-it-yourself (DIY) home improvement retailing market in Europe is segmented as below:

By Product

  • Lumber and landscape management
  • Decor and indoor garden
  • Kitchen
  • Painting and wallpaper
  • Others
By Distribution Channel
  • Offline
  • Online
This study identifies the technological advances in DIY home improvement project tools as one of the prime reasons driving the do-it-yourself (DIY) home improvement retailing market growth during the next few years. Also, the advent of cordless DIY power tools and the growing popularity and adoption of RTA furniture in Europe will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the do-it-yourself (DIY) home improvement retailing market in Europe covers the following areas:
  • Do-it-yourself (DIY) home improvement retailing market sizing
  • Do-it-yourself (DIY) home improvement retailing market forecast
  • Do-it-yourself (DIY) home improvement retailing market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading do-it-yourself (DIY) home improvement retailing market vendors that include Ace Hardware Corp., BAUHAUS AG, BAUVISTA GmbH and Co. KG, EUROBAUSTOFF Handelsgesellschaft mbH and Co. KG, Groupe Adeo, hagebau connect GmbH and Co.KG, HELLWEG Die Profi Baumarkte GmbH and Co. KG, HORNBACH Holding AG and Co. KGaA, Intergamma BV, Kesko Corp., Kingfisher Plc, Lowes Co. Inc., Maxeda DIY Group, Mr. Bricolage Group, OBI GmbH and Co. Germany KG, REWE Group, Travis Perkins Plc, and Wesfarmers Ltd. Also, the do-it-yourself (DIY) home improvement retailing market in Europe analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Country Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Product
      • Table Executive Summary – Chart on Market Segmentation by Distribution Channel
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Regional - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Europe: Year-over-year growth 2022-2027 (%)
      • Table Data Table on Regional - Market size and forecast 2022-2027 ($ billion)
  • Historic Market Size
    • Do-it-yourself (DIY) home improvement retailing market in Europe 2017 - 2021
      • Table Historic market size – Data table on do-it-yourself (DIY) home improvement retailing market in Europe 2017 - 2021 ($ billion)
    • Product Segment Analysis 2017 - 2021
      • Table Historic market size – Product segment 2017 - 2021 ($ billion)
    • Distribution channel Segment Analysis 2017 - 2021
      • Table Historic market size – Distribution channel segment 2017 - 2021 ($ billion)
    • Country Segment Analysis 2017 - 2021
      • Table Historic market size – Country segment 2017 - 2021 ($ billion)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Product
    • Market segments
      • Table Chart on Product - Market share 2022-2027 (%)
      • Table Data Table on Product - Market share 2022-2027 (%)
    • Comparison by Product
      • Table Chart on Comparison by Product
      • Table Data Table on Comparison by Product
    • Lumber and landscape management - Market size and forecast 2022-2027
      • Table Chart on Lumber and landscape management - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Lumber and landscape management - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Lumber and landscape management - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Lumber and landscape management - Year-over-year growth 2022-2027 (%)
    • Decor and indoor garden - Market size and forecast 2022-2027
      • Table Chart on Decor and indoor garden - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Decor and indoor garden - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Decor and indoor garden - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Decor and indoor garden - Year-over-year growth 2022-2027 (%)
    • Kitchen - Market size and forecast 2022-2027
      • Table Chart on Kitchen - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Kitchen - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Kitchen - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Kitchen - Year-over-year growth 2022-2027 (%)
    • Painting and wallpaper - Market size and forecast 2022- 2027
      • Table Chart on Painting and wallpaper - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Painting and wallpaper - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Painting and wallpaper - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Painting and wallpaper - Year-over-year growth 2022-2027 (%)
    • Others - Market size and forecast 2022-2027
      • Table Chart on Others - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Others - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Others - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Others - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product ($ billion)
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Chart on Distribution Channel - Market share 2022-2027 (%)
      • Table Data Table on Distribution Channel - Market share 2022-2027 (%)
    • Comparison by Distribution Channel
      • Table Chart on Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2022-2027
      • Table Chart on Offline - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • Online - Market size and forecast 2022-2027
      • Table Chart on Online - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Online - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Online - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Online - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Distribution Channel
      • Table Market opportunity by Distribution Channel ($ billion)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography - 2022-2027 (%)
      • Table Data Table on Market share by geography - 2022-2027 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • Germany - Market size and forecast 2022-2027
      • Table Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • France - Market size and forecast 2022-2027
      • Table Chart on France - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on France - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on France - Year-over-year growth 2022-2027 (%)
      • Table Data Table on France - Year-over-year growth 2022-2027 (%)
    • UK - Market size and forecast 2022-2027
      • Table Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on UK - Year-over-year growth 2022-2027 (%)
      • Table Data Table on UK - Year-over-year growth 2022-2027 (%)
    • Italy - Market size and forecast 2022-2027
      • Table Chart on Italy - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Italy - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Italy - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Italy - Year-over-year growth 2022-2027 (%)
    • Rest of Europe - Market size and forecast 2022-2027
      • Table Chart on Rest of Europe - Market size and forecast 2022-2027 ($ billion)
      • Table Data Table on Rest of Europe - Market size and forecast 2022-2027 ($ billion)
      • Table Chart on Rest of Europe - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Rest of Europe - Year-over-year growth 2022-2027 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Rising interest in DIY home improvement projects
      • Smart home technology
      • Growth of residential real estate industry
    • Market challenges
      • Increasing threat from DIFM market
      • Complexities in using DIY home improvement tools.
      • Intense rivalry among market competitors
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Technological advances in DIY home improvement projects tools
      • Advent of cordless DIY power tools
      • Growing popularity and adoption of RTA furniture in Europe
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • BAUHAUS AG
      • Table BAUHAUS AG - Overview
      • Table BAUHAUS AG - Product / Service
      • Table BAUHAUS AG - Key offerings
    • BAUVISTA GmbH and Co. KG
      • Table BAUVISTA GmbH and Co. KG - Overview
      • Table BAUVISTA GmbH and Co. KG - Product / Service
      • Table BAUVISTA GmbH and Co. KG - Key offerings
    • EUROBAUSTOFF Handelsgesellschaft mbH and Co. KG
      • Table EUROBAUSTOFF Handelsgesellschaft mbH and Co. KG - Overview
      • Table EUROBAUSTOFF Handelsgesellschaft mbH and Co. KG - Product / Service
      • Table EUROBAUSTOFF Handelsgesellschaft mbH and Co. KG - Key news
      • Table EUROBAUSTOFF Handelsgesellschaft mbH and Co. KG - Key offerings
    • Groupe Adeo
      • Table Groupe Adeo - Overview
      • Table Groupe Adeo - Product / Service
      • Table Groupe Adeo - Key offerings
    • hagebau connect GmbH and Co.KG
      • Table hagebau connect GmbH and Co.KG - Overview
      • Table hagebau connect GmbH and Co.KG - Product / Service
      • Table hagebau connect GmbH and Co.KG - Key offerings
    • HELLWEG Die Profi Baumarkte GmbH and Co. KG
      • Table HELLWEG Die Profi Baumarkte GmbH and Co. KG - Overview
      • Table HELLWEG Die Profi Baumarkte GmbH and Co. KG - Product / Service
      • Table HELLWEG Die Profi Baumarkte GmbH and Co. KG - Key offerings
    • HORNBACH Holding AG and Co. KGaA
      • Table HORNBACH Holding AG and Co. KGaA - Overview
      • Table HORNBACH Holding AG and Co. KGaA - Business segments
      • Table HORNBACH Holding AG and Co. KGaA - Key offerings
      • Table HORNBACH Holding AG and Co. KGaA - Segment focus
    • Intergamma BV
      • Table Intergamma BV - Overview
      • Table Intergamma BV - Product / Service
      • Table Intergamma BV - Key offerings
    • Kesko Corp.
      • Table Kesko Corp. - Overview
      • Table Kesko Corp. - Business segments
      • Table Kesko Corp. - Key offerings
      • Table Kesko Corp. - Segment focus
    • Kingfisher Plc
      • Table Kingfisher Plc - Overview
      • Table Kingfisher Plc - Product / Service
      • Table Kingfisher Plc - Key offerings
    • Maxeda DIY Group
      • Table Maxeda DIY Group - Overview
      • Table Maxeda DIY Group - Product / Service
      • Table Maxeda DIY Group - Key offerings
    • Mr. Bricolage Group
      • Table Mr. Bricolage Group - Overview
      • Table Mr. Bricolage Group - Product / Service
      • Table Mr. Bricolage Group - Key offerings
    • OBI GmbH and Co. Germany KG
      • Table OBI GmbH and Co. Germany KG - Overview
      • Table OBI GmbH and Co. Germany KG - Product / Service
      • Table OBI GmbH and Co. Germany KG - Key offerings
    • REWE Group
      • Table REWE Group - Overview
      • Table REWE Group - Product / Service
      • Table REWE Group - Key offerings
    • Travis Perkins Plc
      • Table Travis Perkins Plc - Overview
      • Table Travis Perkins Plc - Business segments
      • Table Travis Perkins Plc - Key offerings
      • Table Travis Perkins Plc - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings