Toys Market in Europe 2023-2027
Technavio has been monitoring the toys market in Europe and it is poised to grow by $8932.35 mn during 2023-2027, accelerating at a CAGR of 4.4% during the forecast period. Our report on the toys market in Europe provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by expanding product portfolio influencing product premiumization, the emergence of eco-friendly toys, and the presence of toy gifting culture.
Technavio's toys market in Europe is segmented as below:
By Product
- Activity toys and accessories
- Soft toys and accessories
- Outdoor and vehicle toys
- Games and puzzles
- Others
By Distribution Channel
- Specialty stores
- E-retailers
- Hypermarkets
- Department stores
This study identifies the increasing numbers of strategic alliances as one of the prime reasons driving the toys market growth during the next few years. Also, the rising popularity of construction toys and increasing marketing initiatives will lead to sizable demand in the market.
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the toys market in Europe covers the following areas:
- Toys market sizing
- Toys market forecast
- Toys market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading toys market vendors that include 4M Industrial Development Ltd., Clementoni Spa, Evertoys, First Celtic Toys and Learning Ltd., HABA Sales GmbH and Co. KG, Hamleys of London Ltd., Hasbro Inc., JWS Europe Ltd., Kids2 Inc., Learning Resources Ltd., LEGO System AS, Mattel Inc., MGA Entertainment Inc., Ravensburger AG, Simba Dickie Group, Thames and Kosmos LLC, The Toy Co., Theo Klein GmbH, TOMY Co. Ltd., Goliath BV, and VTech Holdings Ltd. Also, the toys market in Europe analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.